FOGLINE FARM, LLC

What FOGLINE FARM, LLC does

Fogline Farm, LLC is a privately held, bootstrapped farm operating since 2009 on 40 leased acres on the Ano Nuevo Peninsula, north of Santa Cruz, California. The company raises organic-fed, pasture-raised Cornish Cross broiler chickens using a daily pasture-rotation system: chicks spend their first two weeks in a climate-controlled shipping-container brooder and the next four weeks on fresh grass in mobile pasture coops with access to insects, forage, and sunlight, before being processed at a USDA facility in Modesto and butchered at a county-certified kitchen in downtown Santa Cruz. Core products include whole birds, breasts and thighs, and value-added marinated chickens and sausages; the farm also retails partner-farm products — Pajaro Pastures eggs, Mariposa Ranch grass-fed beef, and PT Ranch pasture-raised pork — at its farmers market booths. The business sells through three channels: six farmers market locations across Santa Cruz, Monterey, Aptos, and Palo Alto; roughly 35 restaurant partners spanning Santa Cruz, the Bay Area, and Carmel/Big Sur (including Quince, Californios, Lazy Bear, Sierra Mar, Salesforce Tower, and Pacific Union Club); and 12+ specialty retail accounts including The Local Butcher Shop, Marina Meats, Fatted Calf, Good Eggs, and Arcadia Meat Market in Phoenix. An online marketplace via Barn2Door with farmers market pickup extends reach. The company is owned and operated by Caleb Barron, who took over in 2014 after apprenticing at UCSC CASFS and Pie Ranch, and operates with a team of five employees.

Name

FOGLINE FARM, LLC

Legal name

Fogline Farm, LLC

Website

https://foglinefarm.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Fogline Farm, LLC is a Santa Cruz, California pasture-raised broiler chicken farm that sells organic-fed Cornish Cross birds through six farmers markets, ~35 restaurant partners, and 12+ specialty retailers across California and Phoenix.

Ownership category

akta.pro rank

Product category

Pasture-Raised Poultry

NAICS

Broilers and Other Meat Type Chicken Production (112320)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Organic & Pasture-Raised Poultry & Egg Production (AFAEADAJ)

akta.pro secondary industry

Broiler Chicken Production (Meat Birds) (AFAEADAA)

Keywords

• Pasture-raised poultry
• Sustainable farming
• Chicken products
• Farmers market
• Local food

Headquarters

HQ city

Ano Nuevo Peninsula

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Whole and Processed Chicken Products: Fogline Farm sells pasture-raised whole broilers and butchered chicken parts including breasts and thighs. Additional products include sausages and marinades available as specialty items.
2. Partner Farm Products: Fogline carries products from partner farms including Pajaro Pastures eggs, Mariposa Ranch beef (ground beef, steaks, roasts), and PT Ranch pork at farmers market booths.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Fogline Farm raises pasture-raised broiler chickens on the Ano Nuevo Peninsula in Santa Cruz, California, using organic feed and daily pasture rotation. The farm sells whole broilers, chicken parts, and marinated chicken directly to consumers at farmers markets, to restaurants and retailers, and online. It also retails partner-farm products such as eggs, beef, and pork under the Fogline Farm banner.

Product overview

Fogline Farm is a small-scale sustainable farm specializing in pasture-raised organic-fed Cornish Cross broilers on the Ano Nuevo Peninsula Coastline. The farm offers whole chickens and butchered parts as core products, supplemented by in-house marinated chicken offerings. Through partner farms, the farm also carries pasture-raised eggs (Pajaro Pastures), grass-fed beef (Mariposa Ranch), and pastured pork (PT Ranch). Products are sold through six farmers market locations, retail partners including Ocean 2 Table, Shoppers Corner, The Meatery, Good Eggs, and others, as well as restaurant partnerships and an online marketplace via Barn2Door.

Differentiator

Problem solved

Functional benefit

Products and services

• Whole Broiler Chickens

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Pajaro PasturescoreStrategic or Co-development Partner · 1 January 2014Owned and operated by Ryan Abelson, who was one of Fogline's first interns from UCSC. In 2014, Fogline partnered with Pajaro Pastures to raise egg layers together. By combining forces, both farms can focus on other projects while minimizing impact on the land. Fogline carries Pajaro Pastures eggs at all farmers market booths.
• Corvus FarmminorStrategic or Co-development PartnerOwned and operated by Rob James, who raises pigs, sheep, egg layers, guinea hens and quail. Corvus Farm is a neighbor of Fogline's at the Ano Nuevo Ranch, where both farms are working to convert land back to organic with sustainable practices and rebuild the ecosystem after decades of conventional agriculture.
• Mariposa RanchcoreChannel Partner/ Reseller/ DistributorFamily run ranch with mission to bring great tasting, healthy, sustainable beef to customers. Fogline carries Mariposa Ranch ground beef and a selection of steaks and roasts at Downtown, Westside, Scotts Valley, and Live Oak Santa Cruz Farmers Markets.
• PT RanchcoreStrategic or Co-development PartnerRegenerative, pastured based ranch located outside of Ione, CA in the Sierra foothill region. The Taylor family specializes in regenerative meats, olive oil, honey and lavender. In early 2020, Fogline began working closely with PT Ranch to build their hog program. Fogline brings in whole carcasses and uses in-house butcher skills to supply fresh cuts and sausage. Pork available at all farmers markets.
• Root Down FarmminorStrategic or Co-development PartnerOwned and operated by Dede Boies in Pescadero, CA. Dede raises Freedom Ranger chickens, ducks, turkeys, and hogs on her 60 acre ranch. Owner Caleb Barron and Dede were apprentices together at Pie Ranch in 2008. When Fogline started leasing land at Ano Nuevo Ranch in 2017, they realized they were minutes away and have been working closely since, sharing ideas, answering questions, and sharing equipment.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Bell & Evans: Bell & Evans is a long-established Pennsylvania poultry brand with a leading organic and humane-certified line. It competes with Fogline for the same premium, animal-welfare-driven consumer and chef, but at national scale via retail and foodservice.
• Foster Farms: Foster Farms is the dominant California-based poultry incumbent with broad retail and foodservice distribution in the same state as Fogline. While primarily conventional, its organic and local lines compete for the same shelf and foodservice relationships at lower price points.

Direct peers

• Joyce Farms: Joyce Farms raises heritage and pasture-raised poultry sold to high-end chefs and specialty retailers. Like Fogline, it competes on chef-driven, breed- and process-differentiated chicken rather than commodity pricing.
• White Oak Pastures: White Oak Pastures is a vertically integrated, regenerative farm producing pasture-raised poultry (and other species) shipped nationwide to consumers and chefs. While at much larger scale and broader product mix, its soil-first, rotational grazing model is directly analogous to Fogline's Ano Nuevo approach.
• Farmer Focus: Farmer Focus is an organic, pasture-raised chicken brand sourcing from a network of family farms, distributed into natural and mainstream retail. It is directly comparable on product (organic-fed broilers), farmer-network model, and premium positioning, though at substantially greater scale.
• Primal Pastures: Primal Pastures is a multi-species pasture-raised farm in California selling direct-to-consumer and through online ordering, very similar to Fogline's DTC and farmers-market model. Both target health-conscious consumers willing to pay premiums for transparent, regenerative sourcing.
• Mary's Chicken (Mary's Organic): Mary's Organic is one of the closest comparables to Fogline Farm — pasture-raised, organic-fed Cornish Cross-style broilers sold into California premium retail and foodservice channels. Both compete for the same pasture-raised chicken shelf and chef relationships, with Mary's operating at significantly larger scale.

Emerging players

• Force of Nature Meats: Force of Nature is an emerging regenerative-meats brand aggregating pasture-raised proteins from partner ranches for retail and DTC. It overlaps with Fogline on regenerative sourcing narrative and DTC channel, but is multi-species and at an earlier brand-build stage.
• Root Down Farm: Root Down Farm is a Pescadero-based regenerative farm raising Freedom Ranger chickens, ducks, turkeys, and hogs, explicitly identified in Fogline's own partner network as a peer with whom they share equipment and ideas. Most directly comparable in geography, scale, and multi-species pasture model.

Regional players

• Petaluma Poultry: Petaluma Poultry is a Sonoma County-based poultry producer (notably the Rosie organic/free-range brand) competing in the same Northern California premium chicken shelf as Fogline. It is regional, but operates at industrial scale and competes for the same Bay Area retail and foodservice accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/foglinefarm
• LinkedInlinkedin.com/company/fogline-farm-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FOGLINE FARM, LLC