FEX by höflehner

What FEX by höflehner does

FEX by Höflehner is the employee mobility and sustainability initiative of the Natur- und Wellnesshotel Höflehner GmbH, a privately held, third-generation family-owned 4-star Superior hotel located in Haus im Ennstal, Styria, Austria, at 1,117 m altitude on the 4-Berge-Schischaukel ski area. The parent legal entity, Natur- und Wellnesshotel Höflehner GmbH, operates 104 rooms across Stammhaus, Haus Grimming, Haus Dachstein, and (from December 2026) Haus Waldhorn, complemented by 10 Premium Gumpenlodge apartments and 2 Ecolodge apartments, a 5,000 m² Premium Alpin SPA with 12 saunas and multiple water worlds, three mountain huts (Gumpenbar, Knapplhütte, Bergschlössel), an à la carte restaurant, 'Der Alchemist' bar, a Day Spa, an online shop (shop.hoeflehner.com), and a Bonus Club loyalty programme (club.hoeflehner.com). The underlying technology stack is a standard hotel PMS integrated with the websLINE-ABM booking engine, e-commerce and loyalty portals, and the FEX HR/recruitment portal (fex.hoeflehner.com), with no proprietary technology disclosed.

The company's revenue model combines room and suite rentals, pre-packaged themed stays (ski & wellness, longevity retreats, family packages, romantic getaways, active nature experiences), Day Spa access, à la carte and half-board dining, gift vouchers and merchandise, premium lodge rentals, and mountain-hut F&B and après-ski sales. Distribution is direct-to-consumer via the hotel's own booking engine, phone, email, and enquiry channels, supplemented by OTA listings (HolidayCheck, Booking.com) and regional tourism partnerships (Schladming-Dachstein Card, Ski amadé). Pricing is seasonal with length-of-stay discounts and ranges from €230/person last-minute to €3,620+/family for week-long stays. Customers are individual leisure guests and families served across five primary personas: families with children, couples/romantic guests, longevity and health seekers, ski/snowboard enthusiasts, and active nature/outdoor enthusiasts. The property is sustainability-certified (Austrian Umweltzeichen since 2012, SDI Gold 2024, AMA Genussregion), sources 70% of food from Styria, runs a 150 kW-peak PV installation, and maintains the registered 6-N-Philosophie framework; the FEX by Höflehner brand specifically supports employee e-mobility, team housing, and apprenticeship training.

Name

FEX by höflehner

Legal name

Natur- und Wellnesshotel Höflehner GmbH

Website

https://hoeflehner.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

FEX by Höflehner is the employee-mobility programme of Natur- und Wellnesshotel Höflehner GmbH, a third-generation, 104-room 4-star Superior alpine wellness hotel in Haus im Ennstal, Austria, serving families, couples, longevity seekers, skiers, and outdoor guests via rooms, 5,000 m² SPA, lodges, and mountain huts.

Ownership category

akta.pro rank

Product category

Wellness & Nature Hospitality (Alpine 4-Star Superior Resort)

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Nature wellness hotel
• Luxury alpine spa
• Ski wellness packages
• Longevity health retreats
• Family mountain resort

Headquarters

HQ city

Haus im Ennstal

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Hotel Accommodation: Core revenue from room and suite rentals across 104 rooms at 1,117m altitude, including standard rooms, Sky Chalets, family suites, and premium lodge apartments. Room categories range from 25m² single rooms to 110m² penthouses. Pricing follows seasonal peaks (winter ski season vs. summer) with length-of-stay discounts (5% for 4-6 nights, 10% for 7-14 nights).
2. Pauschalen (Packages): Pre-packaged stay bundles combining accommodation with themed inclusions (ski & wellness, longevity retreats, family packages, romantic getaways, active nature experiences). Packages range from 1-night last-minute deals (from €230/person) to 14-night extended stays (up to €3,620+/family). Spa entry and dining are included in most packages.
3. Day Spa: Day visitors can access the 5,000m² Premium Alpin SPA with pools, saunas, and treatments. Day Spa bookings available through the website.
4. Gourmet Dining: Revenue from à la carte restaurant, bar ('Der Alchemist'), and the 5-course evening menu as part of half-board. The hotel's natur cuisine features 3 culinary concepts (G|K|H: Fleisch/fish, vegetarian/vegan, traditional) and sources 70% of suppliers from Styria.
5. Gift Vouchers & Merchandise: Online shop (shop.hoeflehner.com) sells gift vouchers, natural products, homemade jams, granola, local schnaps, honey, coffee, alpaca wool products, and Höflehner teas.
6. Premium Lodges: Separate rental business for 10 Gumpenlodge apartments and 2 Ecolodge apartments in Haus im Ennstal, offering self-catering or hotel-service options with breakfast boxes, gourmet boxes, daily bread delivery, and beverage boxes.
7. Mountain Huts (F&B & Après-Ski): Three ski huts operated by the hotel — Gumpenbar (modern on-piste), Knapplhütte (1,500m altitude, 40-seat restaurant), and Bergschlössl (alpine jewel with direct slope access) — generate food & beverage and après-ski revenue during ski season.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Natur- und Wellnesshotel Höflehner operates a 4-star superior nature and wellness hotel in Haus im Ennstal, Austria, with 104 rooms, a 5,000 m² Premium Alpin SPA, themed stay packages (ski, wellness, family, longevity, romantic), à la carte and half-board gourmet dining, three ski huts, and 12 premium lodge apartments. FEX by höflehner is the group's employer brand and internal employee electric-mobility sustainability initiative supporting the hotel's hospitality operations.

Product overview

FEX by Höflehner is not a technology product but rather an employee mobility and sustainability initiative operated by the Natur- und Wellnesshotel Höflehner, a 4-star superior nature and wellness hotel in Haus im Ennstal, Austria. The parent company offers a comprehensive hospitality portfolio including hotel accommodations, premium lodges (Gumpenlodge and Ecolodge), ski huts (Gumpenbar, Knapplhütte, Bergschlössl), wellness and spa services, culinary experiences, and activity packages. FEX by Höflehner specifically focuses on sustainable employee transportation through an E-Auto fleet with charging infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Naturelle Behandlungen: Nature-inspired spa treatments using alpine rose, Swiss stone pine (Zirbe), and hay flower ingredients from the region.
• Nature Hero
• 6-N-Philosophie
• Premium Alpin SPA
• Höflehner Health Care

Products and services

• Hotel Accommodation (Rooms, Suites & Sky Chalets)
• Premium Alpin SPA & Day SPA
• Themed Stay Packages (Pauschalen)
• Gourmet Dining & Naturkulinarium
• Höflehner Mountain Huts (Gumpenbar, Knapplhütte, Bergschlössel)
• Premium Lodges (Gumpenlodge & Ecolodge)
• Höflehner Health Care / Longevity Programme
• Gift Vouchers, HöflehnerNatur Products & Local Merchandise
• FEX by Höflehner (Employer Brand & E-Mobility Initiative)

Quantifiable outcome

• Zirbe (Swiss stone pine) wood rooms reduce resting heart rate by approximately 3,500 beats per day, contributing to better sleep quality and recovery
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Bäckerei StefflbäckcoreOthersDaily fresh bakery deliveries from Sebastian Knapp's bakery in Haus im Ennstal. Supplies all baked goods for the hotel's breakfast buffet and dining programme. A cornerstone of the hotel's farm-to-table culinary philosophy.
• Maierlhof RupertingcoreOthersPrimary beef supplier for the hotel's natur cuisine. The hotel also operates its own game farm with red deer, processed in the hotel's own butcher shop.
• Pharmos Natur Green LuxuryminorOthersSupplier of bio-cosmetics for spa and wellness treatments. The hotel uses Pharmos' natural product line as part of its commitment to natural, sustainable wellness.
• Schladming-Dachstein TourismuscoreStrategic or Co-development PartnerRegional tourism partnership providing guests with the Schladming-Dachstein Card offering free cable car rides to Dachstein Glacier, Hauser Kaibling, and Planai, plus discounts on regional activities. The hotel is a member of the Wanderhotels network and the region holds the Austrian Wandergütesiegel.
• Ski amadécoreStrategic or Co-development PartnerSki pass partnership with Ski amadé, Austria's largest ski association covering 5 ski regions with 125 lifts and 123km of pistes. Ski passes are included in many hotel packages. Special family ski weeks organized through this partnership.
• 4-Berge-Schischaukel Schladming-DachsteincoreStrategic or Co-development PartnerThe hotel has a direct ski-in/ski-out location on the 4-Berge-Schischaukel (Four Mountain Ski Carousel), a interconnected ski area in the Schladming-Dachstein region. This is a primary winter sales driver.
• Nicole Reiter – Steirische Hagebutte (Styrian Rosehip)minorOthersLocal producer of steirische Hagebutte (rosehip) products stocked in the hotel's energy-efficient minibars as a regional specialty.
• St. Margarathen in der Steiermark (cosmetics manufacturer)coreOthersManufactures the hotel's HöflehnerNatur product line in St. Margarethen in Styria using local alpine botanicals (alpine rose, Swiss stone pine, hay flower) for spa treatments.
• Österreichische Hoteliervereinigung (Austrian Hoteliers Association)minorOthersActive member of the Austrian Hoteliers Association (ÖHV), Austria's primary hospitality industry body representing quality hotel businesses.

Scale indicators8 records

Recent moves7 records

Broad incumbents

• A-rosa Resorts: Multi-property German alpine wellness and golf resort group — overlapping in the upper-segment Austrian/German wellness market but operating a broader portfolio rather than a single specialized property.
• Falkensteiner Hotels & Residences: Austrian/South Tyrolean hotel group with wellness and family resorts — comparable on Austrian wellness and family positioning but as a multi-brand operator rather than a single destination.

Direct peers

• Hotel & Spa Sonnenalp: Family-owned luxury wellness resort in Ofterschwang, Allgäu (Bavaria) — comparable as a multi-generational, family-run five-star property combining alpine wellness, golf, spa, and seasonal ski access in the German-speaking alpine market.
• Tschuggen Grand Hotel: Swiss five-star alpine wellness hotel in Arosa with ski-in/ski-out access and a 5,000m² Tschuggen Bergoase spa designed by Mario Botta — closely comparable on luxury wellness positioning, slope-adjacent location, and large-format signature spa.
• Stanglwirt: Family-owned five-star luxury wellness and sports resort in Going am Wilden Kaiser, Tyrol — directly comparable as a multi-generational Austrian alpine property combining ski access, premium spa, farm-to-table cuisine, and family programming at the upper end of the market.
• Burg Vital Resort: Five-star superior wellness hotel in Oberstaufen, Allgäu — comparable as an upper-tier German-speaking alpine wellness resort emphasizing spa, nature, and active programs.
• Interalpen-Hotel Tirol: Five-star superior wellness hotel on the Seefeld Plateau, Tyrol — comparable as a luxury Austrian resort with extensive spa, family-friendly facilities, and conference/event revenue alongside leisure wellness guests.
• Alpenresort Schwarz: Family-run five-star wellness resort in Mieming, Tyrol with large spa complex and family focus — comparable on multi-generational ownership, large spa footprint, and dual family/adult wellness segmentation.
• Stock Resort: Five-star wellness and family resort in Finkenberg, Zillertal — comparable as a Tyrolean alpine property combining premium spa, family programming, ski access, and longevity/wellness positioning in the Austrian upscale market.

Others

• Leading Spa Resorts: Marketing alliance of premium European wellness hotels — directly relevant as the awarding body for Höflehner's 2026 Leading SPA Award, and the network of comparable premium spa properties the hotel competes against for international wellness guests.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights8 records

Customer concentration

• LinkedInlinkedin.com/company/natur-und-wellnesshotel-h%C3%B6flehner-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FEX by höflehner