Fowlers

What Fowlers does

Fowlers Plumbing & Heating Ltd is a privately-held, family-run plumbing and heating services company based in Garstang, Lancashire, in the North West of England. Founded by John Fowler in 1962 and now operated by his son George Fowler (in the trade since 1980), the company delivers residential plumbing and heating services across Garstang, Preston, and surrounding towns including Barton, Poulton-le-Fylde, and Bilsborrow.

The company's core offerings are boiler installation (both gas and oil-fired), bathroom renovation and conversion (including wet rooms and shower rooms), underfloor heating installation, and general plumbing repair and maintenance. All gas and oil work is carried out under Gas Safe and Oftec registrations, and Fowlers holds Worcester Bosch accredited installer status, which permits it to offer up to a 10-year manufacturer warranty and 10 months interest-free credit on Worcester Greenstar boiler installations. Underfloor heating systems are sourced from Myson, Speedfit, and Viessmann.

Commercially, Fowlers operates a direct-to-consumer, project-based model with quote-based pricing, no public rate card, and no subscription or recurring revenue streams. Customer acquisition is driven almost entirely by word-of-mouth referrals, local reputation, and inbound leads from the Worcester Bosch recommended installers directory. The customer base is split between individual residential homeowners (primary) and a smaller segment of property landlords requiring boiler work across multiple dwellings. The business is not venture-backed, has no institutional investors, and has not undertaken any M&A or external fundraising.

Name

Fowlers

Legal name

Fowlers Plumbing & Heating Ltd

Website

https://fowlersplumbing.co.uk

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

Fowlers Plumbing & Heating Ltd is a family-run, Gas Safe and Oftec registered plumbing and heating business in Garstang, Lancashire, UK. Founded in 1962, it installs boilers, bathrooms, and underfloor heating for residential homeowners and landlords across the North West of England.

Ownership category

akta.pro rank

Product category

Residential Plumbing and Heating Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220), Plumbing, Heating, and Air-Conditioning Contractors (23822)

akta.pro primary industry

Plumbing & Pipefitting Contracting (IMAFALAC)

akta.pro secondary industries

Expansion Tank, Circulator Pump & Zone Valve Service (HSAOACAG), Gas Piping Replacement & Re-Routing (HSAOAKAE)

Keywords

• Residential plumbing services
• Boiler installation services
• Bathroom renovation services
• Underfloor heating installation
• Heating system repairs

Headquarters

HQ city

Garstang

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Boiler Installation and Servicing: One-time installation of new gas or oil boilers including programmer, flue, and pipework. Also offers servicing and breakdown repair. Worcester Greenstar boilers come with upto 10 months interest free credit option.
2. Bathroom Renovation: Complete bathroom refurbishment including bathroom conversions to shower rooms, wet room conversions, repairs to leaking taps, toilets, and pipework. One-time project-based revenue.
3. Underfloor Heating Installation: Installation of underfloor heating systems suitable for use with all types of wet central heating systems. One-time installation revenue.
4. Financing Services: Offering upto 10 months interest free credit on Worcester Greenstar boiler installations, facilitating higher-value purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Fowlers Plumbing & Heating Ltd is a family-run plumbing and heating contractor installing and servicing gas and oil boilers, carrying out bathroom renovations (including shower room and wet room conversions), and installing underfloor heating systems in homes across the Garstang, Preston and wider Lancashire area. The business also offers boiler servicing, breakdown repair and general plumbing fixes, using qualified Gas Safe and Oftec registered engineers with Worcester Bosch accredited installer status.

Product overview

Fowlers Plumbing & Heating Ltd is a family-run plumbing and heating service company offering a unified suite of installation and maintenance services. The core offerings include boiler installation (gas and oil) featuring Worcester Greenstar products with financing options and extended warranties, bathroom renovation and conversion services, and underfloor heating installation using branded systems from Myson, Speedfit, and Viessmann. All services are delivered by Gas Safe and Oftec registered engineers with a focus on quality parts and transparent pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Boiler Installation Installation of new gas or oil boilers for homeowners, including programmer, flue and pipework. Available as Worcester Bosch accredited installations with up to 10-year manufacturer warranty, and Worcester Greenstar models with up to 10 months interest-free credit. Both Gas Safe (gas) and Oftec (oil) registered.
• Bathroom Renovation Complete refurbishment of residential bathrooms for homeowners, including bathroom conversions to shower rooms, wet room conversions, and repair of leaking taps, toilets and pipework, using high quality goods.
• Underfloor Heating Installation Installation of underfloor heating systems for homeowners, suitable for use with all types of wet central heating systems including gas, oil or solid fuels and conventional, combination or condensing boilers; mixed systems supported (e.g. underfloor on ground floor, radiators on first floor). Systems sourced from Myson, Speedfit and Viessmann.
• Boiler Servicing and Repair Servicing and breakdown repair of existing boilers for residential customers to ensure continued safe operation.

Quantifiable outcome

• Upto 10 year manufacturer warranty available on certain Worcester Bosch boiler installations
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Worcester BoschcoreTechnology or IntegrationRecognised Worcester Bosch installers, enabling the company to offer upto 10-year manufacturer warranty on certain boiler installations. As accredited installers, they can promote and install Worcester Greenstar boilers with financing options including upto 10 months interest free credit.
• Gas Safe RegistercoreOthersRegulatory body for gas engineers in the UK. Fowlers Plumbing is Gas Safe registered, enabling them to legally install and work on gas appliances.
• OfteccoreOthersRegulatory body for oil-fired heating equipment in the UK. Fowlers Plumbing is Oftec registered, enabling them to legally install and work on oil-fired heating systems.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Rated People: UK online marketplace where homeowners post jobs and local tradespeople (including plumbers and heating engineers) bid for them — emerging digital lead source competing with Fowlers' traditional referral channel.
• Hometree: UK home heating services provider offering boiler cover, installations, and renewable heating (heat pumps) directly to homeowners — newer, digitally-led competitor overlapping with Fowlers' boiler-install core and increasingly the heat-pump market.
• Local Heroes: British Gas (Centrica) trades marketplace connecting homeowners to vetted local plumbers, heating engineers, and electricians — an emerging digital channel that competes for the same lead flow Fowlers historically captured via word-of-mouth.

Broad incumbents

• British Gas: UK's largest energy supplier with a substantial boiler installation, servicing, and home-services division — broader incumbent that competes for the same residential boiler-installation wallet as Fowlers.
• HomeServe: UK home repairs, plumbing, and heating emergency-services provider with membership plans and installation offerings — overlapping incumbent competing for the same homeowner plumbing/heating spend.

Direct peers

• Metro Rod: UK drainage and plumbing services franchise network providing reactive plumbing maintenance to residential and commercial customers — directly comparable trade-services contractor model.
• Aspect: National UK plumbing, heating, and drainage services company serving homeowners with boiler installation, repairs, and bathroom work — the closest scaled direct peer to Fowlers' service offering across mainland UK.
• Pimlico Plumbers: Large independent London-based plumbing and heating contractor offering boiler installation, bathroom work, and emergency plumbing to residential customers — directly comparable business model to Fowlers but operating at much larger scale and in a different region.
• Dyno-Rod: UK plumbing and drainage services franchise network (now part of British Gas/Centrica), offering domestic plumbing repairs and installations to homeowners — comparable trade-services delivery model.

Others

• Checkatrade: UK trades directory and vetting platform where vetted contractors (including plumbers and heating installers) acquire customer leads — ecosystem platform rather than direct service competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fowlers

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fowlers