Fonseca Projetos

What Fonseca Projetos does

Fonseca Projetos is a Brazilian consultancy specialized in intermediating corporate resources to social projects via tax incentive mechanisms, principally the Lei de Incentivo ao Esporte (Sports Incentive Law) and related cultural, educational, and Rouanet-style frameworks. Its core offering consists of eight service modules that span opportunity identification, project structuring, regulatory compliance, impact reporting, and end-to-end management of incentive-funded social investments for corporate clients. The firm operates from Osasco in the São Paulo metropolitan area with a team of 12, and reports a footprint across 21 Brazilian states plus an international expansion into Colombia.

The business model is project-based consulting intermediation: Fonseca qualifies social projects, matches them to eligible corporate funders, structures the legal and financial flow through the relevant incentive law, and manages execution and reporting. Revenue is derived from consulting fees and success-based commissions on funds mobilized; in 2025 the firm reports mobilizing over R$30 million for client projects across 340+ executed engagements since inception. Named enterprise clients include Bayer, Grupo Boticário, Ambev, and Stone, with institutional partnerships spanning the Ministry of Sport, FGV, Ministry of Culture, IDIS, Plan International, Instituto Baixada, Compromisso 1%, and Rede Mulher Empreendedora. Operational maturity signals include engagement with KPMG, a formalized press operation, and the proprietary Forum Fonseca event held in 2025.

Name

Fonseca Projetos

Legal name

Fonseca Projetos

Website

https://fonsecaprojetos.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Fonseca Projetos is a Brazilian consultancy that intermediates corporate resources into social projects via tax incentive laws (notably the Sports Incentive Law), serving enterprise funders such as Bayer, Grupo Boticário, Ambev, and Stone.

Ownership category

akta.pro rank

Product category

Social Impact & Tax Incentive Consulting

NAICS

Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Infrastructure & Project Finance Advisory (BPAHADAO)

akta.pro secondary industries

Tax Operations Support (Indirect Tax, Withholding, Compliance Admin) (BPAAAGAI), Research Administration & Grants Management Support (Pre/Post-Award, Compliance) (EDAEALAO)

Keywords

• Tax incentive consulting
• Social project management
• Lei rouanet advisory
• Corporate social investment
• Incentivized project structuring

Headquarters

HQ city

Osasco

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services — Consultoria em Leis de Incentivo: Fonseca Projetos generates revenue through consulting fees charged to corporate clients and social organizations for the structuring, management, curation, and compliance of incentivized social projects. Services span project conception, resource capture, post-investment management, financial reporting, and BPO financial services for OSCs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Fonseca Projetos is a Brazilian social consultancy that structures, manages, and executes incentivized social projects on behalf of corporate clients and civil society organizations. Its services span the full lifecycle of incentivized projects—from conception and regulatory structuring under Lei Rouanet, Lei de Incentivo ao Esporte, PRONON, PRONAS/PCD and other federal/state/municipal incentive mechanisms, to resource capture, financial accountability, and post-investment monitoring. The firm also provides financial BPO services and capacity-building programs for social organizations across 21 Brazilian states.

Product overview

Fonseca Projetos is a social consulting firm offering integrated solutions for the structuring, management and activation of incentivized projects. The company operates through eight core service modules: Estruturação de Projetos (Project Structuring), Desenvolvimento Comunitário (Community Development), Consultoria em Leis de Incentivo (Tax Incentive Consulting), Curadoria de Projetos (Project Curation), Captação de Recursos (Resource Mobilization), Gestão e Prestação de Contas (Management and Accountability), BPO Financeiro (Financial BPO), and Gestão e Pós Investimento (Post-Investment Management). The company specializes in Brazil's main tax incentive mechanisms including Lei Rouanet (culture), Lei de Incentivo ao Esporte (sports), PRONON, PRONAS/PCD, Fundo do Idoso, and Fundo da Criança e do Adolescente.

Differentiator

Problem solved

Functional benefit

Products and services

• Estruturação de Projetos (Project Structuring)

Quantifiable outcome

• 340+ projects supported across the company's history
• +7 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered core and minor.

• Rede Mulher Empreendedora / Instituto RMEcoreStrategic or Co-development Partner · 18 June 2026Fonseca Projetos participated in the exclusive 'Aliados de Impacto 2026' event organized by RME at Insper, joining 80+ participants and 40 brands. The company also supports the Festival RME cultural programming via Lei Rouanet. The partnership aligns ESG strategies and connects the company with corporate executives and entrepreneurs.
• IDIS (Instituto para o Desenvolvimento do Investimento Social)coreStrategic or Co-development Partner · 17 June 2026Fonseca Projetos participates in IDIS's 'Transformando Territórios' program, presenting panels on tax incentive laws and sharing methodologies with community foundations and institutes across Brazil. The partnership strengthens the company's positioning as a thought leader in incentivized social investment.
• Charles Stewart Mott FoundationminorStrategic or Co-development Partner · 17 June 2026Co-funder of the IDIS Transformando Territórios program, supporting the creation and strengthening of community institutes and foundations in Brazil.
• SIMBIminorStrategic or Co-development Partner · 17 June 2026Fonseca Projetos attended the 2nd edition of Panorama dos Incentivos Fiscais (SIMBI), which mapped R$13B+ in fiscal incentives. The company leverages this intelligence for its consulting practice and client services.
• Instituto BaixadaminorStrategic or Co-development Partner · 17 June 2026Large-scale project in Baixada Maranhense nearing final execution, leaving a technical and social legacy serving as a foundation for continuity and expansion in the region.
• CCC (Contém Cultura)minorStrategic or Co-development Partner · 17 June 2026Cultural formative cycles in 9 execution poles in Baixada Fluminense, with direct financial resource distribution into the community.
• Plan International BrasilcoreStrategic or Co-development Partner · 17 June 2026Newly established partnership beginning with a first joint project in Maranhão, combining Fonseca's project structuring expertise with Plan's geographic capillarity to generate real opportunities for children and youth.
• Associação Humano Progresso BrasilminorStrategic or Co-development Partner · 1 June 2026Over 20-year-old organization in Salvador with genuine community integration, serving 400+ children and adolescents. Fonseca supports the organization with Lei de Incentivo ao Esporte projects and is developing new sports and cultural initiatives.
• Associação Rural de CaatinguinhaminorStrategic or Co-development Partner · 1 June 2026First-time partnership in Santo Estevão; first project via Lei de Incentivo ao Esporte is about to begin, opening new access and opportunities for local youth.
• Fundação Casa de Jorge AmadominorStrategic or Co-development Partner · 1 June 2026First collaborative cultural projects with Fundação Casa de Jorge Amado in Salvador's Pelourinho district, supporting preservation and dissemination of cultural heritage through tax incentivized cultural projects.
• KPMG BrasilminorStrategic or Co-development Partner · 29 April 2026Host venue for the II Encontro de Empresas Signatárias do Compromisso 1%, co-organized by IDIS and Instituto MOL.
• FGV (Fundação Getulio Vargas)minorOthers · 13 January 2026Fonseca Projetos attended the official launch of the FGV Research on Lei Rouanet's Economic Impact (R$7.59 return per R$1 invested, R$25B+ moved in 2024). The partnership provides data-driven credibility for the company's value proposition.
• Japan House São PaulominorOthers · 1 December 2025Japan House São Paulo served as the venue for the company's annual Fórum Fonseca 2025, which brought together third sector organizations, government representatives, and corporations to discuss social impact policy and the future of tax incentive laws.
• Atletas pelo BrasilcoreStrategic or Co-development Partner · 27 November 2025Fonseca Projetos worked with Atletas pelo Brasil and its partner network in advocacy, mobilization, and legislative processes contributing to the permanent establishment of the Lei de Incentivo ao Esporte (LIE). Active participation in public policy construction.
• Ministério do Esporte (Ministry of Sport of Brazil)coreStrategic or Co-development Partner · 26 November 2025Fonseca Projetos attended the presidential signing making the Lei de Incentivo ao Esporte permanent. The company's executive Gerson Fonseca was present alongside Minister André Fufuca. Carolinne Gomes Neves de Carvalho, Director of DPPIE, participated in the Fórum Fonseca 2025 event. The partnership involves policy advocacy and public policy strengthening.
• Compromisso 1%coreStrategic or Co-development Partner · 26 November 2025Fonseca Projetos is a signatory company of Compromisso 1%, a movement promoted by IDIS and Instituto MOL, committing to allocate at least 1% of annual net profit to social causes. As a signatory, the company joins 27 companies and is supported by GIFE, Instituto Ethos, and Capitalismo Consciente Brasil.
• BayercoreStrategic or Co-development Partner · 5 November 2025Ongoing strategic partnership for social investment structuring in Brazil. Projects include BT Território capacity-building cycle in Baixada Fluminense (RJ) focused on tax incentive laws, generating 5 projects built in network by local organizations. Fonseca also conducted a social portrait diagnostic of Bayer's operating territories and presented results at Bayer's internal community relations meeting.
• Instituto Vini Jr.minorStrategic or Co-development Partner · 5 November 2025Fonseca Projetos held strategy meetings with Instituto Vini Jr. in Rio de Janeiro to develop new resource capture strategies and structure robust projects via tax incentive laws for education, inclusion, and social development.
• Instituto DaraminorStrategic or Co-development Partner · 5 November 2025Fonseca Projetos held strategy meetings with Instituto Dara in Rio de Janeiro to develop new resource capture strategies and structure projects via tax incentive laws for social development.
• Instituto FormaçãocoreStrategic or Co-development Partner · 5 November 2025Partnership began in 2020 when Instituto Formação started with Lei de Incentivo ao Esporte. The organization has since become the top resource-capturing entity in Maranhão and one of the largest in the Northeast. The partnership includes the School of Mediation project in public education networks across MA, PA, and AP.
• Cartão de TODOSminorGTM or Marketing Partner · 5 November 2025Sponsor of the NEAC (Núcleo Especial de Atenção à Criança) social sports project via Lei de Incentivo ao Esporte in Campo Grande, Rio de Janeiro. Fonseca facilitated this partnership connection.
• Defensoría del Pueblo de ColombiaminorStrategic or Co-development Partner · 30 October 2025Fonseca Projetos (via Executive Director Gerson Fonseca) participated virtually in the Congresillo Técnico on 'deporte para el desarrollo,' sharing Brazilian experiences with the Lei de Incentivo ao Esporte with Colombian sports ecosystem leaders and government officials, contributing to Colombia's Law 2490/2025 regulatory discussions.
• Instituto Fazer Acontecer (IFA)coreStrategic or Co-development Partner · 1 June 2025Partnership since 2020; IFA is the second-largest resource capturer via tax incentive laws in Bahia. The Boleirinhas project promotes educational sports and youth leadership for girls. The partnership exemplifies consistent work and mutual trust.
• Ministério da Cultura (Ministry of Culture of Brazil)minorStrategic or Co-development Partner · 13 January 2025Commissioned the FGV research on Lei Rouanet's economic impact. Represented by Minister Margareth Menezes and Secretary Henilton Menezes at the launch event attended by Fonseca Projetos.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Prosas: Brazilian platform connecting civil society organizations with corporate funders and structuring Lei Rouanet projects. Partial overlap with Fonseca's resource capture and project curation offering, but delivered through a tech-enabled marketplace rather than bespoke consulting.

Broad incumbents

• PwC Brasil: Big Four firm with social investment and ESG advisory capabilities, and a supporter of the Compromisso 1% movement. Competes for similar corporate ESG structuring mandates, though as part of a much broader advisory portfolio.
• KPMG Brasil: Big Four firm with established ESG and social investment advisory practice that hosts Compromisso 1% events and competes for the same Brazilian enterprise ESG advisory budgets. Broader portfolio but overlapping corporate-client relationships.
• Instituto Unibanco: Brazilian institute focused on education and youth social investment, part of the same IDIS/Compromisso 1% ecosystem. Comparable in mission and network positioning, though larger and operating as a deployer of incentive capital rather than a structuring firm.
• GIFE (Grupo de Institutos, Fundações e Empresas): Long-standing Brazilian association of institutes, foundations, and corporates engaged in social investment. Supports Compromisso 1% and shares ecosystem relationships with Fonseca, but operates at a broader institutional level rather than as a fee-based structuring consultancy.
• Fundação Lemann: Major Brazilian social impact foundation operating across education and development. Comparable in mission and stakeholder ecosystem, but functions as a deployer of social investment rather than as a fee-based structuring consultancy.

Direct peers

• Atletas pelo Brasil: Brazilian sports social impact organization that partnered with Fonseca in the LIE permanent-law advocacy and mobilization efforts. Operates in the same sports-incentive ecosystem with overlapping OSC and corporate stakeholder network.
• IDIS (Instituto para o Investimento Social): Brazilian institute dedicated to promoting and professionalizing social investment. IDIS is both a strategic partner (Transformando Territórios, Compromisso 1% co-promoter) and a peer operating in the same social investment advisory and ecosystem-convener space as Fonseca.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fonseca-projetos-esportivos
• Instagraminstagram.com/fonseca_projetos

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fonseca Projetos