The Foundry Hotel Asheville, Curio Collection by Hilton

What The Foundry Hotel Asheville, Curio Collection by Hilton does

The Foundry Hotel Asheville is an 87-room boutique hotel that opened in November 2018 inside a repurposed early-20th-century steel foundry at 51 South Market Street in downtown Asheville, North Carolina. The property operates under Hilton's Curio Collection brand and is managed by Charlestowne Hotels, with day-to-day operations supported by Raines. The hotel preserves the building's industrial heritage — exposed brick, original hardwood flooring, and industrial windows — and is positioned within The Block, a historically Black neighborhood, offering seven room types ranging from King and Double Queen rooms to the 1,500-square-foot Lookout & Residence Presidential Suite.

The product portfolio spans accommodations, three on-site F&B outlets (The Refinery restaurant, Workshop Lounge bar, and Benne on Eagle soulful Appalachian restaurant), four event venues totaling over 5,825 square feet (Savoy Ballroom, Event Lawn, Eagle Boardroom, The Refinery private dining), and curated experience packages such as Pup-arazzi Adventure (pet photography and hiking), Retrograde Renewal (tarot, yoga, sound healing), and Relax and Unwind (couples spa). Ancillary services include a Tesla shuttle for local transport and valet parking at $35 per day. Distribution runs through Hilton's global reservation system and the property's own website, complemented by earned-media coverage in outlets such as Travel + Leisure, National Geographic, Forbes, and Condé Nast Traveler.

Revenue is generated primarily from transient leisure bookings sourced through Hilton's reservation channels and Hilton Honors, supplemented by group business (weddings, corporate meetings, social events) and on-property F&B. The customer base is horizontally segmented across leisure travelers, wedding parties, corporate groups, and experience-seeking package buyers; no single corporate anchor is disclosed. Pricing is dynamic by season, with packages starting at $415, valet parking at $35/day, and a $75 per-pet per-stay pet fee.

Name

The Foundry Hotel Asheville, Curio Collection by Hilton

Legal name

The Foundry Hotel

Website

https://foundryasheville.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

The Foundry Hotel Asheville is an 87-room boutique hotel operating under Hilton's Curio Collection from a converted historic steel foundry in downtown Asheville, NC, serving leisure travelers, wedding parties, and corporate groups with accommodations, three on-site dining outlets, four event venues, and curated experience packages.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Art & Culture (Gallery/Museum) Hotels (THAGADAC)

akta.pro secondary industries

Corporate Conference Center Hotels (THAGALAF), Resort Convention Hotels (THAGALAC), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Boutique hotel lodging
• Event venue rentals
• Hotel dining services
• Curated travel packages
• Appalachian culinary hospitality

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Guest Room Accommodations: Revenue from hotel room rentals across multiple room types including King, Historic King, Double Queen, Deluxe Double Queen, Studio King Suite, Corner King Suite, and presidential Lookout & Residence suite
2. Food and Beverage: Revenue from The Refinery restaurant (breakfast daily) and Workshop Lounge (craft cocktails, small plates, dinner), featuring Appalachian cuisine with locally sourced ingredients
3. Event Venue Rental: Revenue from hosting weddings, corporate events, meetings in Event Lawn, Savoy Ballroom, Eagle Boardroom, and The Refinery spaces
4. Hotel Packages and Promotions: Curated vacation packages including Pup-arazzi Adventure ($460+), Retrograde Renewal ($450+ experiences + $299/night), and Relax and Unwind ($415+)
5. Valet Parking: Valet parking service at $35 per day with in-out privileges

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

The Foundry Hotel Asheville operates an 87-room boutique hotel housed in a restored historic steel foundry in downtown Asheville, North Carolina. It provides guest accommodations across seven distinct room types, on-site dining (Workshop Lounge, The Refinery, Benne on Eagle), flexible event and meeting venues (Savoy Ballroom, Eagle Boardroom, Event Lawn), and curated guest experience packages. The property operates as part of Hilton's Curio Collection brand and is managed by Charlestowne Hotels.

Product overview

The Foundry Hotel Asheville, part of Hilton's Curio Collection, is a boutique hotel that was stylistically repurposed from a historic steel foundry. The hotel offers a unified lodging experience centered around 7 distinct guest room types (King, Historic King, Double Queen, Deluxe Double Queen, Studio King Suite, Corner King Suite, and the Lookout & Residence Presidential Suite) and 3 dining outlets (Workshop Lounge bar, The Refinery restaurant, and Benne on Eagle). The property also provides event and meeting venues including the Savoy Ballroom, Eagle Boardroom, and Event Lawn, as well as curated travel packages like Pup-arazzi Adventure, Retrograde Renewal, and Relax and Unwind. The hotel's product portfolio integrates historic preservation with modern luxury hospitality.

Differentiator

Problem solved

Functional benefit

Brands

• Workshop Lounge: Hotel bar and lounge offering hand-crafted cocktails, small plates, and live music.
• The Refinery
• Benne on Eagle

Products and services

• King Room Standard guest room with industrial windows, dark wood accents, ornate tiles, and artwork inspired by the hotel's foundry heritage. Available to leisure and business travelers visiting Asheville.
• Historic King Room King room with preserved historic features including hardwood floors and exposed brick from the original steel foundry. Available to guests seeking an authentic heritage stay.
• Double Queen Room Guest room with two queen beds, oversized industrial windows, exposed brick walls, and ornate tiling. Suitable for groups and families visiting Asheville.
• Deluxe Double Queen Room 520-square-foot room with two queen beds and additional space for groups. Available to families and small group travelers.
• Studio King Suite Spacious suite with high ceilings, original brick walls, and a separate seating area with sofa. Available to couples and solo travelers seeking extra space.
• Corner King Suite 545-square-foot suite with expansive industrial windows and signature luxury amenities. Available to guests seeking premium views and upscale features.
• Lookout & Residence Presidential Suite 1,500-square-foot presidential suite on the highest point of the campus featuring two bedrooms, a living area, and a large balcony. Available to VIP guests and premium booking parties.
• Workshop Lounge Hotel bar and lounge offering hand-crafted cocktails, small plates for sharing, and live music on select nights. Open to hotel guests and local patrons Sunday-Tuesday 1pm-10pm and Wednesday-Saturday 1pm-11pm.
• The Refinery Restaurant On-site restaurant offering classic cuisine with Appalachian influences and breakfast daily, with in-room dining during breakfast hours. Open Monday-Friday 7am-11am and Saturday-Sunday 7am-1pm.
• Benne on Eagle Restaurant On-site restaurant featuring soulful Appalachian cuisine by Chef John Fleer, fusing nostalgia with new culinary approaches. Open to hotel guests and the local Asheville community.
• Savoy Ballroom Event ballroom with exposed brick walls and oversized windows offering 1,800 square feet of space with capacity for up to 100 guests. Available for weddings, receptions, corporate functions, and can be sectioned for smaller gatherings.
• Eagle Boardroom Elegant 375-square-foot meeting venue with conference seating for 12 guests, featuring characteristic architectural details and elegant lighting. Available to corporate clients and small group bookings.
• Event Lawn 2,450-square-foot outdoor event space with the historic foundry building as a backdrop. Available for ceremonies (capacity 85), receptions (capacity 125), and other outdoor events.
• Pup-arazzi Adventure Package Pet-friendly guest package including a one-hour photography session with a local photographer against the Blue Ridge Mountains backdrop, a guided pet-friendly hike with Asheville Wellness Tours, Patton Avenue Pet Company goodies, and a custom Foundry Hotel dog bandana. Starts at $460. Available to traveling pet owners.
• Retrograde Renewal: Mercury Retreat Experience Wellness retreat package featuring group tarot reading, chakra-balancing yoga, and sound healing session. Priced at $450 plus tax for up to 4 guests (does not include $299/night guestroom rate). Available during 2025 Mercury retrograde cycles. Available to wellness-focused travelers.
• Relax and Unwind Package Romantic couples escape package featuring a Jade Orchid couples massage at Urban Exhale's tropical garden location, in-room tea from Asheville Tea Company, East Fork Pottery teacups, and local honey from Asheville Bee Charmer. Package starts at $415. Available to couples and romantic travelers.
• Valet Parking Service On-site valet parking service available to arriving hotel guests at $35 per day with in-out privileges.

Quantifiable outcome

• 5-minute walk to downtown Asheville restaurants, shops, and breweries
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Benne on Eagle (Restaurant)minorStrategic or Co-development Partner · 1 January 2019On-site restaurant featured in gallery showcasing Appalachian soul food cuisine. Chef John Fleer's restaurant fusing nostalgia with new culinary approaches, part of the hotel's dining ecosystem.
• Asheville Wellness ToursminorStrategic or Co-development PartnerPartnership for pet-friendly hiking experiences within the Pup-arazzi Adventure Package. Asheville Wellness Tours leads guided hikes (Forest Bathing Walk or Wildcat Rock hike) exclusive to Foundry guests, complementing the hotel's adventure-focused positioning.
• Hilton (Curio Collection)coreChannel Partner/ Reseller/ DistributorBrand membership in Hilton's Curio Collection provides global distribution through Hilton's reservation system, Hilton Honors loyalty program integration, and brand credibility while the hotel maintains its independent boutique character and locally-rooted identity.
• Raines (Hotel Management)coreImplementation/ SI/ Consulting PartnerHotel management company overseeing day-to-day operations. Career opportunities listed on Raines website. Provides professional hospitality management services for the property.
• Charlestowne HotelscoreOthersWebsite owner and maintainer alongside The Foundry Hotel, providing digital presence and property management infrastructure.
• Urban ExhaleminorStrategic or Co-development PartnerSpa partner for Relax and Unwind package providing Jade Orchid couples massage at their secret tropical garden location for hotel guests seeking wellness experiences.
• Patton Avenue Pet CompanyminorGTM or Marketing PartnerPet supply vendor providing dog beer, treats, and complimentary DIY dog bath vouchers as part of the Pup-arazzi Adventure Package amenities for traveling pet owners.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Omni Grove Park Inn: Iconic historic resort in Asheville and the dominant upper-upscale lodging competitor in the market. Comparable on destination event/wedding capability but materially larger scale and broader resort amenity footprint.
• Kimpton Hotel Monaco: Kimpton's boutique lifestyle brand within IHG, known for historic-building conversions, design-led rooms, and curated guest programming. Comparable as an upper-upscale independent-feeling boutique chain serving leisure and corporate guests.

Direct peers

• Hotel Indigo Asheville Downtown: IHG-affiliated boutique lifestyle hotel in downtown Asheville. Comparable in scale, location, and brand-supported boutique positioning, and competes for the same downtown leisure and corporate transient guest.
• Hotel Emma: Curio Collection property in San Antonio housed in a repurposed 19th-century brewhouse. Direct brand peer within Hilton's Curio Collection, sharing the historic-industrial-to-luxury repositioning playbook.
• The Liberty Hotel: Curio Collection property in Boston housed in the former Charles Street Jail. Closely comparable as a Hilton Curio peer using a landmark historic structure, distinctive F&B, and event programming as core positioning.
• 21c Museum Hotel: Multi-property boutique hotel brand combining contemporary art museum programming with lodging. Closely comparable in concept—historic buildings, art/cultural narrative, F&B focus, and upper-upscale leisure positioning.
• Renaissance Asheville Downtown Hotel: Marriott full-service hotel in downtown Asheville. Comparable downtown location and event/wedding catering footprint; competes for corporate meetings and group business in the same submarket.
• Haywood Park Hotel: Historic boutique hotel in downtown Asheville affiliated with Choice's Ascend Collection. Closely comparable as a small, independently-feeling historic downtown property targeting leisure and group business in the same submarket.
• AC Hotel Asheville Downtown: Marriott lifestyle boutique hotel located in downtown Asheville. Comparable as a brand-affiliated design-forward property serving a similar business and leisure transient mix in the same downtown submarket.
• Grand Bohemian Hotel Asheville: Boutique art-focused hotel in Asheville's Biltmore Village, part of the Kessler Collection. Directly comparable as an upper-upscale independent-feeling boutique property competing for similar leisure, wedding, and corporate group business in the same destination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/thefoundryhotel/?hl=en
• LinkedInlinkedin.com/company/the-foundry-hotel-asheville-curio-collection-by-hilton

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Foundry Hotel Asheville, Curio Collection by Hilton