Forestville RSL

What Forestville RSL does

Forestville RSL Club Ltd is a community-based registered RSL (Returned and Services League) club operating from a single venue at 22 Melwood Avenue in Forestville, on Sydney's Northern Beaches, established in 1959. The club operates as a multi-revenue hospitality venue combining a bistro and bar (Pickets Brasserie), electronic gaming machines, function and event hire across multiple spaces (Board Room, Forest Room, Flight Deck, Pickets alfresco area), and a calendar of recurring entertainment including live music, Bingo, Trivia, and tribute shows. It is structured as a member-owned organization under NSW registered-club legislation, governed by a board elected from its membership base, with no parent company or external shareholder.

The club's commercial offering is anchored by a low-cost subscription membership model ($7.70 AUD for one year, $16.50 AUD for five years) which provides access to a six-tier Star Rewards loyalty program with tier-based beverage discounts of up to 50%. Supporting technology includes a self-serve online membership portal (RedeemX), a newly launched iOS/Android mobile application (October 2025) that delivers a digital membership card, personalized offers, and event information, plus an in-app gamification promotion ("Tap, Play & Win"). Core operations remain physical, with the club open up to 16 hours per day and trading until 3am on weekends. A Kids Nook play area opened in October 2024 expanded the family segment.

The customer base spans five named segments — Seniors, Families, Entertainment Seekers, Event Organizers, and Members — with the venue positioning around affordable dining specials ($18 lunch and dinner), happy-hour beverages ($6), and accessible entertainment. Community impact is documented via the ClubGRANTS program, which the club reports as having contributed in excess of $1.1M AUD to local organizations over 2019–2023. The club is currently pursuing a member-approved redevelopment that will deliver a new single-level facility alongside the Garraway retirement living village (approximately 52 independent living apartments), representing a strategic move into seniors housing.

Name

Forestville RSL

Legal name

Forestville RSL Club Ltd

Website

https://forestvillersl.com.au

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Short description

Forestville RSL Club is a member-owned registered RSL club in Forestville, Sydney's Northern Beaches, offering dining, gaming, live entertainment, function hire, and a tiered loyalty rewards program to local members and visitors.

Ownership category

akta.pro rank

Product category

Registered Club Hospitality

NAICS

Drinking Places (Alcoholic Beverages) (7224)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Neighborhood Bars & Taverns (CRANACAA)

Keywords

• Registered club services
• Hospitality and dining
• Electronic gaming machines
• Loyalty program rewards
• Function venue hire

Headquarters

HQ city

Forestville

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual and multi-year club memberships providing access to member pricing, promotions, and the Star Rewards loyalty program
2. Food & Beverage Sales: Bistro dining (Pickets Brasserie) and bar sales including domestic/international beverages, cocktails, and happy hour specials
3. Gaming Operations: Electronic gaming machines (EGMs) with responsible gaming practices, Forestville Fortunes promotion with $30K Members Promotion and $20,000 major draw
4. Function & Event Hire: Venue hire for celebrations (birthdays, engagements, weddings), corporate events, and meetings across multiple function spaces including Flight Deck, Forest Room, and Pickets outdoor area
5. Raffles & Promotions: Weekly meat raffles, Bingo sessions, and promotional gaming activities generating engagement and revenue

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Forestville RSL Club operates a community-based registered club in Forestville, NSW, providing dining at Pickets Brasserie, bars and beverage service, electronic gaming machines, function and event hire, and live entertainment (bingo, trivia, live music, tribute shows). Members pay an annual subscription ($7.70 AUD 1-year, $16.50 AUD 5-year) for access to member pricing, the Star Rewards six-tier loyalty program, and member-only promotions such as Forestville Fortunes.

Product overview

Forestville RSL Club is a community-focused hospitality venue offering a unified club experience centered around its main club facility. The core offering includes The Bistro/Pickets Brasserie restaurant, Bars & Beverages with Happy Hour and cocktail services, and a Star Rewards six-tier loyalty program. The club provides entertainment including Bingo, Trivia, Live Music, and tribute shows, plus function spaces (Board Room, Forest Room, Flight Deck) for events. Family amenities include Kids Nook play area. The club operates a membership program with 1-5 Star tiers providing escalating benefits, and offers promotions like Forestville Fortunes ($30K members draw), NRL Super Saturdays, Bubbles 'N' Beer Happy Hour, and $18 food specials. A new mobile app provides digital membership access. The redevelopment plans include Garraway retirement living village (~52 apartments).

Differentiator

Problem solved

Functional benefit

Brands

• Garraway: A boutique retirement living village included in the club's redevelopment plans, featuring approximately 52 independent living apartments designed for seniors
• Pickets Brasserie
• Star Rewards
• Forestville Fortunes

Products and services

• Club Membership

Quantifiable outcome

• Over $1.1M in community donations, sponsorships and in-kind support over five years, with $160K+ donated in 2023 alone
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Forestville RSL Sub-BranchcoreStrategic or Co-development PartnerThe club maintains a close relationship with the Forestville RSL Sub-Branch, which is housed within the club facility. Board member Brian Greeves serves as a trustee of the Sub-Branch, and President Geoff Green is a service member and Trustee. The Sub-Branch connection provides RSL heritage and ANZAC Day observances.
• Garraway LivingcoreStrategic or Co-development PartnerGarraway is a boutique retirement living village co-developed with the club's redevelopment plans. Approximately 52 independent living apartments designed to support seniors in a connected community. Expression of Interest currently open for the retirement community.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Endeavour Group: ASX-listed operator of ALH Group hotels, licensed clubs, and retail liquor. Competes indirectly for hospitality spend and gaming customers in overlapping Sydney catchments.
• Club Marconi: Large Western Sydney registered club with dining, gaming, entertainment, function venues, and member loyalty programs. Same registered-club operating model at materially larger scale.
• Mounties Group: Large multi-venue NSW registered club group operating hospitality, gaming, fitness, and entertainment venues. Larger scale and broader portfolio but same registered-club operating model.
• Panthers Penrith: Large multi-venue Western Sydney club group with hospitality, gaming, entertainment, and community offerings. Same registered-club model with materially broader venue portfolio.
• Canterbury-Hurlstone Park RSL: Major Sydney metropolitan RSL club offering extensive dining, gaming, entertainment, and function facilities. Comparable RSL format at significantly larger venue scale.
• Parramatta Leagues Club: Large Sydney metropolitan leagues/registered club with extensive dining, gaming, function, and entertainment facilities. Same operating model at substantially larger venue scale.

Direct peers

• Norths Collective: Multi-venue Northern Sydney member-based club group offering dining, gaming, function spaces, and community programming. Comparable hospitality club format serving similar Sydney lower-north-shore/Northern Beaches catchment.
• Dee Why RSL Club: Adjacent Northern Beaches RSL club operating as a registered member-based venue with bistro dining, bars, gaming, and live entertainment. Same operating model and immediate local competitive set.
• Club Forster: Regional NSW registered RSL-style club offering bistro, bars, gaming, entertainment, and member loyalty programs. Comparable single-venue community-club operating model outside metro area.
• Manly RSL Club: RSL club located on Sydney's Northern Beaches offering dining, gaming, entertainment, and functions under the same member-based registered club model. Directly comparable geography and operating format to Forestville RSL.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/forestvillersl
• Instagraminstagram.com/forestvillersl
• LinkedInlinkedin.com/company/forestville-rsl

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forestville RSL