Manly-Lota RSL

What Manly-Lota RSL does

Manly-Lota RSL Sub-Branch is a community-based, nonprofit veterans' welfare organisation operating from a heritage-listed Memorial Hall at 184 Melville Terrace, Manly, Queensland, which it has solely owned since taking the site over from a Progress Association in 1953. It is affiliated with RSL Queensland and subscribes to the national RSL mission of providing care, commemoration, and camaraderie to veterans and their families, with no disclosed technology, software, or AI components underpinning its operations.

Its core offerings are organised around four pillars: (1) Care, delivered through a DVA Level 3 qualified advocacy team led by Mark Gallagher and a Veterans Pantry food assistance program; (2) Commemoration, including ANZAC Day, Vietnam Veterans Day, Remembrance Day, a new Modern Veterans Service, and a free Poppy Service for veteran funerals; (3) Camaraderie, via Wednesday morning teas, Friday night drinks, and an active social calendar; and (4) Hall Hire, where the heritage hall and a refurbished Presidents Room are rented to community groups, businesses, and individuals at undisclosed but described as reasonable rates.

The sub-branch generates revenue from annual and life membership subscriptions across service and auxiliary tiers, hall hire, weekly raffles held at The Manly Hotel, and gold coin donations tied to the Veterans Pantry. Go-to-market is community-led, relying on word-of-mouth, a Facebook page, and commemorative events rather than paid acquisition. Operations are limited to one physical site with office hours of Tuesday to Thursday, 9:00am-1:00pm, and there is no publicly disclosed financial information, headcount, or formal corporate structure beyond its affiliation with RSL Queensland.

Name

Manly-Lota RSL

Legal name

Manly Lota RSL Sub-Branch

Website

https://manlylotarsl.com.au

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

1–10 employees

Short description

Manly-Lota RSL Sub-Branch is a Queensland-based nonprofit veterans' organisation that provides DVA claims advocacy, commemorative services, a heritage hall hire venue, and social programs to local ADF veterans, their families, and the Manly community from a single site.

Ownership category

akta.pro rank

Product category

Veterans Welfare and Community Services

NAICS

Civic and Social Organizations (8134), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Veterans Affairs & Military Family Services (BPAIAHAL)

akta.pro secondary industry

Veterans & Military Family Benefits Administration (BPAIAKAI)

Keywords

• Veterans welfare services
• Community hall hire
• DVA claims advocacy
• Commemorative services
• Veteran membership organization

Headquarters

HQ city

Manly

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Membership Fees: Annual membership subscriptions for service members and auxiliary members, with various tiers based on age and status.
2. Hall Hire: Revenue from hiring out the heritage-listed Manly-Lota RSL Memorial Hall and the Presidents Room to community groups, businesses, and individuals for events, meetings, and private functions.
3. Raffles: Weekly raffles held at The Manly Hotel providing meat trays or vouchers, supporting the sub-branch operations.
4. Veteran's Pantry Program: Gold coin donations from veterans and families receiving grocery assistance through the pantry program.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Manly-Lota RSL Sub-Branch is a community-based veterans' welfare organization that delivers DVA claims advocacy, welfare support (including the Veterans Pantry), commemorative services and a Poppy Service for veteran funerals, a heritage-listed hall for hire, and a member social calendar. It operates as a sub-branch of RSL Queensland and connects members to statewide wellbeing services for veterans and their families in the Manly Lota region.

Product overview

Manly-Lota RSL Sub-Branch operates as a single, unified community organization offering veterans' services rather than a technology platform. The core offering consists of advocacy support for DVA claims, community hall hire, commemorative events, and member social programs. Services include the Veterans Advocacy Team, Hall Hire facility, Poppy Service for veteran funerals, Veterans Pantry food welfare program, and various commemorative and social events. The organization also connects members to RSL Queensland's statewide wellbeing services network.

Differentiator

Problem solved

Functional benefit

Products and services

• Veterans Advocacy Services DVA-qualified advocacy services helping Australian Defence Force veterans navigate the Department of Veterans' Affairs claims and appeals process, led by a Level 3 qualified advocate.
• Hall Hire Heritage-listed community hall and Presidents Room available for hire at reasonable rates to businesses, community organizations, and individuals for events including dance classes, fitness groups, indoor bowls, theatre performances, training courses, meetings, and private functions. Includes kitchen, audio-visual equipment, disabled access and toilets, air conditioning, and stage area.
• Veterans Pantry Welfare program providing donated groceries to veterans and their families for a gold coin donation, available at Wednesday morning tea and Friday night drinks events.
• Poppy Service Funeral tribute service for veterans where an RSL representative delivers a eulogy, recites the ode, sounds the Last Post and Rouse, and provides commemorative poppies. Provided free of charge.
• Commemorative Events Commemorative events including ANZAC Day (April 25th), Vietnam Veterans Day (August 18th), Remembrance Day (November 11th), and Modern Veterans Service, held at the Manly War Memorial in Richard Russell Park.
• Member Events and Social Calendar Regular social events building camaraderie across the veteran community, including Wednesday Veterans Morning Tea (9:30am-11:00am), Friday Night Drinks (5:00pm-7:00pm), and weekly raffles.
• Sub-Branch Membership Annual and life membership subscriptions for service members and auxiliary members of the Manly-Lota RSL Sub-Branch, with tiers based on age and status including Service, Life Subscriber, Women's Auxiliary, Citizen Auxiliary, and Junior (12-18 years) categories.
• RSL Queensland Wellbeing Services Connection Connection to RSL Queensland statewide wellbeing services network providing veteran families with employment assistance, financial support, and DVA claims help across Queensland sub-branches.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• RSL QueenslandcoreStrategic or Co-development PartnerRSL Queensland provides statewide wellbeing services for veterans and families. The sub-branch connects members to RSL Qld services including employment support, financial assistance, and DVA claims help through the state-wide network of sub-branches.
• The Manly HotelminorChannel Partner/ Reseller/ DistributorThe Manly Hotel hosts weekly raffles on behalf of the sub-branch every Friday night, offering meat trays or Manly Hotel vouchers as prizes. This partnership supports the sub-branch's fundraising efforts.
• Manly War Memorial (Richard Russell Park)coreOthersCommemorative services are held at Richard Russell Park, Manly (184 Carlton Tce, Manly 4179), home of the Manly War Memorial where ANZAC Day, Vietnam Veterans Day, Remembrance Day, and Modern Veterans services are conducted.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Vietnam Veterans Association of Australia: National veteran membership organization specifically serving Vietnam-era veterans and their families; comparable community-led model with membership dues, advocacy, welfare support, and commemorative services targeting a defined veteran cohort.
• Legacy Australia: Australian veterans' family welfare charity providing social, emotional, and financial support to the families of those who served; comparable mission, sub-branch/club structure, and welfare/community-service delivery model.
• Defence Force Welfare Association: Member-based welfare organization for serving and ex-serving ADF members; provides advocacy, welfare, and community connection comparable to the RSL sub-branch but is structured as a single national body rather than localized sub-branches.
• Australian Peacekeepers and Peacemakers Association: Membership organization for ADF peacekeepers and their families; comparable community-led structure with commemorative, welfare, and social programs targeted at a specific ADF cohort.

Emerging players

• Soldier On Australia: Modern-veteran focused charity delivering rehabilitation, wellbeing, and employment programs for ADF personnel post-Vietnam; overlaps on DVA/welfare advocacy and community connection but is digital-first and programmatic rather than hall-based.
• Mates4Mates: Provides physical, mental, and social rehabilitation services to current and ex-serving ADF members; competes for the modern veteran segment the sub-branch is actively trying to grow into and offers comparable wellbeing programming at larger geographic scale.
• Bravery Trust: Australian charity providing financial counselling, emergency relief, and welfare support to veterans and families; directly comparable on welfare/relief services and competes for donation dollars in the same veteran community.

Broad incumbents

• RSL Australia: National peak body for the RSL movement; provides policy, advocacy, and shared mission/role framework that sub-branches subscribe to. Functions as the macro-level equivalent of what the sub-branch does at the local level.
• RSL Queensland: Statewide parent body of the Manly-Lota sub-branch; operates the network of Queensland sub-branches and delivers the wellbeing, employment, and financial assistance services the sub-branch routes members into. Operates in the same veteran-services mission space at far larger scale.
• Open Arms – Veterans & Families Counselling: Government-funded counselling and wellbeing service for veterans and families; broader scope than the sub-branch but operates in an adjacent care/wellbeing segment that members are routinely referred into.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/top
• LinkedInlinkedin.com/company/manly-lota-rsl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manly-Lota RSL