FOREST GUM

Name

FOREST GUM

Legal name

ForestGum GmbH

Website

https://forestgum.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Köln

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. E-commerce direct sales: Direct-to-consumer sales through their Shopify-powered online store at forestgum.de. Products sold in various bundle sizes (9-pack, 18-pack, trial sets).
2. Retail distribution: Wholesale distribution through German and European retail chains including Kaufland, DM, Budni, BIPA, Rossmann, Rewe, Rewe To Go, Edeka. B2B wholesale page exists at /pages/wholesale.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Forest Gum manufactures and sells plastic-free chewing gum and vegan fruit gummies under its own brand. The chewing gum uses a plant-based natural rubber (chicle) base from the rubber tree instead of the synthetic petroleum-based polymers found in conventional gum, sweetened with xylitol and stevia. The gummy line is 100% vegan with 20% real fruit juice, made with pectin instead of gelatin. Products are packaged in FSC-certified paper flipboxes and compostable plant-based bags, and the company runs an associated forest protection project (Wildwuchs) covering 100 hectares in North Rhine-Westphalia.

Product overview

Forest Gum is a German confectionery company offering two distinct product lines: plastic-free chewing gums and vegan fruit gummies. The chewing gum portfolio includes 7 flavors (Minze, Strong Mint, Berries, Cassis Minze, Kirsche Menthol, Mango, Eukalyptus) available in 9-pack or 18-pack FSC-certified paper flipboxes. The vegan gummy line features 6 flavors (Wild Berries, Wonder Worms, Mushroom Magic, Sour Flowers, Cosmic Clouds, Cola Crush, Fruity Bears) in compostable plant-based packaging. Both product lines share core attributes: plastic-free, vegan, sugar-free, and made with natural ingredients. Sample bundles (Probiersets) allow consumers to try multiple varieties. The company is headquartered in Cologne (Köln), Germany, and operates a direct-to-consumer e-commerce platform alongside retail distribution through German and European retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Forest Gum Minze 9er/18er Pack Plastic-free, sugar-free chewing gum with natural mint flavor, made with a plant-based natural rubber (chicle) base and sweetened with xylitol and steviol glycoside. Packaged in FSC-certified paper flipboxes; available in 9-pack or 18-pack formats.
• Forest Gum Strong Mint 9er/18er Pack Extra strong mint-flavored plastic-free chewing gum with intense menthol kick, sugar-free formula with xylitol and steviol glycoside, and a plant-based chewing mass replacing petroleum/plastic.
• Forest Gum Berries 9er/18er Pack Berry-flavored plastic-free chewing gum with natural fruit juices from raspberry, strawberry, and blackcurrant; sugar-free, plant-based formula in FSC-certified paper flipbox packaging.
• Forest Gum Cassis Minze 9er/18er Pack Blackcurrant-mint flavored plastic-free chewing gum combining natural blackcurrant fruit juice with menthol, sugar-free with natural aromas, packaged in FSC-certified paper flipbox.
• Forest Gum Kirsche Menthol 9er/18er Pack Cherry-menthol flavored plastic-free chewing gum combining natural cherry fruit juice with menthol; sugar-free formula with natural flavors in FSC-certified cardboard with aroma protection.
• Forest Gum Mango 9er/18er Pack Mango-flavored plastic-free chewing gum made with natural chicle gum base and mango fruit juice; sugar-free, sweetened with xylitol and steviol glycoside, in FSC-certified paper packaging.
• Forest Gum Euka 9er/18er Pack Eucalyptus-menthol flavored plastic-free chewing gum with sugar-free formula, plant-based chewing mass, natural aromas, and carnauba wax coating in FSC-certified paper flipbox.
• Fruchtgummi vegan Wild Berries 6x Vegan berry-shaped fruit gummies made with strawberry, blueberry, and raspberry juices (20% fruit juice total); gelatin-free, made with pectin and natural colors, in compostable plant-based packaging.
• Fruchtgummi vegan Wonder Worms 6x Vegan worm-shaped sour gummies with apple, orange, and lemon juices; pectin-based, 100% vegan, in compostable packaging from renewable raw materials.
• Fruchtgummi vegan Mushroom Magic 6x Vegan mushroom-shaped fruit gummies with peach, passion fruit, and rhubarb juices (20% fruit juice); pectin-based with natural colors in compostable packaging.
• Fruchtgummi vegan Sour Flowers 6x Vegan flower-shaped sour gummies with grapefruit, raspberry, and passion fruit juices (20% fruit juice); pectin-based in compostable packaging from renewable raw materials.
• Fruchtgummi vegan Cosmic Clouds 6x Creamy cloud-shaped vegan fruit gummies serving as a plant-based alternative to yogurt gummies; 20% fruit juice (apple, strawberry, blueberry, peach) in compostable packaging.
• Fruchtgummi vegan Cola Crush 6x Cola-flavored vegan fruit gummies capturing the classic cola taste; made with natural caramel sugar and lemon flavor, 100% vegan in compostable packaging.
• Fruchtgummi vegan Fruity Bears 6x Bear-shaped vegan fruit gummies with strawberry, apple, orange, and pineapple juices (20% fruit juice); pure vegan, gelatin-free in compostable packaging.
• Forest Gum 9er Probierset - All in one Sample bundle of plastic-free chewing gums containing five flavors (Minze, Berries, Cassis Minze, Strong Mint, Kirsche Menthol), letting consumers test the full gum range before committing to larger packs.
• Forest Gum 9er Probierset - Fresh Mint-focused chewing gum sample bundle with Strong Mint and Minze flavors in sugar-free, plastic-free FSC-certified paper flipboxes.
• Forest Gum 9er Probierset - Fruity Fruity chewing gum sample bundle combining Kirsche Menthol, Berries, and Cassis Minze; sugar-free plastic-free gums in FSC-certified paper packaging.
• Fruchtgummi 6er Probierset - All in one Complete gummy sample set containing all six vegan gummy flavors (Mushroom Magic, Sour Flowers, Wild Berries, Cosmic Clouds, Fruity Bears, Cola Crush) in 6x100g compostable packaging.
• Probierset Fruchtgummi vegan 6er Vegan gummy sample bundle featuring Mushroom Magic, Wonder Worms, and Wild Berries for consumers testing three popular flavors with 20% fruit juice content.

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• WoodifycoreStrategic or Co-development Partner · 1 January 2022Woodify is a Bonn-based company that designs nature-based climate forests in Germany. They work transparently and based on current research. Partner for the Wildwuchs project, managing the 100-hectare forest conservation area in Oberbergischer Kreis.
• Prof. Dr. Pierre Ibisch / Centre for Econics and Ecosystem ManagementcoreStrategic or Co-development Partner · 1 January 2022Professor Pierre Ibisch from the Centre for Econics provides the biological concept for the Wildwuchs project. His team regularly analyzes the ecosystem services of the forest, tracking climate performance and gradual recovery. The scientific monitoring quantifies water storage and CO2 sequestration.
• FSC (Forest Stewardship Council)coreOthersFSC-certified paper used for chewing gum flip boxes. The FSC-100%-Label guarantees responsible forestry, protection of biodiversity, soils, water, and climate. Also ensures fair and safe working conditions and respect for indigenous rights.

Scale indicators3 records

Direct peers

• PUR Gum: North American natural chewing gum brand using chicle/natural chicle base instead of synthetic polymers, sweetened with xylitol. Most direct comparable to Forest Gum in plastic-free, plant-based gum positioning - same product, same value proposition, different geographic market.
• Xlear (XyloBurst): US company producing xylitol-sweetened chewing gum (XyloBurst) with similar teeth-friendly, sugar-free, natural ingredient positioning to Forest Gum. Direct peer in the health-positioned natural chewing gum category.
• Simply Gum: US-based natural chewing gum company using chicle (natural tree sap) as gum base, plastic-free and biodegradable. Direct competitor in the plastic-free, plant-based gum niche with similar D2C-first go-to-market and retail expansion strategy.
• Chicza: Mexican brand producing chewing gum from chicle (natural rainforest latex harvested from sapodilla trees) by a cooperative of chicleros. Same natural rubber gum base technology as Forest Gum, with sustainability positioning around rainforest conservation.
• Glee Gum: US natural chewing gum brand using chicle and other natural gum bases, no artificial sweeteners. Direct peer in the plastic-free, natural-ingredient chewing gum category with similar sustainability messaging.

Broad incumbents

• Katjes: German confectionery manufacturer specializing in vegetarian/vegan fruit gummies and licorice. Most directly comparable German incumbent in the vegan gummy category, competing for the same health/ethics-conscious German consumer that Forest Gum targets.
• Mondelez International: Global confectionery giant owning Trident, Stimorol, and other gum brands. European chewing gum incumbent with the R&D and capital to launch a competing natural rubber gum line if Forest Gum proves category demand.
• Haribo: Global gummy confectionery leader (Goldbears, etc.) with dominant share in German retail. The primary competitive threat to Forest Gum's vegan gummy line; private-label partnerships with German chains make shelf space contested for challenger gummy brands.
• Perfetti Van Melle: Global confectionery incumbent owning Mentos, Chupa Chups, and major gum brands across Europe. The competitive threat in European chewing gum with vastly larger marketing budgets and established retail relationships across German chains where Forest Gum competes.
• Mars Wrigley: World's largest chewing gum manufacturer (Orbit, Extra, 5, Airwaves) and dominant category incumbent. The primary competitive threat in European chewing gum with national-scale marketing and retailer buyer relationships that can displace small brands from shelf.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@forestgum9606/videos
• Facebookfacebook.com/forestgumofficial
• Instagraminstagram.com/forestgum
• TikToktiktok.com/@forestgum
• LinkedInlinkedin.com/company/forestgum

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FOREST GUM