Restaurant formel B

What Restaurant formel B does

Restaurant formel B Group is a privately-held Danish hospitality company founded in 2003 by chefs Rune Amgild Jochumsen and Kristian Arpe-Møller. The group operates seven restaurant concepts across Copenhagen and Zealand: the Michelin-starred fine-dining flagship formel B, the casual fine-dining sister concept Uformel, the smørrebrød-focused Palægade, the seaside Sletten, the Tivoli-based Restaurant Glassalen, the LILLERO & lilleB dual-concept, and the formelshop retail outlet. Its portfolio is engineered to cover multiple price points and dining occasions, from multi-course tasting menus to traditional Danish smørrebrød and packaged retail products.

The business is fundamentally a craft-hospitality operator with no disclosed proprietary technology platform, software product, or data infrastructure. Underlying operations consist of physical restaurant venues and an in-house retail shop; the competitive product is chef-driven cuisine, location, and brand. No patents, software systems, or technology partnerships are referenced in the available information.

Revenue mechanics are direct-to-consumer: covers and tasting menus at formel B and Uformel, smørrebrød and à la carte sales at Palægade and lilleB, destination dining at Sletten, high-footfall service at Glassalen inside Tivoli, lodging revenue from the LILLERO glamping offering, and retail sales through formelshop. The group is privately held, with no external funding rounds, no M&A activity, and no listed enterprise customers; the disclosed headcount figure appears to reflect corporate/legal-entity staff only and not total front-of-house and back-of-house personnel.

Name

Restaurant formel B

Legal name

formel B Group

Website

https://formelfamily.dk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Restaurant formel B Group is a privately-held Danish restaurant group operating seven venues in Copenhagen and Zealand — including the Michelin-starred formel B, Uformel, Palægade, Sletten, Glassalen at Tivoli, LILLERO & lilleB, and formelshop — serving diners across fine dining, casual, smørrebrød, and hospitality occasions.

Ownership category

akta.pro rank

Product category

Fine Dining Restaurants

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Food Services and Drinking Places (722)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Chef’s Table & Tasting Menu Restaurants (THAFACAG)

akta.pro secondary industry

Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH)

Keywords

• Fine dining restaurants
• Gourmet French cuisine
• Casual dining concepts
• Hospitality and catering
• Smørrebrød dining

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Dining Revenue: Revenue generated from food and beverage service across seven restaurant locations in Denmark, including a Michelin-starred fine dining restaurant, casual dining venues, and unique dining experiences such as glamping.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

formel B Group operates seven distinct restaurant venues in Denmark, led by the Michelin-starred formel B on Vesterbrogade in Copenhagen, specializing in classical French cuisine with a focus on premium ingredients and refined sauces. The portfolio spans fine dining, award-winning smørrebrød, casual dining, sea-view dining, glamping experiences, and a historic venue in Tivoli Gardens, all unified by a culinary philosophy of simplicity, honesty, and warm hospitality.

Product overview

formel B Group is a collection of seven gourmet restaurants in Copenhagen and Zealand, Denmark, founded when Rune Amgild Jochumsen and Kristian Arpe-Møller took over formel B in 2003. The portfolio centers on classical French cuisine with a philosophy of simplicity and honesty. The group includes the Michelin-starred formel B (the original flagship), the casual Uformel, Palægade (smørrebrød and evening dining), Sletten (sea-view restaurant in Humlebæk), LILLERO & lilleB (glamping with gastronomy), Restaurant Glassalen (in Tivoli Gardens), and formelshop (books and events). Former employees have become co-owners of several satellite restaurants, creating an interconnected culinary community.

Differentiator

Problem solved

Functional benefit

Products and services

• formel B (Michelin-starred fine dining restaurant) Michelin-starred fine dining restaurant on Vesterbrogade in Copenhagen, the original and flagship of formel B Group, specializing in classical French cuisine with uncompromising focus on flavor, exclusive ingredients and refined sauces. Targeted at diners seeking a high-end tasting experience.
• Palægade (smørrebrød and evening restaurant) Smørrebrød and evening restaurant in Copenhagen offering award-winning Danish open-faced sandwiches alongside an evening menu, operated by former employees who became co-owners. Targeted at lunch and dinner diners seeking a refined but accessible Danish culinary experience.
• Uformel (casual dining restaurant) Casual and relaxed restaurant on Studiestræde in Copenhagen offering an informal dining experience with the group's culinary approach, operated by former employees who became co-owners. Targeted at diners seeking a more informal ambience within the formel B Group.
• Sletten (sea-view restaurant) Restaurant with sea views in Humlebæk, operated by former employees who became co-owners, offering dining with views of the harbor and fishing village. Targeted at diners seeking a scenic, location-driven dining experience.
• Restaurant Glassalen (Tivoli Gardens restaurant) Restaurant located inside Tivoli Gardens in Copenhagen, combining historic setting, design and gastronomy. Targeted at visitors to Tivoli and diners seeking a unique ambience within the famous amusement park.
• LILLERO & Restaurant lilleB (glamping and summer dining) Summer location between forest and water at Høve Strand offering glamping (glamorous camping) accommodations combined with dining at Restaurant lilleB and evening-sunset atmosphere. Targeted at guests seeking an outdoor nature-plus-gastronomy experience.
• formelshop (online shop) Online shop selling books, events and other merchandise related to the formel B Group restaurants. Targeted at fans of the group's restaurants and Danish gastronomy.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Manfreds: Christian Puglisi's casual neighborhood bistro in Copenhagen. Sibling concept to Relæ, mirroring formel B's strategy of operating a fine-dining flagship alongside a more accessible venue (Uformel).
• Alchemist: Rasmus Munk's immersive Copenhagen tasting-menu restaurant. Competes for high-spend experiential diners and represents the same Michelin-track, multi-format positioning formel B pursues.
• Restaurant Kiin Kiin: Thai-inspired Michelin-starred Copenhagen tasting-menu restaurant. Direct peer in the city's Michelin tasting-menu segment targeting the same international and high-spend local diners.
• Restaurant AOC: One-Michelin-star contemporary tasting-menu restaurant in central Copenhagen. Direct peer sharing fine-dining DNA, wine-pairing focus, and a comparable target audience to formel B.
• Noma: René Redzepi's Copenhagen fine dining restaurant and creative ecosystem. Direct peer sharing the same city, upscale dining consumer base, and Michelin-tier positioning as formel B's flagship.
• Geranium: Two-Michelin-star (historically three-star) Copenhagen fine dining restaurant in the national stadium. Direct competitor for the same premium guests, tasting-menu occasions, and international culinary press as formel B.

Broad incumbents

• Studio Restaurant Group: Multi-concept Copenhagen restaurant group operating several premium venues. Broader incumbent in the Danish upscale dining space, comparable in portfolio strategy to formel B Group.
• Sticks'n'Sushi: Denmark-founded premium casual restaurant group with multiple Copenhagen and international locations. Comparable in scale and multi-venue premium positioning, though oriented to casual rather than fine dining.
• Big Mamma Group: Pan-European upscale-casual restaurant group operating multiple distinct concepts across major cities. Comparable to formel B Group in its portfolio-of-concepts expansion playbook, though at much larger scale.

Regional players

• D'Angleterre Hotels (Restaurant Marchal): Historic Copenhagen luxury hotel operating Restaurant Marchal. Adjacent peer sharing the city's fine-dining guests and French-influenced cuisine positioning relevant to formel B.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/restaurant-formel-b

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Restaurant formel B