Foot.FR

What Foot.FR does

Foot.FR is a privately held French specialist retailer of official football merchandise, founded in 2007 as Footattitude.com and headquartered in Les Pennes-Mirabeau, Provence-Alpes-Côte d'Azur. The company sells officially licensed football equipment, jerseys, training wear, goalkeeper gear, and accessories from major brands including Nike, adidas, Puma, Kappa, New Balance, Le Coq Sportif, Mizuno, Reusch, Uhlsport, Joma, Macron, Skechers, Diadora and Under Armour, alongside officially licensed club merchandise (PSG, OM, OL, Real Madrid, Barcelona, Manchester United, Liverpool, Arsenal, Bayern Munich, Juventus and others) and national team kits for France, England, Germany, Spain, Italy, Portugal, Argentina, Brazil and others. Its catalog of more than 10,000 product references supports a long-tail assortment aimed at football enthusiasts and supporters.

The business operates an omnichannel model combining a national e-commerce storefront at foot.fr with 8 physical retail stores across France, the latter providing try-before-you-buy and an in-store football pitch for testing crampons. The technology stack is a standard e-commerce platform with integrated inventory management and is wired into nationwide logistics partnerships with Chronopost (next-day pickup-point delivery for orders placed before 4pm) and Colissimo (48-72h home delivery). An official jersey customization (flocage) service using licensed club fonts and league markings, plus dedicated junior, women's and lifestyle/streetwear sub-ranges, extends the addressable customer base beyond adult male football players. Marketing is driven by organic social (Instagram, Twitter, TikTok, YouTube, Facebook), an email newsletter, and a content blog covering football news and product launches.

Foot.FR operates with 16 employees and reported a 9.6/10 customer satisfaction rating. The revenue model is one-time retail unit-pricing across the product catalog (cleats €42-€250, jerseys from €13 promotional, training wear €19-€120), with free shipping over €80 (€7.90 below), a 30-day return policy, and a 3-4x interest-free payment option. No revenue, funding, M&A, or management-team information is publicly disclosed; the company operates independently with no parent or known external investors.

Name

Foot.FR

Legal name

Foot.FR

Website

https://foot.fr

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Foot.FR is a privately held French specialist retailer selling officially licensed football merchandise (cleats, club and national team jerseys, training wear, goalkeeper gear) from Nike, adidas, Puma and others via its e-commerce platform and 8 physical stores across France, serving individual football enthusiasts and supporters.

Ownership category

akta.pro rank

Product category

Football Sporting Goods Retail

NAICS

Shoe Retailers (45821), Sporting Goods Retailers (45911)

SIC

Retail-Shoe Stores (5661), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Soccer/Football Footwear & Apparel Retail (CRAMACAC)

akta.pro secondary industries

Athletic Footwear & Sport Apparel Retail (CRAMABAC), Athletic & Performance Footwear Retail (CRAAADAA)

Keywords

• Football merchandise retail
• Licensed football jerseys
• Football cleats crampons
• Sports equipment online store
• Club national team kits

Headquarters

HQ city

France

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Direct retail sales of football equipment including shoes, jerseys, training wear, and accessories to individual consumers. Revenue generated through one-time purchase transactions with no subscription component. The company offers official licensed merchandise from major football clubs and national teams.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Foot.FR is a French football-specialty retailer selling officially licensed football merchandise — including cleats/crampons, club and national team jerseys, training wear, goalkeeper equipment, and accessories — directly to individual consumers via its e-commerce site (foot.fr) and 8 physical stores across France. The company offers official jersey customization (flocage) using club fonts and league markings, and stocks over 10,000 product references from brands such as Nike, adidas, and Puma as well as European clubs and national federations.

Product overview

Foot.FR is a French e-commerce retailer specializing in football merchandise, offering a comprehensive range of official licensed products. The core offering includes football cleats (crampons) from Nike, adidas, Puma, and other brands; club jerseys for major European clubs (PSG, OM, Barcelona, Real Madrid, etc.); and national team kits for France, England, Netherlands, and other countries. The company also provides training wear (survêtements), goalkeeper equipment, kids/junior ranges, women's collections, and lifestyle streetwear. A notable add-on service is official jersey customization (flocages) with player names and numbers. Foot.FR operates both online and through 8 physical store locations across France.

Differentiator

Problem solved

Functional benefit

Products and services

• Football Cleats / Crampons Football shoes from Nike (Mercurial, Phantom, Tiempo), adidas (Predator, Copa, X), Puma (Ultra, Future) and other brands, available across playing surfaces (FG, AG, SG). Sold to individual players and football enthusiasts in France.
• Club Jerseys Officially licensed jerseys for major European clubs including PSG, OM, OL, AS Monaco, Real Madrid, FC Barcelona, Liverpool, Arsenal, Manchester City, Manchester United, Chelsea, Juventus, AC Milan, Bayern Munich, Borussia Dortmund, LOSC, Lens, and Ajax Amsterdam. Sold to club supporters.
• National Team Jerseys Official national team kits for France, England, Netherlands, Germany, Italy, Spain, Portugal, Argentina, Brazil, and various African and other national teams. Sold to national team supporters.
• Training Wear / Survêtements Tracksuits, training pants, training jackets, sweatshirts, and shorts for various clubs and national teams, priced from €19 to €120. Sold to football players and supporters for training and casual use.
• Goalkeeper Equipment Goalkeeper gloves and apparel from specialist brands such as Reusch and Uhlsport, plus Mizuno goalkeeper gear. Sold to goalkeepers and football clubs' GK players.
• Official Jersey Customization (Flocage) Official player name and number customization service using official club fonts and league markings, applied to jerseys at purchase. Sold as an add-on to football supporters wanting authentic personalized kits.
• Kids / Junior Range Children's sizes and youth versions of club and national team merchandise, including jerseys, footwear, and training wear. Sold to parents purchasing for young football fans.
• Women's Range Female-specific sizing and styles for various club and national team products including jerseys, training wear, and footwear. Sold to female football supporters and players.
• Lifestyle / Streetwear Casual sportswear items combining football branding with everyday fashion, leveraging licensed club logos and brand graphics. Sold to football fans seeking everyday wear with team affiliation.
• Sports Equipment and Accessories Shin guards, balls, bags, water bottles, caps, scarves, and other football accessories. Sold to individual football players, parents, and supporters as add-on purchases.

Quantifiable outcome

• 9.6/10 customer satisfaction rating

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Five partnerships are on record, tiered core.

• NikecoreTechnology or IntegrationPrimary brand partnership for football shoes, jerseys, and training apparel. Nike products including Mercurial, Phantom, Tiempo lines represent core product categories. Official licensing agreement for national team and club merchandise.
• adidascoreTechnology or IntegrationMajor brand partnership for football equipment including Predator, Copa, and F50 lines. Official licensing for club merchandise such as Manchester United, Real Madrid, and Juventus.
• PumacoreTechnology or IntegrationBrand partnership for football equipment including Ultra and Future lines. Official licensing for club merchandise such as Olympique de Marseille (OM).
• ChronopostcoreChannel Partner/ Reseller/ DistributorLogistics partnership enabling next-day delivery (before 1pm next day) to pickup points for orders placed before 4pm.
• ColissimocoreChannel Partner/ Reseller/ DistributorLogistics partnership with La Poste for 48-72h home delivery across France.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Goal Sportif: French online football retail specialist offering boots, kits, and accessories to French consumers. Comparable to Foot.FR as a direct French-market competitor specializing in football merchandise.

Emerging players

• Classic Football Shirts: Online specialist selling current and retro football shirts with deep licensing across European clubs. Comparable to Foot.FR for football-only focus and licensed club merchandise, though with a stronger vintage/archive positioning.
• PSG Official Store: Official direct-to-consumer store of Paris Saint-Germain selling licensed kits and merchandise. Comparable because it competes for the same French fan's football merchandise budget on one of Foot.FR's key club licenses.
• OM Official Store (Olympique de Marseille): Official direct-to-consumer store for Olympique de Marseille kits and merchandise. Comparable because it competes directly with Foot.FR for OM fan spending, particularly in the southern French market.
• Subside Sports: Online football kit specialist covering a wide range of European and national teams, with home and away shirt offerings. Comparable to Foot.FR as a football-only specialist competing for the same licensed kit customer.

Broad incumbents

• Sport 2000: French sporting goods retail network offering football kits, boots, and accessories across multi-brand stores. Comparable to Foot.FR as a multi-brand football merchandise retailer with a physical footprint in France.
• Intersport: Global sporting goods retail chain with strong French presence, multi-brand football offerings and store footprint. Comparable to Foot.FR as a multi-brand football merchandise retailer serving French consumers.
• Decathlon: Largest French sporting goods retailer with massive private-label assortment including football cleats, jerseys, and accessories. Comparable because it competes head-on with Foot.FR on football merchandise across both physical stores and e-commerce in France.

Direct peers

• UNISPO (unisportstore.com / Unisport): Online football specialist founded in Scandinavia with deep boot expertise and broad European club coverage. Comparable to Foot.FR as a pure-play football boot and kit specialist serving a European customer base online.
• Pro Direct Soccer (Pro:Direct Sport): Football-specialist retailer with deep boot and kit assortment across European clubs, operating primarily online with strong customization services. Comparable to Foot.FR as a football-focused specialist with similar brand partnerships and customization.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/footfr
• YouTubeyoutube.com/@FootFR
• Facebookfacebook.com/boutique.foot.fr
• Instagraminstagram.com/foot.fr/?hl=fr
• TikToktiktok.com/@foot.fr?lang=fr
• LinkedInlinkedin.com/company/footretail-fr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foot.FR