Folsom Lake RV

What Folsom Lake RV does

Folsom Lake RV, now operating as Blue Compass RV Sacramento, is a single retail RV dealership located at 11373 Folsom Blvd. in Rancho Cordova, California. The dealership is part of the Blue Compass RV national chain, which operates 85+ dealership locations across 30+ states, including 10 in California. The Sacramento location serves individual consumers and families in Northern California communities such as Sacramento, Roseville, Elk Grove, Davis, and surrounding foothill areas, with primary customer use cases centered on weekend camping, family vacations, outdoor recreation, and access to regional destinations including Folsom Lake, Lake Tahoe, and the Sierra Nevada.

The company's offering is a unified retail and aftermarket portfolio rather than a technology platform. Core products include new recreational vehicles (travel trailers, fifth wheels, Class A/B/C motorhomes, and toy haulers) from brands such as Alliance, Forest River, Grand Design, Keystone RV, and Jayco, alongside a pre-owned inventory that draws on a network-wide pool of more than 2,000 used RVs. Ancillary services include certified RV service and repairs, a fully stocked parts department with installation capabilities, trade-in and consignment programs, and financing referrals through a partner called RV Complete. Pricing on individual units ranges from under $10,000 for entry-level trailers to over $120,000 for high-end motorhomes, with example MSRP-to-sale discounts of 37–45%. There is no proprietary technology, software product, or AI/ML capability disclosed.

Revenue is generated through unit sale margins on new and used RV sales, labor charges and parts markup in the service and parts departments, transaction fees on trade-ins and consignments, and referral economics on financing arrangements. The go-to-market is direct-to-consumer via the physical showroom at the Rancho Cordova location, with online inventory browsing supported through bluecompassrv.com. The business carries no patents, software, or app product; its competitive position is grounded in physical location, brand affiliation with Blue Compass RV, and service infrastructure rather than technology differentiation.

Name

Folsom Lake RV

Legal name

Blue Compass RV Sacramento

Website

https://folsomlakerv.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Folsom Lake RV, now Blue Compass RV Sacramento, is a retail RV dealership in Rancho Cordova, California, selling new and used recreational vehicles and providing certified service, parts, and financing referrals to Northern California consumers and outdoor enthusiasts.

Ownership category

akta.pro rank

Headquarters

HQ city

Rancho Cordova

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New RV Sales: Sale of new recreational vehicles including travel trailers, fifth wheels, Class A, Class B, Class C motorhomes, and toy haulers. Revenue generated from the margin between acquisition cost and sale price.
2. Used RV Sales: Sale of pre-owned recreational vehicles acquired through trades and consignments. Includes both individual unit sales and inventory from their network of over 2000 used RVs nationwide.
3. RV Service and Repairs: Certified technicians provide repair and maintenance services including collision work, appliance service, oil changes, warranty work, roof repairs, winterization, and custom upgrades. Revenue generated through labor charges and parts markup.
4. Parts Department: Sale of RV parts and components including those for Alliance, Forest River, Grand Design, and Keystone RV brands. Also handles installations for items like satellite, WiFi, solar panels, and bearing maintenance.
5. Trade-ins and Consignment: Acquisition of customer RVs through trade-in valuations and consignment arrangements, which feed into used inventory for resale.
6. Financing Referrals: Referral arrangements for RV financing through RV Complete and payment calculator services. May include referral fees or dealer reserve participation in financing agreements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Blue Compass RV Sacramento (formerly Folsom Lake RV) is a traditional RV retail dealership that sells new and pre-owned recreational vehicles, including travel trailers, fifth wheels, Class A, B, and C motorhomes, and toy haulers from brands such as Alliance, Forest River, Grand Design, Keystone RV, and Jayco. The dealership complements vehicle sales with an in-house service center staffed by certified technicians, a stocked parts department with installation support, financing referrals through RV Complete, and trade-in and consignment services for customer-owned RVs.

Product overview

Blue Compass RV Sacramento (formerly Folsom Lake RV) operates as a full-service RV dealership offering a unified portfolio of new and used recreational vehicles complemented by service, parts, and financing capabilities. The core product offering centers on new RVs from brands including Alliance, Forest River, Grand Design, Keystone RV, and Jayco, encompassing multiple vehicle categories: Class A, Class B, and Class C motorhomes, travel trailers, fifth wheels, and toy haulers. These products are supported by certified RV service and repairs, a fully stocked parts department with installation services, RV financing through RV Complete, and trade-in/consignment programs. The company does not operate a software platform or technology product; its offerings are entirely focused on physical recreational vehicles and related services.

Differentiator

Problem solved

Functional benefit

Products and services

• New RVs New recreational vehicles available for purchase at the dealership, spanning travel trailers, fifth wheels, Class A, B, and C motorhomes, and toy haulers from leading brands. Targeted at individual consumers and families in Northern California seeking their first or next RV.
• Used RVs Pre-owned recreational vehicles including travel trailers, fifth wheels, motorhomes, and toy haulers available for purchase at the dealership. Inventory is sourced from trade-ins, consignments, and the broader Blue Compass RV national network of over 2,000 used units.
• RV Service and Repairs Certified technician services providing RV repairs, maintenance, collision work, appliance service, oil changes, warranty work, roof repairs, slide-out adjustments, winterization, and custom upgrades. Includes a free multi-point inspection with every service visit. Available to RV owners in the Northern California region.
• RV Parts Department Sale of RV parts and components for Alliance, Forest River, Grand Design, and Keystone RV brands, including installation services for satellite, WiFi, solar panels, and bearing maintenance. Serves RV owners needing replacement components or upgrades.
• RV Financing Financing referral services for RV purchases through RV Complete, with payment calculator tools and credit application support. Available to qualifying buyers of new and used RVs at the dealership.
• Trade-Ins and Consignment Trade-in valuation and consignment services for customers looking to sell or upgrade their existing recreational vehicles. Traded and consigned units feed the dealership's used RV inventory for resale.

Quantifiable outcome

• 4.4-star Google rating based on 348 reviews

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Lazydays Holdings: Multi-state RV dealership group with a comparable model of new/used sales, service, and consignment, directly competing with Blue Compass in the premium and entry-level segments across multiple Sun Belt and Midwest markets.
• Camping World Holdings: Largest U.S. RV dealership chain with hundreds of locations, offering new and used RV sales, service, parts, and financing — the closest publicly traded comparable to Blue Compass RV Sacramento's multi-revenue dealership model.
• RV One: Multi-state RV dealership group offering new and used units, parts, and service across Florida, Texas, and the Southeast — directly comparable multi-state full-service dealer.
• General RV Center: One of the largest privately held multi-state RV dealership chains in the U.S., offering new/used sales, service, parts, and trade-ins across numerous supercenter locations — directly comparable in scale and operating model to Blue Compass.
• McClain's RV Superstores: Multi-location RV superstore chain in the South Central U.S. with new/used sales, parts, and service; a regional private chain with a similar scaled retail model to Blue Compass locations.
• Explore USA: Multi-state RV dealership chain offering new and used units plus service; competes head-to-head with Blue Compass in similar geographic markets and product categories.
• Holman RV: Family-owned multi-location RV dealer offering sales, service, and parts across several states — comparable as a privately held, scaled regional dealership peer.
• National Indoor RV Center: Multi-location RV dealer with indoor showrooms, carrying premium motorhomes, fifth wheels, and travel trailers with attached service centers — directly comparable to Blue Compass's full-service dealership approach.

Broad incumbents

• Winnebago Industries: Major RV manufacturer whose products (travel trailers, Class A/B/C motorhomes) are stocked at Blue Compass; broader industry incumbent shaping product availability, warranty work, and parts supply for the dealership.

Emerging players

• Outdoorsy: Peer-to-peer RV rental marketplace that competes indirectly for the same outdoor-recreation customer base; does not sell RVs but affects purchase intent and ownership economics for first-time buyers in Blue Compass's segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bluecompassrv
• YouTubeyoutube.com/@BlueCompassofSpringfield
• Facebookfacebook.com/BlueCompassRV
• LinkedInlinkedin.com/company/folsom-lake-rv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Folsom Lake RV