Forza Clubs

What Forza Clubs does

Forza Clubs is a Sweden-based software company founded in 2019 that provides a unified mobile fan engagement platform for professional football clubs. The core product combines ticketing, club-produced content, gamification, and live event features into a single club-owned app, with the option to deploy as a full solution or as standalone modules (Club Stories, Ticket & Merchandise, Fan Registration/Onboarding, Cart) integrated into clubs' existing digital properties. The platform sits on integrations with Stripe, Salesforce, Opta, Secutix, Contentful, HubSpot, Twilio, Intercom, Apple Pay, Google Pay, StreamAMG, and regional providers including Ininal.

The company sells to enterprise football club customers through direct field sales and industry-conference-driven lead generation, offering clubs either a revenue share model or a flat-fee contract starting at €1,000 per month. End-fan monetization is layered on top via an €8/month app subscription, complemented by transaction-based revenue on ticket and merchandise sales routed through the app. Disclosed performance figures include a 74% fan onboarding completion rate, 22% of fans attending more home games, and €475k in ticket and merchandise sales in a single month (July 2024).

The company originated as a side project of Forza Football, a 2012-launched livescore app that has reached 2.5 million daily active users. As of 2024 the company has reached profitability after multi-year product investment. The team of approximately 20 operates across six countries with a Swedish home base, and named enterprise customers span eight countries including Southampton FC, Galatasaray, Club Tigres UANL, Standard Liège, AIK Stockholm, IFK Göteborg, AGF, FC Baník Ostrava, and Göztepe. CEO Adam Stighäll represents the company at industry events including Football Business Inside and the Women's Football Summit.

Name

Forza Clubs

Legal name

Forza Clubs

Website

https://forzaclubs.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Forza Clubs provides a unified mobile fan engagement platform for professional football clubs, combining ticketing, content, gamification, and live features. The Sweden-based company sells enterprise subscriptions and revenue-share contracts to clubs across 8 countries.

Ownership category

akta.pro rank

Product category

Sports Fan Engagement Software

NAICS

Spectator Sports (71121), Sports Teams and Clubs (711211)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)

akta.pro secondary industries

Customer Support, CRM & Fan Engagement for Ticketing (MPAGAJAI), Fan Club, Community & CRM Management (MPAIAGAJ)

Keywords

• Fan engagement platform
• Football club apps
• Mobile ticketing software
• Sports engagement solutions
• Club app development

Headquarters

HQ city

Sweden

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Revenue: Fans pay €8/month for app access. Demonstrated with 7,000 paying app users generating subscription revenue. Revenue share or flat fee model offered to clubs starting from €1,000/month.
2. Ticket and Merchandise Sales: Integration with club ticketing and merchandise systems. Users can buy, share, or resell tickets. €475k in ticket and merch sales recorded in July 2024. Commission or transaction fees likely apply.
3. Club Partnership Fees: Revenue share with low startup cost or flat fee model for clubs. Starting from €1,000/month. Clubs can choose between revenue share arrangement or fixed monthly fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Forza Clubs develops and operates a unified mobile fan engagement application for professional football clubs. The platform combines ticketing, club content, gamification, and live event features into an app owned by each club, with integrations into the clubs' existing ticketing, merchandise, payment, and CRM systems. Clubs subscribe to the platform via revenue share or a flat monthly fee starting from €1,000/month.

Product overview

Forza Clubs is a unified club app solution that combines ticketing, club content, gamification, and live features in an app owned by the club. The core offering is the Forza Clubs App, which can be implemented as a full app solution or with individual modules integrated into clubs' existing apps. Key add-on modules include Ticket & Merchandise (for buying, sharing, and reselling tickets), Club Stories (short video content ranked #1 by fans), and Onboarding/Fan Registration (achieving 74% completion). The company originated from Forza Football, a livescore application with 2.5 million daily active users, and now operates independently with teams across 6 countries serving clubs in 8 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Forza Clubs App A unified mobile fan engagement application combining ticketing, club content, gamification, and live event features, owned and branded by each football club. Designed for professional football clubs seeking to grow ticket sales, fan database, and digital revenue.

Quantifiable outcome

• 74% fan registration completion rate (industry leading onboarding performance)
• +6 more outcomes

Named customers9 records

Segments1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationPayment processing integration for subscription revenue and transaction handling within the club app.
• SalesforcecoreTechnology or IntegrationCRM integration for fan data management and customer relationship tracking.
• OptacoreTechnology or IntegrationSports data provider integration for match statistics and data enrichment.
• SecutixcoreTechnology or IntegrationTicketing system integration for ticket sales, sharing, and reselling functionality.
• Forza FootballcoreTechnology or IntegrationSister company with 2.5 million daily active users. Forza Clubs originated as a side project from Forza Football. Shared technology and brand heritage.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Genius Sports: Public sports-tech incumbent bundling data, media, and fan engagement solutions for leagues and clubs globally; competes broadly in the same sports-tech stack Forza Clubs occupies.
• Fanatics: Vertical commerce and fan-engagement giant in sports, offering merchandise, collectibles, and betting-integrated fan experiences at scale; overlaps with Forza Clubs' merch and fan-monetization modules but at vastly greater scale.
• Stats Perform: Large incumbent in sports data and AI (Opta is the integration partner Forza Clubs already lists), providing data feeds and analytics to leagues, media, and clubs; overlaps with Forza Clubs on the data enrichment side and represents a potential acquirer.

Others

• Supponor: Sports-tech vendor delivering virtual advertising and broadcast graphics to clubs and leagues; adjacent infrastructure provider with the same club-customer base as Forza Clubs.
• StreamAMG: Sports streaming and OTT platform provider already integrated with Forza Clubs; competes as an enabling/adjacent technology rather than directly in the fan-engagement layer.
• Catapult Sports: Athlete performance and tracking technology for elite sports teams; adjacent to Forza Clubs' football-client base but focused on coaching/performance rather than fan engagement.

Direct peers

• Socios.com: Chiliz-owned fan engagement and rewards platform that partners directly with football clubs (including FC Barcelona, Paris Saint-Germain, Manchester City) to monetize fan communities via tokenized experiences — directly competing with Forza Clubs' fan-engagement, CRM, and digital-revenue proposition.
• SeatGeek: Ticketing marketplace and primary ticketing platform serving major sports teams; overlaps with Forza Clubs' ticket-buying and reselling integration and competes for ticketing-related wallet share at clubs.
• Two Circles: Sports data, CRM, and fan-engagement agency that already integrates with Forza Clubs as a partner; serves rights-holders and clubs with first-party data, audience development, and sponsorship monetization — overlapping directly on the CRM/data layer Forza Clubs sells.
• Secutix: Ticketing and audience engagement platform for sports and cultural venues, already an integration partner for Forza Clubs; competes in the ticketing-plus-engagement niche, particularly in European football.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/forza-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forza Clubs