What Just Eat UK does

Just Eat UK operates the UK arm of Just Eat Takeaway.com N.V. (Euronext: JET), a two-sided food and grocery delivery marketplace founded in 2001 and headquartered in London as Just Eat.co.uk Ltd. The platform connects UK consumers with 80,000+ partner restaurants, grocery retailers (including Sainsbury's, Iceland, Co-op, and Waitrose), and convenience stores via website and mobile applications. The business operates a dual delivery model: restaurant partners using their own couriers pay a 14% commission (inclusive of VAT), while orders fulfilled through Just Eat's courier network incur a 30% commission. Additional revenue streams include advertising and promoted listings, delivery fees collected as principal, and JET for Business corporate meal allowance subscriptions processed via Adyen-issued cards.

The underlying technology stack combines marketplace orchestration with AI-powered fraud detection (Ravelin, Incognia), recommendation algorithms, predictive delivery-time estimation, automated age verification for restricted products, and AI chat for customer service. The company invests in autonomous delivery innovation through UK robotics pilots (RIVR stair-climbing robots in Milton Keynes, Delivers.AI robots in Bristol) and drone trials in Ireland, following an earlier Switzerland pilot with nearly 1,000 completed deliveries. Marketing channels span paid digital advertising, SEO, social media, email, affiliate partnerships (Awin), Amazon Prime integration in continental markets, and loyalty programs including StampCard and Just Eat+ paid membership.

Customer segments are diversified across individual consumers, independent restaurants, national chain restaurants, grocery and convenience retailers, and corporate clients via JET for Business. The platform competes primarily with Uber Eats (27.2% UK delivery occasion share) and Deliveroo, with Just Eat holding 25.2% of UK delivery occasions in 2024. Recent strategic events include a 2023 restructuring away from the Scoober employment model (approximately 1,700 UK courier dismissals), a 2024-2026 CMA investigation into fake online reviews, and the 2026 Waitrose partnership for premium grocery delivery. The majority shareholder is Naspers/Prosus via the parent JET group.

Name

Just Eat UK

Legal name

Just Eat.co.uk Ltd

Website

https://just-eat.co.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Just Eat UK operates a leading two-sided food and grocery delivery marketplace connecting 80,000+ partner restaurants and retailers with UK consumers, generating revenue through commission (14-30%), delivery fees, advertising, and the JET for Business corporate meal platform.

Ownership category

akta.pro rank

Product category

Online Food Delivery Marketplace

NAICS

Grocery and Convenience Retailers (4451), Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Restaurant Meal & Prepared Food Delivery (CRAFAFAB)

akta.pro secondary industries

On-demand Grocery Delivery Platforms (CRAFAFAA), Omnichannel Grocery Click-and-Collect & Delivery (CRAFAFAF), Grocery, Food & Essentials Commerce Platforms (BPAMAGAF), Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA)

Keywords

• Online food delivery
• Restaurant marketplace
• Grocery delivery platform
• Food ordering app
• Delivery logistics

Headquarters

HQ city

Borehamwood

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Others

Revenue model

1. Restaurant Commission - Self Delivery: Just Eat charges 14% commission (including VAT) on every order where the restaurant uses its own delivery drivers. This is the lower-commission option for restaurants with existing courier capacity.
2. Restaurant Commission - Just Eat Delivery: Just Eat charges 30% commission (including VAT) on orders where Just Eat provides the delivery service through its network of couriers. This premium reflects the full-service delivery logistics provided.
3. Advertising and Promoted Listings: Restaurant and brand partners can pay for featured placement and promotional visibility on the platform, monetizing the high traffic consumer base.
4. Delivery Fee Revenue: Delivery fees charged to customers for orders where Just Eat handles the last-mile delivery, collected as principal rather than agent.
5. JET for Business: Corporate meal allowance and food ordering platform for businesses, with card services partnered through Adyen, generating revenue from business subscriptions and transaction processing.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Just Eat UK operates an online marketplace platform connecting consumers with 80,000+ partner restaurants, grocery stores, and convenience stores for food and grocery delivery or collection. The platform offers two fulfillment models: partner self-delivery at 14% commission and Just Eat-managed delivery at 30% commission. Revenue is generated through marketplace commissions, consumer delivery fees, advertising/promoted listings, gift cards, and corporate ordering through JET for Business with Adyen-issued payment cards.

Product overview

Just Eat UK operates a multi-sided marketplace platform connecting consumers with restaurants, grocery stores, convenience stores, and retail stores for food and product delivery. The core offering is the consumer-facing Just Eat platform (website and mobile app) where users can order from 80,000+ partner locations. The platform includes multiple integrated products: the Just Eat+ paid membership subscription for free delivery benefits, the StampCard loyalty program for earning discounts at specific restaurants, JET for Business for corporate food ordering with digital allowances, and the Restaurant Partner Platform enabling businesses to join the network using either self-delivery or Just Eat's courier network. The company is also innovating with autonomous delivery solutions including ground robotics (RIVR and Delivers.AI robots) and drone trials. Over 90,000 restaurant and retail partners are onboarded, with commission structures of 14% for self-delivery and 30% for Just Eat delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Just Eat+ Membership: Loyalty programme offering free delivery and exclusive benefits to members.
• Just Eat for Business
• Just Eat+

Products and services

• Just Eat Consumer Platform Main consumer-facing website and mobile application that allows users to search for and order food and groceries from 80,000+ partner restaurants, grocery stores, and convenience stores for delivery or collection. Accessible via just-eat.co.uk and the iOS/Android mobile apps, available to UK consumers 24/7 with online or cash payment options.
• Just Eat+ Membership Paid subscription membership program offering free delivery and exclusive benefits to members. Previously referred to as JET+, the program rewards frequent users with no-cost delivery on orders from participating partner restaurants.
• JET for Business Corporate ordering platform allowing UK businesses to pay for employee food orders using digital allowances or JET for Business corporate cards issued through Adyen. Supports team meal programs, group ordering, and expense management for employer-provided food benefits.
• Restaurant Partner Platform Onboarding and operations platform for restaurants, grocery stores, convenience stores, and retail stores to join Just Eat's marketplace. Partners self-register via partnersignup.just-eat.co.uk and can typically go live within 5 working days, choosing between self-delivery (14% commission) or Just Eat-managed delivery (30% commission).
• Just Eat Delivery Network Just Eat's own courier network providing end-to-end last-mile delivery service for partner restaurants and stores that opt into the platform's managed fulfillment option rather than using their own couriers. Operational across the UK with thousands of gig-economy couriers.
• Just Eat Giftcards Gift card product allowing customers to purchase Just Eat gift cards for redemption on the platform across participating partner restaurants.

Quantifiable outcome

• 17% surge in orders during England and Scotland World Cup opening matches with delivery expanded until midnight across 50+ stores
• +1 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability7 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• WaitrosecoreStrategic or Co-development Partner · 23 June 2026Waitrose has partnered with Just Eat to offer extended on-demand grocery delivery hours across over 50 stores in England and Scotland. The partnership operated during the World Cup with most stores delivering until midnight and some running around the clock. The collaboration represents Just Eat's expansion into premium grocery retail delivery.
• DeliveroominorChannel Partner/ Reseller/ Distributor · 23 June 2026Deliveroo is one of Just Eat's grocery delivery partners helping to extend delivery hours during high-demand periods. The relationship allows Just Eat to leverage Deliveroo's existing delivery infrastructure for rapid fulfillment.
• Uber EatsminorChannel Partner/ Reseller/ Distributor · 23 June 2026Uber Eats is partnered with Just Eat for grocery delivery during peak demand periods, providing additional courier capacity for rapid order fulfillment without requiring Just Eat to expand its own workforce.
• AdyencoreTechnology or IntegrationAdyen provides payment processing services for Just Eat, including card transaction services for JET for Business corporate cards. Adyen processes payments securely and is referenced as an independent data controller for payment data processing.
• RavelincoreTechnology or IntegrationRavelin provides fraud detection technology through device fingerprinting and session tracking cookies, enabling Just Eat to identify devices and sessions for fraud prevention across the platform.
• IncogniacoreTechnology or IntegrationIncognia provides location-based device fingerprinting for fraud prevention purposes, helping identify and prevent fraudulent activity on the Just Eat platform.
• CloudflarecoreTechnology or IntegrationCloudflare provides bot management and security services including cf_bm, cf_chl_3, and cf_clearance cookies to protect the Just Eat website from bad bots and cyber threats.
• Google AnalyticscoreTechnology or IntegrationGoogle Analytics provides web analytics including _ga, _ga4, _gat, _gid cookies for tracking user behavior, session data, pageviews, and traffic sources to optimize platform performance.
• AwinminorGTM or Marketing PartnerAwin affiliate network tracks conversions through aff_biscuit_cp and Awin_cookie cookies, enabling Just Eat to work with affiliate publishers for customer acquisition.
• Amazon PrimeminorGTM or Marketing PartnerAmazon Prime integration in Germany, Austria, and Spain allows Prime members to access free delivery benefits on Just Eat through linked accounts, with createConnectionToken and partnerState cookies managing the integration.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Uber Eats: Uber Eats is the UK's #1 food delivery platform with 27.2% market share (vs Just Eat's 25.2%). It runs the same three-sided marketplace model — consumers, restaurants, couriers — competing head-to-head for the same UK restaurant and grocery partners.
• Deliveroo: Deliveroo is the UK's third major food delivery marketplace. Already a channel partner of Just Eat for grocery delivery, it competes directly for the same restaurant and convenience retailer partnerships with a similar courier-led model.
• DoorDash: DoorDash is the leading food delivery marketplace in the US, operating the same restaurant-merchant, courier-fulfillment model as Just Eat. It is a direct comparable for marketplace dynamics, take-rate, and unit economics at scale.
• Grubhub: Grubhub is a wholly-owned subsidiary of Just Eat Takeaway.com and operates the same restaurant delivery marketplace model in the United States — directly comparable for understanding unit economics and competitive dynamics within the same corporate group.
• SkipTheDishes: SkipTheDishes is a wholly-owned subsidiary of Just Eat Takeaway.com and operates the same food delivery marketplace model in Canada. It is a direct comparable for unit economics and growth dynamics within the parent group.
• Lieferando.de: Lieferando.de is the German Just Eat Takeaway.com subsidiary operating an identical marketplace model in Germany. Comparable for understanding mature-market dynamics and competitive intensity within Europe.

Emerging players

• Wolt: Wolt is a European food delivery marketplace (now part of DoorDash) operating across the Nordics, Germany, and other European geographies. Comparable to Just Eat for marketplace dynamics and restaurant commission structure, though focused on different national markets.
• Bolt Food: Bolt Food is an emerging European food delivery marketplace leveraging Bolt's broader ride-hail infrastructure. Comparable as a newer entrant in the European food delivery space competing with similar three-sided dynamics.

Regional players

• Menulog: Menulog is the Just Eat Takeaway.com subsidiary in Australia, operating the same marketplace model in a different geography. Useful peer for understanding ANZ dynamics and emerging-market maturity.

Others

• Domino's Pizza: Domino's is a major UK restaurant partner on the Just Eat platform but also operates its own proprietary delivery network at scale. Relevant as a customer and as an alternative-channel operator that competes for the same delivery occasions through first-party infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/JustEatUK
• YouTubeyoutube.com/TVjusteat
• Facebookfacebook.com/justeat
• LinkedInlinkedin.com/company/delicious-pizza
• Instagraminstagram.com/justeatuk

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries18 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just Eat UK