Foot On Mars

What Foot On Mars does

Foot On Mars is a Spanish multi-brand sneaker and urban streetwear retail chain founded in 2013 and headquartered in Blanes, Spain. It operates as a registered brand within Tréndico Group, a Spanish retail conglomerate with more than 15 years of sports and fashion retail experience and more than 300 total sales points across its portfolio. The legal entity handling data compliance is Oxigeno Ibersport SL, also domiciled in Spain. The company is privately held and does not disclose financials.

The chain sells athletic and lifestyle sneakers, clothing, and accessories sourced from major global brands including Nike, adidas, Converse, New Balance, Vans, Puma, The North Face, Reebok, Lacoste, Levi's, Tommy Jeans, UGG, Birkenstock, Jordan, and New Era. It distributes through more than 73 physical points of sale across the Iberian Peninsula, the Balearic Islands, the Canary Islands, Gibraltar, and Andorra, supplemented by a direct-to-consumer e-commerce platform at footonmars.com built on the VTEX commerce stack. The physical store network is being expanded through an asset-light franchise program branded 'Abre tu Foot on Mars', which invites entrepreneurs to open new branded locations. Payment options span Google Pay, Apple Pay, PayPal, Bizum, Visa, Mastercard, and a Tallas / Paga+Tarde buy-now-pay-later installment service starting at €50, with free shipping on e-commerce orders above €70.

The business model is multi-channel retail: revenue comes from one-time product sales through owned physical stores, franchise-operated stores, and the company's own e-commerce site, with an outlet section for discounted inventory. Customer acquisition relies on physical foot traffic, organic social media, blog content on sneaker culture and fashion trends, and an email newsletter offering a 10% first-purchase incentive. There is no proprietary technology platform, no AI or machine learning capabilities disclosed, and no enterprise or B2B segment; the customer base is individual consumers across men's, women's, and junior footwear and apparel categories.

Name

Foot On Mars

Legal name

Oxigeno Ibersport SL

Website

https://footonmars.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Foot On Mars is a privately held Spanish multi-brand sneaker and streetwear retailer, founded in 2013 under Tréndico Group, operating more than 73 physical stores across Spain and adjacent territories alongside a direct-to-consumer e-commerce site selling Nike, adidas, and other major brands to individual consumers.

Ownership category

akta.pro rank

Product category

Sneaker and Streetwear Retail

NAICS

Shoe Retailers (4582), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI)

Keywords

• Sneaker retail
• Streetwear apparel
• Footwear retail
• Urban fashion store
• Multibrand sportswear

Headquarters

HQ city

Blanes

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Revenue generated from selling sneakers, clothing, and accessories from brands including Nike, adidas, Converse, New Balance, Vans, Puma, The North Face, Reebok, Lacoste, and others. Products are sold both in physical stores and through the e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Foot On Mars is a Spanish sneaker and urban sportswear retail chain that sells branded footwear, clothing, and accessories from leading labels such as Nike, adidas, Converse, New Balance, Vans, Puma, The North Face, Reebok, and Lacoste. The company operates more than 73 physical stores across the Iberian Peninsula, Balearic Islands, Canary Islands, Gibraltar, and Andorra, alongside a direct-to-consumer e-commerce platform offering home delivery and multiple payment methods including installment plans.

Product overview

Foot On Mars is a Spanish sneaker and streetwear retailer operating as both an e-commerce platform and physical retail chain. The company offers a unified shopping experience combining a comprehensive online store with over 70 physical locations across Spain. Its core product portfolio centers on footwear (athletic and lifestyle sneakers), clothing (urban and sports apparel), and accessories (bags, caps, socks), featuring major brands including Nike, adidas, Converse, New Balance, Vans, Puma, The North Face, Reebok, Lacoste, and others. The business model integrates online and offline channels, allowing customers to browse the full catalog digitally and receive home delivery, while also maintaining a physical retail presence for in-store shopping experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Footwear (Calzado) Retail category offering athletic and lifestyle sneakers, sandals/flip-flops, and boots from brands including Nike, adidas, Converse, New Balance, Vans, UGG, Puma, and Birkenstock. Featured models include Nike Air Force, Nike Dunk, adidas Campus 00s, adidas Gazelle, Vans KNU, New Balance 530, and Puma Palermo. Targeted at men, women, and juniors.
• Clothing (Ropa) Retail category offering urban and sports apparel including jackets/coat, swimwear, t-shirts, skirts, dresses, leggings, pants, and hoodies from brands including Nike, adidas, Converse, New Balance, Vans, Levi's, Lacoste, and Tommy Jeans. Available for men, women, and juniors.
• Accessories (Accesorios) Retail category offering complementary accessories including backpacks, caps and beanies, bags and belt bags, socks, and shoe care products from brands including adidas, The North Face, Happy Socks, New Era, Lacoste, and Goorin Bros.
• Outlet / Rebajas Dedicated discounted sale section offering reduced-price footwear, clothing, and accessories across multiple brands. Includes categories for discounted sneakers, clothing, accessories, and special offers.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• Tréndico GroupcoreStrategic or Co-development PartnerFoot on Mars is a brand registered and operated by Tréndico Group, which is a leader in sports and fashion retail with more than 15 years of experience and over 300 sales points. Tréndico Group provides the infrastructure, brand equity, and retail expertise that Foot on Mars operates under.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• El Corte Inglés: Spain's leading department store chain with a substantial footwear and sportswear section — overlapping with Foot on Mars's Iberian retail presence and customer demographics, but operating a much broader assortment.

Others

• StockX: Global sneaker resale and authentication marketplace, adjacent to Foot on Mars's sneaker culture focus — competes indirectly by capturing collector demand and influencing secondary-market pricing of premium SKUs.

Broad incumbents

• Decathlon: Global sporting goods retailer with significant presence in Spain selling its own labels plus Nike/adidas — broader assortment than Foot on Mars but overlapping in athletic footwear and apparel categories.
• Foot Locker: Global athletic footwear and apparel incumbent selling Nike, adidas, and Puma in dedicated sneaker retail — a broader-scope incumbent operating in Foot on Mars's product and competitive space but at significantly larger global scale.
• Zalando: Europe's largest online fashion and footwear platform, with a substantial sneaker and streetwear category — overlapping product mix and target audience with Foot on Mars's e-commerce operation but at much larger scale.

Direct peers

• Courir: French-led multi-brand sneaker and streetwear retailer expanding across Europe with the same store-based, brand-portfolio model — closely comparable to Foot on Mars's retail concept and customer base.
• Sprinter: Spanish multi-brand sporting goods and sneaker retailer, a direct domestic competitor to Foot on Mars with overlapping brand portfolio and physical store presence across Spain.
• Size?: UK-based premium sneaker and streetwear retailer (owned by JD Sports) focused on limited editions and sneaker culture — directly comparable in customer focus, merchandising, and brand curation to Foot on Mars.
• JD Sports: Leading multi-brand sportswear and sneaker retailer operating across Europe including Spain, offering Nike, adidas, and similar premium brands through physical stores and online — the closest direct comparable to Foot on Mars's multi-brand sneaker retail model.
• Snipes: Global sneaker and streetwear multi-brand retailer with a comparable omnichannel model — physical stores and e-commerce selling the same premium urban/sportswear brands that Foot on Mars carries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/foot-on-mars

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foot On Mars