Foose Design, Inc.

What Foose Design, Inc. does

Foose Design, Inc. (legal name: C. Foose Design, Inc.) is a privately held custom automotive design and fabrication company founded by Chip Foose in 2002 and headquartered in Huntington Beach, California. The company designs and builds custom vehicles, ranging from restorations to ground-up builds, many of which are featured on the Overhaulin' reality TV series on Velocity/TNN. In parallel, the company creates and sells original automotive artwork, sketches, and commissioned pieces, and licenses the Foose brand across multiple consumer product categories through a network of licensees including M2 and Revell (die-cast models), AmericanMuscle and Metalsport (apparel), Metalsport and MHT (Foose Wheels), and Disney (themed merchandise).

The company's underlying capability is bespoke automotive design and fabrication rather than a software platform; no proprietary AI/ML, API, or software product is offered. Distribution operates through three channels: a global direct-to-consumer e-commerce storefront at shop.chipfoose.com, domestic retail outlets for Foose Wheels, and licensee partner channels worldwide. Pricing for custom vehicle work and commissioned art is quote-based and not publicly disclosed.

Revenue mechanics span five streams: one-time custom vehicle commissions, automotive art sales, Foose Wheels hardware sales through licensees, licensing royalties on branded merchandise, and direct online store merchandise sales. The company maintains a small team (approximately 6 employees) and serves a horizontal segment of automotive enthusiasts, collectors, and hobbyists. Brand identity is reinforced through registered trademarks for 'Foose,' 'Chip Foose,' 'Foose Design,' and the Chip Foose signature, and through sponsor relationships with 3M, Magnaflow, Lincoln Electric, BASF, and Hemmings.

Name

Foose Design, Inc.

Legal name

C. Foose Design, Inc.

Website

https://foosedesign.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Foose Design, Inc. is a privately held custom automotive design and fabrication company founded by Chip Foose, designing and building custom vehicles, selling original automotive artwork, and licensing the Foose brand across wheels, die-cast models, and merchandise for automotive enthusiasts and collectors.

Ownership category

akta.pro rank

Product category

Custom Automotive Design and Restoration

NAICS

Other Motor Vehicle Parts Manufacturing (33639), Other Motor Vehicle Parts Manufacturing (336390)

SIC

Motor Vehicles & Passenger Car Bodies (3711), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Body Panels, Doors, Hoods & Closures Manufacturing (IMACAGAH)

Keywords

• Custom vehicle design
• Automotive restoration services
• Custom automotive wheels
• Automotive concept art
• Licensed automotive merchandise

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Custom Vehicle Design and Fabrication: Design and build custom cars for clients, ranging from restoration projects to complete ground-up builds showcased on the Overhaulin' TV show.
2. Automotive Art Sales: Sale of original automotive concept art, sketches, and commissioned artwork through the Art section of the website.
3. Foose Wheels Product Line: Sale of branded Foose Wheels through retail outlets and the website, with multiple licensees manufacturing wheels under the Foose brand.
4. Licensed Merchandise: Revenue from licensed products including die-cast models (M2, Revell), apparel (AmericanMuscle, Metalsport), and branded items through various licensees.
5. Online Store Merchandise: Sale of one-of-a-kind products, exclusive project photos, and merchandise through the shop.chipfoose.com e-commerce platform.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Foose Design designs, fabricates and restores custom vehicles ranging from restoration projects to complete ground-up builds (many featured on the "Overhaulin'" TV show). The company also sells original automotive concept art, sketches and commissioned illustrations, branded Foose Wheels through retail outlets and licensees, and licensed merchandise (die-cast models, apparel, themed items) via partner channels.

Product overview

Foose Design, Inc. is a custom automotive design and restoration company led by Chip Foose. The core product offering is Foose Wheels, custom-designed wheels available through retail outlets. The portfolio includes vehicle project showcases (Current, Completed, and Overhaulin' Projects), original artwork categories (Foose Design Art, Overhaulin' Art, Commission Art, and Concept Art), and free downloadable coloring pages (Foose Roadster and Foose Custom). The company operates an online store for merchandise and operates within the automotive custom design and restoration industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Vehicle Design and Fabrication Bespoke design, fabrication and restoration of custom vehicles ranging from restorations to complete ground-up builds, many showcased on the "Overhaulin'" television series. Sold to individual automotive enthusiasts and collectors on a quote/commission basis.
• Foose Wheels Branded custom-designed aftermarket wheels for cars and trucks, sold to consumers and automotive enthusiasts through authorized retail outlets (with dealer locator on the website) and manufactured under license by Metalsport and MHT.
• Foose Design Art Original automotive artwork, sketches and design illustrations by Chip Foose, sold to collectors and enthusiasts.
• Overhaulin' Art Artwork and design content tied to the "Overhaulin'" television series, offered to fans and collectors of the show.
• Commission Art Custom-commissioned illustrations and personalized artwork created by Chip Foose for individual clients, sold on a quote/commission basis.
• Concept Art Conceptual vehicle designs and artistic renderings by Chip Foose, offered as collectible artwork to automotive enthusiasts.
• Licensed Foose-Branded Merchandise Licensed Foose Design products including die-cast model vehicles (M2), plastic model kits (Revell), branded automotive apparel (AmericanMuscle, Metalsport) and themed/collaboration merchandise (Disney), sold through licensee and retail channels worldwide.
• Chip Foose Online Store Merchandise One-of-a-kind products, exclusive project photos and branded merchandise sold directly to consumers through the chipfoose.com e-commerce storefront.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• 3McoreStrategic or Co-development Partner3M is listed as a sponsor on Chip Foose's website, providing automotive products and materials used in custom vehicle projects. The partnership is featured prominently on the sponsors page.
• MagnaflowcoreStrategic or Co-development PartnerMagnaflow is listed as a sponsor, providing exhaust systems and performance parts for custom vehicle builds. Featured on the sponsors page with logo placement.
• Lincoln ElectriccoreStrategic or Co-development PartnerLincoln Electric is a sponsor providing welding and fabrication equipment used in custom car builds. Listed on sponsors page with prominent logo placement.
• BASFcoreStrategic or Co-development PartnerBASF is listed as a sponsor, likely providing automotive paints and coatings for custom vehicle projects. Featured on sponsors page.
• HemmingsminorStrategic or Co-development PartnerHemmings (classic car marketplace) is listed as a sponsor, with logo placement on the website sponsors section.
• M2coreOEM/ Whitelabel/ Licensing PartnerM2 is a licensee manufacturing die-cast model vehicles featuring Chip Foose's custom designs. Listed in the Licensees section of the website.
• RevellcoreOEM/ Whitelabel/ Licensing PartnerRevell is a licensee producing model kits of Foose Design vehicles. Listed in the Licensees section of the website.
• AmericanMuscleminorOEM/ Whitelabel/ Licensing PartnerAmericanMuscle is a licensee producing automotive apparel and merchandise under the Foose brand. Listed in the Licensees section.
• DisneyminorOEM/ Whitelabel/ Licensing PartnerDisney is listed as a licensee, likely producing themed or collaboration merchandise. Listed in the Licensees section of the website.
• MetalsportcoreOEM/ Whitelabel/ Licensing PartnerMetalsport is a licensee producing Foose Wheels branded wheels for the automotive aftermarket. Listed in the Licensees section.
• MHTcoreOEM/ Whitelabel/ Licensing PartnerMHT is a licensee producing Foose Wheels. Listed alongside Metalsport in the Licensees section and referenced on the Foose Wheels page.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Roadster Shop: Custom chassis fabrication and complete vehicle builds for hot rods and muscle cars. Comparable in design-led fabrication model and enthusiast/collector customer base.
• Kindig-It Design: Custom car design and fabrication shop featured on the TV show 'Bitchin' Rides'. Closely comparable in TV-anchored celebrity-founder brand and bespoke build pipeline.
• SpeedKore Performance Group: High-end custom vehicle and carbon-fiber fabrication shop serving enthusiast and celebrity clients. Comparable in custom-build focus, premium positioning, and brand-driven demand.
• ICON 4x4: Boutique restoration and custom build shop focused on classic 4x4s and muscle cars with proprietary chassis and components. Comparable in design-driven, low-volume, high-ticket build model.
• HRE Performance Wheels: Premium aftermarket wheel manufacturer serving the custom and performance vehicle market. Comparable as a competitor in the Foose Wheels product line and as a fellow premium aftermarket wheel brand.
• Singer Vehicle Design: Bespoke restoration and customization of classic sports cars (primarily Porsche 911), combining design, fabrication, and a strong lifestyle brand. Comparable in design-led, commissioned-build model with premium pricing and brand extension.
• Gaffoglio Family Metalcrafters: Family-owned coachbuilder producing one-off concept and show vehicles for OEMs and private clients. Comparable in low-volume, design-driven custom vehicle fabrication.
• West Coast Customs: Iconic celebrity-driven custom vehicle fabrication shop that designs, builds, and showcases one-off custom cars, with a parallel merchandise/brand business. Closely comparable in business model, celebrity-driven demand, and combination of builds plus licensed products.
• Ringbrothers: Boutique custom car builder specializing in high-end restorations and ground-up builds with strong media presence. Comparable in scale, premium positioning, and design-led fabrication model.

Broad incumbents

• Galpin Auto Sports: Long-established custom and modification shop with celebrity involvement (MTV's 'Pimp My Ride' era) operating across multiple locations. Comparable in custom-build services and brand extension, but operates at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/foose-design-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foose Design, Inc.