Fondazione Vialli e Mauro
- Company typePrivate
- Founded2003
- HeadquartersTurin, Italy
- Headcount1–10
- GTM typeB2C
- OfferingServices
Fondazione Vialli e Mauro firmographics
Firmographics- Name
- Fondazione Vialli e Mauro
- Legal name
- Fondazione Vialli e Mauro per la Ricerca e lo Sport onlus
- Website
- https://fondazionevialliemauro.org
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Fondazione Vialli e Mauro industry classification
Industry- Product category
- Charitable Foundation Services
- NAICS
- Voluntary Health Organizations (813212), Grantmaking Foundations (813211)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA)
- akta.pro secondary industries
- Health & Medical Research Grantmaking Foundations (BPAGAKAL), Community Health, Prevention & Health Education (BPAGACAC)
Keywords
Where Fondazione Vialli e Mauro is headquartered
LocationHeadquarters
- HQ city
- Turin
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Fondazione Vialli e Mauro business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Charitable donations and fundraising events: The foundation generates revenue through charitable donations, fundraising events (Golf Cup, Alba dei Campioni, My Name is Luca), corporate sponsorships, and solidarity gifts ( watches, books, bomboniere). Donations are collected via bank transfer, PayPal, Satispay, SumUp, and the Italian 5x1000 tax designation mechanism.
- Solidarity gifts and merchandise: The foundation sells solidarity gifts including the NORQAIN limited edition watch (50% of proceeds to the foundation), books by Gianluca Vialli, and party favors (bomboniere solidali) with minimum donation requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Donation/ grant-funded | One-time or recurring | Tax deductible donations for individuals |
| Donation/ grant-funded | One-time or recurring | Tax deductible donations for businesses |
| Other | Annual | 5x1000 tax designation |
| One time/ perpetual license | One-time | NORQAIN Wild ONE Skeleton limited edition watch |
| One time/ perpetual license | One-time | Books by Gianluca Vialli |
| Unit Pricing | One-time | Solidarity party favors (bomboniere) |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels9 records
Fondazione Vialli e Mauro product offering
Product offeringCore offering
Fondazione Vialli e Mauro is an Italian non-profit foundation (ONLUS) that raises funds through charitable events, donations, and corporate sponsorships to finance medical-scientific research on Amyotrophic Lateral Sclerosis (ALS/SLA), cancer prevention and care, and to promote sports development. It distributes the funds raised through regranting programs and direct donations of medical equipment to research institutes and hospitals.
Product overview
Fondazione Vialli e Mauro is a nonprofit charitable organization (ONLUS) established in 2003 by former footballers Gianluca Vialli and Massimo Mauro. The foundation operates as a unified charitable entity rather than a platform architecture, focused on three main pillars: funding medical research for ALS (Sclerosi Laterale Amiotrofica) and cancer prevention, and promoting sports development. The product portfolio consists of fundraising events (Golf Cup, Alba dei Campioni tournaments, My Name is Luca events), grant programs (Sport senza frontiere), merchandise (solidarity gifts, books, NORQAIN watches), and donation services (5x1000, online donations). The foundation's activities culminate in annual initiatives that have raised over 6.9 million euros since inception, funding 25 objectives for research.
Differentiator
Problem solved
Functional benefit
Brands
- GolForLife: Archive of all editions of the Fondazione Vialli e Mauro Golf Cup
- Alba dei Campioni
- My Name is Luca
- In Assenza di Gravità
- European Golden Boy
- Sport senza frontiere
Products and services
- Fondazione Vialli e Mauro Golf Cup Annual charity golf tournament bringing together professional golfers, celebrities, and amateur players to raise funds for ALS research and cancer prevention. Held annually since 2004.
- Alba dei Campioni International youth football tournament (Under 15/16) promoting sports values among young athletes and raising funds for medical research projects.
- My Name is Luca - Ballata con Vialli Charity evening event combining sport, music, and storytelling to celebrate Gianluca Vialli while raising funds for cancer and ALS research.
- Sport senza frontiere Regranting initiative distributing funds to amateur sports projects in the Turin metropolitan area, with evaluation criteria focused on territorial fragility and social impact.
- 5x1000 Tax Designation Program Tax designation program enabling Italian taxpayers to allocate 0.5% of their income tax (IRPEF) to support the foundation's ALS research and cancer prevention initiatives.
- Regali Solidali (Solidarity Gifts) Charitable gift catalog offering books by Gianluca Vialli, party favors (bomboniere solidali starting at €6), keychains, and other branded items to support the foundation's research mission.
- NORQAIN Wild ONE Skeleton Limited Edition Watch Limited edition 42mm Wild ONE Skeleton watch produced in partnership with NORQAIN, limited to 20 units at €5,650 each, with 50% of proceeds supporting ALS and cancer research.
- Online Donation Platform Digital donation service accepting bank transfers (Banca Alpi Marittime), PayPal, Satispay, and SumUp card payments to support the foundation's research objectives.
- In Assenza di Gravità (Photography Exhibition) Photography exhibition featuring images from the book by Gianluca Vialli and Massimo Mauro, displayed as an open-air exhibition in Roddino to raise awareness for medical research.
Quantifiable outcome
- €6,934,128 raised and 25 objectives funded since 2003
- +3 more outcomes
Companies that use Fondazione Vialli e Mauro
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Fondazione Vialli e Mauro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Fondazione Vialli e Mauro partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Fondazione Compagnia di San PaolocoreStrategic partnership for the 'Sport senza frontiere' regranting program. Fondazione Compagnia di San Paolo provided €450,000 initially to fund 111 amateur sports projects in the Turin metropolitan area, plus an additional €100,000 for 26 further projects. The program is part of the 'Promuovere il Benessere' Mission within the Obiettivo Pianeta.
- Fondazione Piemontese per la Ricerca sul Cancro / Istituto di Candiolo-IRCCScoreLong-standing partnership (20 years) supporting cancer research at Istituto di Candiolo-IRCCS. In 2024, donated an endoscopy machine for pancreatic cancer diagnosis. In 2026, donated new endoscopes compatible with Olympus EVIS X1 platform for the Gastroenterology and Digestive Endoscopy department directed by Dr. Teresa Staiano.
- Fondazione AriSLAcoreFondazione Vialli e Mauro is a co-founder of AriSLA alongside AISLA Aps, Fondazione Cariplo, and Fondazione Telethon. AriSLA is the principal non-profit entity in Italy dedicated to ALS research, having invested €17.8 million and supported 165 researchers across 121 projects since 2008. AriSLA publishes annual competitive calls for ALS research proposals.
- Royal Park I RoveriminorGolf venue hosting the annual Fondazione Vialli e Mauro Golf Cup for the 10th consecutive year as of 2026, located in Fiano Torinese within Parco Naturale La Mandria.
- RF Celada S.p.A.minorPresenting partner of the Golf Cup for multiple years. CEO Guido Celada has stated the company shares the foundation's values and believes golf and sport represent extraordinary vehicles for virtuous messages.
- Banca Patrimoni Sella & C.minorOfficial partner of the 'My name is Luca. Ballata con Vialli' event held at Teatro Regio di Torino in January 2026.
- Poste ItalianeminorOfficial partner of the 'My name is Luca. Ballata con Vialli' event and presenting partner of the Golf Cup. Also supporting partner of Alba dei Campioni Calabria.
- European Golden BoycoreThe foundation serves as charity partner of the European Golden Boy award, supporting Objective 24 MOMALS — multi-omic monitoring and analysis of ALS at the NEMO Clinical Centers of Arenzano and Milan. Massimo Mauro serves as Vice President of the European Golden Boy. The partnership focuses on supporting ALS patients and their families at NEMO centers.
- Azienda Ospedaliero Universitaria Renato Dulbecco di CatanzarominorRecipient of medical equipment donations including 50 cooling helmets for the Breast Unit (used during chemotherapy to reduce hair loss) and a digital mammograph donated in 2020.
- NORQAINminorSwiss watchmaker that created the Wild ONE Skeleton 42mm 'Fondazione Vialli e Mauro Limited Edition' watch, with 50% of proceeds (€5,650 per watch, only 20 units) donated to the foundation for ALS and cancer research.
- SSC NapoliminorWinner of the first edition of Alba dei Campioni Calabria (April 2026). Participated in the youth football tournament organized by the foundation in Catanzaro.
- Gruppo Stellantis (Jeep brand)minorSupported the 'My name is Luca. Ballata con Vialli' event at Teatro Regio di Torino in January 2026 as a thanked sponsor.
- La Giovane ItaliaminorMedia partner of Alba dei Campioni Calabria, streaming all matches live on YouTube and assigning MVP awards during the tournament.
- TuttosportminorMedia partner of the Golf Cup and Alba dei Campioni events, distributing books by Gianluca Vialli and providing event coverage.
- British Academy 72minorProvided English language course scholarships for MVP award winners at Alba dei Campioni Calabria, in memory of Vialli`s experience at Chelsea.
- ElasticaminorEvent organizer of 'My name is Luca. Ballata con Vialli' held at Teatro Regio di Torino in January 2026.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Fondazione Vialli e Mauro competitors and assessment
Company assessmentDirect peers
- Fondazione Telethon: Italian research grantmaking foundation co-funding AriSLA alongside Fondazione Vialli e Mauro. Funds genetic-disease research via televised marathons and regranting programs; directly comparable in mission, scale and partner ecosystem.
- AIRC - Associazione Italiana per la Ricerca sul Cancro: Italy's largest cancer research charity, raising funds for cancer research through events, 5x1000 and corporate partnerships. Closest direct comparable on the cancer-prevention pillar of Fondazione Vialli e Mauro's mission.
- LILT - Lega Italiana per la Lotta contro i Tumori: National Italian cancer-prevention nonprofit running fundraising events, 5x1000 and patient-support programs. Comparable on the cancer-prevention pillar and as a fellow ONLUS using event-based fundraising.
- Fondazione Umberto Veronesi: Italian foundation funding oncology and biomedical research, similar model combining high-profile events, scientific grantmaking, and 5x1000 donations. Comparable disease-research grantmaking peer.
- AISLA - Associazione Italiana Sclerosi Laterale Amiotrofica: Italian ALS patient association and co-founder (alongside Fondazione Vialli e Mauro, Cariplo and Telethon) of AriSLA. Directly comparable as an Italy-based, ALS-focused nonprofit raising funds for research, patient support and advocacy.
- Fondazione Piemontese per la Ricerca sul Cancro (FPRC) / Istituto di Candiolo-IRCCS: Twenty-year institutional partner of Fondazione Vialli e Mauro supporting Istituto di Candiolo-IRCCS. Piedmontese cancer-research foundation operating the same donor-then-grant-to-research model on a regional basis.
- Fondazione AriSLA: The Italian research foundation specifically dedicated to ALS that Fondazione Vialli e Mauro co-founded in 2008. Runs annual competitive research calls and has invested €17.8M into 121 ALS projects — directly aligned mission and operating model.
Emerging players
- Fondazione Milan: Italian football-club-affiliated charity running sport-for-social-good programs, including amateur sports regranting in Milan. Comparable sports-promotion pillar and youth-football engagement model.
Broad incumbents
- Fondazione Compagnia di San Paolo: Major Italian grantmaking foundation that co-funded the Sport senza frontiere program with €550,000. Operates a much broader social-welfare and culture portfolio but is directly comparable as a strategic regranting partner.
- Fondazione Cariplo: One of Italy's largest philanthropic foundations and a co-funder of AriSLA. Operates a broad grantmaking platform across health, social services, environment and research — a much larger incumbent in the same grantmaking ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fondazione Vialli e Mauro social profiles
Digital presenceFondazione Vialli e Mauro compliance and trust
Trust signalCompliance3 records
Fondazione Vialli e Mauro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fondazione Vialli e Mauro leadership team
Management profileNumber of profiles
Profiles1 record
Fondazione Vialli e Mauro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fondazione Vialli e Mauro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fondazione Vialli e Mauro
What does Fondazione Vialli e Mauro do?
Fondazione Vialli e Mauro is an Italian non-profit foundation (ONLUS) that raises funds through charitable events, donations, and corporate sponsorships to finance medical-scientific research on Amyotrophic Lateral Sclerosis (ALS/SLA), cancer prevention and care, and to promote sports development. It distributes the funds raised through regranting programs and direct donations of medical equipment to research institutes and hospitals.
Is Fondazione Vialli e Mauro a public or private company?
Fondazione Vialli e Mauro is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Fondazione Vialli e Mauro founded?
Fondazione Vialli e Mauro was founded in 2003. It employs 1 to 10 people.
Where is Fondazione Vialli e Mauro based?
Fondazione Vialli e Mauro is headquartered in Turin, Italy, in the Europe region.
How does Fondazione Vialli e Mauro make money?
Two revenue lines are on record. Charitable donations and fundraising events are the primary driver. The others are solidarity gifts and merchandise.
Who are Fondazione Vialli e Mauro's main competitors?
Direct peers on record are Fondazione Telethon, AIRC - Associazione Italiana per la Ricerca sul Cancro, LILT - Lega Italiana per la Lotta contro i Tumori, Fondazione Umberto Veronesi, AISLA - Associazione Italiana Sclerosi Laterale Amiotrofica, Fondazione Piemontese per la Ricerca sul Cancro (FPRC) / Istituto di Candiolo-IRCCS and Fondazione AriSLA. Fondazione Milan is listed as an emerging player. Broad incumbents are Fondazione Compagnia di San Paolo and Fondazione Cariplo.
Does Fondazione Vialli e Mauro have an API?
No public API is recorded for Fondazione Vialli e Mauro.
What industry is Fondazione Vialli e Mauro in?
Fondazione Vialli e Mauro's product category is Charitable Foundation Services. Its primary akta.pro industry code is BPAGACAA, Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS), with a secondary code of BPAGAKAL, Health & Medical Research Grantmaking Foundations. Its NAICS code is 813212 and its SIC code is 8300.