Festival Of Trees

Name

Festival Of Trees

Legal name

Festival of Trees

Website

https://fot.org

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Events

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Community Fundraisers & Charity Events (Gala/Walks excluded) (MPAGAEAK)

akta.pro secondary industries

Seasonal & Special-Event Parks (Halloween/Christmas, Pop-Up Experiences) (THAJAEAH), Cultural Festivals & Events Organizations (BPAGAHAG)

Keywords

• Annual charity fundraiser
• Pediatric research funding
• Holiday fundraising event
• Nonprofit event management
• Community charity benefit

Headquarters

HQ city

Canton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Event Admissions: Revenue from ticket sales at the door for the annual public event. General admission $7, children 2-16 $5, under 2 free.
2. Corporate Sponsorships: Multiple sponsorship tiers ranging from $1,000 Bronze to $30,000 Event Sponsor. Includes VIP tickets to Preview Gala and recognition in promotional materials and event program.
3. Friendship Ornaments: Annual commemorative hand-crafted ornaments sold for $50 each, with $10 shipping. Proceeds benefit Children's Hospital of Michigan Foundation.
4. Raffle and 50-50 Drawings: Raffle tickets sold for toy trees and other prizes, including Money Tree raffle ($1,000 prize) and 50-50 drawing split between winner and Festival.
5. Tree and Merchandise Sales: Sale of floor trees, tabletop trees, wreaths, and gift shop items during and after the event.
6. Tree Sponsorships: Sponsorship of trees at various levels ($200-$1,500) with varying benefits including tree delivery and naming rights.
7. Thrivent Choice Program: Registered charity receiving Choice Dollars from Thrivent members who direct their annual allocation to the organization.
8. Kroger Community Rewards: Portion of purchases made by enrolled Kroger shoppers donated to Festival of Trees via Kroger Community Rewards Program.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Festival of Trees operates an annual holiday fundraising event held at the Ford Community & Performing Arts Center in Dearborn, Michigan, featuring designer-decorated trees, wreaths, tabletop displays, a gift shop, raffles, and entertainment. The event is the primary vehicle for raising funds for pediatric research at Children's Hospital of Michigan through the Children's Foundation's Evergreen Endowment Fund, supported by multi-tiered corporate sponsorships, ticket admissions, annual commemorative Friendship Ornaments, and flexible donations.

Product overview

Festival of Trees is an annual fundraising benefit for the Children's Foundation supporting pediatric research at Children's Hospital of Michigan. The organization operates a single main product—the annual Festival of Trees holiday event—augmented by multiple sponsorship tiers (Event Sponsor at $30,000, Diamond at $20,000, Platinum at $10,000, Gold at $7,500, Silver at $3,000, Bronze at $1,000, Holiday Hearts, Santa Tree, and Tree Sponsorships), commemorative Friendship Ornaments sold annually, a gift shop with Avon products and seasonal merchandise, and flexible donation options. The core event features decorated trees, wreaths, tabletop displays, raffles including a $1,000 Money Tree, entertainment, and a Preview Gala for VIP sponsors.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Festival of Trees Event

Quantifiable outcome

• Over $25 million raised for pediatric research and hospital equipment over 40 years
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Children's FoundationcoreStrategic or Co-development Partner · 1 January 1985Festival of Trees is an annual benefit for the Children's Foundation, which works to improve child health through fundraising, grant-making, and advocacy. Funds are directed through the Evergreen Endowment Fund.
• Children's Hospital of MichigancoreStrategic or Co-development PartnerPrimary beneficiary of fundraising efforts. Festival funds innovative pediatric research projects and hospital equipment at the Children's Hospital of Michigan.
• Central Michigan University / University Pediatricians Clinical Research InstitutecoreStrategic or Co-development PartnerFestival of Trees supports the CRI which was established in 1996 to advance knowledge in pediatric medicine and improve methods to prevent, cure and treat childhood diseases.
• English GardenscoreStrategic or Co-development PartnerPlatinum sponsor providing trees that make the event possible. Also raises money through their November open house and provides materials for the gift shop.
• Ford Community & Performing Arts CentercoreStrategic or Co-development PartnerVenue provider in Dearborn, Michigan for the annual Festival of Trees event. Also provides event staff and auction items.
• Palmer MovingminorStrategic or Co-development PartnerProud sponsor for over 30 years. Stores crates during off-season, handles logistics to/from venue, and delivers trees after the event.
• KrogerminorChannel Partner/ Reseller/ DistributorFestival of Trees participates in Kroger Community Rewards Program. Enrolled shoppers can have a portion of purchases donated to the Festival using code SH451.
• ThriventminorChannel Partner/ Reseller/ DistributorFestival of Trees is registered as a charity with Thrivent Choice, eligible to receive Choice Dollars from Thrivent members who direct their annual allocation.
• Avon (Jill Lezotte)minorChannel Partner/ Reseller/ DistributorIndependent Avon Sales Representative Jill Lezotte partners with Festival of Trees. A portion of purchases from her online store goes to the Festival.
• VandenBerg GlassminorStrategic or Co-development PartnerDetroit-based glass artist Marc VandenBerg creates the annual Friendship Ornament, a hand-crafted commemorative piece sold to benefit the Foundation.
• Joey's CornerminorStrategic or Co-development PartnerNamed after Joey, a longtime patient at Children's Hospital who passed in 2015. Family and friends have been supporters since 1994, creating trees and raising funds in his memory.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• St. Jude Children's Research Hospital: National pediatric research and treatment institution with a large-scale fundraising operation including galas, radiothons, and corporate partnerships. Shares the children's hospital/pediatric research beneficiary model with Festival of Trees.
• Ronald McDonald House Charities: National nonprofit supporting families of sick children with fundraising galas, corporate partnerships, and signature community events. Comparable mission focus on children's health and event-based fundraising.
• Children's Miracle Network Hospitals: National nonprofit raising funds for pediatric hospitals through corporate partnerships (including Walmart, RE/MAX) and signature events. Overlaps in beneficiary (children's hospitals) and event-driven fundraising motion.
• Susan G. Komen: Large health nonprofit with a multi-tiered community fundraising event model (races, galas, corporate partners) channeling proceeds to research grants. Highly comparable on community-event fundraising architecture and research-grant distribution.
• March of Dimes: Established health-focused nonprofit operating signature fundraising events (March for Babies, galas) and corporate sponsorship programs for maternal/infant health research. Compares on community event-driven fundraising model and research mission.

Others

• Children's Foundation: Festival of Trees' parent/affiliated organization that distributes Evergreen Endowment Fund proceeds to pediatric research and hospital programs. Included as the parent beneficiary entity rather than a competitor.

Direct peers

• Idaho Festival of Trees: Boise-based annual Festival of Trees benefiting St. Luke's Children's Hospital with decorated trees, galas, and corporate sponsorships. Operates on an essentially identical event and sponsorship model to the subject company.
• Springfield Festival of Trees: Springfield, Illinois annual community holiday fundraiser benefiting local children's programs via designer trees, sponsorships, and gala. Directly comparable in format, scale, and beneficiary profile.
• Oregon Festival of Trees: Long-running annual holiday fundraising gala featuring designer-decorated trees, raffles, and galas for pediatric causes in the Pacific Northwest. Closely mirrors Festival of Trees' core format, audience, and beneficiary model (typically a children's hospital).

Regional players

• Festival of Trees - Muskegon: West Michigan holiday fundraiser benefiting local children's charities with a similar designer-trees format. Comparable model, operates in an adjacent Michigan region rather than directly competing for the same donor base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fotmichigan
• YouTubeyoutube.com/@fotmichigan
• Facebookfacebook.com/fotmichigan
• LinkedInlinkedin.com/company/fotmichigan
• Instagraminstagram.com/fotmichigan
• Pinterestpinterest.com/fotmichigan

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Festival Of Trees