Football Northern Territory

What Football Northern Territory does

Football Northern Territory (Football NT) is the officially recognised peak body for football (soccer) in the Northern Territory of Australia, operating as a non-profit organisation headquartered at 23 Abala Road, Marrara. Founded in 2004 following the Crawford Report governance reforms, it organises football across the NT's three zones — Northern (Darwin and surrounds), Central (Katherine and surrounds including Nhulunbuy/Gove and Borroloola), and Southern (Alice Springs and surrounds) — through a network of 17–18 affiliated clubs. The organisation delivers a comprehensive portfolio spanning grassroots entry programs (Coles MiniRoos for ages 4–11, Holiday Clinics, School Programs via Sporting Schools and FIFA Football for Schools) through competitive club football (Men's and Women's Premier League, Junior Club Football, Social Football for Over 35s and Women's Social) to elite development pathways (Development Centres U8–U13, Talent Development Scheme and Emerging Talent Support Program U14–U16, Emerging Futsal Nationals).

Football NT generates revenue through three principal streams: club affiliation and player registration fees (subscription-style recurring), paid program registration fees (notably Development Centres at AUD $200 per term), and a tiered sponsorship programme with Platinum (Coles, Integrated Training NT), Gold, Silver, and Community sponsors supporting flagship events such as Forces Football Darwin. Distribution relies on a community-led go-to-market combining direct club-based delivery, online registration platforms (Play Football/Squadi), school outreach, and community events; marketing extends across Instagram, Facebook, YouTube (FFNTV2), and email newsletters. The organisation employs approximately 10 staff led by CEO Jamie Monteith, with no proprietary technology platform — operations depend on standard third-party registration, social media, and Microsoft Forms tools.

Strategic positioning is anchored by Football Australia's national partnership, which provides TDS national-coach access for Territory talent assessment and inclusion in Emerging Championships and National Futsal Championships. Leadership credentials are unusually strong for a small peak body: CEO Jamie Monteith (ex-Arsenal, Melbourne Victory, Football Australia) and Head of Football High Performance Josh Smith (ex-Adelaide United, Central Coast Mariners, Solomon Islands National Team Manager). Recent strategic activity includes women's and girls' pathway buildout, geographic deepening in Alice Springs, and the maturing Forces Football military event into its fourth annual edition. No patents, proprietary technology, or AI/ML capabilities are evident in the source material.

Name

Football Northern Territory

Legal name

Football Northern Territory

Website

https://footballnt.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Football Northern Territory is the non-profit peak body for football in Australia's Northern Territory, organising the sport across three zones and 17-18 affiliated clubs through grassroots programs, competitive leagues, and elite development pathways in partnership with Football Australia.

Ownership category

akta.pro rank

Product category

Sport Governance and Football Development Services

NAICS

Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

Keywords

• Grassroots football programs
• Football development pathways
• Youth football coaching
• Community football clubs
• Talent development scheme

Headquarters

HQ city

Marrara

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Non-profit membership and affiliation fees: Football NT is a non-profit organisation recognised as the peak body for football in the Northern Territory. Revenue is derived from club affiliation fees, player registrations, and membership-based activities across its 17-18 member clubs operating in three geographic zones.
2. Program registration and participation fees: Revenue generated from paid program registrations including Development Centres ($200 per term), Holiday Clinics, and pathway programs. Registration processed via playfootball.com.au and squadi.com platforms.
3. Sponsorship and partnership revenue: Sponsorship revenue from official partners including Coles (MiniRoos), Integrated Training NT, Frontline Horizon, Tiwi Partners, De Silva Hebron, Hidden Valley Ford, Colemans, AA&P Events & PR, Fresh Point Café & Dessert Bar, and Neptune Holding Group. Platinum, Gold, Silver, and Community sponsorship tiers support events such as Forces Football.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Football Northern Territory is the recognised non-profit peak body for football in the Northern Territory, organising and developing the sport across 18 affiliated clubs in three zones (Darwin, Katherine, Alice Springs). It delivers a continuum of football programs from grassroots entry-level (Coles MiniRoos, ages 4-11) through to elite youth pathways (Development Centres, Talent Development Scheme, Emerging Futsal Nationals) and senior competition (Men's and Women's Premier League), supplemented by Holiday Clinics, School Programs and community engagement initiatives. Revenue is generated through club affiliation, paid program registrations, sponsorships, and partnerships with Football Australia, Coles and government-backed programs.

Product overview

Football Northern Territory operates as a non-profit peak body offering a comprehensive portfolio of football programs across the Northern Territory. The organization provides a unified platform spanning grassroots participation (Coles MiniRoos, Junior/Senior Club Football, Social Football) through to elite pathway programs (Development Centres, TDS, ETSP, Emerging Futsal Nationals). Supporting programs include Holiday Clinics, School Programs, and Football in the Community initiatives. The portfolio connects players from age 4 through to senior elite football, with dedicated women's and girls' pathways and community engagement programs serving remote and First Nations communities.

Differentiator

Problem solved

Functional benefit

Brands

• Development Centres (U8 to U13): Programs designed to support players during the Golden Age of skill development, providing high-quality learning environments aligned with Football Australia principles.
• Talent Development Scheme (TDS)
• Emerging Talent Support Program (ETSP)
• Emerging Futsal Nationals
• Coles MiniRoos
• Forces Football

Products and services

• Coles MiniRoos Grassroots football program for boys and girls aged 4-11 teaching the fundamentals of football through fun games and activities, delivered via 18 clubs across the Northern Territory. Free Come & Try sessions offered as entry point.
• Junior Club Football Competitive club football for children aged 12-18 at 18 grassroots clubs across the Northern Territory, with results recorded and finals series.
• Senior Club Football (Men's Premier League / Women's Premier League) Elite competitive football for players aged 15+ through Men's Premier League (MPL) and Women's Premier League (WPL), with 17 clubs offering programs from grassroots to elite senior football pathways.
• Social Football Modified small-sided football for all ability levels offering dedicated Over 35s and Women's Social Football options in a low-pressure, community-focused environment.
• Development Centres (U8 to U13) High-quality learning environment for players aged U8 to U13 during the Golden Age of skill development, delivered at Darwin Football Stadium and Alice Springs (Ross Park). $200 per term, 3-term training blocks with up to two sessions per week.
• Talent Development Scheme (TDS) Football Australia partnership program for U14-U16 players identifying national team potential, featuring 4-6 week training blocks with national team coaches and Football Australia staff assessments.
• Emerging Talent Support Program (ETSP) Primary selection pathway for players aiming to represent Football NT at Emerging Championships, with 3-term training blocks, interstate tournaments, athletic development, and technical/tactical training.
• Emerging Futsal Nationals U14-U16 futsal pathway program leading to National Futsal Championships held each January, with selection through identification tournaments and local competitions.
• Holiday Clinics School holiday football clinics for boys and girls aged 4-12, delivering functional game skills through qualified coaches focusing on dribbling, passing, receiving, finishing, and defending. Per-session cost.
• School Programs Programs delivered through Sporting Schools and FIFA Football for Schools initiatives, engaging primary school children in football skills development in inclusive school environments.
• Football in the Community Territory-wide community engagement program focusing on remote communities, First Nations engagement, multicultural tournaments, and holiday programs including high-performance TDS events.
• Women's and Girls' Football Dedicated programs for women and girls including club football with progression into U23s league and Premier League football, plus a 7v7 social league for new or casual players.

Quantifiable outcome

• Players from the NT representing Football NT at Matildas Emerging Games 2026
• +2 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

14 partnerships are on record, tiered core, secondary and minor.

• Integrated Training NTcoreGTM or Marketing Partner · 4 July 2026Platinum Sponsor of Forces Football Darwin 2026. Forces Football Darwin is now in its fourth edition as one of the most significant military sporting events on Australian soil, pitting Royal Australian Navy Football Federation Australia against United States Marine Rotational Force Darwin.
• Frontline HorizonsecondaryGTM or Marketing Partner · 4 July 2026Gold Sponsor of Forces Football Darwin 2026.
• Tiwi PartnerssecondaryGTM or Marketing Partner · 4 July 2026Silver Sponsor of Forces Football Darwin 2026.
• De Silva HebronsecondaryGTM or Marketing Partner · 4 July 2026Silver Sponsor of Forces Football Darwin 2026.
• Hidden Valley FordsecondaryGTM or Marketing Partner · 4 July 2026Silver Sponsor of Forces Football Darwin 2026.
• ColemansminorGTM or Marketing Partner · 4 July 2026Community Sponsor of Forces Football Darwin 2026.
• AA&P Events & PRminorGTM or Marketing Partner · 4 July 2026Community Sponsor of Forces Football Darwin 2026.
• Fresh Point Café & Dessert BarminorGTM or Marketing Partner · 4 July 2026Community Sponsor of Forces Football Darwin 2026.
• Neptune Holding GroupminorGTM or Marketing Partner · 4 July 2026Community Sponsor of Forces Football Darwin 2026.
• ColescoreGTM or Marketing PartnerColes is the naming partner for MiniRoos Come & Try sessions and a major supporter of grassroots football participation across the NT. Coles MiniRoos is a national initiative that Football NT leverages to drive entry-level participation.
• Football AustraliacoreStrategic or Co-development PartnerFootball NT is partnered with Football Australia as the recognised peak body for football in the NT. Football Australia delivers the Talent Development Scheme (TDS) in partnership with Football NT, where national team coaches travel to the NT to assess local talent. Football NT also participates in Football Australia's Emerging Championships and National Futsal Championships.
• Study NTsecondaryGTM or Marketing PartnerStudy NT is a joint partner with Football NT for World Cup Watch Party events streamed live at the NT Football Grounds, aimed at international students and the broader community.
• Sporting SchoolssecondaryGTM or Marketing PartnerNational initiative through which Football NT delivers school programs to primary schools across the Territory, driving new players toward club football.
• FIFA Football for SchoolssecondaryGTM or Marketing PartnerFIFA initiative through which Football NT delivers school programs and equips teachers with resources to deliver engaging football sessions independently.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Capital Football: ACT football federation — closely comparable as a smaller-jurisdiction Football Australia member federation with similar volunteer-club infrastructure.
• Football NSW: Largest state football federation in Australia; directly comparable as a Football Australia member federation with affiliated clubs, elite pathways, and zone-based administration.
• Football West: Western Australian state football federation with comparable grassroots-to-elite program structure and Football Australia pathway integration.
• Football Tasmania: Tasmanian football federation with a comparable small-population footprint and Football Australia-aligned grassroots-to-elite program portfolio.
• Football Queensland: State federation governing amateur football in Queensland — directly comparable as a Football Australia member federation delivering grassroots clubs, development pathways, and competitions across a large geographic jurisdiction.
• Football South Australia: South Australian state football federation offering a similar product mix — community clubs, development centres, and Football Australia-aligned pathways.
• Football Victoria: Victorian state football federation operating grassroots-to-elite pathways and affiliated club competitions; directly comparable as a Football Australia member federation.
• North Queensland Football: Regional football body in northern Queensland delivering grassroots and competitive football across a remote, dispersed geography — directly comparable to FNT's Katherine/Darwin zone dynamics.

Broad incumbents

• Football Australia: National federation that authorises FNT's territorial peak-body mandate and operates the TDS pathway; comparable as the apex governing body that sets policy and invests in member federation programs.

Others

• AFL Northern Territory: Regional sport governing body operating in the same NT jurisdiction; comparable as a peer regional sporting administration competing for talent, sponsorship dollars, and government funding in the NT.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@FFNTV2/videos
• Facebookfacebook.com/footballnt
• Instagraminstagram.com/football_northernterritory
• LinkedInlinkedin.com/company/footballnt

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Football Northern Territory