Broncolor
Broncolor is a Swiss manufacturer of premium professional photography lighting equipment, including flash generators, torches, compact flash units, and LED continuous lights, serving professional studios, commercial photographers, and specialized imaging applications across France and Europe.
- Company typePrivate
- Founded1958
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Broncolor does
Broncolor is a Swiss manufacturer of professional photography and video lighting equipment, founded in 1958 and operating for over 65 years. The company designs and produces premium flash generators (SATOS, SCORO series), flash torches (Pulso G, Pulso L, Unilite, Picolite), compact flash units (Siros S/L), continuous LED lighting (LED F160), and a comprehensive ecosystem of light shapers (SoftBoxes, Paras, umbrellas, reflectors). Its proprietary technologies include the RFS 2 radio frequency wireless sync system (with up to 200m outdoor range), dual battery/AC power management in the SATOS platform, and bidirectional communication between generators and Pulso L torches. The Scope D50 RTI dome extends the portfolio into specialized forensic and heritage documentation applications.
The company generates revenue primarily through one-time hardware sales at premium price points (€1,500 to €29,980 per unit), with a 24-month warranty on electronic devices. Distribution combines direct sales through company-owned showrooms in Paris and Mulhouse, an authorized reseller network (Carré Couleur, PROPHOT, NUMERIPHOT, Leica Stores), rental partners, and an e-commerce platform (broncolor.fr). The French subsidiary is supported by a small sales team (Frédéric, Géraldine) handling the Paris region. Marketing emphasizes brand authority through free educational content (webinars, eBook, YouTube tutorials) targeting professional photographers.
Broncolor serves professional photography studios, commercial and advertising photographers, fashion and editorial shoots, e-commerce product photography operations, and specialized imaging applications. Pricing is uniformly positioned at the premium tier, with payment terms requiring 20% deposits and typical 30-day balances. The company is privately held with no public ticker, no disclosed funding rounds, and no recent M&A activity in the available data.
Broncolor firmographics
Firmographics- Name
- Broncolor
- Legal name
- BRONCOLOR
- Website
- https://broncolor.fr
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Broncolor is a Swiss manufacturer of premium professional photography lighting equipment, including flash generators, torches, compact flash units, and LED continuous lights, serving professional studios, commercial photographers, and specialized imaging applications across France and Europe.
- Ownership category
- akta.pro rank
Broncolor industry classification
Industry- Product category
- Professional Photography Lighting Equipment
- NAICS
- Electric Lighting Equipment Manufacturing (3351), Electric Lighting Equipment Manufacturing (33513)
- SIC
- Electric Lighting & Wiring Equipment (3640), Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- Camera Lighting & Flash (Speedlights, Continuous Lights, LED Panels) (CRACAPAG)
- akta.pro secondary industries
- Lighting & Studio Equipment Retail (Flash, Continuous, Modifiers, Backdrops) (CRACAHAF), Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)
Keywords
Where Broncolor is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Broncolor business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Hardware Sales - Flash Lighting Equipment: Primary revenue stream from sale of flash generators (SATOS, SCORO), torches (Pulso G, Pulso L, Unilite), compact flash units (Siros), and accessories. Products are sold at premium price points (€1,500-€15,000+) as one-time purchases with 24-month warranties on electronic devices.
- Continuous Lighting Sales: Revenue from LED continuous light sources (F160 torch, accessories) and HMI daylight systems, including related modifiers and stands
- Light Shapers and Accessories: Sales of light modifiers including SoftBoxes, OctaBoxes, Paras, reflectors, honeycomb grids, and consumables. Also includes Foba stands, tripods, and support equipment
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | High-end Generator Systems |
| One time/ perpetual license | Pay-as-you-go | SATOS Generator Systems (1600/3200 J) |
| One time/ perpetual license | Pay-as-you-go | Professional Flash Torches |
| One time/ perpetual license | Pay-as-you-go | Compact Siros Flash Units |
| One time/ perpetual license | Pay-as-you-go | Siros Kit Packages |
| One time/ perpetual license | Pay-as-you-go | LED Continuous Lighting |
| One time/ perpetual license | Pay-as-you-go | Large Format Paras |
| One time/ perpetual license | Pay-as-you-go | Specialty Flash Effects |
| One time/ perpetual license | Pay-as-you-go | Specialty Equipment |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Broncolor product offering
Product offeringCore offering
Broncolor manufactures and sells professional photography lighting equipment, including flash generators (SATOS, SCORO), flash torches (Pulso G, Pulso L, Unilite, Picolite), compact battery and mains-powered monolights (Siros, Stelos), LED continuous lights (LED F160), wireless triggering systems (RFS 2), and an extensive ecosystem of light shapers (SoftBoxes, Para reflectors, umbrellas, Ringflash). The offerings are aimed at professional photographers, studios, and commercial imaging applications.
Product overview
Broncolor is a Swiss manufacturer of professional photography and video lighting equipment, offering a comprehensive ecosystem of flash and continuous lighting solutions. The product portfolio centers on three main generator lines: SATOS (portable battery/mains hybrid), SCORO (studio mains-powered), and the portable STELOS monobloc. Supporting the generators are multiple torch families including Pulso G, Pulso L, Unilite, and Picolite. The SIROS compact flash line provides portable solutions with both battery (L) and mains (S) variants. For continuous lighting, the LED F160 offers bi-color capability. The ecosystem is enhanced by extensive light shaper accessories (SoftBoxes, Paras, umbrellas), the RFS 2 wireless triggering system, and the Scope D50 RTI visualization system. The company also represents the FOBA brand for stands and support equipment.
Differentiator
Problem solved
Functional benefit
Brands
- Siros: Compact flash system available in 400 and 800 joule versions, with battery (Siros L) and mains power (Siros S) variants
- Satos
- Pulso
- Unilite
- Picolite
- Scoro
- F160
- Scope D50
- Stelos
Products and services
- SATOS Generator High-end portable flash generator available in 1600J and 3200J versions featuring dual power management (battery and mains), 3 asymmetric outputs, RFS 2 wireless system, 5.7-inch touchscreen, and flash/continuous/mixed light capability.
- SCORO Generator Studio flash generator available in E and S variants with power outputs from 1600J to 3200J, featuring WiFi/RFS 2 connectivity, ultra-fast flash durations up to 1/14,000s, and 2-3 independent outputs.
- Pulso G Torch Focusable flash torch available in 1600J and 3200J versions with plug-in flash tube and protective dome, 300W modeling lamp, compatible with full range of broncolor light shapers.
- Pulso L Torch Advanced flash torch with up to 1600/3200J flash energy, 2 cognitive lamps, OLED display, temperature-controlled fan, bi-color LED modeling lamp (2800-6800K), and bidirectional communication with Satos generator.
- Unilite Torch Compact flash torch available in 3200J version, designed for portability with dimensions Ø126 x 300 x 175mm and 2.8kg weight.
- Picolite Torch Compact flash torch with up to 1600J power, 150W modeling lamp, featuring small form factor (Ø80 x 205 x 135mm) and 1.25kg weight for portable applications.
- Siros Compact Flash Compact flash unit available in S (mains) and L (battery) versions with 400J or 800J power options, WiFi connectivity, RFS 2 compatibility, controllable via bronControl app.
- Stelos 800 L Portable Monobloc Portable monobloc flash head offering 800 joules of flash energy with legendary light quality, designed as a new reference for outdoor photography.
- LED F160 Continuous Light Continuous LED light torch with 2800-6800K color temperature range (adjustable in 50K increments), 13,800 lumens output, CRI of 98.6 at 5500K, DMX/RDM and WiFi control, compatible with all broncolor light shapers.
- RFS 2 Wireless Trigger System Wireless radio flash trigger with 99 studio addresses, up to 200m range outdoors and 50m indoors, compatible with Fuji, Canon and other camera systems, supporting HS (high-speed) sync function.
- SoftBox Light Shapers Softboxes available in multiple shapes (square, rectangular, strip, Octo) and 9 sizes from 35x60cm to 120x180cm, featuring dual diffusers and color-coded assembly system.
- Para Reflectors Focusable parabolic reflectors available in 88cm, 133cm, and 177cm diameters, featuring 24-facet design for portrait lighting, foldable for outdoor use.
- Umbrellas (Focus and Standard) Focus umbrellas and silver/white umbrellas in various sizes (85cm, 105cm, 110cm) for versatile lighting setups.
- Litepipe Strip Light Adapter Strip light adapter designed for Pulso G, Unilite, and Mobilite torches for creating linear light effects.
- Ringflash C Ring flash unit for camera-mounted use with up to 3200J flash power, integrated 200W halogen modeling lamp, and UV filter for professional applications.
- Scope D50 RTI Dome Portable RTI (Reflectance Transformation Imaging) dome with 48 LEDs for surface visualization and analysis, 50cm diameter, software for material and surface rendering analysis.
- Background Papers Seamless background papers available in various colors (Aqua, Riviera, Cherry) in 2.72m x 11m or 25m rolls for studio photography.
Quantifiable outcome
- LED F160 provides 15% luminous output increase with glass diffusion adapter (12,000 to 13,800 lumens)
- +1 more outcomes
Companies that use Broncolor
Customer profileSegments5 records
Ideal customer profiles4 records
Broncolor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Broncolor partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- FobacoreFoba is represented as the complementary brand for studio support equipment including stands, tripods, and rigging systems. The partnership provides a complete solution in the photographic chain, with Foba products (COMBITUBE systems, stands, clamps) distributed alongside Broncolor lighting.
- RVZ LocationminorEquipment rental company offering short-term rental of Broncolor torches and generators from their Malakoff (Paris) location
- MatphotominorEquipment rental company offering short-term rental of Broncolor torches and generators from their Paris location
- 711 RentminorEquipment rental company offering short-term rental of Broncolor equipment from Paris location
- Direct DigitalminorEquipment rental company offering short-term rental of Broncolor torches and generators from their Paris location
- PhotorentminorEquipment rental company offering short-term rental of Broncolor torches and generators from their Paris location
- Studio LB - ParisminorStudio partner providing both rental services and equipment availability at their Paris location
- Studio UNIVERSminorMulti-location studio network offering rental and equipment availability in Joué-lès-Tours
- Carré CouleurminorReseller and rental partner in Lyon offering sales and short-term rental of Broncolor equipment
- Ciné Lumières de ParisminorEquipment rental company offering short-term rental of Broncolor equipment from their Aubervilliers location
- Eye LiteminorEquipment rental company offering short-term rental of Broncolor torches and generators from La Courneuve location
- S-LightminorEquipment rental company offering short-term rental of Broncolor equipment from Pantin location
- Declic PhotominorEquipment rental company offering short-term rental of Broncolor equipment from Franconville location
- Groupe NoveltyminorHMI continuous lighting rental partner for Kobold equipment, associated with the Broncolor ecosystem
- PROPHOTminorAuthorized reseller with locations in Paris and Toulouse offering sales of Broncolor equipment
- NUMERIPHOTminorAuthorized reseller in Toulouse offering sales of Broncolor equipment
- Studio DaguerreminorPhotography studio in Paris with Broncolor equipment available for client use
- Studio MAC MAHONminorPhotography studio in Paris with Broncolor equipment available for client use
- Studio RouchonminorLarge photography studio in La Plaine-Saint-Denis with Broncolor equipment available for client use
- Studio AstreminorPhotography studio in Paris with Broncolor equipment available for client use
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Broncolor competitors and assessment
Company assessmentDirect peers
- Profoto: Swedish manufacturer of premium professional flash and continuous lighting systems. Direct competitor to Broncolor in the high-end photography lighting segment, serving the same professional photographer customer base with comparable product categories and premium pricing.
- Godox: Chinese manufacturer of professional photography lighting equipment offering flash systems, LED panels, and modifiers at significantly lower price points. Increasingly competing on features with Broncolor's premium products, particularly for emerging professionals and budget-conscious studios.
- Elinchrom: Swiss manufacturer of professional studio flash systems and lighting accessories. Headquartered in the same Swiss ecosystem as Broncolor, offering directly competing compact and studio flash units, generators, and light shaping tools.
- Westcott: US-based manufacturer of professional photography lighting equipment including continuous LED lights, speedlights, and modifiers. Competes with Broncolor in the e-commerce and product photography segments with strong North American distribution.
Broad incumbents
- Manfrotto: Italian manufacturer of photography supports, lighting equipment, and accessories. As Broncolor's parent-distributed brand alongside Foba, Manfrotto represents a broader incumbent in the studio equipment space with overlapping lighting and stand products.
- Hasselblad: Swedish manufacturer of premium medium format cameras. Part of the same broader corporate ecosystem that includes Broncolor (both under Bron Imaging Group historically), serving overlapping high-end professional photography customers with complementary camera and lighting products.
Emerging players
- Aputure: Manufacturer of professional LED continuous lighting for photo and video production. Competes with Broncolor's continuous lighting products in the creator and video market with strong feature-to-price ratios, increasingly adopted by professional cinematographers.
- Phottix: Manufacturer of professional lighting triggers, speedlights, and LED panels. Competes at a more accessible price point with Broncolor's wireless sync technology (RFS 2) and entry-level flash products, targeting enthusiast and semi-professional photographers.
- Fomex: Korean manufacturer of professional LED continuous lighting panels and flexible LED mats. Competes with Broncolor's LED F160 in the video/cinema production segment with strong color accuracy claims and competitive pricing.
Others
- Foba: Manufacturer of professional studio support equipment including stands, tripods, and rigging systems. Strategic complementary partner to Broncolor, distributed through the same French sales channels and providing complete studio solutions alongside Broncolor lighting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Broncolor social profiles
Digital presenceBroncolor compliance and trust
Trust signalCompliance1 record
Broncolor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Broncolor leadership team
Management profileNumber of profiles
Profiles2 records
Broncolor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Broncolor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Broncolor
What does Broncolor do?
Broncolor manufactures and sells professional photography lighting equipment, including flash generators (SATOS, SCORO), flash torches (Pulso G, Pulso L, Unilite, Picolite), compact battery and mains-powered monolights (Siros, Stelos), LED continuous lights (LED F160), wireless triggering systems (RFS 2), and an extensive ecosystem of light shapers (SoftBoxes, Para reflectors, umbrellas, Ringflash). The offerings are aimed at professional photographers, studios, and commercial imaging applications.
Is Broncolor a public or private company?
Broncolor is a private company. It is classified as unknown and is currently operating.
When was Broncolor founded?
Broncolor was founded in 1958. It employs 1 to 10 people.
Where is Broncolor based?
Broncolor is headquartered in Paris, France, in the Europe region.
How does Broncolor make money?
Three revenue lines are on record. Hardware Sales - Flash Lighting Equipment is the primary driver. The others are continuous Lighting Sales and light Shapers and Accessories.
Who are Broncolor's main competitors?
Direct peers on record are Profoto, Godox, Elinchrom and Westcott. Broad incumbents are Manfrotto and Hasselblad. Emerging players are Aputure, Phottix and Fomex. Foba is listed as an others.
Does Broncolor have an API?
No public API is recorded for Broncolor.
What industry is Broncolor in?
Broncolor's product category is Professional Photography Lighting Equipment. Its primary akta.pro industry code is CRACAPAG, Camera Lighting & Flash (Speedlights, Continuous Lights, LED Panels), with a secondary code of CRACAHAF, Lighting & Studio Equipment Retail (Flash, Continuous, Modifiers, Backdrops). Its NAICS code is 3351 and its SIC code is 3640.