上海复为品牌策划有限公司

What 上海复为品牌策划有限公司 does

Shanghai Fuwei Brand Planning Co., Ltd. (上海复为品牌策划有限公司), operating under the trade name 上海复为策划设计集团 (Shanghai Fuwei Planning & Design Group), is a Shanghai-based private brand strategy and corporate culture consulting boutique. The firm delivers an integrated portfolio of six core service lines — brand consulting (品牌咨询), corporate culture consulting (企业文化咨询), growth consulting (增长咨询), visual creative (视觉创意), party building consulting (党建咨询), and digital services (数字化服务) — supplemented by specialized offerings including corporate VI design, corporate image design, restaurant brand VI design, and corporate culture activity construction. The underlying technology is professional services expertise (brand planning frameworks, VI design systems, corporate culture assessment methodologies, and digital transformation consulting) rather than a software product. The firm markets itself as having over 30 years of specialized experience and an established track record with over 100 major enterprise and government clients.

The firm serves primarily large Chinese state-owned enterprises, government entities, and financial institutions, with secondary exposure to consumer brands and retail. Named client logos include China Construction Bank, Bank of China, Shanghai Pudong Development Bank, Bank of Communications, Industrial Bank, CNPC, Sinopec, State Power Investment, China Railway, SAIC Group, Shanghai Metro, COMAC, Alibaba Cloud, JD, Hilton, Wuliangye, and Mixue Bingcheng, alongside government clients such as Customs District P.R. China and China National Tobacco Corporation. Reported headcount is 14, indicating a small boutique operating model.

The business model is project-based and retainer-driven enterprise consulting, with pricing not publicly disclosed. Engagement is initiated via a consulting hotline (021-5411-7777) or website inquiry form, and the go-to-market is direct enterprise field sales — no third-party resellers, distributors, or marketplace channels are used. The firm distributes thought leadership through its website (fud.cn), a WeChat official account, published case studies (个案), professional publications (专业著作), and the Fuwei School (复为学堂) knowledge platform. The company is single-jurisdiction (Shanghai), privately held with no disclosed external investors, funding rounds, or acquisition history.

Name

上海复为品牌策划有限公司

Legal name

上海复为策划设计集团有限公司

Website

https://fovcom.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Shanghai-based brand strategy and corporate culture consulting boutique serving large Chinese state-owned enterprises, financial institutions, government entities, and consumer brands with brand consulting, VI design, corporate culture, and digital transformation services, backed by 30+ years of operating history.

Ownership category

akta.pro rank

Product category

Brand Consulting Services

NAICS

Management Consulting Services (54161), Graphic Design Services (54143), Advertising Agencies (541810)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industries

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG), Packaging & Brand Identity Creative Agencies (MPAAAAAN)

Keywords

• Brand consulting services
• Corporate culture consulting
• Visual identity design
• Growth strategy consulting
• Digital transformation services

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Brand Consulting Services: Professional brand strategy and corporate culture consulting engagements billed on a project or retainer basis to enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Shanghai Fuwei Brand Planning Co., Ltd. is a Shanghai-based brand strategy and design consultancy that delivers integrated brand consulting, corporate culture consulting, growth consulting, visual creative design, party-building consulting, and digital transformation services to enterprise and government clients. Engagements are delivered as direct consulting projects covering brand positioning, VI system design, organizational culture building, and digital brand transformation.

Product overview

上海复为策划设计集团 operates as a comprehensive brand strategy and design consultancy offering an integrated portfolio of six core service lines: 品牌咨询 (Brand Consulting), 企业文化咨询 (Corporate Culture Consulting), 增长咨询 (Growth Consulting), 视觉创意 (Visual Creative), 党建咨询 (Party Building Consulting), and 数字化服务 (Digital Services). The company also delivers specialized offerings including 企业VI设计, 企业形象设计, 餐饮品牌VI设计, and 企业文化活动建设方案. Services are organized as consulting-led engagements focused on strategy, culture, and visual identity, rather than a modular software product.

Differentiator

Problem solved

Functional benefit

Products and services

• 品牌咨询 (Brand Consulting)
• 企业文化咨询 (Corporate Culture Consulting)
• 增长咨询 (Growth Consulting)
• 视觉创意 (Visual Creative)
• 党建咨询 (Party Building Consulting)
• 数字化服务 (Digital Services)
• 企业VI设计 (Corporate VI Design)
• 企业形象设计 (Corporate Image Design)
• 餐饮品牌VI设计 (Restaurant Brand VI Design)
• 企业文化活动建设方案 (Corporate Culture Activity Construction Solutions)

Named customers66 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Wolff Olins: Global brand consulting firm offering brand strategy, identity design, and culture work for large multinational and enterprise clients. Comparable in service mix to Fuwei's integrated brand-culture-visual model.
• Interbrand: Global brand strategy consultancy with strong China presence serving SOEs, banks, and consumer brands. Compares via consulting-led brand strategy and visual identity design.
• Siegel+Gale: Global brand strategy and design consultancy operating in China, offering brand positioning, naming, and visual identity services. Comparable through the brand-strategy-led consulting model.
• Prophet: Global consultancy integrating brand, marketing, and digital transformation for enterprise clients. Comparable to Fuwei's strategy-plus-digital services bundle.
• Landor & Fitch: Global brand consulting firm with deep experience in China, providing brand strategy, identity design, and corporate culture work for large enterprises. Overlaps with Fuwei's core service offering but operates at much larger scale.

Direct peers

• 正邦品牌 (Zebrand): China-based brand consulting and identity design firm serving Chinese state-owned and corporate clients, including VI design and corporate culture work. Closest local competitor in service mix and target market.
• Labbrand: China-headquartered brand consulting and naming firm serving enterprise clients across Asia. Directly comparable to Shanghai Fuwei's brand strategy and visual identity work for Chinese corporates.
• Dragon Rouge: International brand consultancy with a long-standing Shanghai office serving Chinese consumer and enterprise brands. Directly comparable in brand strategy and visual identity for local Chinese clients.

Emerging players

• FutureBrand: Global brand consultancy with Asia presence focused on brand strategy and experience design. Comparable scope in brand consulting and visual identity for enterprise clients.

Regional players

• MetaDesign: Brand design and strategy firm with operations in China and Europe, focused on corporate identity and visual design systems. Comparable via identity design expertise for enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/%E4%B8%8A%E6%B5%B7%E5%A4%8D%E4%B8%BA%E5%93%81%E7%89%8C%E7%AD%96%E5%88%92%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 上海复为品牌策划有限公司