Folkebladet
Folkebladet is a regional Norwegian newspaper serving the Midt-Troms region with hyper-local news, sports, culture, and community coverage across seven municipalities. It operates an integrated digital ecosystem including eAvisa, video streaming, podcasts, and a 60-year historical archive under Polaris Media ownership.
- Company typePrivate
- Founded1965
- HeadquartersFinnsnes, Norway
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Folkebladet does
Folkebladet AS is a regional Norwegian newspaper founded in 1965 as Troms Folkeblad and rebranded to Folkebladet in 1992, headquartered in Finnsnes, Troms. The company serves the Midt-Troms region of Northern Norway, covering seven municipalities — Senja, Sørreisa, Målselv, Dyrøy, Salangen, Lavangen, and Bardu — with hyper-local news, sports, culture, opinion, weather, and community announcements. The organization operates with approximately 17-20 staff including editors, journalists, and marketing/administration personnel, led by Editor-in-Chief and Managing Director Steinulf Henriksen.
The core product is the folkebladet.no digital news platform, complemented by an integrated ecosystem of digital services: eAvisa (digital page-by-page replica of the print edition), Folkebladet Play (video streaming platform with live sports, series, documentaries, and podcasts), Folkebladet-TV (reader-submitted video content via Filemail), Folk (birthday and greeting announcement service), and Avisarkivet (a searchable historical archive spanning every edition since 1965). The platform uses the SPiD shared authentication system, a joint infrastructure with Schibsted and parent Polaris Media enabling single sign-on across multiple Norwegian newspaper properties. Content is produced under the Vær Varsom-plakaten press ethics code, and Folkebladet-TV is regulated by Medietilsynet (the Norwegian Media Authority).
The business model combines recurring subscription revenue (print delivery, digital access, eAvisa, and bundled product access on monthly billing), single-copy newsstand sales, advertising (business ads, job listings, obituaries, classifieds), and sponsored content partnerships. Distribution spans print home delivery, the website, self-serve digital subscriptions, retail newsstand sales, and podcast distribution on Apple Podcasts and Spotify. Folkebladet operates as a subsidiary within the Polaris Media group, which provides shared digital infrastructure, content syndication, and cross-platform reach.
Folkebladet firmographics
Firmographics- Name
- Folkebladet
- Legal name
- Folkebladet AS
- Website
- https://folkebladet.no
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Folkebladet is a regional Norwegian newspaper serving the Midt-Troms region with hyper-local news, sports, culture, and community coverage across seven municipalities. It operates an integrated digital ecosystem including eAvisa, video streaming, podcasts, and a 60-year historical archive under Polaris Media ownership.
- Ownership category
- akta.pro rank
Folkebladet industry classification
Industry- Product category
- Regional Newspaper
- NAICS
- Newspaper Publishers (513110)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
Keywords
Where Folkebladet is headquartered
LocationHeadquarters
- HQ city
- Finnsnes
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Folkebladet business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Subscription revenue: Paid subscriptions for newspaper delivery (print and/or digital access), including eAvisa and digital content access
- Single copy sales: Løssalg (single copy/newsstand sales) of print newspaper
- Advertising: Advertisement sales including bedriftsannonse (business advertising), job listings (Stillinger), obituary/death notices (Dødsannonser), and general classifieds
- Annonsørinnhold: Sponsored content partnerships with advertisers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Digital subscription with full website access and eAvisa |
| Subscription | Monthly | Print + digital combined subscription |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Folkebladet product offering
Product offeringCore offering
Folkebladet publishes a local newspaper and operates a regional digital news platform for the Midt-Troms area in Northern Norway. Subscribers receive a printed newspaper delivered to their homes and full access to the digital news website, eAvisa (digital replica), Folkebladet Play video/TV streaming, Folkebladet-TV, the historical Avisarkivet archive, and supporting services such as Folk greetings and podcast content. Advertising products (job listings, obituaries, business ads, sponsored content) are sold to local businesses to support the editorial operation.
Product overview
Folkebladet operates a single unified news media platform (folkebladet.no) with several integrated digital add-on services. The core product is the news website delivering local journalism across news, sports, culture, and opinion. This core is enhanced by eAvisa (digital replica of the print edition), Folkebladet Play (video/TV streaming with live sports), Folkebladet-TV (video upload functionality), Folk (birthday/greeting announcements), and Avisarkivet (historical newspaper archive). These modules share the same subscriber base and SPiD authentication system, creating an integrated digital ecosystem for local news consumption.
Differentiator
Problem solved
Functional benefit
Products and services
- Folkebladet (digital news website) Primary digital news website providing local news, sports, culture, opinions, weather, job listings and community information for the Troms region, available to subscribers.
- eAvisa (digital replica of print edition) Page-by-page digital replica of the printed newspaper, allowing subscribers to read the complete print edition online.
- Folkebladet Play (Folkebladet-TV) Streaming platform offering local news, live sports broadcasts, recorded programs, podcasts, series, and documentaries for subscribers.
- Avisarkivet (newspaper archive) Searchable online archive of every edition of Troms Folkeblad/Folkebladet from its founding in 1965 to the present day.
- Folkebladet print newspaper (Løssalg / single copy and home delivery) Printed edition of the regional newspaper sold via newsstand (single copy / Løssalg) or delivered to subscribers' homes across Midt-Troms.
- Folk (birthday and greeting announcements) Service that lets users publish birthday wishes and other celebratory greetings within Folkebladet's digital platform.
- Advertising products (Bedriftsannonse, Stillinger, Dødsannonser, Annonsørinnhold) Advertising offerings sold to local businesses: business ads, job listings, death/obituary notices, and sponsored content placements across Folkebladet's print and digital channels.
Companies that use Folkebladet
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Folkebladet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Folkebladet partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Polaris MediacoreParent media company owning Folkebladet. Provides shared digital infrastructure, content syndication through SPiD login system (joint login platform with Schibsted), and access to other Polaris Media newspaper content including VG eAvis.
- Schibsted (SPiD)coreJoint login/authentication system (SPiD) shared across Polaris Media and Schibsted newspapers, allowing single sign-on across multiple news platforms including Folkebladet and VG.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Folkebladet competitors and assessment
Company assessmentDirect peers
- Nordlys: Tromsø-based regional newspaper covering Troms county in Northern Norway — the closest direct competitor to Folkebladet, sharing the same Norwegian regional press economics, print-plus-digital subscription model, and Polaris Media–adjacent audience.
- Drammens Tidende: Mid-sized Norwegian local newspaper outside Oslo, with a comparable print+digital subscription business, Amedia-style local journalism model, and operating scale similar to Folkebladet's; useful peer for benchmarking Norwegian local-press economics.
Regional players
- Avisa Nordland: Regional newspaper serving Nordland county in Northern Norway; operates with an analogous regional newsroom, print and digital subscriptions, and SMB advertising model in the same broader Northern-Norway market as Folkebladet.
- Bladet Vesterålen: Long-established local newspaper in the Vesterålen region of Northern Norway; mirrors Folkebladet's print+digital subscription model, local sports coverage, and SMB advertising monetization in an adjacent Northern Norwegian market.
- Fædrelandsvennen: Southern Norwegian regional newspaper with a hybrid print+digital subscription model analogous to Folkebladet's; useful peer for benchmarking regional press pricing, subscriber retention, and SMB advertising monetization in Norway.
- Harstad Tidende: Local newspaper for the Harstad region of Northern Norway, with comparable print+digital subscription stack and local advertising focus; directly adjacent to Folkebladet's geographic catchment in Midt-Troms.
Broad incumbents
- Schibsted: Major Nordic media group operating national titles (VG, Aftenposten) and the SPiD identity platform Folkebladet integrates with; a broad incumbent that both enables and competes with Folkebladet's digital subscription and advertising business.
- Amedia: Norway's largest local newspaper publisher, operating ~70 titles with the same local-journalism-plus-digital-subscription model as Folkebladet; a broad incumbent that competes for both local advertising share and reader attention across Norway.
- Polaris Media: Folkebladet's parent media group operating a portfolio of Norwegian newspapers and shared digital infrastructure (SPiD, eAvisa); comparable as the controlling entity that defines Folkebladet's subscription stack, content syndication, and ad-sales economics.
Emerging players
- iTromsø: Digital-first Tromsø news outlet competing for the same Northern Norwegian digital readership and local advertising spend; a more agile, digital-native competitor to Folkebladet within overlapping coverage geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Folkebladet social profiles
Digital presenceFolkebladet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Folkebladet leadership team
Management profileNumber of profiles
Profiles7 records
Folkebladet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Folkebladet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Folkebladet
What does Folkebladet do?
Folkebladet publishes a local newspaper and operates a regional digital news platform for the Midt-Troms area in Northern Norway. Subscribers receive a printed newspaper delivered to their homes and full access to the digital news website, eAvisa (digital replica), Folkebladet Play video/TV streaming, Folkebladet-TV, the historical Avisarkivet archive, and supporting services such as Folk greetings and podcast content. Advertising products (job listings, obituaries, business ads, sponsored content) are sold to local businesses to support the editorial operation.
Is Folkebladet a public or private company?
Folkebladet is a private company. It is classified as corporate owned and is currently operating.
When was Folkebladet founded?
Folkebladet was founded in 1965. It employs 11 to 50 people.
Where is Folkebladet based?
Folkebladet is headquartered in Finnsnes, Norway, in the Europe region.
How does Folkebladet make money?
Four revenue lines are on record. Subscription revenue is the primary driver. The others are single copy sales, advertising and annonsørinnhold.
Who are Folkebladet's main competitors?
Direct peers on record are Nordlys and Drammens Tidende. Regional players are Avisa Nordland, Bladet Vesterålen, Fædrelandsvennen and Harstad Tidende. Broad incumbents are Schibsted, Amedia and Polaris Media. iTromsø is listed as an emerging player.
Does Folkebladet have an API?
No public API is recorded for Folkebladet.
What industry is Folkebladet in?
Folkebladet's product category is Regional Newspaper. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital). Its NAICS code is 513110 and its SIC code is 2711.