Forge New Homes

What Forge New Homes does

Forge New Homes LLP is a UK-based housebuilding company founded in 2019 and headquartered in Stocksbridge, Sheffield. It operates as a 'profit for purpose' limited liability partnership jointly owned by five housing providers — Great Places, South Yorkshire Housing Association (SYHA), Together Housing, The Guinness Partnership, and Yorkshire Housing — with profits redistributed to partners and reinvested in affordable housing and community initiatives. The company builds and sells new residential homes across South Yorkshire, North Derbyshire, North Nottinghamshire, and Lincolnshire, with active developments at Waverley Green (32 homes, Sheffield/Rotherham), Welbeck Gardens (58 homes, Bolsover), and the upcoming Station Meadow at Beckingham (57 bungalows); its first development, The Hedgerows at Pilsley, is fully sold out.

The company's core product is timber-framed, all-electric new-build homes incorporating air source heat pumps, triple-glazed windows, EV charging infrastructure, and mechanical ventilation with heat recovery as standard specifications. Homes are positioned as 31% more energy-efficient than those built under previous building regulations and feature premium brand specifications including Howdens kitchens, Bosch appliances, Hansgrohe fixtures, Porcelanosa tiling, Vitra sanitaryware, and Amtico flooring. The house type portfolio spans two to four-bedroom terraces, townhouses, semi-detached, and detached homes.

Forge generates revenue through one-time home sales to individual buyers, with no recurring revenue model. Pricing ranges from approximately £182,500 to £425,000 depending on property type and location. The go-to-market is consultative, direct-to-buyer via show home viewings, the company website, and a partnership with Wilson Estate Agents for the Welbeck Gardens development. Customer segments include first-time buyers, growing families, and affordable housing seekers, with shared ownership and affordable rent options offered through the housing association partners.

Name

Forge New Homes

Legal name

Forge New Homes LLP

Website

https://forgenewhomes.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Forge New Homes LLP is a Sheffield-based, profit-for-purpose housebuilder founded in 2019 as a partnership between five housing providers, building and selling timber-framed, all-electric new homes across South Yorkshire, North Derbyshire, North Nottinghamshire, and Lincolnshire.

Ownership category

akta.pro rank

Product category

Residential Homebuilding

NAICS

New Housing For-Sale Builders (236117), Residential Building Construction (23611)

SIC

Prefabricated Wood Bldgs & Components (2452)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

akta.pro secondary industries

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), New Construction & Builder Sales (BPAJAAAB)

Keywords

• Residential homebuilding
• New home construction
• Energy efficient homes
• Affordable housing development
• Timber frame construction

Headquarters

HQ city

Stocksbridge, Sheffield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. New Home Sales: Forge New Homes generates revenue through the sale of newly constructed residential properties. The company sells homes directly to buyers at various price points depending on property type and location. Each sale is a one-time transaction with no recurring revenue model. Forge operates as a 'profit for purpose' business where profits are returned to partner housing providers and reinvested in affordable housing and local communities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Forge New Homes is a regional UK housebuilder that designs, constructs, and sells newly built residential homes — including terraced, semi-detached, detached, and bungalow house types — across developments in South Yorkshire, North Derbyshire, North Nottinghamshire, and Lincolnshire. The company sells individual home units directly to buyers at fixed prices per development and house type, with timber-framed construction, all-electric energy-efficient specifications, and premium brand fixtures as standard features.

Product overview

Forge New Homes is a housebuilding company offering a portfolio of residential property developments across South Yorkshire, North Derbyshire, and Lincolnshire. The company sells individual new-build homes as distinct products, organized under named house types within specific development sites. Current active developments include Waverley Green (featuring Goldfinch, Wren, and Linnet house types) and Welbeck Gardens (featuring Nightingale, Woodlark, Skylark with bays, Fieldfare, and Nuthatch house types). The Hedgerows at Pilsley is fully sold out. Forge operates as a 'profit for purpose' partnership between five housing providers, formed in 2019.

Differentiator

Problem solved

Functional benefit

Products and services

• Waverley Green Community of 32 two and three-bedroom terraced homes at Waverley near Sheffield, overlooking a community 'green street' with south-facing gardens and access to Olive Lane amenities including cafes, restaurants, convenience store, medical centre, and nursery. All homes are fully electric with EV chargers as standard.
• Welbeck Gardens Exclusive development of 58 timber-framed detached 3 and 4-bedroom homes on the edge of Bolsover market town. All-electric homes with air source heat pump and EV charger fitted as standard. Features Howdens kitchens with Bosch appliances, Vitra sanitaryware, Hansgrohe showers, and Porcelanosa tiling.
• The Hedgerows at Pilsley Community of modern 2, 3 and 4-bedroom houses and bungalows near Chesterfield, surrounded by green fields of rural Derbyshire. House types include Skylark, Fieldfare, Nuthatch, Brambling, Chaffinch, Whinchat, Greenfinch, Dunnock, Goldcrest, and Bunting. Status: SOLD OUT.
• Station Meadow, Beckingham Upcoming development of 57 bungalows on the Lincolnshire/Nottinghamshire border at Beckingham, offering a mix of dormer, detached, and semi-detached options for market sale, shared ownership, and affordable rent.
• Goldfinch home (3-bed terrace) Three-bed mid or end terrace at Waverley Green featuring large kitchen-dining area, separate living room, and ensuite to master bedroom. Includes UPVC triple-glazed windows and bifold doors, EV charging ports, and fully integrated kitchen with Howdens units and Bosch appliances. From £295,000.
• Wren home (2-bed terrace) Two-bed mid or end terrace at Waverley Green featuring large living-dining area, separate kitchen, downstairs WC, and family bathroom. Includes south-facing courtyard garden and parking with EV charging ports. From £245,000.
• Linnet home (3-bed townhouse) Three-bed townhouse at Waverley Green with dressing room and ensuite to master bedroom, spacious kitchen-dining area, and separate living room. Features three floors of living space suitable for family life. From £305,000.
• Nightingale home (4-bed detached) Four-bed detached double-fronted bay-windowed home at Welbeck Gardens featuring open-plan kitchen-dining-family area, large separate living room, study, utility, WC, and master bedroom with walk-in wardrobe and ensuite. From £425,000.
• Woodlark home (4-bed detached) Four-bed detached home at Welbeck Gardens featuring large kitchen-dining-family space, separate living room, study, utility, WC, and master bedroom with ensuite. From £400,000.
• Skylark with bays home (4-bed detached) Four-bed detached home at Welbeck Gardens featuring bay windows to front, large kitchen-diner, generous dual-aspect living room, four bedrooms including master with ensuite, and family bathroom. From £350,000.
• Fieldfare home (4-bed detached) Four-bed detached home at Welbeck Gardens featuring generous kitchen-diner and family space with French doors to garden, four bedrooms including one with ensuite, family bathroom, and single garage. From £340,000.
• Nuthatch home (3-bed detached) Three-bed detached home at Welbeck Gardens featuring kitchen-dining room with French doors to garden, separate living room, three bedrooms including one with ensuite, and family bathroom. Equipped with NIBE air source heat pump, UPVC triple-glazed windows and EV charging port. From £280,000.

Quantifiable outcome

• New-build homes are 31% more energy efficient than homes built under previous building regulations
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Great PlacescoreStrategic or Co-development Partner · 1 January 2019Great Places is one of five housing provider partners in the Forge New Homes LLP partnership. They work together to build high-quality homes designed for today's families, with Forge's profits returned to partners and reinvested in affordable housing and local communities.
• South Yorkshire Housing Association (SYHA)coreStrategic or Co-development Partner · 1 January 2019South Yorkshire Housing Association is one of five housing provider partners in the Forge New Homes LLP partnership. They collaborate to deliver new homes across South Yorkshire and surrounding areas with a focus on quality and community impact.
• Together HousingcoreStrategic or Co-development Partner · 1 January 2019Together Housing is one of five housing provider partners in the Forge New Homes LLP partnership. They contribute to the profit-for-purpose model where profits are reinvested in affordable housing and local communities.
• The Guinness PartnershipcoreStrategic or Co-development Partner · 1 January 2019The Guinness Partnership is one of five housing provider partners in the Forge New Homes LLP partnership. They share in delivering quality new homes and reinvesting profits back into affordable housing provision.
• Yorkshire HousingcoreStrategic or Co-development Partner · 1 January 2019Yorkshire Housing is one of five housing provider partners in the Forge New Homes LLP partnership. They collaborate on developing new homes across Yorkshire with a focus on creating communities and supporting local areas.
• HowdensminorOthers · 1 January 2019Howdens provides kitchen units with square-edged laminate worktops as a standard feature across Forge homes. They are the preferred kitchen supplier delivering integrated kitchen solutions.
• BoschminorOthers · 1 January 2019Bosch provides integrated appliances including ovens with induction hobs, cooker hoods, fridge freezers, and dishwashers as standard across Forge homes.
• HansgroheminorOthers · 1 January 2019Hansgrohe supplies taps, showers, and mixer taps across Forge homes, providing quality bathroom and kitchen fixtures as standard features.
• PorcelanosaminorOthers · 1 January 2019Porcelanosa provides tiles for bathrooms and wet rooms across Forge homes, delivering premium tile solutions with full-height and half-height tiling options.
• VitraminorOthers · 1 January 2019Vitra supplies white ceramic sanitaryware across Forge homes, providing quality bathroom fixtures as standard.
• AmticominorOthers · 1 January 2019Amtico provides flooring solutions across Forge homes, delivering quality flooring as part of the premium specification.
• Wilson Estate AgentsminorChannel Partner/ Reseller/ Distributor · 1 January 2019Wilson Estate Agents operates as a sales partner for Welbeck Gardens in Bolsover, handling enquiries and viewings. Located opposite their shop, they provide local property expertise for the development.
• LABC WarrantycoreOthers · 1 January 2019LABC provides the structural warranty for Forge homes, including 10-year insurance against major issues and building control inspections. This provides essential consumer protection and quality assurance.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Emerging players

• Home Group: Large housing association developing market-sale and shared-ownership homes in the North of England, structurally similar to Forge's housing association partnership model.

Direct peers

• Avant Homes: Northern England-focused private housebuilder delivering design-led family homes across Yorkshire, the North East, and Midlands, with similar price points and customer profile (first-time buyers and growing families) to Forge.
• Strata Homes: Yorkshire-based housebuilder developing new-build communities in South Yorkshire and surrounding regions with comparable family home product and regional positioning to Forge New Homes.
• Keepmoat Homes: Regional for-sale housebuilder focused on Northern England (Yorkshire, North East, Midlands), building new communities with partnership models and shared ownership, very directly comparable to Forge's geographic footprint and partnership-backed model.
• Harron Homes: Yorkshire-headquartered for-sale housebuilder with developments across the North of England, competing in similar product segments (3-4 bed family homes) and overlapping with Forge's regional focus.

Broad incumbents

• Bellway Homes: UK-wide housebuilder active across Yorkshire and the East Midlands, with comparable product mix and customer base, operating at much larger scale than Forge.
• Persimmon Homes: Major national housebuilder with active developments across the North of England, offering comparable 2-4 bedroom family homes at similar price points but at materially larger scale.
• Taylor Wimpey: National volume housebuilder with North of England operations including Yorkshire; competing in the same first-time buyer and family home segment with broader geographic and product reach.
• Barratt Homes: Largest UK volume housebuilder; operates across Yorkshire/Derbyshire with comparable new-build communities and product range, but at national scale with broader portfolio and less regional specialisation.

Regional players

• Stonebridge Homes: Independent Yorkshire-based housebuilder focused on the same regional market (South Yorkshire/Nottinghamshire/Derbyshire) with similar 2-4 bedroom family home product positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/forgenewhomes
• Instagraminstagram.com/forgenewhomes/?hl=en
• LinkedInlinkedin.com/company/forge-new-homes

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forge New Homes