Ford Performance Group

What Ford Performance Group does

Ford Performance Group is the motorsports and performance vehicles division of Ford Motor Company (NYSE: F), headquartered in Dearborn, Michigan, with additional operations in Charlotte, North Carolina. Founded approximately 100 years ago when Henry Ford first raced competitively in 1926 and formerly branded as Ford Racing, the division develops, manufactures, and supplies race vehicles, powertrains, and performance parts across more than 25 global racing series including Formula 1 (from 2026 via Red Bull Ford Powertrains), NASCAR Cup and Truck Series, NHRA drag racing, the World Endurance Championship, IMSA, SRO GT racing, DTM, the Supercars Championship, and rally raid events such as the Dakar Rally. Its core product portfolio includes the Mustang GT3, Mustang GT4, Mustang Dark Horse NASCAR, Mustang Dark Horse R, RTR Spec 5D, Mustang GT, Ford GT Mk IV, Raptor T1+, Bronco DR, Bronco Raptor 4400/4600, and a family of electric demonstrators (Super Mustang Mach-E, F-150 Lightning SuperTruck, SuperVan 4.0/4.2, Super Cobra Jet 1800, F100 Eluminator, Mustang Mach-E 1400, Mustang Mach-E NASCAR Prototype, F-150 Lightning Switchgear). Underlying technology centers on proprietary powertrains: the 5.0L and 5.4L Coyote V8 engines, EcoBoost twin-turbo V6 platforms, a 1.6L V6 hybrid power unit producing 1,000+ HP for Formula 1 running on 100% sustainable fuel, and specialized off-road and electrified architectures.

The division generates revenue through direct sales of complete race vehicles and powertrains to professional racing teams, performance parts distribution through the global Ford dealer network and direct e-commerce, branded merchandise and apparel sales, premium racing experiences such as the Ford Racing at Le Mans VIP hospitality program, and technology co-development partnerships with Red Bull Racing, Multimatic, and major tire and component suppliers. Its go-to-market combines enterprise field sales to teams, direct-to-consumer e-commerce, event-driven fan engagement at marquee motorsports events, and the Mustang Cup / Mustang Challenge one-make series for amateur and club-level racers.

Ford Performance serves a hybrid customer base: professional racing teams and drivers (its primary enterprise segment), automotive enthusiasts seeking genuine performance parts and exclusive merchandise, and amateur racers participating in one-make series such as Mustang Challenge and the expanding Mustang Cup. Strategic value to Ford Motor Company is dual: race-to-road technology transfer (powertrains, aerodynamics, suspension) and brand halo that supports sales of road-going performance vehicles such as Bronco Raptor, F-150 Raptor, Ranger Raptor, Explorer ST, and Mustang GTD.

Name

Ford Performance Group

Legal name

Ford Performance Group (Ford Motor Company)

Website

https://fordperformancegroup.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

11–50 employees

Short description

Ford Performance Group is Ford Motor Company's motorsport and performance vehicles division, developing race cars, powertrains, and performance parts across 25+ global racing series for professional teams, amateur racers, and enthusiasts.

Ownership category

akta.pro rank

Product category

Motorsports & Performance Vehicles

SIC

Services-Racing, Including Track Operation (7948), Wholesale-Motor Vehicle Supplies & New Parts (5013), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB)

akta.pro secondary industries

Motorsports Fan Engagement & Membership Programs (Series/Team-Owned) (MPAKAGAI), Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB), Motorsports Support & Feeder Series (Developmental Championships) (MPAKAGAH)

Keywords

• Motorsports racing vehicles
• Performance vehicle manufacturing
• Formula 1 powertrains
• Stock car racing programs
• Off-road racing trucks

Headquarters

HQ city

Dearborn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Race Vehicles and Powertrains: Sale of complete racing vehicles (Mustang GT3, GT4, Dark Horse R, Bronco DR, Raptor variants) and powertrains to professional racing teams and privateer competitors across multiple racing series.
2. Performance Parts and Accessories: Genuine Ford Performance parts, performance upgrades, and accessories sold through dealer network and direct e-commerce channels for enthusiast vehicle customization.
3. Merchandise and Fan Gear: Sale of Ford Racing branded merchandise including apparel, accessories, and collectibles through merchandise.ford.com and at events.
4. Racing Experiences and Hospitality: Premium fan experiences including Ford Racing at Le Mans VIP hospitality packages, driving experiences, and exclusive access to racing events.
5. Technology Licensing and Sponsorships: Revenue from Red Bull Ford Powertrains F1 power unit program, series sponsorships, and technology licensing arrangements with racing teams and manufacturers.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Ford Performance Group is the motorsports and performance vehicle division of Ford Motor Company. It designs, engineers, and supplies race vehicles (Mustang GT3/GT4, NASCAR Cup Car, Formula 1 power units, Raptor rally trucks, NHRA drag cars, Bronco off-road trucks) and street-legal performance vehicles (Mustang GTD, Bronco Raptor, F-150 Raptor, Ranger Raptor, Explorer ST) for sale to professional racing teams, privateer competitors, and automotive enthusiasts. The group also operates global motorsports programs across Formula 1, NASCAR, NHRA, IMSA, WEC, Supercars, and rally raid series, sells genuine performance parts and branded merchandise, and delivers racing experiences and hospitality packages such as Ford Racing at Le Mans VIP.

Product overview

Ford Performance Group operates as a comprehensive motorsports and performance vehicle organization, not a single unified software product. The portfolio spans multiple categories: (1) Motorsports Vehicles including Mustang GT3, GT4, Dark Horse NASCAR Cup Car, Dark Horse R, RTR Spec 5D, GT V8 Supercar, Ford GT Mk IV, Formula 1 cars (ORBR RB22, VCARB), and Dark Horse NHRA; (2) Performance Vehicles including Bronco Raptor, F-150 Raptor, Ranger Raptor, Explorer ST, and Mustang GTD; (3) Off-Road Race Trucks including Bronco DR, Bronco Raptor 4400, Bronco Raptor 4600, and Raptor T1+; and (4) Electric Demonstrators including F-150 Lightning SuperTruck, SuperVan 4.0, SuperVan 4.2, Super Cobra Jet 1800, F100 Eluminator, Mustang Mach-E 1400, Super Mustang Mach-E, Mustang Mach-E NASCAR Prototype, and F-150 Lightning Switchgear. These vehicles compete across diverse racing series including NASCAR, Formula 1, NHRA, Formula Drift, IMSA, Supercars, DTM, and rally raids like Dakar. The company also offers Performance Parts and enthusiast experiences through Club Connect and Special Vehicle Registry.

Differentiator

Problem solved

Functional benefit

Brands

• Red Bull Ford Powertrains: Formula 1 power unit program partnership with Red Bull Racing
• Ford Performance Club Connect

Products and services

• Mustang GT3 Race-proven GT3 class race vehicle with a 5.4L naturally aspirated V8 engine, carbon fiber body, and rear-mounted transaxle gearbox, sold to professional racing teams competing in IMSA, WEC, and SRO GT World Challenge series.
• Mustang GT4 Multi-championship GT4 race car powered by a 5.0L Coyote V8 engine producing 500 horsepower with a 6-speed rear-mounted manual transaxle, sold to professional and amateur racing teams in SRO, IMSA, and national GT4 series.
• Mustang Dark Horse NASCAR Cup Car NASCAR Cup Series race car built on the street-legal Mustang Dark Horse, featuring a 5.8L V8 engine, rear-wheel drivetrain, and 5-speed sequential manual transaxle, sold to professional NASCAR Cup Series teams.
• Mustang Dark Horse R Race-track ready version of the production Mustang Dark Horse featuring Brembo front and rear brake package, 500+ horsepower, and TREMEC 3160 transmission, sold to customers for one-make series such as Mustang Challenge.
• Ford GT Mk IV Limited-production carbon-fiber long-tail race car producing 800+ horsepower from a twin-turbo V6 EcoBoost engine with Multimatic ASV race suspension, sold to select customers and the fastest American OEM on the Nürburgring Nordschleife.
• Raptor T1+ Dakar rally raid truck designed for extreme rally raid terrains with 355 body configuration and advanced suspension and powertrain, sold to rally raid teams; finished on the double podium at the 2026 Dakar Rally.
• Bronco DR Turnkey limited-production off-road race truck with long-travel suspension and SCORE-compliant roll cage, sold to off-road racing customers.
• Bronco Raptor 4600 Ultra4 off-road race truck built on the Bronco Raptor street-legal model, equipped with a 2.7L EcoBoost V6 engine, 35-inch BFGoodrich tires, and advanced suspension, sold to Ultra4 racing customers.
• Bronco Raptor 4400 Ultra4 off-road race truck built on the street-legal Bronco Raptor with a custom tubular chassis and specialized racing driveline, sold to Ultra4 racing customers.
• Mustang RTR Spec 5D Formula Drift track car built on the street-legal Mustang featuring 1,200 horsepower and 6XD sequential transmission, sold to professional drift teams and drivers.
• Mustang GT V8 Supercar V8 Supercar built on the street-legal Mustang, producing 600+ horsepower, sold to teams in the Australian Supercars Championship.
• Mustang Dark Horse NHRA Drag Car NHRA drag racing Mustang featuring 11,000 horsepower on 85-90% nitromethane and holder of the 341.68 MPH land speed record, supplied to NHRA Funny Car and Top Fuel teams.
• F-150 NASCAR Truck Series Race Truck NASCAR Truck Series race truck based on the Ford F-150 with a 4-speed manual transmission; five-time NASCAR Truck Series champion, sold to professional teams.
• Mustang GTD Street-legal performance vehicle derived from the Mustang GT3 race car, transferring race-proven technology to consumers for road use.
• Bronco Raptor Street-legal high-performance SUV powered by a Coyote V8 producing 418 horsepower with four-wheel drive, sold through Ford dealers to off-road enthusiasts.
• F-150 Raptor Street-legal high-performance off-road truck powered by a 3.5L EcoBoost V6 producing 450 horsepower, sold through Ford dealers to off-road enthusiasts.
• Ranger Raptor Street-legal high-performance mid-size truck with a 3.5L engine and 40,500 lb towing capacity, sold through Ford dealers to off-road enthusiasts.
• Explorer ST High-performance street-legal SUV in the Ford Performance lineup, sold through Ford dealers to performance SUV buyers.
• Ford Racing at Le Mans VIP Hospitality Premium VIP hospitality package and fan experience program for the 24 Hours of Le Mans, sold directly to automotive enthusiasts and corporate clients.
• Ford Performance Club Connect Enthusiast club membership program for Mustang owners, Bronco/Raptor enthusiasts, and motorsports fans, providing connection to Ford Performance heritage and motorsports community.

Quantifiable outcome

• 341 MPH land speed record with Mustang Dark Horse NHRA
• +6 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

17 partnerships are on record, tiered flagship, core and minor.

• Red Bull Ford Powertrains (Formula 1)flagshipStrategic or Co-development Partner · 1 January 2026Strategic partnership for Formula 1 power unit development and supply. Ford Red Bull Powertrains provides hybrid power units to Oracle Red Bull Racing and Visa Cash App Racing Bulls teams competing in Formula 1. The power units feature 1.6L V6 turbo hybrid technology with 1,000+ HP output running on 100% sustainable fuel. This represents Ford's return to Formula 1 as a power unit supplier after decades of absence.
• Oracle Red Bull RacingflagshipStrategic or Co-development PartnerFormula 1 team utilizing Ford Red Bull Powertrains hybrid power units. Oracle serves as title sponsor while Ford provides powertrain technology. Joint development and technical collaboration on Formula 1 power unit program.
• MichelincoreTechnology or IntegrationOfficial tire partner providing high-performance racing tires for Ford vehicles competing in multiple racing series globally. Long-standing technical partnership for tire development and supply.
• PirellicoreTechnology or IntegrationTire supplier for Formula 1 and various international racing series where Ford vehicles compete. Technical collaboration on tire development for racing applications.
• BFGoodrichcoreTechnology or IntegrationTire partner for off-road racing programs including Baja 1000, King of the Hammers, and Ultra4 racing. BFGoodrich tires are standard equipment on Ford Raptor vehicles and race trucks.
• SparcocoreTechnology or IntegrationOfficial safety equipment partner providing racing seats, harnesses, steering wheels, and other safety gear for Ford Performance vehicles and racing programs.
• Fox FactorycoreTechnology or IntegrationSuspension partner providing performance shock absorbers and suspension components for Ford Raptor vehicles and Bronco Raptor. Found on both production vehicles and race trucks.
• CastrolcoreTechnology or IntegrationLubricants and fluids partner providing engine oils, transmission fluids, and other lubricants for Ford Performance vehicles and racing programs.
• Greyson ClothiersminorGTM or Marketing PartnerApparel collaboration partner for Ford Racing branded clothing line including performance apparel and formal wear featuring Ford Racing x Greyson co-branding.
• EnchantéminorGTM or Marketing PartnerLuxury apparel collaboration for Ford Racing merchandise including snapback hats, anorak jackets, and mechanic shirts with Ford Racing x Enchanté co-branding.
• MultimaticcoreStrategic or Co-development PartnerEngineering and manufacturing partner for specialized race vehicles. Builds the Ford GT Mk IV and Bronco DR through technical collaboration with Ford Performance.
• Formula 1 (Series)flagshipStrategic or Co-development PartnerFord Red Bull Powertrains is an official power unit supplier to the Formula 1 World Championship. Active participation with Oracle Red Bull Racing and VCARB teams from 2026 season onward.
• NASCAR (Series)flagshipStrategic or Co-development PartnerLong-standing manufacturer partner in NASCAR Cup Series, Xfinity Series, and Truck Series. Ford Mustang serves as the official manufacturer entry with multiple team partnerships and technical support programs.
• NHRA (Series)coreStrategic or Co-development PartnerManufacturer partner in NHRA drag racing with Mustang Funny Car and Top Fuel programs. Ford Performance provides technical support and powertrains to racing teams.
• IMSA (Series)coreStrategic or Co-development PartnerManufacturer partner in IMSA WeatherTech SportsCar Championship with Mustang GT3 program. Technical collaboration with multiple racing teams including Multimatic and others.
• SRO Motorsports Group (Series)coreStrategic or Co-development PartnerPartner across multiple SRO series including GT World Challenge Europe, GT4 European Series, and GT4 Australia. Ford Mustang GT3 and GT4 vehicles compete in these series.
• Supercars Championship (Series)coreStrategic or Co-development PartnerFord Mustang GT V8 Supercar program in Australian Supercars Championship. Multiple team partnerships including Tickford Racing, Grove Racing, and others competing with Ford-badge Mustangs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Toyota Gazoo Racing: Toyota's global motorsports division competing in WRC, WEC/Le Mans, NASCAR Cup/Xfinity, and as engine supplier in F1 (Haas). Directly competes with Ford in multiple stock-car series and has comparable multi-series factory footprint.
• Mercedes-AMG Motorsport: Mercedes-AMG's factory motorsports arm competing in F1, GT World Challenge, DTM and customer GT racing. Direct competitor in F1 (especially as a benchmark for Ford's return) and in GT3/GT4 classes globally.
• Honda Racing Corporation USA: Honda's factory motorsports division competing in IndyCar, IMSA GTP, and supporting F1 power-unit programs. Direct competitor in open-wheel and sports-car categories where Ford participates via Red Bull Ford Powertrains.
• Ferrari Competizioni GT: Ferrari's factory GT racing program running the 296 GT3 in WEC, IMSA, and GT World Challenge. Direct competitor in GT3 class with comparable premium track-to-street technology transfer from race cars to road-going berlinettas.
• Dodge//SRT Motorsports: Stellantis factory motorsports operation with deep NHRA Funny Car and Top Fuel heritage and a return to NASCAR with the Charger Daytona. Direct competitor in NHRA and now NASCAR, leveraging V8 muscle-car brand equity analogous to Ford's Mustang-based programs.
• BMW M Motorsport: BMW's factory motorsports division competing in WEC, IMSA GTP, GT World Challenge, DTM and customer GT racing with M4-based platforms. Direct rival to Ford in GT3/GT4 and a comparable premium OEM with strong track-to-street halo strategy.
• Audi Sport: Audi's factory motorsports division competing in WEC, Dakar (with RS Q e-tron), and DTM. Direct competitor in sports-car and rally-raid categories where Ford fields the Mustang GT3 and Raptor T1+ programs.
• Chevrolet Performance: GM's factory motorsports division, competing head-to-head with Ford in NASCAR Cup/Xfinity/Truck, IMSA GTP, and NHRA. Direct series-level rival with comparable technology transfer from Corvette Z06/ZR1, Camaro ZL1, and Silverado to race programs.
• Hyundai Motorsport: Hyundai's factory motorsports division competing in WRC, TCR, and customer GT racing with i20 N-based platforms. Comparable mid-size OEM motorsports operation, though focused more on rally than GT categories where Ford competes.
• Porsche Motorsport: Porsche's factory motorsports operation competing with 911 and 963 in WEC, IMSA, and GT series. Direct competitor in GT3 class and a benchmark for premium track-to-street technology transfer, similar to Ford's Mustang GTD/GT3 approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FordRacing
• YouTubeyoutube.com/@FordRacing
• Facebookfacebook.com/FordRacing
• Instagraminstagram.com/fordracing
• TikToktiktok.com/@fordracing?lang=en
• LinkedInlinkedin.com/company/ford-performance-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ford Performance Group