Formaje
- Company typePrivate
- Founded2020
- HeadquartersMadrid, Spain
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Formaje firmographics
Firmographics- Name
- Formaje
- Legal name
- Hijos del Lácteo SL
- Website
- https://formaje.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Formaje industry classification
Industry- Product category
- Artisan Cheese Retail
- NAICS
- Other Specialty Food Retailers (44529), Caterers (72232)
- SIC
- Retail-Food Stores (5400), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Cheese Shops & Fromageries (CRAHAGAD)
Keywords
Where Formaje is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices3 records
Markets served
Formaje business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Direct E-commerce Sales: Online sales of artisan cheeses, accompaniments, accessories, and books through formaje.com. Products are shipped refrigerated to consumer homes across Spanish Peninsula and Balearic Islands. Individual cheese prices range from €5-25+ per unit.
- Physical Retail Store Sales: In-store cheese sales at two Madrid locations (Plaza de Chamberí 9 and Calle Castelló 28) with guided purchasing experience and tasting events.
- Monthly Cheese Subscription: Recurring monthly subscription at €55.90/month delivering 4 curated cheeses (~1kg total, valued at approximately €65). Includes exclusive content, tasting guides, and direct WhatsApp support. Minimum 3-month commitment.
- Cheese Tasting Events: Cheese tasting sessions held at Castelló store featuring 7 cheeses, 3 wine glasses, bread and artisan butter. 2-hour duration, €55 gift tickets available.
- Event Catering and Corporate Services: Cheese table catering for weddings and events, corporate gift services, and HORECA professional supply contracts.
- HORECA/B2B Supply: B2B supply to restaurants, hotels, and gastronomic concepts throughout Spain. Contact: [email protected]
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual cheese units |
| Subscription | Monthly | Monthly Subscription |
| Unit Pricing | Pay-as-you-go | Curated Cheese Packs |
| Transaction based/ take rate | Pay-as-you-go | Cheese Tasting Gift Tickets |
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels7 records
Formaje product offering
Product offeringCore offering
Formaje is a Madrid-based specialty cheese retailer that curates and sells artisan cheeses from small Spanish and international producers through its own e-commerce site and two physical stores in central Madrid. The offering spans individual cheese units, accessories, accompaniments, curated gift packs, gift cards, a monthly subscription of four curated cheeses, in-person cheese tastings, HORECA B2B supply to restaurants and hotels, and cheese-table catering for events and weddings.
Product overview
Formaje is an artisanal cheese retailer offering a curated selection of artisan cheeses from Spain and internationally through both an e-commerce platform and two physical stores in Madrid. The core offering centers on Quesos (artisanal cheeses) categorized by type, milk source, and origin, complemented by subscriptions, gift packs, accessories, and accompaniments. Additional services include cheese tasting events at their Madrid locations, catering for events and weddings, hospitality supply services, and corporate gifting programs. The business operates primarily as an omnichannel retailer combining online sales with physical retail experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Quesos Artesanales (Artisan Cheeses) Curated catalog of more than 100 artisan cheeses from Spain and internationally, categorized by type (soft, hard, blue, fresh), milk source (sheep, cow, goat), and origin, sold individually by weight (typically 200–400g) at €4.95–€24.30 per unit. Targeted at individual cheese enthusiasts, gift purchasers, and HORECA professionals seeking high-quality, naturally made cheeses.
- Acompañamientos para Queso (Cheese Accompaniments) Gourmet accompaniments for cheese including jams, honey, crackers, chocolates, salt flowers, dried fruits, and preserves, sold alongside the cheese catalog to enable complete cheese-pairing experiences for consumers and gifting.
- Accesorios de Mesa (Cheese Accessories) Cheese accessories and tableware including knives, boards, graters, butter dishes, and branded merchandise such as sweatshirts, designed to support the cheese consumption experience.
- Packs y Regalos (Curated Cheese Gift Packs) Pre-curated gift packs for various occasions (Mesa para dos, Family, Noche de fondue, Football Pack, Sunday Plan, Pro Cheese Lover), priced between €42.95 and €64.95, targeted at consumers and corporate gifting buyers.
- Suscripción Mensual de Quesos (Monthly Cheese Subscription) Recurring monthly subscription delivering 4 curated artisan cheeses (approximately 1kg total, retail value ~€65) with explanatory magazine content, photos, interviews, direct WhatsApp support from the Formaje team, priority access to events, and free Peninsula shipping. Priced at €55.90/month with a 3-month minimum commitment and prepaid options for 3, 6, and 12 months.
- Suscripción Regalo (Gift Cheese Subscription) Gift version of the monthly cheese subscription available in 3, 6, or 12 month prepaid terms, allowing a buyer to gift a recurring Formaje subscription experience to a third party.
- Tarjeta Regalo (Formaje Gift Card) €50 gift card allowing the recipient to choose their preferred cheeses, accompaniments, accessories, or other products from the Formaje catalog.
- Catas de Queso (Cheese Tastings) Two-hour guided cheese tasting experiences at the Castelló store featuring 7 cheeses, 3 wine glasses, bread, and artisan butter, available as €55 gift tickets and via private event bookings ([email protected]) for corporate and private celebrations.
- Mesa de Queso para Eventos (Event Cheese Table Catering) Curated cheese table catering service for weddings, private events, and celebrations, providing tailored gastronomic proposals of artisan cheeses for events of varying sizes.
- Servicios a Hostelería (HORECA Supply) Professional cheese supply service for the HORECA channel (restaurants, hotels, and gastronomic concepts) across Spain, providing personalized cheese proposals aligned with each client's quality standards via the dedicated [email protected] contact line.
- Regalos de Empresas (Corporate Cheese Gifts) Corporate gifting service enabling companies to configure artisan cheese selections for employees, clients, or partners based on taste preferences, budget, and other criteria.
Quantifiable outcome
- Refrigerated delivery within 24-48h for Peninsula orders, 48-72h for Balearic Islands
- +1 more outcomes
Companies that use Formaje
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Formaje technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Formaje partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- SEURcoreRefrigerated logistics partnership for temperature-controlled delivery of cheese products. SEUR FRIO service maintains +2°C to +8°C cold chain from Madrid warehouse to customer doorstep. Standard delivery: 24-48h Peninsula, 48-72h Balearic Islands.
- GlovominorQuick commerce delivery partnership enabling same-day cheese delivery to Madrid customers through the Glovo platform.
- Uber EatsminorFood delivery platform partnership for same-day delivery of Formaje products to Madrid customers.
- Penguin Random House (Debate)minorPublisher partnership for Clara Diez's book 'Leche, fermento y vida' (Debate, 2023) - a defense of artisan cheese as a cultural lifestyle and connection to rural traditions.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Formaje competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Formaje social profiles
Digital presenceFormaje financial estimates
Financial estimateRevenue estimate
Valuation estimate
Formaje leadership team
Management profileNumber of profiles
Profiles2 records
Formaje funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Formaje M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Formaje
What does Formaje do?
Formaje is a Madrid-based specialty cheese retailer that curates and sells artisan cheeses from small Spanish and international producers through its own e-commerce site and two physical stores in central Madrid. The offering spans individual cheese units, accessories, accompaniments, curated gift packs, gift cards, a monthly subscription of four curated cheeses, in-person cheese tastings, HORECA B2B supply to restaurants and hotels, and cheese-table catering for events and weddings.
Is Formaje a public or private company?
Formaje is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Formaje founded?
Formaje was founded in 2020. It employs 1 to 10 people.
Where is Formaje based?
Formaje is headquartered in Madrid, Spain, in the Europe region.
How does Formaje make money?
Six revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are physical Retail Store Sales, monthly Cheese Subscription, cheese Tasting Events, event Catering and Corporate Services and HORECA/B2B Supply.
Does Formaje have an API?
No public API is recorded for Formaje.
What industry is Formaje in?
Formaje's product category is Artisan Cheese Retail. Its primary akta.pro industry code is CRAHAGAD, Cheese Shops & Fromageries. Its NAICS code is 44529 and its SIC code is 5400.