Labbrand
- Company typePrivate
- Founded2005
- HeadquartersShanghai, China
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Labbrand does
Labbrand is a Shanghai-headquartered, privately held brand consultancy founded in 2005 that delivers integrated branding, naming, strategy, research, and design services to enterprise clients across Asia, Europe, and North America. Operating through five offices in Shanghai, Paris, New York, Singapore, and Kuala Lumpur, the firm serves two primary customer flows: global enterprises entering Asian markets (notably China) that require culturally adapted brand identities and Chinese naming, and Asian brands seeking international positioning and global naming. Notable enterprise clients disclosed in the data include Porsche China, Coca-Cola, Hilton, Booking.com, Nespresso Greater China, L'Oréal, Disney/Marvel, ByteDance/Lemon8, Alibaba/Fliggy, Ferrero, Club Med, XCMG, Lanvin, adidas, Medtronic, Atour, Logitech, and Chopard.
The service portfolio is organized around five core pillars (Branding Consultation, Brand Naming Services, Innovation Consulting, Strategy Consulting, and Market Research) supported by specialized design capabilities spanning brand identity, packaging, experiential, communication, and innovation design. The firm's core intellectual property consists of proprietary methodologies rather than software products, including the 4 FACET model for brand positioning (Truth, Vision, Universe, Personality) and an Identity Creation Methodology covering Brand Idea development, Chinese and English Name Creation, Brand Signature, and Visual Language systems. Labbrand's differentiator is its 20-year track record in Chinese naming and cross-cultural brand localization, validated by more than 70 industry awards from institutions including Red Dot, iF Design Award, and Transform Magazine.
The business model is professional services, project-based and scope-driven, with no publicly disclosed pricing tiers. Revenue is generated through direct enterprise sales and a referral-driven network of senior-client relationships, supported by thought-leadership content, industry conferences, awards-based credibility, and a global office footprint. The company operates under parent Labbrand Group, with wholly-owned subsidiaries Madjor (digital transformation agency) and SpringPillar (brand consultancy entity) extending the delivery ecosystem into digital experience and adjacent branding services. The firm is founder-led by Vladimir Djurovic with no disclosed external funding, institutional investors, or public listing.
Labbrand firmographics
Firmographics- Name
- Labbrand
- Legal name
- 上海朗标企业管理咨询有限公司 (Shanghai Langbiao Enterprise Management Consulting Co., Ltd.)
- Website
- https://labbrand.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Labbrand industry classification
Industry- Product category
- Brand Consulting Services
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Naming & Verbal Identity (BPAFAEAB)
- akta.pro secondary industries
- Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ), Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB), Packaging & Brand Identity Creative Agencies (MPAAAAAN), Cultural Consulting & Market Suitability Review (MPAAANAF)
Keywords
Where Labbrand is headquartered
LocationHeadquarters
- HQ city
- Shanghai
- HQ country
- China
- HQ region
- Asia
Offices5 records
Markets served
Labbrand business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Brand Consulting and Strategy Services: Professional consulting services for brand strategy, positioning, and brand architecture development delivered through project-based engagements with enterprise clients.
- Brand Naming Services: Comprehensive naming services including alphabetic naming, Chinese naming, verbal branding, and trademark-cleared name development for global market entry.
- Design Services: Integrated design solutions spanning brand identity, packaging design, experiential design, communication design, and innovation design with deliverables across physical and digital touchpoints.
- Market Research and Consumer Insights: Consumer research services including quantitative and qualitative research, market entry research, brand perception studies, and cultural insights analysis.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Labbrand product offering
Product offeringCore offering
Labbrand is a global brand consultancy that delivers integrated branding, naming, research, strategy, and design services to enterprise clients. The firm specializes in helping international brands localize for Asian markets (particularly China) and supporting Asian brands in expanding internationally, combining cultural insights, semiotics, and a proprietary 4 FACET brand positioning framework across its service portfolio.
Product overview
Labbrand is a global brand consultancy offering a comprehensive, integrated service portfolio. The core offering encompasses five interconnected service pillars: Branding Consultation (strategic brand consultation integrating research, strategy, naming and design), Brand Naming Services (Alphabetic Brand Naming, Chinese Naming, and Advanced Verbal Solutions), Innovation Consulting (brand-led, customer-centric innovation), Strategy Consulting, and Market Research. These core services are supported by specialized Design Services including Brand Design (identity, visual systems, brand signatures), Packaging Design, Experiential Design, Communication Design, and Innovation Design. The company operates globally with offices in Shanghai, Paris, Singapore, New York, and Kuala Lumpur, serving clients across industries including hospitality, healthcare, automotive, FMCG, cosmetics, fashion, and technology.
Differentiator
Problem solved
Functional benefit
Brands
- Madjor: Digital transformation agency and sister company specializing in digital communication and experience design
- SpringPillar
Products and services
- Branding Consultation Strategic brand consultation that seamlessly integrates research, strategy, naming, and design expertise to create cohesive brand identities and impactful brand management programs for enterprise clients.
- Brand Naming Services Complete suite of naming services including Alphabetic Brand Naming, Chinese Naming, and Advanced Verbal Solutions for clients across industries, with cultural and linguistic validation and trademark clearance.
- Innovation Consulting Global brand innovation consultancy centered around the brand and its customers, reflecting deep understanding of customer-centricity and creative projections to convert consumer insights into business opportunities.
- Strategy Consulting Comprehensive strategy consultancy services helping businesses develop and execute brand strategies aligned with market opportunities and consumer insights.
- Market Research Research services that turn insights into action, helping brands identify evolving consumer needs, market opportunities, brand perception, and cultural insights across quantitative and qualitative methodologies.
- Brand Design Transforms business strategic vision into distinctive and purposeful brand representations, including Integrated Design Strategy, Brand Signature, Visual System, Motion Identity, Brand Character, Brand Applications, and Brand Book and Style Guide.
- Packaging Design Comprehensive packaging design covering Portfolio Design Strategy, Packaging Design Architecture, Packaging Concept, Packaging Design System and Extension, Co-Branding and Limited Editions, and Packaging Style Guide.
- Experiential Design Brings brand essence to life in physical and digital realms through Brand Character Design, IP Design, Co-branding Design, Pop-up Store Design, and Wayfinding System.
- Communication Design Delivers brand ideas through compelling experiences and narratives including Brandvertising, Communication Campaign, Campaign Concept and Key Visualization, Campaign Toolkit, Employee Engagement, Print/Digital/Merchandising, and Editorials/Publication.
- Innovation Design Brand-led innovation approach supporting growth strategies through human-centric methods including Innovation Design Strategy for Go-To-Market, Co-Creation Workshops, Brand and Product Concept, Product Packaging Innovation, Cultural Design Innovation, and Design Prototyping.
Quantifiable outcome
- 12 wins at 2025 Transform Awards Asia across 7 projects
- +3 more outcomes
Companies that use Labbrand
Customer profileNamed customers25 records
Segments6 records
Ideal customer profiles5 records
Labbrand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Labbrand partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered strategic, core and minor.
- Indeed + GlassdoorstrategicLABBRAND partnered with Indeed and Glassdoor in Southeast Asia to explore employer brand impact and the intersection of job search and workplace culture platforms.
- MADJORcoreMADJOR is Labbrand Group's digital transformation agency. The partnership enables Labbrand to offer comprehensive digital experience design services alongside traditional branding. MADJOR has partnered with Harley-Davidson as their lead digital communication agency in China and works with clients including ETRO for digital experience design.
- SpringPillarminorPart of the Labbrand Group ecosystem of companies offering specialized branding services.
- DXOMARKstrategicLABBRAND and DXOMARK unveiled strategic camera insights partnership to shape the future of smartphone imaging through collaborative research and brand strategy.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Labbrand competitors and assessment
Company assessmentDirect peers
- Superunion: WPP-owned brand and design consultancy with significant APAC presence. Competes with Labbrand on enterprise brand identity, naming, and design mandates across global accounts.
- FutureBrand: Interpublic-owned global brand consultancy with strong naming, strategy, and design offerings. Closely comparable service portfolio and target market (multinational enterprise clients), with somewhat broader geographic reach.
- Landor & Fitch: WPP-owned global brand consulting and design firm with strong naming and brand strategy capabilities. Direct competitor in the enterprise brand-consulting space with comparable service pillars (strategy, naming, design).
- Interbrand: One of the world's largest brand consultancies, offering brand strategy, naming, and identity services globally. Most direct peer to Labbrand in scope of naming + strategy + design, though at significantly larger scale and broader geographic footprint.
- MetaDesign: Global brand consultancy with strong APAC and European presence, offering brand strategy, naming, and design. Direct competitor in the cross-cultural branding space, particularly for European-Chinese engagements.
- Elmwood: Independently owned brand design consultancy with strong naming and design capabilities. Comparable boutique positioning with overlapping service offerings and client base in FMCG and consumer brands.
- Siegel+Gale: Simplification-focused brand strategy and naming consultancy. Direct overlap in naming services and brand strategy with similar boutique-to-mid-market positioning.
- Lippincott: Independent brand strategy and design consultancy with deep expertise in naming and verbal identity. Comparable boutique positioning to Labbrand with a similar integrated strategy-and-creative model.
Emerging players
- Naming Matters: Specialized brand-naming consultancy focused on verbal identity and trademark-cleared name development. Narrower than Labbrand but directly overlaps with its core naming service line for English-language markets.
Broad incumbents
- Kantar (Brand & Marketing): Global insights and brand strategy powerhouse (BrandZ, BrandTracker) that competes with Labbrand's research and brand-equity services as part of a much broader portfolio including media, consumer panels, and consulting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Labbrand social profiles
Digital presenceLabbrand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Labbrand leadership team
Management profileNumber of profiles
Profiles9 records
Labbrand subsidiaries and ownership
Company hierarchySubsidiaries2 records
Labbrand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Labbrand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Labbrand
What does Labbrand do?
Labbrand is a global brand consultancy that delivers integrated branding, naming, research, strategy, and design services to enterprise clients. The firm specializes in helping international brands localize for Asian markets (particularly China) and supporting Asian brands in expanding internationally, combining cultural insights, semiotics, and a proprietary 4 FACET brand positioning framework across its service portfolio.
Is Labbrand a public or private company?
Labbrand is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Labbrand founded?
Labbrand was founded in 2005. It employs 51 to 100 people.
Where is Labbrand based?
Labbrand is headquartered in Shanghai, China, in the Asia region.
How does Labbrand make money?
Four revenue lines are on record. Brand Consulting and Strategy Services are the primary driver. The others are brand Naming Services, design Services and market Research and Consumer Insights.
Who are Labbrand's main competitors?
Direct peers on record are Superunion, FutureBrand, Landor & Fitch, Interbrand, MetaDesign, Elmwood, Siegel+Gale and Lippincott. Naming Matters is listed as an emerging player. Kantar (Brand & Marketing) is listed as a broad incumbent.
Does Labbrand have an API?
No public API is recorded for Labbrand.
What industry is Labbrand in?
Labbrand's product category is Brand Consulting Services. Its primary akta.pro industry code is BPAFAEAB, Naming & Verbal Identity, with a secondary code of BPAFAEAJ, Brand Consulting, Audits & Research (Brand Health, Equity, Competitive). Its SIC code is 7311.