Queensland Raceways

What Queensland Raceways does

Queensland Raceway Operations Pty Ltd, trading as Queensland Raceways (also branded QLD Raceway), is a privately-held Australian motorsport venue operator headquartered in Willowbank, Queensland, approximately 45 minutes from Brisbane CBD. The company operates the Queensland Raceway facility and Lakeside Park, consisting of four sealed-circuit configurations — National Circuit (3.126 km), Clubman Circuit (2.110 km), Sprint Circuit (1.890 km), and Sportsman Circuit (2.150 km) — together with a recently added off-road park featuring five custom loops for side-by-side vehicles and trail bikes. The venue was founded in 1999 and underwent extensive renovations in 2022.

The company's product portfolio spans consumer paid experiences (V8 Race Experience from A$269, Superbike Experience from A$349 with ex-MotoGP rider Anthony West, Drift Experience from A$199, Porsche Experience, and QRDC Driver Academy), major motorsport events (Supercars Championship, Australian Superbike Championship, 2 Days of Thunder, QRDC, Drift Matsuri), and a recurring participation calendar including Sprints, Drifting, Roll Racing/Drags, Moto Ride Days, Cruise The Night, Learner Driver Nights, Happy Laps, and off-road sessions. Approximately 200+ drivers and 140+ riders participate in flagship events, with nearly 40 Moto Ride Days planned for 2026 alone.

Queensland Raceways generates revenue through multiple streams: spectator ticket sales (A$25-A$55 per day), driver entry fees with a mandatory A$27.50 Safety and Track Maintenance Surcharge, paid experiences (A$199-A$1,500), venue hire of circuit/skid pad/drift facilities/corporate suites, and online gift vouchers valid for three years. Distribution is direct via online booking and on-site gate sales; the business avoids resellers. The venue is part of a multi-jurisdiction ownership group that includes sister tracks Hampton Downs, Highlands Motorsport Park, and Taupo Motor Racing Park in New Zealand, and is officially licensed with Motorsport Australia, Motorcycling Australia, and AASA. Customers are segmented across motorsport enthusiasts and racers, experience-seeking consumers, families and general public, corporate venue hirers, and off-road/adventure enthusiasts, with the first two segments being primary. No revenue, headcount trend, or financial detail is publicly disclosed.

Name

Queensland Raceways

Legal name

Queensland Raceway Operations Pty Ltd

Website

https://qldraceways.com.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Queensland Raceway Operations Pty Ltd operates the Queensland Raceway motorsport venue at Willowbank and Lakeside Park in South East Queensland, Australia, hosting Supercars Championship and ASBK rounds, paid driving experiences, recurring track days, and a newly launched off-road park for licensed and general consumers.

Ownership category

akta.pro rank

Product category

Motorsport Racing Circuit

NAICS

Racetracks (711212), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)

akta.pro secondary industries

Motorsport Event Promoters & Race Organizers (MPAKADAE), Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Motorsport racing circuit
• Track day experiences
• Driving experience programs
• Motorsport venue hire
• Off-road recreational park

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Others

Revenue model

1. Spectator Ticket Sales: Revenue from spectators attending major events and regular track days. Entry costs vary by event: Saturday $25, Sunday $35, Weekend Pass $55, Kids 12 & under free with paying adult.
2. Driver Entry Fees: Charges for drivers participating in track events including sprints, drifts, Moto Ride Days, and off-road activities.
3. Paid Track Experiences: Pre-booked experience packages including V8 Race Experience (from $269), Superbike Experience (from $349), and Drift Experience (from $199).
4. Venue Hire: Private hire of circuit, skid pad, drift facilities, corporate suites and cafe facilities for corporate events, team building, and private functions.
5. Off-Road Park Activities: Side-by-side vehicle sessions (drivers $80 full day, passengers $25) and trail bike ride days (adults $60, kids $45).
6. Gift Vouchers: Online gift vouchers for experiences and event entries, valid for 3 years from issue date.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Queensland Raceways operates two major motorsport facilities in South East Queensland—Queensland Raceway at Willowbank and Lakeside Park—offering multiple track configurations for circuit driving, paid driving experiences, track-day hire, hosted motorsport events, corporate venue hire, and an off-road recreational park. The company sells access to its physical track infrastructure and associated event operations to motorsport enthusiasts, corporate clients, and licensed event promoters.

Product overview

Queensland Raceways is a premier motorsport facility offering a comprehensive portfolio of track experiences, major motorsport events, and regular participation events. The facility provides consumer-facing driving experiences (V8 Race Experience, Superbike Experience, Drift Experience, Porsche Experience, QRDC Driver Academy) alongside a calendar of major events (Supercars Championship, ASBK, 2 Days of Thunder, QRDC, Drift Matsuri, Powercruise, Burnouts). Regular track days include Sprints, Drifting, Roll Racing/Drags, Moto Ride Days, Cruise The Night, Learner Driver Nights, Happy Laps, and an Off-Road Park. The venue also offers private hire of its Circuit, Skid Pad, Drift Facilities, Corporate Suites, and Cafe Facilities. The facility underwent extensive renovations in 2022.

Differentiator

Problem solved

Functional benefit

Products and services

• Paid Driving Experiences

Quantifiable outcome

• Over 200 drivers and 140+ riders participate in flagship events
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Llewellyn MotorscoreGTM or Marketing Partner · 16 February 2026Llewellyn Motor Group is a key promotional partner for Queensland Raceway events. Partnership includes vehicle giveaways including Toyota GR 86 (2025 season) and Chevrolet Silverado ZR2 1500 (2026). Every driver and pre-paid spectator attending events receives entry into the draw. Additionally, customers who purchase a new vehicle or spend $500+ on servicing, parts, or accessories at Llewellyn Motors qualify for entry.
• General MotorscoreGTM or Marketing Partner · 16 February 2026Partnered with Llewellyn Motors and Queensland Raceway for the Chevrolet Silverado ZR2 1500 giveaway. General Motors provides the prize vehicle for the exclusive Queensland Raceway and Llewellyn Motors promotion.
• Shannons InsurancecoreGTM or Marketing Partner · 31 January 2025Shannons Insurance is a key partner for the 2025 Moto Ride Days season, bringing an exciting Yamaha R7 giveaway opportunity for participants. Every full Moto Ride Day attended earns one entry into the prize draw for a brand-new Yamaha R7.
• Hampton DownsminorOthersSister track operated by the same ownership group. Queensland Raceway is part of a network of motorsport venues including Hampton Downs (New Zealand), Highlands (New Zealand), and Taupo (New Zealand).
• Highlands Motorsport ParkminorOthersSister track in New Zealand operated by the same ownership group.
• Taupo Motor Racing ParkminorOthersSister track in New Zealand operated by the same ownership group.
• Motorsport AustraliacoreStrategic or Co-development PartnerOfficial licensing partner for motorsport events. Drivers require Motorsport Australia licences for competition events. Single Event Licences available for casual participants.
• Motorcycling AustraliacoreStrategic or Co-development PartnerOfficial licensing partner for motorcycle racing events including Australian Superbike Championship (ASBK). MQ (Motorcycling Queensland) licences required for trail bike activities.
• AASA (Australian Auto-Sport Alliance)coreStrategic or Co-development PartnerOfficial licensing partner for speed events. AASA Speed Licence ($50 day or $180 annual) required for drift, sprint, and off-road activities.
• Porsche Experience CentreminorChannel Partner/ Reseller/ DistributorPorsche Experience is offered at Queensland Raceway through an external provider (porscheevents.com.au). QR provides the venue while Porsche manages the branded experience program.
• Game Over (Entertainment Centres)minorOthersRelated entertainment brand under same ownership group with locations in Gold Coast, Christchurch, Auckland, and Queenstown. Cross-promotional relationship with shared ownership.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hampton Downs Motorsport Park: New Zealand motorsport facility under the same ownership group as Queensland Raceways. Operates a multi-configuration circuit with track days, experiences, and corporate hire, making it the closest direct operational and strategic peer.
• Wakefield Park Raceway: Regional Australian racing circuit in NSW offering track days, sprints, and club-level motorsport. Comparable regional motorsport venue with consumer track day and experience offerings.
• Phillip Island Grand Prix Circuit: Iconic Australian motorsport circuit hosting MotoGP and World Superbike rounds. Comparable as a destination motorsport venue offering track days, experiences, and major international event hosting.
• Mount Panorama (Bathurst): Australia's most famous motorsport circuit and host of the Bathurst 1000. Comparable as a premier destination motorsport venue and Supercars Championship host.
• Sydney Motorsport Park: Multi-circuit motorsport facility in Western Sydney offering track days, driving experiences, and championship events. Directly comparable venue model serving a major Australian metropolitan market.
• The Bend Motorsport Park: Major Australian motorsport venue in South Australia featuring multiple circuit configurations, a drift facility, and experience programs. Direct competitor for major championship rounds, premium experiences, and corporate venue hire.
• Highlands Motorsport Park: Sister track in New Zealand with similar circuit and experience offerings. Directly comparable as a multi-purpose motorsport venue with consumer experiences, track days, and corporate hire under common ownership.
• Taupo Motorsport Park: Third sister track in the same ownership network, located in Taupo, New Zealand. Comparable multi-configuration circuit hosting club racing, track days, and major events.

Others

• Game Over Entertainment Centres: Sister entertainment brand under the same ownership group as Queensland Raceways, operating family entertainment centres across Australia and New Zealand. Comparable as a portfolio-mate sharing operational and marketing synergies rather than direct motorsport competition.

Emerging players

• Porsche Experience Centre Melbourne: Porsche-branded driving experience facility in Melbourne. Comparable as a premium consumer track experience offering, though brand-locked to a single OEM versus QR's multi-brand model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Customer concentration

• Facebookfacebook.com/qldraceway
• Instagraminstagram.com/qldraceway
• Xx.com/qldraceways

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Queensland Raceways