iTromsø
iTromsø is a regional newspaper founded in 1898 in Tromsø, Norway, serving Northern Norway readers with print and digital news, plus the Feedback music platform. It operates as a subsidiary of Polaris Media, generating revenue from digital subscriptions and advertising.
- Company typePrivate
- Founded1898
- HeadquartersTromsø, Norway
- Headcount11–50
- GTM typeB2C
- OfferingServices
What iTromsø does
iTromsø is a regional newspaper headquartered in Tromsø, Norway, founded in 1898 and currently operated as a subsidiary of Polaris Media, one of Norway's largest media groups. It functions as the third-largest media house in Northern Norway, producing local journalism for the Tromsø market across print, web, mobile apps, push notifications, and a digital replica edition (e-Avis). Its audience footprint is substantial by regional standards, with 51,000 daily readers reported in 2018, the majority of whom are fully digital subscribers via the iTromsø Plus tier introduced in 2015.
The company operates a multi-product portfolio that extends beyond core news. Its editorial scope includes a dedicated data journalism desk (established 2021) staffed with an editorial developer, and a structured community/urban-affairs franchise called "Byen Vår" (launched 2022). It also runs Feedback, a standalone music and culture editorial property positioned as Norway's largest digital music magazine. Technology and AI integration is signaled by the appointment of a dedicated KI-ansvarlig (AI manager), reflecting organizational investment in AI-assisted editorial workflows.
iTromsø's business model is a hybrid subscription-and-advertising operation. User revenues — predominantly digital subscriptions — account for just over half of total revenue, with the balance generated through commercial/advertising sales handled by the Polaris Marked Nord division's Tromsø branch. The company executed a digital-first transformation around 2009-2010 and has since continued to expand its digital product surface, including subscription tiering, data-led journalism, and AI-enabled newsroom tooling, while remaining within the broader Polaris Media portfolio.
iTromsø firmographics
Firmographics- Name
- iTromsø
- Legal name
- iTromsø
- Website
- https://itromso.no
- Company type
- Private
- Founded year
- 1898
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- iTromsø is a regional newspaper founded in 1898 in Tromsø, Norway, serving Northern Norway readers with print and digital news, plus the Feedback music platform. It operates as a subsidiary of Polaris Media, generating revenue from digital subscriptions and advertising.
- Ownership category
- akta.pro rank
iTromsø industry classification
Industry- Product category
- Local Newspaper / Regional Journalism
- NAICS
- Newspaper Publishers (513110)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
Keywords
Where iTromsø is headquartered
LocationHeadquarters
- HQ city
- Tromsø
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
iTromsø business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital Subscriptions: Digital-only subscriptions represent approximately three-quarters (3/4) of iTromsø's total subscription base. User revenues collectively account for just over half of total revenues. A plus-subscription model was introduced in 2015 enabling paid access to the digital newspaper.
- Print Newspaper Subscriptions: Traditional paper newspaper subscriptions remain a revenue stream, though digital subscriptions now constitute the majority of subscriptions. Print continues to be published and delivered to subscribers.
- Advertising & Marketing Revenue: Revenue generated from display advertising, classified ads (dødsannonser/death notices, bedriftsannonser/corporate ads), and sponsored content (annonseweb.itromso.no). Managed through Polaris Marked Nord, the sales and marketing subsidiary. Ad sales include job listings (ledige stillinger/stilling).
- e-Paper and Digital Access Products: Revenue from e-Avis (electronic newspaper) access via e-pages.pub and VG-eAvis, offered as separate digital reading products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Digital subscription (Digitalt abonnement) |
| Subscription | Annual | Print + Digital subscription |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
iTromsø product offering
Product offeringCore offering
iTromsø is a regional Norwegian newspaper founded in 1898, delivering local news, sports, culture and opinion content to readers in Tromsø and the surrounding region. It publishes a daily print edition, a digital edition (e-Avis), the website itromso.no, and supplementary content channels including the music and culture section Feedback and a TV/podcast offering centered on the local football club Tromsø IL.
Differentiator
Problem solved
Functional benefit
Brands
- Feedback: Music and culture section, described as the largest digital music magazine in Norway and one of the largest on film.
Products and services
- iTromsø Print Newspaper Daily printed local newspaper covering news, sports, culture, opinion and classifieds for residents of Tromsø and surrounding municipalities; targeted at individual subscribers and retail buyers.
- e-Avis (Digital Newspaper Edition) Digital replica of the print newspaper available to digital subscribers, providing the same daily edition in electronic format with full archive access.
- itromso.no Digital News Website Online-first local news destination offering breaking news, in-depth reporting, video, podcasts and interactive features for Tromsø-area readers and digital subscribers.
- Feedback (Music & Culture Section) Editorial section and brand covering music, concerts, nightlife, film and cultural events in the Tromsø region, serving readers interested in local cultural life.
- Tromsøball TV / Podcast Video and podcast programming dedicated to coverage of the local football club TIL, including match coverage, analysis, interviews and fan content for TIL supporters.
- Digital Subscription (All-Access) Paid subscription product providing individual consumers access to digital content across itromsø's channels, including website, e-Avis, app and newsletters.
Quantifiable outcome
- 51,000 daily readers with 18% subscriber growth in 2017
- +3 more outcomes
Companies that use iTromsø
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
iTromsø technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
iTromsø partnerships and signals
Strategic signalScale indicators6 records
Recent moves15 records
Expansion highlights5 records
iTromsø competitors and assessment
Company assessmentRegional players
- Bergens Tidende: Leading regional newspaper in Bergen (Western Norway). Comparable local-regional newspaper with subscription and advertising model, but operates in a different Norwegian region than iTromsø.
- Stavanger Aftenblad: Regional newspaper in Stavanger (Western Norway), owned by Schibsted. Comparable local-regional newspaper in scale and digital subscription approach, but in a separate Norwegian market.
- Adresseavisen: Regional newspaper based in Trondheim (Central Norway), owned by Polaris Media group. Same parent and broadly comparable operating model, serving a different Norwegian geography.
Broad incumbents
- VG (Verdens Gang): Norway's largest tabloid, owned by Schibsted. Operates nationally with broad news, sports, and culture coverage that overlaps iTromsø's categories (TIL football, music, opinion). Provides the VG-eAvis integration used by iTromsø subscribers.
- Aftenposten: Oslo-based national newspaper owned by Schibsted. Competes for digital reader attention and national advertising with iTromsø, especially for TIL and Northern Norway stories that travel nationally.
- NRK: Norwegian public broadcaster producing national and regional news. Competes with iTromsø for reader attention on local news, weather, and sports across Northern Norway, though funded differently (public license + state subsidy).
Direct peers
- Avisa Nordland: Regional newspaper based in Bodø covering Nordland county in Northern Norway. Comparable local-regional newspaper with similar subscription and advertising revenue mix in the same broader geography.
- Nordlys: Leading daily newspaper in Tromsø, owned by Amedia. Direct local competitor covering the same city, TIL football, and Northern Norway regional news with overlapping editorial scope and business model.
- Harstad Tidende: Local newspaper in Harstad, Northern Norway, also part of the Polaris Media group. Sister title under the same parent and operates the same D2C subscription + advertising model in an adjacent regional market.
Others
- Amedia: Norway's largest local newspaper group, owner of Nordlys and dozens of other local titles. Provides the broader competitive context for iTromsø and Polaris Media, and an analogous group-level peer in local-news subscription economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
iTromsø social profiles
Digital presenceiTromsø financial estimates
Financial estimateRevenue estimate
Valuation estimate
iTromsø leadership team
Management profileNumber of profiles
Profiles6 records
iTromsø subsidiaries and ownership
Company hierarchySubsidiaries1 record
iTromsø funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iTromsø M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iTromsø
What does iTromsø do?
iTromsø is a regional Norwegian newspaper founded in 1898, delivering local news, sports, culture and opinion content to readers in Tromsø and the surrounding region. It publishes a daily print edition, a digital edition (e-Avis), the website itromso.no, and supplementary content channels including the music and culture section Feedback and a TV/podcast offering centered on the local football club Tromsø IL.
Is iTromsø a public or private company?
iTromsø is a private company. It is classified as corporate owned and is currently operating.
When was iTromsø founded?
iTromsø was founded in 1898. It employs 11 to 50 people.
Where is iTromsø based?
iTromsø is headquartered in Tromsø, Norway, in the Europe region.
How does iTromsø make money?
Four revenue lines are on record. Digital Subscriptions are the primary driver. The others are print Newspaper Subscriptions, advertising & Marketing Revenue and e-Paper and Digital Access Products.
Who are iTromsø's main competitors?
Regional players on record are Bergens Tidende, Stavanger Aftenblad and Adresseavisen. Broad incumbents are VG (Verdens Gang), Aftenposten and NRK. Direct peers are Avisa Nordland, Nordlys and Harstad Tidende. Amedia is listed as an others.
Does iTromsø have an API?
No public API is recorded for iTromsø.
What industry is iTromsø in?
iTromsø's product category is Local Newspaper / Regional Journalism. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital). Its NAICS code is 513110 and its SIC code is 2711.