Roseville Area High School

What Roseville Area High School does

Forward Journey Homes is the personal real estate practice of agent Shannon Fjeld, operating under the Keller Williams Preferred Realty franchise out of an office at 14300 Nicollet Ct, Ste. 208 in Burnsville, Minnesota. The practice serves residential homebuyers and sellers in the southern Twin Cities metropolitan area, providing both buyer representation — guiding clients through property search, offer, and closing — and seller representation aimed at maximizing net proceeds through a marketing-forward approach that emphasizes social media exposure, creative positioning, and team-based service over passive MLS listing. Supporting the core transaction services are complementary free offerings: a complimentary home valuation tool for prospective sellers and a free buyer consultation, both functioning as lead-generation mechanisms rather than revenue lines.

The underlying technology stack is a standard Keller Williams brokerage platform with property search functionality keyed by city, neighborhood, address, postal code, and school district, supplemented by contact management and inquiry forms. There are no disclosed proprietary technology assets, patents, or AI-driven features. Distribution is built on a multi-channel marketing mix: organic social across Facebook, LinkedIn, and Instagram; content marketing through a first-time homebuyer blog series; an SEO-driven property listings surface; and bottom-of-funnel contact forms. The website is deployed in 28 languages, an unusual reach signal for a single-agent practice.

Revenue is generated entirely through transaction-based real estate commissions on closed buyer and seller deals; commission rates are not publicly disclosed and are negotiated per transaction. The unit has no recurring contracts, no enterprise customers, and no disclosed transaction volume or revenue figures. Competitive positioning rests on two pillars: the brand recognition and infrastructure of the Keller Williams franchise, and the agent's claimed 25+ years of real estate experience combined with 17 years of residency in the SE Metro community. The 94-employee figure attributed to this entity in the source data is inconsistent with a solo-agent practice and most likely reflects the broader Keller Williams Preferred Realty market-center headcount or a data-aggregation error rather than this specific practice's scale.

Name

Roseville Area High School

Legal name

Keller Williams Realty, Inc.

Website

https://forwardjourneyhomes.kw.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Forward Journey Homes is the residential real estate practice of agent Shannon Fjeld, operating under the Keller Williams Preferred Realty franchise in Burnsville, Minnesota. It serves individual homebuyers and sellers across the southern Twin Cities metropolitan area through buyer and seller representation on a transaction-commission basis.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Residential real estate
• Buyer representation
• Seller representation
• Property marketing
• Home valuation

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission: Real estate agents earn commission on completed property transactions. For sellers, the goal is to net the most amount of money in the shortest time with least hassle. For buyers, assistance in finding perfect homes while navigating the process with confidence and expertise.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Residential real estate brokerage services delivered through a single agent (Shannon Fjeld) operating under Keller Williams Preferred Realty in Burnsville, MN. Services cover both buyer representation (finding and negotiating the purchase of a home) and seller representation (marketing and selling residential property), supplemented by a searchable property listing platform, free home valuations, and free buyer consultations used to generate leads.

Product overview

Forward Journey Homes is a Keller Williams real estate agent website operated by Shannon Fjeld, offering a combination of buyer and seller services supported by a property search platform. The core offerings include buyer representation focused on finding clients their perfect home, and seller representation aimed at maximizing sale proceeds through comprehensive marketing. Supporting these are complementary services including free home valuations and buyer consultations. The property search platform is powered by Keller Williams infrastructure, allowing searches by city, neighborhood, address, postal code, and school district.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Buyer Services Homebuyer representation guiding individual clients through the entire purchase process, with the stated goal of finding their perfect home and navigating the transaction with confidence, knowledge, and expertise.
• Real Estate Seller Services Seller representation focused on netting the most money in the shortest time with the least hassle, supported by comprehensive marketing including heavy social media exposure rather than a standard MLS listing-only approach.
• Property Search Platform Keller Williams-powered property search tool allowing buyers to search listings by city, neighborhood, address, postal code, and school district.
• Free Home Valuation Complimentary home valuation service offered to prospective sellers to understand their property's current market value, used as a lead-generation entry point for the seller representation offering.
• Buyer Consultation Free buyer consultation providing prospective purchasers with guidance on the home purchasing process, functioning as a lead-generation entry point for the buyer representation offering.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Keller Williams Preferred RealtycoreChannel Partner/ Reseller/ DistributorParent Keller Williams franchise providing branding, technology platform, leads, training, and support services. Agent operates under this brokerage with License # 40621144.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Redfin: Tech-enabled residential brokerage using salaried agents and online platform for buyer/seller services. Direct competitor in the residential brokerage space, differing mainly through technology-first delivery and reduced-commission model.
• RE/MAX: Global residential real estate franchise operating through independent agent-producers. Directly comparable to Keller Williams Preferred Realty in agent-based service delivery, commission model, and franchise structure.
• Compass: Tech-enabled residential brokerage with agent teams serving buyers and sellers. Comparable in offering agent-based services enhanced by proprietary technology, marketing tools, and platform support.
• eXp Realty: Cloud-based residential brokerage with agent-driven revenue model and commission splits. Direct competitor to traditional franchise models like Keller Williams for independent producing agents.
• Better Homes and Gardens Real Estate: Residential real estate franchise with affiliated agents delivering buyer and seller representation. Comparable franchise structure to Keller Williams, providing brand, technology, and lead support to local operators.
• HomeSmart: Residential brokerage operating through independent agent model with technology and platform support. Competes with Keller Williams and other franchises for producing agents in the U.S. residential market.
• Coldwell Banker: National residential real estate franchise offering agent-based buyer and seller representation. Direct peer to Forward Journey Homes as a competing franchised brokerage model serving home buyers and sellers through individual agents.
• Berkshire Hathaway HomeServices: Residential brokerage franchise network with agent-affiliated model for buyer and seller representation. Comparable to the subject as another national franchise offering local agent services.

Emerging players

• Zillow: Consumer real estate platform that has historically offered iBuying and direct listing services alongside its portal. Indirect competitor reshaping buyer/seller expectations and creating pressure on traditional agent commission models.

Broad incumbents

• Sotheby's International Realty: Premium global residential real estate brand with affiliate network serving luxury and broader residential markets. Comparable as a franchised residential brokerage serving buyers and sellers, though positioned at higher price points.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/KellerWilliamsForwardJourneyRealEstateGroup
• LinkedInlinkedin.com/company/roseville-area-high-school
• Instagraminstagram.com/shannonfjeld

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roseville Area High School