Fora Design
Fora Design is a Colombian manufacturer of premium outdoor furniture, planters, and architectural pieces made via rotomolding in recyclable polyethylene, serving luxury residential, hospitality, and architectural project clients in Colombia and international markets via a US showroom.
- Company typePrivate
- Founded-
- HeadquartersCali, Colombia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Fora Design does
Fora Design (legally FORA S.A.S) is a Colombian manufacturer of premium outdoor architectural solutions, headquartered in Cali, Valle del Cauca, with a secondary showroom in Boca Ratón, Florida. The company designs and produces planters (materas), outdoor furniture, custom architectural pieces, lighting, washbasins, and decorative elements manufactured in-house using rotomolding technology in 100% recyclable polyethylene with an integrated UV8 sunlight protection filter. Products are sold under premium/luxury positioning targeting luxury residential, hospitality/hotel, architectural/landscape, and commercial segments, with warranties ranging from 3 months on accessories to 60 months on materas.
The company's core technology stack is rooted in industrial manufacturing rather than software: rotomolding equipment housed in a dedicated Cali facility, integrated UV8 additive chemistry, and design IP across 115+ SKUs and multiple product series (Vento, Argo, Gemello, Mao, Konik, Puffy, Diamante, Ombra, Alem, Trapezista, Lagoa). The business model is straightforward one-time product sales — no subscription or recurring component — priced in Colombian Pesos inclusive of IVA. Revenue is generated through a multi-channel distribution model: direct e-commerce at foradesign.co, Colombian marketplaces and grandes superficies, WhatsApp-driven consultative sales, an email-based international channel, a US showroom, and a recently launched distributor/retailer recruitment program.
The company is privately held with no disclosed funding rounds, no public ticker, and a reported headcount of approximately 5 employees. Ownership and management team details are not publicly disclosed. The firm pursues ESG-aligned differentiation through its Circularidad program, emphasizing recyclability and product longevity, and operates a Proyectos Arquitectónicos service line offering bespoke collaboration with architects, designers, and landscape professionals on commercial, hotel, and luxury residential developments.
Fora Design firmographics
Firmographics- Name
- Fora Design
- Legal name
- FORA S.A.S
- Website
- https://foradesign.co
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fora Design is a Colombian manufacturer of premium outdoor furniture, planters, and architectural pieces made via rotomolding in recyclable polyethylene, serving luxury residential, hospitality, and architectural project clients in Colombia and international markets via a US showroom.
- Ownership category
- akta.pro rank
Where Fora Design is headquartered
LocationHeadquarters
- HQ city
- Cali
- HQ country
- Colombia
- HQ region
- Latin America
Offices2 records
Markets served
Fora Design business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales (One-Time Purchase): Fora Design generates revenue through the one-time sale of physical products — planters, outdoor furniture, and architectural pieces — priced as individual one-time purchases. Products are sold at retail prices inclusive of Colombian VAT (IVA incluido). There is no subscription component. Revenue comes from direct-to-consumer e-commerce, retail/wholesale channels, and B2B project sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Planters (Materas) — Small: $10,900 – $409,000 COP |
| Unit Pricing | Pay-as-you-go | Planters (Materas) — Large: $247,000 – $2,999,900 COP |
| Unit Pricing | Pay-as-you-go | Outdoor Furniture: $522,000 – $7,004,900 COP |
| Unit Pricing | Pay-as-you-go | Accessories: $8,900 – $369,000 COP |
| Unit Pricing | Pay-as-you-go | Gift Cards: $100,000 – $300,000 COP |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Fora Design product offering
Product offeringCore offering
Fora Design manufactures and sells rotomolded outdoor furniture, planters (materas), washbasins, decorative lighting, and bespoke architectural pieces made from 100% recyclable polyethylene. The catalog of 115+ SKUs is sold to consumers via e-commerce and to hospitality, architectural, and commercial projects via dedicated advisors and a distributor program.
Product overview
Fora Design is a Colombian manufacturer of outdoor architectural solutions comprising five core product lines: (1) Materas — an extensive range of polyethylene planters in multiple series (Vento, Argo, Gemello, Mao, Konik, Puffy, Diamante, Ombra, Alem, Trapezista, Lagoa) available in small and large sizes with various textures and finishes; (2) Mobiliario — outdoor furniture including modular seating systems (Sala Angolo, Sala Summer), dining sets, armchairs, tables, benches, and ottomans; (3) Desarrollos Especiales — custom architectural developments for specific project requirements; (4) Accesorios — supporting products including planter trays, wheeled bases, LED lighting strips and bulbs; and (5) Proyectos Arquitectónicos — collaborative design services with architects and landscape professionals. All products are manufactured in Cali, Colombia using rotomolding technology in 100% recyclable polyethylene with integrated UV protection, designed for exterior use in demanding climatic conditions.
Differentiator
Problem solved
Functional benefit
Products and services
- Materas (Planters)
Quantifiable outcome
- 60-month warranty on matera product line, 36-month warranty on furniture, reflecting expected product lifespan of 5+ years outdoors.
- +1 more outcomes
Companies that use Fora Design
Customer profileSegments4 records
Ideal customer profiles4 records
Fora Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Fora Design partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Distributor and Retailer NetworksupportingFora Design actively recruits distributors and retailers to expand its sales reach across Colombia and potentially international markets. Interested parties are invited to contact the company at [email protected] to inquire about partnership opportunities. This channel enables the company to penetrate retail and project-based sales channels beyond its own e-commerce and showroom operations.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Fora Design competitors and assessment
Company assessmentDirect peers
- Kettal: Spanish premium outdoor furniture maker with strong presence in luxury residential and hospitality projects. Comparable to Fora Design on customer segments (luxury residential, hotels, architectural projects) and product category (outdoor furniture), though Kettal uses aluminum, teak, and woven materials.
- Talenti: Italian premium outdoor furniture and accessories brand. Comparable to Fora Design on luxury outdoor positioning, premium materials, and presence in architectural and hotel projects, with a similarly broad product ecosystem spanning seating, dining, and accessories.
- Manutti: Belgian premium outdoor furniture brand sold through a global dealer network to luxury residential and hospitality clients. Comparable to Fora Design on premium outdoor positioning and architectural/hospitality customer segments, with overlapping planter and furniture offerings.
- Slide: Italian rotomolded polyethylene outdoor furniture and lighting brand. Comparable to Fora Design on manufacturing technology (rotomolding), material (recyclable polyethylene), and design-led premium positioning, with similar product categories like planters and luminous outdoor pieces.
- Gandia Blasco: Spanish premium outdoor furniture brand serving residential, hospitality, and architectural projects globally. Comparable to Fora Design on premium positioning, outdoor focus, and architectural project services, though Gandia Blasco uses aluminum and other materials rather than rotomolded polyethylene.
- RODA: Italian premium outdoor furniture maker specializing in luxury residential and hospitality projects. Comparable to Fora Design on customer base (luxury residences, hotels, landscape architects) and outdoor product positioning, though RODA primarily uses teak, metal, and woven materials.
- Vondom: Spanish manufacturer of premium outdoor and indoor furniture using rotomolding. Directly comparable to Fora Design on material technology, rotomolded production, premium architectural positioning, and global distribution to hotels and designers.
- Mamagreen: Belgian premium outdoor furniture brand focused on sustainability and weather-resistant materials. Comparable to Fora Design on luxury outdoor positioning, hospitality and residential customers, and explicit sustainability/circular economy messaging.
- Serralunga: Italian premium outdoor furniture and planter manufacturer using rotomolded polyethylene. Closely aligned with Fora Design on material, manufacturing process, product categories (planters, lighting, furniture), and luxury/hospitality customer base.
Regional players
- Plastecnica: Latin American (Colombian-origin) plastic products manufacturer. Less premium than Fora Design but regionally comparable on polyethylene manufacturing and architectural/commercial planter products, providing a regional benchmark for the Colombian plastic outdoor products category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Fora Design social profiles
Digital presenceFora Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fora Design leadership team
Management profileNumber of profiles
Fora Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fora Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fora Design
What does Fora Design do?
Fora Design manufactures and sells rotomolded outdoor furniture, planters (materas), washbasins, decorative lighting, and bespoke architectural pieces made from 100% recyclable polyethylene. The catalog of 115+ SKUs is sold to consumers via e-commerce and to hospitality, architectural, and commercial projects via dedicated advisors and a distributor program.
Is Fora Design a public or private company?
Fora Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fora Design founded?
Fora Design was founded in -1. It employs 1 to 10 people.
Where is Fora Design based?
Fora Design is headquartered in Cali, Colombia, in the Latin America region.
How does Fora Design make money?
One revenue line is on record: product Sales (One-Time Purchase).
Who are Fora Design's main competitors?
Direct peers on record are Kettal, Talenti, Manutti, Slide, Gandia Blasco, RODA, Vondom, Mamagreen and Serralunga. Plastecnica is listed as a regional player.
Does Fora Design have an API?
No public API is recorded for Fora Design.