Fondazione Sportcity

What Fondazione Sportcity does

Fondazione Sportcity is an independent non-profit foundation founded in 2020 and headquartered in Rome, Italy, operating under the 'Repubblica del Movimento' (Republic of Movement) philosophy to promote the Culture of Movement, urban wellbeing, and sports culture across Italian municipalities. The foundation's core offering is a portfolio of national events that activate public spaces as open-air sports venues: SportCity Day (the flagship annual movement celebration, held on September 20), SportCity Meeting (an annual urban-wellbeing forum), SportCity EDU (youth and education), SportCity CULT (sport and culture hybrid), Cuore Verde in Movimento (green-wellbeing weekends), and the Perugia Sport Geopolitics Summit (international sport diplomacy). Supporting infrastructure includes the Osservatorio Permanente sullo Sport (research and data aggregation with ISTAT and industry partners), the annual SportCity Journal and Factsheets, and Sportcity Weekly (online journalism platform launched January 2026 with Terre di Sport). The foundation's network has expanded from 17 municipalities and 30,000 participants in 2021 to 160+ cities, 100+ partners, and 2M+ cumulative event participants by 2026.\n\nThe foundation operates with a lean headcount of 11 employees and a distributed delivery model, executing through regional delegates, ambassadors, and partner organizations rather than proprietary technology. Its customer base is institutional rather than commercial: Italian municipalities (Comuni), schools and universities, sports associations (ASD/SSD), and national bodies including MASE (Ministry of Environment and Energy Security), CONI, Sport e Salute, ICSC, ANCI, and the Italian Paralympic Committee (CIP), alongside commercial partners such as Decathlon Italia and Kompan Italia. The foundation has no disclosed revenue, no commercial pricing, and no product-level SaaS or technology stack; events and programs are free to participants and funded through institutional partnerships, co-organization, and collaborative project support. The 'Natura e Movimento' project, launched with MASE in June 2026 across 18 national parks and marine protected areas, represents the foundation's first direct structured collaboration with a national ministry on sports promotion.

Name

Fondazione Sportcity

Legal name

Fondazione Sportcity

Website

https://fondazionesportcity.it

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Fondazione Sportcity is an Italian non-profit foundation, founded in 2020 in Rome, that promotes the Culture of Movement by organizing national events across 160+ Italian municipalities. It serves municipalities, schools, sports associations, and institutional partners through SportCity Day, Meeting, EDU, CULT, and a research observatory.

Ownership category

akta.pro rank

Product category

Sports Promotion Foundation

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

akta.pro secondary industries

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Urban sports promotion
• Sports foundation events
• Movement culture programs
• Urban wellness initiatives
• Community sports development

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Partnership and Institutional Funding: As a non-profit foundation, Fondazione Sportcity operates primarily through partnerships with public institutions (MASE, municipalities, regions) and sports governing bodies (CONI, Sport e Salute). Funding comes from collaborative projects, event co-organization, and institutional support rather than commercial revenue streams.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Fondazione Sportcity is an Italian non-profit foundation that organizes and coordinates national sport and movement-culture events, research, training, and territorial development programs for Italian municipalities, schools, sports associations, and institutions. Its flagship offerings include the annual SportCity Day (the largest Italian celebration of movement and urban liveability held on September 20), the SportCity Meeting conference, SportCity EDU for youth and education, SportCity CULT combining wellbeing with culture, Cuore Verde In Movimento in natural settings, the Perugia Sport Geopolitics Summit, and the MASE-partnered 'Natura e Movimento' initiative in national parks.

Product overview

Fondazione Sportcity is an independent non-profit foundation that operates a portfolio of sport and movement promotion programs. The core offerings include SportCity Day (national movement celebration), SportCity Meeting (annual urban wellbeing conference), SportCity EDU (youth and education focus), SportCity CULT (culture and sport fusion), Cuore Verde In Movimento (green wellbeing), and Perugia Sport Geopolitics Summit (international geopolitics). Supporting infrastructure includes the Osservatorio Permanente sullo Sport (research and analysis), SportCity Journal (annual publication), and Sportcity Weekly (news outlet). The foundation also provides professional services in research, training, territorial development, and funding support. Together, these programs form an integrated ecosystem promoting sport as a lever for urban wellbeing, social inclusion, and quality of life across Italian municipalities.

Differentiator

Problem solved

Functional benefit

Brands

• SportCity Day: The largest Italian celebration of movement and urban livability, transforming squares, parks, and urban spaces into wellness hubs across Italy.
• SportCity Meeting
• SportCity EDU
• SportCity CULT
• SportCity Journal
• Osservatorio Permanente sullo Sport
• Sportcity Weekly

Products and services

• SportCity Day Annual national event held on September 20 that transforms squares, parks, and urban spaces into open-air gyms across 160+ Italian cities, promoted as the largest Italian celebration of movement and urban liveability.
• SportCity Meeting Annual national conference bringing together institutions, administrators, sport professionals, and companies to discuss sport as infrastructure for social development and urban wellbeing.
• SportCity EDU National event focused on youth, sport education, and the role of sport in educational paths from primary schools through university, promoting movement culture as a pillar of youth development.
• SportCity CULT Event format merging sport, art, and cultural participation through dynamic experiences in squares and theaters, combining wellbeing with cultural engagement.
• Cuore Verde In Movimento

Quantifiable outcome

• 160+ cities participating in national network
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered minor and core.

• Scuola Italiana di Nordic WalkingminorStrategic or Co-development Partner · 31 May 2026Convention signed on May 31, 2026 in Assisi for collaborative initiatives promoting Nordic walking as part of the movement culture. Fabio Pagliara emphasized the partnership as a method of cooperation to make Article 33 of the Constitution concrete.
• Ministry of Environment and Energy Security (MASE)coreStrategic or Co-development Partner · 1 January 2023MASE is an institutional partner of SportCity Day since 2023. The collaboration has strengthened through the 'Natura e Movimento' project launched in June 2026, which promotes sports as a tool for environmental education in 18 national and regional natural reserves, marine protected areas, and parks. This represents MASE's first direct and structured commitment to sports promotion among citizens.
• CONI (Italian National Olympic Committee)coreStrategic or Co-development PartnerCONI collaborates with Fondazione Sportcity on various initiatives including regional meetings, sports associations recognition (centenary societies), and institutional events. Regional CONI representatives participate in SportCity activities across Italy.
• Sport e SalutecoreStrategic or Co-development PartnerSport e Salute, Italy's sports development agency, partners with the foundation on territorial initiatives, regional sports meetings, and research activities. The AD Diego Nepi Molineris participates in SportCity Meeting events.
• ICSC - Istituto per il Credito Sportivo e CulturalecoreStrategic or Co-development PartnerICSC is a key financial partner providing credit solutions for sports facilities and municipal sports projects. The institute participates in SportCity regional meetings to present financing opportunities for municipalities and sports associations.
• ANCI (National Association of Italian Municipalities)coreStrategic or Co-development PartnerANCI collaborates with the foundation to involve Italian municipalities in the SportCity network. Regional ANCI presidents participate in foundation events and initiatives.
• Italian Schools NetworkcoreStrategic or Co-development PartnerPartnerships with educational institutions through SportCity EDU program, promoting sports and movement culture in schools from primary to university level.
• Osservatorio Permanente sullo SportcoreStrategic or Co-development PartnerCollaborative research partnership producing SportCity Journal, Factsheets, and analytical studies on sports practice in Italian cities. The observatory aggregates data from various sources to support sports policy development.
• CSI (Centro Sportivo Italiano)minorChannel Partner/ Reseller/ DistributorSports federation partner participating in the SportCity network of partners.
• AICS (Associazione Italiana Cultura e Sport)minorChannel Partner/ Reseller/ DistributorSports federation partner in the SportCity network.
• ASI (Attività Sportive Confederate Italiane)minorChannel Partner/ Reseller/ DistributorSports federation partner in the SportCity network.
• CIP (Comitato Italiano Paralimpico)minorChannel Partner/ Reseller/ DistributorItalian Paralympic Committee partner for inclusive sports initiatives.
• MSA - Movimento Sportivo AntirazzistaminorStrategic or Co-development PartnerPartnership on initiatives against gender discrimination in sports, including Carta Etica program with Municipio VII in Rome.
• MSA Donne di SportminorStrategic or Co-development PartnerCollaboration on gender equality initiatives in sports, including joint work on Carta Etica for overcoming gender gaps.
• Decathlon ItaliaminorGTM or Marketing PartnerSports retailer partner contributing to SportCity events and meetings.
• Kompan ItaliaminorGTM or Marketing PartnerSports equipment manufacturer partner in the SportCity network.
• Terre di SportminorStrategic or Co-development PartnerPartner in launching Sportcity Weekly, an online sports journalism platform. Fondazione Sportcity supports the initiative with journalistic contributions and expert involvement.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Peace and Sport: Monaco-based foundation that uses sport as a tool for diplomacy, social inclusion and peace, organizing international forums and national chapters — comparable to Sportcity's Perugia Sport Geopolitics Summit and grassroots mission.
• Right To Play: International NGO that uses sport to empower children and communities; comparable mission, partnership-driven model and emphasis on sport as a lever for social and educational outcomes.
• Laureus Sport for Good Foundation: International foundation funding sport-for-development projects, convening governments, federations and corporate sponsors — the closest direct analogue in structure, mission and partnership model to Fondazione Sportcity.
• AICS – Associazione Italiana Cultura e Sport: Italian cultural and sports association running community-based amateur sport programs nationwide — a parallel grassroots network that partners with Sportcity on events.
• CSI – Centro Sportivo Italiano: Italian amateur sports federation promoting grassroots sport and community engagement through local associations; comparable network-based model serving municipalities, schools and amateur clubs.

Others

• ANCI – Associazione Nazionale Comuni Italiani: National association representing Italian municipalities and a core Sportcity partner; both convene cities around urban policy initiatives, though ANCI's scope is broader than sport.

Broad incumbents

• Sport e Salute: Italy's state-owned sports development agency and a core Sportcity partner; both promote grassroots sport nationwide through programs, regional meetings and research, but Sport e Salute is a public agency with a much larger budget.
• CONI (Comitato Olimpico Nazionale Italiano): Italian National Olympic Committee and a key Sportcity institutional partner; both convene federations, municipalities and athletes to promote sport, but CONI is the governing body while Sportcity is an independent grassroots promoter.
• Special Olympics International: Global non-profit that uses sport as a vehicle for inclusion and community impact, organized through national programs, events and grassroots networks — closely analogous to Fondazione Sportcity's mission and operating model at a much larger international scale.

Emerging players

• Decathlon Foundation: Corporate foundation linked to Decathlon Italia, a Sportcity partner; both fund grassroots sport initiatives tied to retail and equipment access, though Decathlon's foundation is corporate-led rather than community-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@FondazioneSportCity/videos
• Facebookfacebook.com/FondazioneSportCity
• LinkedInlinkedin.com/company/fondazione-sportcity
• Instagraminstagram.com/fondazione_sportcity

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fondazione Sportcity