FORGET ME NOT FLOWERS

What FORGET ME NOT FLOWERS does

Forget Me Not Flowers is a family-owned and operated retail florist headquartered at 1208 Towanda Avenue in Bloomington, Illinois (with firmographic records listing Ottawa, Illinois), operating a single storefront with an e-commerce website at forgetmenotbloomington.com. The company serves individual consumers, families, and institutional customers in the Bloomington-Normal metro area and fulfills nationwide orders through its membership in the Teleflora wire service network, which connects it to partner florists across the United States for outbound and inbound delivery. The business also extends its reach through a dedicated wedding florals subdomain and active social media accounts on Facebook, Instagram, and Pinterest.

The product portfolio is broad for an independent florist: hand-arranged fresh flower bouquets, an extensive roses collection, live plants (Peace Lily, dish gardens), sympathy and funeral designs (casket sprays, standing sprays, wreaths, urn arrangements, premium trios up to $1,059.95), seasonal collections, a Lavish Collection premium tier, Designer Choice custom arrangements, wedding and event floral design, complementary gift items, and floral subscriptions for recurring delivery. Pricing is unit-based and ranges from $15.95 sympathy items to over $1,000 luxury funeral arrangements, with most standard arrangements priced between $60 and $150.

The revenue model is predominantly transactional: one-time product sales via retail and e-commerce, delivery fees, custom wedding and event design, and sympathy/funeral arrangements. The company employs 23 people, is privately held with no external investors or parent company, and uses its website, email newsletter, and a free occasion reminder service as its primary digital channels. Same-day local delivery is available for orders placed before 1:00 PM, and the firm advertises a 100% satisfaction guarantee on all purchases.

Name

FORGET ME NOT FLOWERS

Legal name

Forget Me Not Flowers

Website

https://forgetmenotbloomington.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Forget Me Not Flowers is a family-owned retail florist in Bloomington, Illinois, serving individual consumers, weddings, funeral homes, and local institutions with fresh arrangements, plants, gifts, and same-day local plus nationwide delivery through the Teleflora network.

Ownership category

akta.pro rank

Product category

Retail Florist

NAICS

Florists (45931)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industries

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

Keywords

• Retail florist services
• Flower delivery services
• Wedding floral design
• Sympathy flower arrangements
• Fresh flower arrangements

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Floral Arrangements: Sale of fresh flower arrangements, plants, and gift items through retail and e-commerce channels. Products sold at multiple price tiers (Standard, Deluxe, Premium).
2. Delivery Services: Local and nationwide flower delivery with associated delivery fees
3. Wedding and Event Services: Custom floral design for weddings and events with dedicated planning platform
4. Sympathy and Funeral Designs: Specialized funeral and sympathy floral arrangements including casket sprays, standing sprays, wreaths, and arrangements for memorial services

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Forget Me Not Flowers is a family-owned and operated retail florist based in Bloomington, Illinois, that designs and sells fresh flower arrangements, plants, and related gift items. The shop provides same-day local delivery across the Bloomington-Normal area and ships nationwide through the Teleflora wire-service network. Its assortment covers everyday occasions, weddings, sympathy and funeral tributes, seasonal collections, recurring floral subscriptions, and add-on gifts such as chocolates, balloons, and plush toys.

Product overview

Forget Me Not Flowers is a family-owned and operated retail florist serving Bloomington, Illinois. The company operates primarily as an e-commerce platform integrated with the Eflorist network and Teleflora brand, offering a comprehensive portfolio of fresh flower arrangements, plants, sympathy/funeral flowers, wedding florals, and specialty gifts. The core offering consists of hand-arranged fresh flower bouquets (marketed under own-brand Designer Choice collections and Teleflora partner brand), live plants including Peace Lily varieties and dish gardens, and extensive sympathy/funeral product lines featuring casket sprays, standing sprays, wreaths, and urn arrangements. The product portfolio spans occasion-based arrangements (birthday, anniversary, graduation, Get Well, New Baby, Thank You, Back to School), seasonal collections (Summer Flowers, Fall Flowers, Spring Flowers, Winter Flowers), premium Lavish Collection luxury arrangements, and wedding-specific offerings with dedicated planning tools. Complementary products include gift items (frames, decorative accessories, plaques) and a Floral Subscription service for recurring deliveries. Delivery capabilities include same-day local delivery, nationwide coverage through the Eflorist/Teleflora network, and free reminder services for customer engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Becks Family Florist: Part of the Forget Me Not Flowers brand, shown in company logo alongside Forget Me Not Flowers name

Products and services

• Lavish Collection Arrangements

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• TelefloracoreChannel Partner/ Reseller/ DistributorProud member of the Teleflora Network, a national floral wire service that enables the shop to fulfill nationwide flower delivery orders. Through this partnership, Forget Me Not Flowers can send and receive orders from other Teleflora member florists across the country.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• UrbanStems: Digital-native direct-to-consumer flower and plant brand with a curated, design-forward catalog and strong social/brand presence. Comparable in DTC gifting model and occasion catalog, though concentrated in major metro areas and without a single-store local-retail base.
• BloomNation: Online marketplace that connects consumers to local independent florists, similar in spirit to how the Eflorist/Teleflora platform powers Forget Me Not's digital storefront. Comparable as the marketplace layer between consumers and independent local floral retailers.
• Farmgirl Flowers: Online florist using a distinctive wrapped-bouquet brand identity and farm-sourced flowers, selling direct to consumers. Comparable in DTC floral model and gifting-occasion focus, though without a brick-and-mortar storefront.
• Venus ET Fleur: Luxury preserved-flower and fresh-flower brand positioned at the premium end of the gifting market. Comparable in high-end arrangement assortment (analogous to Forget Me Not's Lavish Collection tier), though differentiated by preserved-rose specialty rather than fresh-cut gifting.

Broad incumbents

• Teleflora: National floral wire-service network connecting consumers to a network of local member florists (of which Forget Me Not is one). Highly comparable because the subject company is embedded in the Teleflora network and uses its branded arrangements, fulfillment routing, and nationwide delivery infrastructure.
• FTD (Florists' Transworld Delivery): Historic floral wire-service competitor to Teleflora, enabling nationwide flower delivery through a network of local member florists. Directly comparable business model and channel — same wire-service, same local-retailer-with-national-reach archetype.

Direct peers

• ProFlowers: Online direct-to-consumer flower and gift retailer (part of FTD/Provide Commerce family) shipping fresh arrangements nationwide. Comparable as a digital-first gifting florist targeting the same occasions, birthdays, sympathy, and romance demand drivers.
• Kremp Florist: Long-established, family-owned multi-generational retail florist offering fresh flowers, plants, sympathy, and wedding florals with both local delivery and nationwide wire-service reach. Closely comparable archetype — single-family local retail florist embedded in a national wire network.
• The Bouqs Co. Online direct-to-consumer florist offering farm-to-doorstep fresh arrangements and subscriptions with strong e-commerce branding. Comparable in direct-to-consumer gifting model, occasion-based catalog, and subscription product, though without a physical local storefront.
• 1-800-Flowers.com: National direct-to-consumer floral and gift retailer operating its own e-commerce platform plus multi-brand portfolio (1-800-Flowers, Harry & David, Cheryl's). Closely comparable in product mix (fresh flowers, plants, sympathy, gifts) and gifting-occasion orientation, though at vastly larger scale than the subject company.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/319278715398
• Instagraminstagram.com/forgetmenotbloomington
• Pinterestpinterest.com/forgetmenotbloomington
• LinkedInlinkedin.com/company/forget-me-not-flowers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FORGET ME NOT FLOWERS