Royal Park I Roveri

Name

Royal Park I Roveri

Legal name

Royal Park Golf & Country Club I Roveri S.S.D. a R.L.

Website

https://royalparkgolf.it

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Golf Club & Country Club Services

NAICS

Golf Courses and Country Clubs (71391), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Golf Clubs & Club Fitting Retail (CRAMAGAA)

Keywords

• Championship golf courses
• Golf club membership
• Golf academy training
• Corporate golf events
• Golf tourism

Headquarters

HQ city

Fiano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Golf Membership Fees: Annual membership subscriptions providing access to club facilities, both golf courses, practice facilities, and member events. The club offers reciprocity agreements with other golf clubs.
2. Green Fee Revenue: Daily green fees for non-members: €160 per day (both high and low season). Reduced rates for Under 18: €80. Green fees grant access to play on the courses.
3. Equipment Rental: Rental services for golf equipment including bags (€40), manual trolleys (€10), electric trolleys (€30), and golf carts (€60).
4. Pro Shop Sales: Retail operations selling clothing and equipment from top brands through the Pro Shop managed by Jolly Sport specialist retailer.
5. Restaurant & Bar Services: Club House restaurant and bar services including the Brunello Cucinelli-designed lounge. Dining room capacity of 80 seats plus outdoor buvette seating.
6. Golf Academy Instruction: Golf lessons and training services through the Edoardo Molinari Golf Academy, including practice facility access with lesson (€20) and 9-hole play with lesson (€40).
7. Corporate Events & Sponsorship: Revenue from hosting corporate events, tournaments, invitationals, press conferences, product launches, communication campaigns, and team building activities for partner companies.
8. Gift Green Fees: Gift certificates for green fees sold at €160, valid for one year from purchase date.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Royal Park I Roveri operates a 36-hole private golf and country club, offering two championship courses, memberships, daily green fees, professional golf instruction through the Edoardo Molinari Golf Academy, practice facilities, a Club House with restaurant and bar, equipment rentals, and corporate event hosting. The club also delivers junior and adaptive golf programs for athletes with disabilities, and organizes international tournaments, charity events, and partner-company activations.

Product overview

Royal Park I Roveri operates as a 36-hole golf club with two championship courses: the Allianz Course by Robert Trent Jones Sr. (18 holes, established 1971) and the Allianz Bank Course by Hurdzan-Fry (18 holes, completed 2006). Supporting services include the Edoardo Molinari Golf Academy for instruction and training, comprehensive practice facilities spanning 30,000 sqm, a Club House & Restaurant (with Brunello Cucinelli-designed lounge inaugurated 2024), and a structured Golf Experience program for guests. The club also operates a Junior Club with youth competitive teams and equipment rental services.

Differentiator

Problem solved

Functional benefit

Products and services

• Allianz Course by Robert Trent Jones Sr. 18-hole championship golf course designed by Robert Trent Jones Sr. in 1971, ranked #1 in Italy and among the top 50 in Europe, featuring innovative bunker design and strategic water hazards.
• Allianz Bank Course by Hurdzan-Fry 18-hole parkland/forest course designed by Michael Hurdzan and Dana Fry in 2006, featuring relatively flat terrain with ponds and bunkers as main obstacles; awarded 'Best new golf course 2014' by Golf Digest and Golf World.
• Edoardo Molinari Golf Academy Golf academy named after European Tour professional Edoardo Molinari, offering instruction, swing analysis, club fitting, and training programs for all skill levels including youth teams.
• Club House & Restaurant Club House lounge designed by Brunello Cucinelli (inaugurated 2024) with adjacent dining room renovated in 2021 (80-seat capacity plus outdoor buvette seating), serving traditional Piedmontese cuisine to members and guests.
• Golf Experience Structured guest experience including check-in, buggy service, practice facilities access, tee time briefing, and post-round dining with club cleaning service.
• Junior Club Youth golf program with competitive teams (U12, U14, U18), training activities, and tournaments including the Beko Technologies Young Golfers Trophy circuit.
• Golf Equipment Rentals Equipment rental services including golf bags (€40), manual trolleys (€10), electric trolleys (€30), and golf carts (€60).
• Corporate Event Hosting B2B hosting of corporate events including tournaments, team building, product launches, press conferences, communication campaigns, and golf clinics for partner companies. Conference facilities accommodate up to 100 attendees.

Quantifiable outcome

• Raised €150,000 at single charity golf event (Fondazione Vialli & Mauro Golf Cup)
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

25 partnerships are on record, tiered core, major and minor.

• AllianzcoreGTM or Marketing PartnerMain partner and title sponsor of the Allianz Course (Robert Trent Jones Sr. design) and the Allianz Invitational tournament. Provides major financial support and brand visibility through course naming rights and exclusive tournament hosting. Relationship: Mutual - Both benefit from brand association with prestigious golf venue.
• Allianz BankcoreGTM or Marketing PartnerTitle sponsor of the Allianz Bank Course (Hurdzan-Fry design). Strategic partnership providing visibility and exclusive access to corporate banking clients for golf events.
• BMWcoreGTM or Marketing PartnerMobility partner providing exclusive BMW Excellence Club experiences at the club. Hosts events featuring BMW vehicles (e.g., BMW i7) for members. Multi-year partnership emphasizing luxury, innovation, and leadership values.
• AdidasmajorGTM or Marketing PartnerOfficial partner providing golf apparel and footwear for the club and academy. Supplies official merchandise and equipment for staff and students.
• Brunello CucinellimajorGTM or Marketing PartnerLuxury fashion brand that designed and signed the Club House lounge inaugurated in 2024. Creates an exclusive, harmoniously designed space combining tradition and innovation.
• LavazzamajorGTM or Marketing PartnerPremium Italian coffee brand partner, providing coffee products and brand association for restaurant and bar services.
• TecnogymmajorTechnology or IntegrationLeading global wellness solutions provider supplying state-of-the-art gym equipment. Latest generation fitness equipment for the club's gym facility.
• KPMGminorGTM or Marketing PartnerProfessional services firm and corporate partner providing business advisory support and corporate event participation.
• CNH IndustrialminorGTM or Marketing PartnerCorporate partner from the industrial equipment sector (parent of brands like IVECO, New Holland Agriculture).
• IVECOminorGTM or Marketing PartnerCommercial vehicle brand (CNH Industrial) providing corporate partnership and event support.
• Jolly SportmajorImplementation/ SI/ Consulting PartnerSpecialized golf retailer managing the Pro Shop, providing expert fitting advice, demonstration days, and bag rental services.
• Beko TechnologiesminorGTM or Marketing PartnerOfficial sponsor of the 'Beko Technologies Young Golfers Trophy' - a seven-step circuit for young golfers held monthly.
• XerjoffminorGTM or Marketing PartnerLuxury perfume brand as corporate partner providing premium gifting and exclusive experiences.
• House FactoryminorGTM or Marketing PartnerCorporate partner, nature of partnership not specified in detail.
• Dott. NicolaminorGTM or Marketing PartnerCorporate partner, nature of partnership not specified in detail.
• EmeraminorGTM or Marketing PartnerCorporate partner, nature of partnership not specified in detail.
• GobinominorGTM or Marketing PartnerLocal artisan chocolate maker as corporate partner.
• J MedicalminorGTM or Marketing PartnerMedical services provider as corporate partner.
• LauretanaminorGTM or Marketing PartnerWater brand as corporate partner providing beverages.
• MattioliminorGTM or Marketing PartnerCorporate partner, nature of partnership not specified in detail.
• Edoardo MolinaricoreStrategic or Co-development PartnerEuropean Tour professional who won Omega Mission Hills World Cup 2009 and Ryder Cup 2010. The academy named after him provides professional instruction, swing analysis, and competitive team training.
• Torino Golf DestinationmajorGTM or Marketing PartnerOfficial golf tourism initiative promoting golf experiences in the Turin area. Royal Park I Roveri is a featured venue for visitors to Piedmont region.
• GEO FoundationcoreStrategic or Co-development PartnerNon-profit organization providing sustainability certification programs. GEO Certified status demonstrates Royal Park I Roveri's commitment to environmental, resource, community, and climate action.
• Hotel Partner Network (11+ hotels)majorChannel Partner/ Reseller/ DistributorPartnership with 11+ nearby hotels (J Hotel, Relais Bella Rosina, Principi Piemonte, NH Collection, DoubleTree by Hilton, Hotel Cascina di Corte, etc.) to provide accommodation options for golf tourists visiting the club.
• Reciprocal Golf ClubsmajorChannel Partner/ Reseller/ DistributorReciprocal arrangements with prestigious clubs including Circolo Golf Torino, Golf Club du Domaine Impérial (France), Golf Club de Lyon (France), Penati Golf Resort (Slovakia), Golf Son Parc Menorca (Spain), and 15+ Italian clubs.

Scale indicators8 records

Recent moves9 records

Expansion highlights3 records

Broad incumbents

• Wentworth Club: Iconic English private club owned by a Chinese conglomerate (Reignwood), host of the BMW PGA Championship. Comparable as a premium European golf venue combining member access, corporate events, and major tournament hosting, though at substantially larger scale.
• Valderrama Golf Club: Spain's most prestigious private club, host of the 1997 Ryder Cup and annual Volvo Masters. Comparable as a top-ranked European private club with elite tournament hosting pedigree, strong sponsor network, and similar premium membership/event business model.

Direct peers

• Marco Simone Golf & Country Club: Italian championship venue near Rome that hosted the 2023 Ryder Cup. Closest peer in scale and aspiration — both operate as tournament-grade Italian clubs with two courses, strong sponsor ecosystems, and event-driven revenue, but Marco Simone has a higher international profile from the Ryder Cup.
• Golf Club Milano: One of Italy's oldest and most prestigious golf clubs (founded 1927), based near Milan. Directly comparable as a high-end Italian country club with similar member-driven, corporate-event, and tournament-hosting model targeting affluent northern Italian customers.
• Circolo Golf Torino: The historic members-only club in Turin, Royal Park's reciprocal partner and most direct local peer. Comparable Piedmont-based golf club with active tournament hosting, F&B operations, and member-based business model serving the same affluent Turinese clientele.
• Garda Golf: Premier 27-hole championship venue on Lake Garda, Italy. Comparable as a high-end northern Italian club with strong international tournament hosting pedigree and corporate event business, competing for the same affluent golf tourist and corporate event market.

Regional players

• Costa Navarino (Navarino Golf Club): Greek luxury golf destination with two championship courses and integrated five-star resort operations. Comparable as a premium European golf-tourism and corporate-event venue, but operates a more resort-driven model in a different geography.
• Verdura Resort (Rocco Forte Hotels): Luxury resort in Sicily with multiple golf courses and integrated hotel/spa operations. Comparable as a premium Italian golf destination with strong corporate and tourism revenue mix, but operates a more hotel-centric model and a different geography.
• Golf de Chantilly: Historic French club with two championship courses (Tom Simpson design heritage) hosting French Open events. Comparable as a multi-course European club with tournament-hosting pedigree and reciprocal arrangements, but operates in the French market.

Others

• Tecnogym: Italian premium fitness equipment partner of Royal Park I Roveri's gym facility. Adjacent ecosystem participant — relevant for understanding the premium wellness positioning of the club's fitness offering, though not a direct golf competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/royal_park_i_roveri
• LinkedInlinkedin.com/company/royal-park-i-roveri

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal Park I Roveri