LE FOURNIL DE PIERRE

What LE FOURNIL DE PIERRE does

Le Fournil de Pierre is a French bakery-restaurant chain operating under the legal entity SAS Café de France, with origins dating to 1980. The company runs five physical locations split between Rennes (three units) and Toulouse (two units), serving French consumers directly through bakery-café style restaurants. Its product mix spans traditional bakery items (breads, viennoiseries), savory prepared foods (sandwiches, salads, focaccias), and sweet items (pastries, desserts), positioning it in the immediate-consumption bakery segment rather than purely retail boulangerie.

The business operates a corporate-owned plus franchise hybrid model. The company website explicitly solicits franchise partners, signaling a strategic intent to shift toward an asset-light growth model, while the existing five units appear to be company-operated. In 2026, the company launched Pierre & Moi, a customer loyalty program intended to drive repeat visits and capture customer data. A consumer-only B2C revenue mix with no disclosed enterprise accounts implies reliance on foot traffic and local discretionary spending in two regional French markets.

The company is integrated with Groupe Le Duff, the parent of Brioche Dorée, as evidenced by shared data-protection officer email infrastructure (le-duff.com) and use of the Brioche Dorée recruitment portal (briochedoree.fr) for hiring. This affiliation provides supply-chain, branding, and back-office scale advantages, while Le Fournil de Pierre retains a distinct operational and brand identity focused on stone-baked artisanal products and Mediterranean-influenced savory items. No technology platform, digital product, or AI/ML capability is disclosed in the available data.

Name

LE FOURNIL DE PIERRE

Legal name

SAS CAFÉ DE FRANCE

Website

https://fournildepierre.fr

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Le Fournil de Pierre is a French bakery-restaurant chain operating five locations in Rennes and Toulouse, selling breads, viennoiseries, sandwiches, salads, and pastries to walk-in consumers, with franchise expansion under Groupe Le Duff / Brioche Dorée affiliation.

Ownership category

akta.pro rank

Product category

Bakery & Café

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)

Keywords

• Artisan french bakery
• Bakery cafe chain
• Fresh bread viennoiseries
• Sandwich and salad service
• Bakery franchise France

Headquarters

HQ city

Cesson-Sévigné

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Food Sales: Revenue from selling freshly baked goods, breads, pastries, sandwiches, salads, and other food items to consumers at restaurant locations. Products are consumed on-site or taken away.
2. Franchise Partnership Model: The company recruits franchise partners who open and operate their own Le Fournil de Pierre locations under the brand. Partners benefit from the established concept, brand, and support.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

LE FOURNIL DE PIERRE operates a French bakery-restaurant chain selling freshly baked breads, viennoiseries, pastries, sandwiches, salads, focaccias, and sweet desserts, produced continuously on-site using CRC®-certified Le Blé de nos Campagnes® flours and organic flour ranges. Offerings are served to consumers across five bakery-café locations in Rennes and Toulouse, complemented by the Pierre & Moi loyalty programme and a franchise-partnership model for prospective operators.

Product overview

Le Fournil de Pierre is a French bakery-restaurant chain established in 1980, operating under parent company SAS CAFÉ DE FRANCE. The concept combines artisan baking traditions with modern dining, offering a unified in-store dining and take-away service. The product portfolio centers on freshly baked breads (baguettes, special breads, apéritif breads), Viennoiseries (100% pure butter croissants, pastries, cookies), and a full savory lunch menu (sandwiches, ciabattas, salades, focaccias, traiteur items), complemented by sweet desserts and pastries. The loyalty program 'Pierre & Moi' rewards repeat visits. The company operates 3 restaurant locations in Rennes and Toulouse.

Differentiator

Problem solved

Functional benefit

Products and services

• Freshly baked breads and viennoiseries Artisan French breads and viennoiseries baked continuously on-site at each LE FOURNIL DE PIERRE bakery-café, made with CRC®-certified Le Blé de nos Campagnes® flours and organic flour ranges for walk-in and takeaway customers in Rennes and Toulouse.
• Pastries and sweet desserts French pastries and sweet desserts prepared on-site at each bakery-café for individual consumers seeking a bakery-café dessert offering.
• Sandwiches, salads and focaccias Quick-service café menu of sandwiches, salads, and focaccias served at each LE FOURNIL DE PIERRE location for on-premises and takeaway lunch consumption by individual consumers.
• Pierre & Moi loyalty programme Customer loyalty programme offering benefits to repeat buyers of bakery and café items at LE FOURNIL DE PIERRE locations.
• LE FOURNIL DE PIERRE franchise-partnership Franchise-partnership offering that allows independent hospitality operators to open and run a LE FOURNIL DE PIERRE bakery-café under the brand's recipes, flour sourcing, and operating standards.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SAS CAFÉ DE FRANCEcoreOthersSAS CAFÉ DE FRANCE is the parent company that operates Le Fournil de Pierre. The company is headquartered at 38 ter rue de Rennes, 35510 Cesson-Sévigné, with a registered capital of €2,000,000 and RCS number 702 045 519.

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Brioche Dorée: Brioche Dorée is the flagship French bakery-cafe chain of Groupe Le Duff, the parent group with which Le Fournil de Pierre is operationally grouped. It offers a directly comparable cafe-bakery concept (breads, viennoiseries, sandwiches, salads) at hundreds of locations nationally and internationally, making it the closest incumbent reference point for Le Fournil de Pierre's model and a direct competitor for franchise partners.

Direct peers

• Marie Blachère: Marie Blachère is one of France's largest bakery-cafe chains with over 700 locations, offering breads, viennoiseries, sandwiches, and savory items with dine-in and takeout. It directly competes with Le Fournil de Pierre for the same artisan-style bakery-cafe customer in French cities and represents the scale benchmark the brand must reach to remain competitive.
• Ange Boulangerie: Ange Boulangerie is a French bakery-cafe chain with a rapidly expanding franchise network across France, offering breads, viennoiseries, sandwiches, and savory lunch items. Its franchise-led, all-day-part cafe-bakery concept directly mirrors Le Fournil de Pierre's value proposition and target customer.
• La Mie Câline: La Mie Câline operates a French franchise network of bakery-cafe-viennoiserie shops offering breads, pastries, sandwiches, and snacks with continuous opening hours. It is one of the closest direct peers to Le Fournil de Pierre in terms of format (franchised bakery-cafe), customer proposition (all-day fresh products), and franchise-led growth model.

Peers

• Paul (Groupe Holder):

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/le-fournil-de-pierre

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LE FOURNIL DE PIERRE