FOMEI

What FOMEI does

FOMEI s.r.o. is a privately held Czech limited liability company founded in 1990 and headquartered in Hradec Králové, operating two divisions: a Photo Division (Divize Foto) that sells photography and videography equipment, and a Radiodiagnostics Division (Divize Radiodiagnostika, fomei.cz) that supplies medical imaging equipment. The Photo Division is the primary business and is built around three proprietary brand franchises — FOMEI LIGHT (studio flash systems, LED panels, battery flashes, motorized light heads, ceiling systems), FOMEI OPTICS (binoculars, rifle scopes, spotting scopes), and FOMEI PAPER (photographic papers) — augmented by multi-brand distribution of third-party manufacturers including DNP, Epson, Fujifilm, Canon, HP, Hahnemühle, Ilford Photo, Marumi, Drytac, Vortex, and Nikon.

The company runs a 3,662-SKU e-commerce storefront at fomei.com (localized in Czech, Slovak, English, German, and Polish) and monetizes through four streams: one-time e-commerce product sales across consumer and professional segments, recurring equipment rental of lighting and printing gear, professional services including optics repair, calibration, and maintenance, and downloadable software/ICC profile support assets. The 32-person company reports having equipped more than 3,500 studios and schools and operates a 5,000+ subscriber newsletter and 30+ ambassador community program anchored by its annual FOMEI TOP showcase event.

Go-to-market is sales-led B2B and B2C, combining the direct e-commerce channel with an extensive dealer and reseller network across Czech Republic, Slovakia, and export markets, supplemented by direct phone sales and equipment rental. Customer segmentation is horizontal — professional photographers and videographers, hunters and outdoor enthusiasts, print service providers and labs, educational institutions, and analog photography enthusiasts — with named reference customers including FAMU, ČVUT, T-Mobile's video studio, Vortex, Nikon, Megapixel, Playzone, and WeLoveFun.

Name

FOMEI

Legal name

FOMEI s.r.o.

Website

https://fomei.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

FOMEI s.r.o. is a Czech photography and optics equipment company founded in 1990 that manufactures its own FOMEI LIGHT, FOMEI OPTICS, and FOMEI PAPER brands, distributes third-party brands like DNP, Epson, and Nikon, and serves professional photographers, videographers, hunters, and print labs across Central Europe.

Ownership category

akta.pro rank

Product category

Photography and Optical Equipment

NAICS

Electric Lighting Equipment Manufacturing (3351)

SIC

Photographic Equipment & Supplies (3861)

akta.pro primary industry

Photo & Video Output Devices (Printers, Portable Photo Printers, Photo Frames) (CRACAPAL)

akta.pro secondary industries

Lenses & Optical Accessories (Lenses, Filters, Adapters, Teleconverters) (CRACAPAF), Photo Printers & Dedicated Imaging Printers (HDACAEAG)

Keywords

• Studio lighting equipment
• Optical instruments
• Photographic papers
• Photographic printing solutions
• Analog photography supplies

Headquarters

HQ city

Hradec Králové

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce product sales: Online sales of lighting equipment, optical products, printing solutions, and accessories through their e-commerce platform and partner network
2. Rental services: Rental of studio lighting equipment and printing equipment
3. Service and calibration: Optical repair and adjustment services, calibration of equipment, maintenance services
4. Equipment rental: Rental of studio lighting technology and printing equipment for professional studios

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

FOMEI manufactures and distributes professional studio lighting equipment (LED lights, studio flashes, battery flashes under FOMEI LIGHT), optical instruments such as binoculars, rifle scopes and spotting scopes under the FOMEI OPTICS brand, photographic papers under FOMEI PAPER, and photo printing hardware (DNP, EPSON, Fujifilm, Canon, HP printers, minilabs and kiosks). The company also offers analog photography supplies, studio accessories, and rental, repair, calibration and finishing services to professional photographers, videographers, hunters, print labs and educational institutions.

Product overview

FOMEI is a Czech photography and optics company operating across two divisions (Photo and Radiodiagnostics) with a comprehensive portfolio organized into studio equipment (LED lights, flashes, softboxes, stands, backgrounds), optical instruments (binoculars, rifle scopes, spotting scopes under FOMEI OPTICS), printing solutions (DNP/EPSON/Fujifilm printers, minilabs, kiosks, and proprietary FOMEI PAPER with 90+ media types), analog photography supplies (Ilford/Kentmere/Harman films, photo papers, chemicals, darkroom equipment), studio accessories, and services (rental, repairs, calibration). The company serves over 3,500 studios and schools, offers its own brands (FOMEI OPTICS, FOMEI PAPER, FOMEI LIGHT), distributes third-party brands (DNP, EPSON, Fujifilm, Drytac, Hahnemühle, Marumi, Ilford Photo), and provides ICC profiles, software, and finishing services (canvas lacquering, lamination, photo books).

Differentiator

Problem solved

Functional benefit

Brands

• FOMEI PAPER: FOMEI's own brand of photographic papers
• FOMEI OPTICS
• FOMEI LIGHT

Products and services

• Studio Lighting Equipment (LED lights, studio flashes, battery flashes) Professional studio lighting including LED lights, studio flashes and portable battery flashes under the FOMEI LIGHT brand for photography, videography, podcast and streaming use.
• FOMEI OPTICS binoculars, rifle scopes and spotting scopes Czech-manufactured observation binoculars, rifle scopes, collimators and spotting scopes for hunting, wildlife observation, ornithology and tourism.
• FOMEI PAPER photographic papers FOMEI's own brand of photographic papers for Canon, EPSON and HP printers, with more than 90 media types permanently in stock for photo printing and lab use.
• Printers, minilabs and photo kiosks (DNP, EPSON, Fujifilm, Canon, HP) DNP photo printers and kiosks, EPSON and Fujifilm inkjet minilabs, and Canon, EPSON and HP photo printers for professional photo printing and labs.
• Analog photography supplies Black-and-white films (Ilford, Kentmere, Harman Phoenix), photo papers, photo chemicals, cameras, pinhole cameras, archiving supplies, darkroom equipment and RA-4 minilab materials for analog and darkroom photographers.
• Studio accessories (softboxes, stands, backgrounds, ceiling systems) Comprehensive studio accessories including softboxes, light stands, background systems, ceiling rail systems, photographic tables and tents, reflectors, cases and bags, and flash triggers.
• Rental of lighting and printing equipment Rental service for studio lighting equipment and printing equipment for professional studios on a quote-based rental basis.
• Optical repair, adjustment and calibration services Repair, adjustment and calibration services for optical instruments and other FOMEI equipment, plus remote assistance support.
• Canvas and photo book finishing services Lacquering and stretching of canvases, mounting and lamination films, and photo book and photo gift production for print labs and photographers.
• Distributed third-party photographic brands (DNP, EPSON, Fujifilm, Canon, HP, Hahnemühle, Ilford Photo, Marumi, Drytac) Reseller/distributor offering for international third-party photographic brands including DNP, EPSON, Fujifilm, Canon, HP, Hahnemühle, Ilford Photo, Marumi and Drytac, sold through the FOMEI e-commerce platform and dealer network.

Quantifiable outcome

• Equipped more than 3,500 studios and schools
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor.

• DNPminorChannel Partner/ Reseller/ DistributorDistributes DNP products including printers, minilabs, and photokiosks through their e-commerce and dealer network
• EpsonminorChannel Partner/ Reseller/ DistributorSells Epson inkjet minilabs and photo printers through their distribution network
• HahnemühleminorChannel Partner/ Reseller/ DistributorDistributes Hahnemühle fine art papers for professional printing
• Ilford PhotominorChannel Partner/ Reseller/ DistributorOffers Ilford black-and-white films and photographic papers including Kentmere and Harman Phoenix brands
• VortexminorChannel Partner/ Reseller/ DistributorReferenced as a customer and partner for optics products
• NikonminorChannel Partner/ Reseller/ DistributorReferenced as a customer reference and partner relationship
• MarumiminorChannel Partner/ Reseller/ DistributorDistributes Marumi camera filters through their network
• DrytacminorChannel Partner/ Reseller/ DistributorOffers Drytac laminating and mounting media for wide format printing

Scale indicators4 records

Expansion highlights5 records

Direct peers

• Calumet Photographic: European photo, video, and lighting equipment retailer offering cameras, studio lighting, and printing solutions. Closest comparable to FOMEI in product mix and customer base across the European photography market.
• Wex Photo Video: UK-based photo and video equipment retailer with both online and physical stores offering cameras, lenses, lighting, and accessories. Directly comparable retail proposition and customer segments to FOMEI's photography division.
• Hartlauer: Austrian photo, optics, and consumer electronics retail chain with strong Central European footprint. Comparable as a multi-brand photography and optics retailer serving a regional European market similar to FOMEI.

Regional players

• FotoStar: Czech photo and optics retailer operating in the same domestic market as FOMEI. Comparable as a Czech photo equipment retailer with overlapping product categories and customer segments.

Broad incumbents

• Elinchrom: Swiss manufacturer of professional studio lighting and flash equipment. Comparable to FOMEI's FOMEI LIGHT product line in professional lighting manufacturing.
• Adorama: Established US photo, video, audio, and electronics retailer. Comparable as a multi-category imaging retailer serving professional and prosumer customers, though at substantially larger scale than FOMEI.
• Profoto: Swedish premium studio lighting and flash system manufacturer. Directly comparable to FOMEI LIGHT as a manufacturer of professional studio lighting equipment, though at a higher price tier and global brand position.
• Broncolor: Swiss-based manufacturer of high-end studio flash and continuous lighting systems. Comparable to FOMEI's own-brand studio flash and LED lighting business, particularly in professional studio segments.
• B&H Photo Video: Large US-based photo, video, audio, and lighting retailer with global shipping. Overlaps with FOMEI's product categories but operates at significantly larger scale across broader geographies.

Emerging players

• Godox: Chinese manufacturer offering competitively priced studio flashes, LED lights, and continuous lighting. Competes with FOMEI's own-brand lighting in the value segment, particularly among emerging content creators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fomei

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FOMEI