Four Points by Sheraton Dakar Diamniadio
Four Points by Sheraton Dakar Diamniadio is a select-service hotel in Senegal's Diamniadio corridor, operated under the Four Points by Sheraton brand owned by Marriott International. It serves business and leisure travelers, groups, and event planners via Marriott Bonvoy's global distribution and loyalty platform.
- Company typePublic
- Founded1927
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Four Points by Sheraton Dakar Diamniadio does
Four Points by Sheraton Dakar Diamniadio is an individual select-service hotel property located in the Diamniadio corridor outside Dakar, Senegal, operated under the Four Points by Sheraton brand, which is wholly owned by Marriott International, Inc. (NASDAQ: MAR). The property operates as part of Marriott's 'Select' tier — alongside brands such as Courtyard, Fairfield, Aloft, Moxy, and AC Hotels — and is positioned to serve business and leisure travelers, group travelers, and meeting/event planners seeking functional accommodations with consistent brand standards at mid-scale price points. Reported headcount is 22 employees, consistent with a small select-service property in a secondary African market.
The property inherits the full Four Points by Sheraton product positioning: comfortable beds, productive workspaces, fast complimentary Wi-Fi, fully equipped fitness centers, meeting and event facilities, casual dining featuring locally crafted brews via the Best Brews program, and a classic-with-modern-details design language. Direct booking is enabled through Marriott.com and the Marriott Bonvoy mobile app, with worldwide phone reservations, travel-agent distribution, and dedicated group and event sales channels layered on top of the brand's standard operating model. Membership in the Marriott Bonvoy loyalty program (5 points per USD 1 spent, Elite Night Credits, member-exclusive rates, automatic Silver Elite benefits) provides the property with access to a global traveler base that would be uneconomical to replicate independently. Co-branded credit-card partnerships with Chase, American Express, and Banorte further extend the loyalty ecosystem into cardholder spend.
The underlying revenue mechanics follow a typical franchised or managed select-service hotel model: rooms, food and beverage, and meeting/event revenue priced by the individual property and varying by season, room type, and availability. Public pricing for the Dakar property is not disclosed in the source material. The specific ownership entity for the Dakar Diamniadio real estate and operating rights (local investor, REIT, or independent operator) is also not disclosed; what is confirmed is that the brand and operating system sit within Marriott International's publicly traded corporate structure. Limited hotel-level data means revenue, occupancy, ADR, and forward guidance are not available for analytical triangulation at the property level.
Four Points by Sheraton Dakar Diamniadio firmographics
Firmographics- Name
- Four Points by Sheraton Dakar Diamniadio
- Legal name
- Marriott International, Inc.
- Website
- https://four-points.marriott.com
- Company type
- Public
- Founded year
- 1927
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Four Points by Sheraton Dakar Diamniadio is a select-service hotel in Senegal's Diamniadio corridor, operated under the Four Points by Sheraton brand owned by Marriott International. It serves business and leisure travelers, groups, and event planners via Marriott Bonvoy's global distribution and loyalty platform.
- Ownership category
- akta.pro rank
Four Points by Sheraton Dakar Diamniadio industry classification
Industry- Product category
- Hotel Accommodations
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Business & Corporate Full-Service Hotels (THAGAAAE)
- akta.pro secondary industries
- Conference Retreat Hotels (THAGALAG), Hotel & Resort Restaurants (THAFACAH)
Keywords
Four Points by Sheraton Dakar Diamniadio business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Distribution channels5 records
Marketing channels6 records
Four Points by Sheraton Dakar Diamniadio product offering
Product offeringCore offering
Four Points by Sheraton Dakar Diamniadio is a select-service hotel property offering guest room accommodations, on-site dining featuring locally crafted brews under the Best Brews program, fully equipped fitness centers, and meeting and event facilities for business and leisure travelers. As part of Marriott International's portfolio, the property provides consistent brand-standard amenities including comfortable beds, productive workspaces, fast free Wi-Fi, and integration with the Marriott Bonvoy loyalty program for points earning and redemption.
Product overview
Four Points by Sheraton is a select-service hotel brand within Marriott International's midscale portfolio under the Marriott Bonvoy loyalty program. It offers straightforward accommodations with key amenities including comfortable beds, productive workspaces, free Wi-Fi, fitness centers, casual dining featuring locally crafted brews, and meeting/event spaces. The brand participates in the Marriott Bonvoy program which encompasses over 30 hotel brands and 10,000 global destinations. Note: Source materials describe the Four Points by Sheraton brand globally; specific details for the Four Points by Sheraton Dakar Diamniadio property are not available in the provided data.
Differentiator
Problem solved
Functional benefit
Products and services
- Guest Room Accommodations
Companies that use Four Points by Sheraton Dakar Diamniadio
Customer profileSegments4 records
Ideal customer profiles4 records
Four Points by Sheraton Dakar Diamniadio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Four Points by Sheraton Dakar Diamniadio partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and regional.
- ChasecoreChase issues Marriott Bonvoy Boundless® and Marriott Bonvoy Bold® credit cards in the US, allowing cardholders to earn Marriott Bonvoy points on purchases and receive Elite status benefits.
- American ExpresscoreAmerican Express issues Marriott Bonvoy Bevy®, Marriott Bonvoy Brilliant®, and Marriott Bonvoy Business® American Express cards, enabling cardholders to earn points and receive Elite status perks.
- BanorteregionalBanorte issues Marriott Bonvoy credit cards (Marriott Bonvoy® and Marriott Bonvoy Inspire®) in Mexico, offering points earning and Elite status benefits for Mexican cardholders.
- American Express CanadaregionalAmerican Express issues Marriott Bonvoy American Express® cards in Canada, offering points and Elite status benefits for Canadian cardholders.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Four Points by Sheraton Dakar Diamniadio competitors and assessment
Company assessmentDirect peers
- ibis Dakar (Accor): Economy/midscale branded competitor in Dakar targeting price-sensitive business and leisure travellers within the same Accor ecosystem.
- Hilton Garden Inn Dakar: Select-service international brand operating in the same Dakar market, targeting business travellers with similar workspace, Wi-Fi, and meeting amenities.
- Hyatt Regency Dakar: International upscale hotel in Dakar competing for executive travellers, diplomatic clients, and conferences with comparable business amenities.
- Novotel Dakar (Accor): Accor's flagship midscale/select-service brand in Dakar, offering comparable business and leisure accommodation with meeting facilities and a global loyalty program (ALL).
- Courtyard by Marriott Dakar Diamniadio: Another Marriott select-service property located in the same Diamniadio district of Dakar, directly competing for the same business and group travellers in the same micro-market.
- Holiday Inn Dakar (IHG): IHG's full-service brand in Dakar, directly overlapping with Four Points by Sheraton on business travellers, group bookings, and event hosting.
- Pullman Dakar Teranga (Accor): Premium Accor property in central Dakar, competing for the same corporate and conference demand with similar meeting/event facilities.
- Radisson Blu Hotel Dakar: Upscale international brand in Dakar competing for corporate, diplomatic, and group bookings, with similar meeting and event infrastructure.
Regional players
- Best Western Plus Dakar: Independent-affiliated international brand with select-service positioning in Dakar, competing for similar mid-tier business and leisure travellers at comparable price points.
Broad incumbents
- Four Points by Sheraton (brand, global): The parent brand itself, encompassing hundreds of properties worldwide; relevant for benchmarking brand standards, loyalty integration, and distribution scale applicable to this single property.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Four Points by Sheraton Dakar Diamniadio social profiles
Digital presenceFour Points by Sheraton Dakar Diamniadio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Four Points by Sheraton Dakar Diamniadio leadership team
Management profileNumber of profiles
Four Points by Sheraton Dakar Diamniadio subsidiaries and ownership
Company hierarchySubsidiaries2 records
Four Points by Sheraton Dakar Diamniadio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Four Points by Sheraton Dakar Diamniadio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Four Points by Sheraton Dakar Diamniadio
What does Four Points by Sheraton Dakar Diamniadio do?
Four Points by Sheraton Dakar Diamniadio is a select-service hotel property offering guest room accommodations, on-site dining featuring locally crafted brews under the Best Brews program, fully equipped fitness centers, and meeting and event facilities for business and leisure travelers. As part of Marriott International's portfolio, the property provides consistent brand-standard amenities including comfortable beds, productive workspaces, fast free Wi-Fi, and integration with the Marriott Bonvoy loyalty program for points earning and redemption.
Is Four Points by Sheraton Dakar Diamniadio a public or private company?
Four Points by Sheraton Dakar Diamniadio is a public company. It is classified as corporate owned and is currently operating.
When was Four Points by Sheraton Dakar Diamniadio founded?
Four Points by Sheraton Dakar Diamniadio was founded in 1927. It employs 11 to 50 people.
Who are Four Points by Sheraton Dakar Diamniadio's main competitors?
Direct peers on record are ibis Dakar (Accor), Hilton Garden Inn Dakar, Hyatt Regency Dakar, Novotel Dakar (Accor), Courtyard by Marriott Dakar Diamniadio, Holiday Inn Dakar (IHG), Pullman Dakar Teranga (Accor) and Radisson Blu Hotel Dakar. Best Western Plus Dakar is listed as a regional player. Four Points by Sheraton (brand, global) is listed as a broad incumbent.
Does Four Points by Sheraton Dakar Diamniadio have an API?
No public API is recorded for Four Points by Sheraton Dakar Diamniadio.
What industry is Four Points by Sheraton Dakar Diamniadio in?
Four Points by Sheraton Dakar Diamniadio's product category is Hotel Accommodations. Its primary akta.pro industry code is THAGAAAE, Business & Corporate Full-Service Hotels, with a secondary code of THAGALAG, Conference Retreat Hotels. Its NAICS code is 72111 and its SIC code is 7011.