What Footprint Global does

Footprint Global Communications is a privately held, founder-led communications and public relations agency headquartered in Kalkaji, New Delhi, India. Founded in 2010 by Bhavani Giddu Veeravalli, the firm operates with a team of approximately 15 employees and delivers strategic communications services to institutional clients across four primary verticals: Indian higher education institutes (IITs, IIMs, IISERs, NITs), public health organizations (including the Ministry of Health & Family Welfare, Government of India and The George Institute), social development NGOs, and select startups. The firm does not develop proprietary technology platforms; its core capabilities are human-driven in areas such as strategic media outreach, crisis communications, science and technology translation, digital media marketing, and internal communications.

The company's service catalog spans nine core offerings, including Strategic Media Outreach, Public Relations, Crisis Communications, Brand Building Programs, Editorial Media Strategy, Digital Media Marketing, Internal Communications, Communications Training Workshops, and Science and Technology Communications, complemented by webinars and podcasts production. The agency is bootstrapped and founder-controlled with no disclosed institutional funding rounds, and revenue is generated through professional services engagements billed on a project or retainer basis with quote-based pricing customized per client. Notable client engagements include IIT Madras, Harvard University, IIM Calcutta, Akshaya Patra, and Hyperverge, with go-to-market driven by direct enterprise sales, consultative relationship development, industry reputation, and thought leadership content.

Name

Footprint Global

Legal name

Footprint Global Communications

Website

https://footprintglobal.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Footprint Global Communications is a New Delhi-based, founder-led PR and strategic communications agency serving Indian higher education institutes, public health organizations, NGOs, and startups with media relations, crisis communications, and science communications services.

Ownership category

akta.pro rank

Product category

Public Relations and Strategic Communications Services

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Communications Services, Nec (4899)

akta.pro primary industry

ESG/Sustainability Reputation & Purpose Communications (MPAAAOAN)

Keywords

• Public relations services
• Strategic communications
• Crisis communications
• Media relations agency
• Science and technology communications

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Communications Services: Footprint Global Communications generates revenue through providing strategic communications services including public relations, strategic media relations, crisis communications, digital media marketing, and communications training. Services are delivered on a project or retainer basis to institutional clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Footprint Global Communications is a professional communications agency that delivers strategic media outreach, public relations, crisis communications, brand building, editorial content, digital media marketing, internal communications, science and technology communications, communications training workshops, and webinar/podcast production for institutional clients in higher education, public health, social development, and startups. Engagements are delivered on a project or retainer basis with customized scope per client.

Product overview

Footprint Global Communications is a communications agency offering a unified suite of PR and strategic communications services rather than a software platform. The core offerings include Strategic Media Outreach, Public Relations, Crisis Communications, Brand Building Programs, Editorial Media Strategy, Digital Media Marketing, and Internal Communications and Employee Programs. These services are complemented by specialized offerings in Science and Technology Communications, Communications Training Workshops, and Webinars and Podcasts. The agency focuses on higher education, public health communications, and advocacy communication in the social development sector, positioning its services as integrated, outcome-focused solutions rather than discrete software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Media Outreach Targeted media outreach strategies designed to enhance brand visibility for institutional clients by connecting them with the right audiences and ensuring messages resonate effectively across mainstream and specialized media.
• Public Relations Comprehensive public relations services including press releases and media relations to build and maintain a positive public image for institutional clients in higher education, public health, and social development.
• Crisis Communications Expert crisis communication strategies to help institutional clients navigate challenging times, manage public perception, and maintain reputation during high-stakes events.
• Brand Building Programs Customized brand-building programs focused on creating a consistent and compelling brand identity for institutional clients in higher education, public health, and startups.
• Editorial Media Strategy Crafting compelling stories and content that capture the essence of client brands, ensuring that messages are impactful, engaging, and earn high-quality media coverage.
• Digital Media Marketing Leveraging digital platforms for audience reach through social media management, content creation, and analytics for institutional clients across higher education, public health, and startups.
• Internal Communications and Employee Programs Tailored programs to enhance internal communication and employee engagement for institutional clients, creating a cohesive and motivated workforce through structured communications.
• Communications Training Workshops Training workshops for senior leadership teams covering media training, message development, and crisis preparedness to equip client executives with communications capabilities.
• Science and Technology Communications Specialized communication services for science and technology sectors, translating complex technical concepts into accessible narratives for non-technical audiences across mainstream Indian media.
• Webinars and Podcasts Production of webinars and podcasts on key topics of interest for clients, enabling thought leadership, audience engagement, and earned media support.

Quantifiable outcome

• Successfully positioned key Higher Education Institutes as institutes of national importance with significant science and research focus
• +1 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• FleishmanHillard India: Indian operations of the Omnicom global PR firm. Comparable in offering strategic media relations, crisis communications, and public affairs; overlaps with Footprint's HEI and public-sector targets.
• Edelman India: Indian arm of global communications giant Edelman. Competes for higher education, public health, and policy briefs but operates as part of a global network with much broader capabilities and cross-border reach.
• Genesis BCW (Burson India): Indian operations of BCW (now Burson), a global communications agency. Comparable in serving public-sector, healthcare, and higher education clients, with stronger multinational and cross-border capabilities.
• Ogilvy Public Relations India: Indian operations of Ogilvy PR, where founder Bhavani Giddu Veeravalli previously held senior leadership. Overlaps in strategic communications, brand building, and crisis comms; competes for similar corporate and institutional clients but at global network scale.
• 20:20 MSL (Publicis India): Indian public relations arm of Publicis Groupe. Offers similar strategic communications, public affairs, and influencer services as Footprint but with the backing of a global holding company network.
• Weber Shandwick India: Indian arm of the IPG global PR network. Comparable as a full-service communications firm competing for enterprise, government, and institutional communications mandates in India.

Direct peers

• Perfect Relations: Indian mid-sized PR agency with comparable service portfolio (media relations, crisis, digital) and similar institutional/government client mix. Direct mid-market competitor for similar retainers.
• Value 360 Communications: Indian mid-tier communications firm offering PR, digital, and crisis communications. Comparable in scale and client profile; competes directly for SME, startup, and institutional briefs in India.
• Adfactors PR: India's largest independent PR firm, headquartered in Mumbai with a pan-India presence. Directly comparable as a domestic Indian PR agency competing for similar institutional and corporate mandates, though at significantly greater scale.
• CNN Communications (Communications Inc.): India-focused PR and strategic communications firm of comparable mid-market size. Overlaps in media relations, public affairs, and corporate positioning work for Indian institutional clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/FGCTweets
• Facebookfacebook.com/footprintglobal
• LinkedInlinkedin.com/company/footprint-global
• Instagraminstagram.com/footprintglobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Footprint Global