oregon festival & events association

What oregon festival & events association does

Oregon Festivals & Events Association (OFEA) is a private, nonprofit membership association headquartered in Lebanon, Oregon, that serves festival and event professionals across the state. Originally formed in the late 1990s as an affiliate of the International Festivals & Events Association (IFEA), OFEA later became a stand-alone organization focused exclusively on Oregon's events industry. It is governed by a volunteer board of directors and operates with a lean paid staff (Executive Director, Office Administrator, Member Services) under a contracted executive model.

OFEA's core offerings include a searchable Member Directory and Events Calendar (built on the GrowthZone association management platform), a monthly FESTEVENTFUL newsletter, quarterly rotating workshops, an annual multi-day conference in Seaside, Oregon (featuring breakout sessions, trade show, entertainer showcases, and the Ovation! Awards dinner), an Ask the Experts consultation service, a new member-only Event Builders Connect online forum, and the annual printed Oregon Events Calendar magazine distributed to 90,000+ readers through visitors bureaus, chambers of commerce, and the Travel Oregon website. The organization supports 1,200+ Oregon events through promotional and educational services.

OFEA generates revenue through tiered annual membership dues ($50-$200 across Student/Volunteer, Festival tiers scaled by attendance, Organization, Supplier, Entertainer, and Booking Agent categories), conference registration fees ($295-$475 for member vs. non-member and early vs. late registration), trade show booth rentals ($175 per 10'x10' space), website banner advertising, and cornerstone sponsorships (Afton Tickets, Willy Make It, Western Display Fireworks). Go-to-market is sales-led with event-driven amplification via the annual March conference and a channel-partner Ambassador program that recruits local member cohorts. Customer segments span festival and event producers, suppliers and vendors, entertainers and booking agents, organizations (chambers, non-profits, local government), and individuals (students, volunteers, retired professionals). Revenue is not publicly disclosed and the organization has no parent company, subsidiaries, or external funding rounds.

Name

oregon festival & events association

Legal name

Oregon Festivals & Events Association

Website

https://oregonfestivals.org

Company type

Private

Founded year

1990

Operating status

Operating

Ownership category

akta.pro rank

Product category

Industry Association Services

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Cultural Festivals & Events Organizations (BPAGAHAG)

akta.pro secondary industry

Cultural & Community Festivals (Ticketed) (THAJAFAI)

Keywords

• Festival industry association
• Event management services
• Membership association services
• Event marketing directory
• Industry networking events

Headquarters

HQ city

Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees from Individuals, Festivals/Events/Fairs, Organizations, Suppliers, Entertainers, and Enhanced Membership tiers. Revenue scales with event attendance size and membership level.
2. Conference Registration: Annual conference revenue from registration fees for educational sessions, trade show, awards dinner, and networking events. Tiered pricing for members vs non-members and early vs late registration.
3. Trade Show Booth Rental: Supplier booth rentals at annual conference, including 10'x10' space with table, chairs, and electricity.
4. Website Advertising: Banner ad placements on Events Page and Business Directory for members. Additional promotional options including expanded listings and hot deals.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Oregon Festivals & Events Association is a statewide nonprofit membership association that delivers resources, education, promotion, and networking to Oregon's festival and event professionals. It monetizes this through tiered annual memberships (individuals, festivals/events, organizations, suppliers, entertainers), an annual conference with trade show and awards, statewide workshops, and promotional channels including the printed Oregon Events Calendar Magazine and a searchable online member directory and events calendar.

Product overview

Oregon Festivals & Events Association (OFEA) is a membership-based association serving the Oregon events industry, offering a portfolio of products and services centered on Resources, Education, Promotion, and Networking. The core offerings include a Member Directory (a searchable listing platform with SEO and event promotion features), an Events Calendar, the annual Conference (a multi-day professional development event with breakout sessions and trade show), Ovation! Awards (annual recognition program), Workshops (rotating educational events), FESTEVENTFUL newsletter, Ask the Experts consultation service, and an Oregon Events Calendar Magazine distributed to 90,000+ readers. Enhanced membership tiers add premium directory visibility, marketplace, and job postings. The association also provides scholarship programs for membership and conference attendance.

Differentiator

Problem solved

Functional benefit

Products and services

• Member Directory Searchable online directory of OFEA members that doubles as each member's individual micro-website, featuring search engine optimization, automated event reminders, flyer printing, and social media sharing capabilities for festival and event professionals across Oregon.
• Events Calendar Public online calendar listing festivals and events across Oregon, allowing visitors and members to view, search, and submit events statewide.
• Annual Conference Multi-day annual gathering (held each February/March) for festival and event industry professionals in Oregon, featuring keynote speakers, 20+ breakout sessions, round tables, entertainer showcases, a trade show, and the Ovation! Awards dinner.
• Ovation! Awards Annual awards program presented at the OFEA conference dinner recognizing outstanding Oregon festivals, events, sponsors, suppliers, and volunteers across categories including Festival of the Year (Large and Small), Hidden Gem, Music Festival, Fundraising Event, Impact Award, Marketing Campaign, Innovation, WOW Factor, Sponsor of the Year, Supplier of the Year, and Volunteer of the Year.
• Workshops Quarterly statewide one-day educational workshops rotating through different regions of Oregon, providing training and professional development on topics such as virtual events, grants, reopening strategies, and operational best practices for event producers.
• FESTEVENTFUL Newsletter Monthly electronic newsletter featuring articles, tools, announcements, solutions, and ideas for festival and event industry professionals in Oregon, distributed via email and shared across OFEA social media platforms.
• Ask the Experts Expert consultation service that connects OFEA members with industry professionals for advice on event planning, operations, and other industry-specific questions, with follow-up support when an in-house answer is unavailable.
• Oregon Events Calendar Magazine Annual print publication promoting over 1,200 Oregon events, distributed free to more than 90,000 readers through visitors bureaus, chambers of commerce, and other public outlets; companion event listings are also posted on Travel Oregon's website.
• Event Builders Connect Online members-only forum for OFEA that provides a space to share ideas, ask questions, and collaborate with fellow event producers, planners, and partners across Oregon.

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• International Festivals & Events Association (IFEA)minorStrategic or Co-development Partner · 1 January 1990Originally formed in the late 1990s as an affiliate of IFEA. Later became a stand-alone organization focusing exclusively on the Oregon events industry.
• Travel OregoncoreStrategic or Co-development PartnerOFEA's annual Oregon Events Calendar event listings are posted on Travel Oregon's website, providing statewide promotional reach to Oregon visitors and residents.
• Afton TicketsminorOthersCornerstone sponsor of OFEA. Ryan Kintz is Founder & CEO and serves as conference speaker on attendee experience and ticketing topics.
• Willy Make ItminorOthersCornerstone sponsor of OFEA. Listed as WILLY CROWN/Willy Make It in sponsor logos.
• Western Display FireworksminorOthersCornerstone sponsor of OFEA. Western Display Fireworks provides fireworks for Oregon events.
• Event Safety AllianceminorStrategic or Co-development PartnerCreated the Event Safety Alliance Reopening Guide shared with OFEA members during COVID-19 pandemic. Resource partner for event safety best practices.
• EventHubminorStrategic or Co-development PartnerMichael Bleau with EventHub helped organize and moderate OFEA's State of the Industry Webinar during COVID-19. EventHub provides resources on sponsorship sales during pandemic.
• Green Cactus Sponsorship AgencyminorStrategic or Co-development PartnerTeresa Stas, Director and CEO, served on OFEA's State of the Industry Webinar panel. Provided reopening resources including article on top 6 things to consider when reopening events.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Event Industry News: Trade media and resource hub covering the global events industry. Comparable as a content, news, and resource destination that event professionals consult alongside association services; functions more as a media incumbent than a membership association.
• BizBash: Media and event-industry platform covering event professionals, venues, and suppliers across North America. Comparable as a broader industry information and networking resource that competes for event producers' attention alongside association offerings like OFEA's directory, newsletter, and conference.
• Eventbrite: Leading self-service ticketing and event-management platform serving festivals and event organizers. Comparable as an incumbent that OFEA members (festivals, fairs, music festivals) rely on for ticketing and registration; complementary rather than purely competitive, but captures significant mindshare in the same producer segment.

Others

• Travel Oregon: Oregon's official state tourism agency and a strategic OFEA partner that distributes OFEA event listings on its website. Comparable as an ecosystem partner whose audience (visitors searching for Oregon experiences) overlaps with OFEA's 90,000+ calendar readership and 1,200-event promotional footprint.
• GrowthZone: Association management software platform that powers OFEA's member directory, event calendar, newsletter, and member portal. Comparable as an enabling technology vendor whose product roadmap (membership CMS, event listings) directly shapes the digital capabilities OFEA can offer its members.
• Afton Tickets: Ticketing platform for festivals and live events, listed as a cornerstone sponsor of OFEA and active conference speaker. Comparable as a festival-tech supplier that OFEA promotes to its membership and partners with on attendee experience content.

Direct peers

• International Festivals & Events Association (IFEA): Global trade association for festival and event professionals. OFEA itself was originally formed as an IFEA affiliate in the late 1990s before becoming a standalone Oregon-focused organization, making IFEA the closest direct peer in mission, member services (directory, awards, education), and association model.
• International Association of Fairs and Expositions (IAFE): Trade association serving fairs, expositions, and event professionals worldwide. Comparable to OFEA in offering membership, education, awards programs, and a national convention model, though serving fairs/expositions at a national scale rather than festivals in a single state.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/groups/ofeaindustry
• LinkedInlinkedin.com/company/oregon-festivals-and-events-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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