FOX 13 Seattle
FOX 13 Seattle (KCPQ-TV) is a Fox-owned local broadcast television station producing and distributing news, weather, sports, and entertainment content across the Seattle-Tacoma DMA and Western Washington via OTA broadcast, streaming, mobile apps, and social platforms, supported entirely by advertising revenue.
- Company typePublic
- Founded1989
- HeadquartersSeattle, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What FOX 13 Seattle does
FOX 13 Seattle (legal entity KCPQ-TV) is a Fox-owned-and-operated local broadcast television station serving the Seattle-Tacoma-Everett Designated Market Area and broader Western Washington, including King, Pierce, Snohomish, Thurston, and Whatcom counties. The station has been on air since 1989 and was rebranded from Q13 News to FOX 13 Seattle in 2019 following its acquisition by Fox Television Stations, a division of Fox Corporation (NASDAQ: FOX). Its core function is producing and distributing hyper-local news, weather, sports, and entertainment content, anchored by flagship programs including the morning show Good Day Seattle, evening newscast Seattle News Tonight, investigative program The Spotlight with David Rose, and entertainment show Studio 13 Live, plus a dedicated Spanish-language offering (FOX 13 en Español).
The operation runs on a multi-platform technology stack combining over-the-air broadcast (KCPQ-TV channel 13), cable and satellite carriage (DirecTV, Dish), the FOX LOCAL 24/7 streaming service via app and website, dedicated iOS and Android news and weather applications, podcast distribution, and active social channels on YouTube, Instagram, Facebook, TikTok, Threads, and X. Weather data, forecasting, and graphics are powered by integration with the FOX Weather platform. The station also operates an investigative unit (FOX 13 Investigates) and covers all major Seattle professional sports franchises (Seahawks, Mariners, Sounders, Kraken, Storm, Reign) plus regional collegiate teams.
FOX 13 Seattle is entirely ad-supported. Revenue streams include traditional broadcast television advertising during news, sports, and entertainment programming, digital advertising (display, video pre-roll, newsletter) across website and streaming, and branded sponsored content such as the "Healthy Living" segment sponsored by Kaiser Permanente. Distribution is free to viewers over-the-air and on streaming platforms; no subscription or paywall exists. The station is governed as a wholly owned operating subsidiary of publicly traded Fox Corporation, with no independent capital structure.
FOX 13 Seattle firmographics
Firmographics- Name
- FOX 13 Seattle
- Legal name
- FOX Television Stations
- Website
- https://fox13seattle.com
- Company type
- Public
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- FOX 13 Seattle (KCPQ-TV) is a Fox-owned local broadcast television station producing and distributing news, weather, sports, and entertainment content across the Seattle-Tacoma DMA and Western Washington via OTA broadcast, streaming, mobile apps, and social platforms, supported entirely by advertising revenue.
- Ownership category
- akta.pro rank
FOX 13 Seattle industry classification
Industry- Product category
- Local Broadcast Television
- NAICS
- Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)
- akta.pro secondary industry
- Local News & Weather Stations (MPABACAJ)
Keywords
Where FOX 13 Seattle is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FOX 13 Seattle business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Television Advertising: Traditional broadcast advertising model generating revenue from commercials aired during news programming, sports coverage, and entertainment content. Advertisers include local businesses, national brands, and digital advertising across their website and streaming platforms.
- Digital Advertising: Online advertising revenue from website display ads, video pre-roll, sponsored content, and newsletter advertising across digital platforms.
- Sponsored Content: Branded content and sponsored segments such as 'Healthy Living' sponsored by Kaiser Permanente and other regional advertisers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free Broadcast TV |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
FOX 13 Seattle product offering
Product offeringCore offering
FOX 13 Seattle (KCPQ-TV) operates as a FOX-owned-and-operated local broadcast television station serving Seattle and Western Washington, producing and delivering local news, weather, sports, and entertainment content. Its offerings are distributed across over-the-air broadcast, cable/satellite carriage, the FOX LOCAL 24/7 streaming app, dedicated news and weather mobile apps, podcasts, and active social media channels, with revenue generated primarily through advertising.
Product overview
FOX 13 Seattle (KCPQ) is a local broadcast television station serving Seattle and Western Washington. The station operates as a multi-platform news and entertainment operation offering a unified portfolio of products centered around its core broadcast news business. The portfolio includes live streaming via FOX LOCAL Seattle 24/7, flagship morning show Good Day Seattle, evening news program Seattle News Tonight, entertainment program Studio 13 Live, and investigative show The Spotlight with David Rose. Supporting digital products include dedicated mobile applications for news and weather, podcast series covering news, sports, and weather topics, plus integrated weather services powered by FOX Weather. Sports coverage is delivered through original video series and podcast content.
Differentiator
Problem solved
Functional benefit
Brands
- Good Day Seattle: Morning news and lifestyle show featuring local news, weather, and entertainment coverage
- Seattle News Tonight
- Studio 13 Live
- The Spotlight with David Rose
- FOX 13 Investigates
- Washington News Wrap
- Seafair Coverage
- FOX 13 en Español
- Seattle Sports Podcast
- Seattle Weather Podcast
- Seattle News Weekly Podcast
Products and services
- FOX LOCAL Seattle Live Streaming
Companies that use FOX 13 Seattle
Customer profileSegments1 record
Ideal customer profiles2 records
FOX 13 Seattle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
FOX 13 Seattle partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Alaska AirlinescoreAlaska Airlines is the title sponsor of the Seafair Torchlight Parade, which FOX 13 Seattle covers extensively and broadcasts. The partnership involves event sponsorship and coverage of a major Seattle community event.
- FOX WeathercoreWeather data and forecasting powered by FOX Weather across FOX 13 Seattle's digital platforms, mobile apps, and broadcast graphics.
- Kaiser PermanenteminorSponsored content segment 'Healthy Living' addressing health topics and wellness, integrated into programming.
- FOX Television StationscoreParent company providing national content, branding, technology platforms, and operational support for the local station.
- Homeland Security Investigations (HSI)minorFederal law enforcement partnership during human trafficking operations including 'Operation Circuit Breaker' and World Cup security initiatives.
- FBI SeattleminorFederal investigative support for law enforcement operations including human trafficking initiatives and World Cup-related security efforts.
- Seattle Police DepartmentminorPrimary law enforcement partner for local crime coverage, public safety reporting, and community safety initiatives including Aurora Avenue operations.
- Port of SeattleminorPartnership during World Cup events and ongoing anti-human trafficking training and community awareness efforts at port facilities.
- Point Defiance Zoo & AquariumminorCollaborative environmental coverage including bull kelp survey documentation and marine ecosystem reporting.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
FOX 13 Seattle competitors and assessment
Company assessmentDirect peers
- KIRO 7 (Seattle): CBS network-affiliated local TV station serving Seattle and Western Washington; competes with FOX 13 Seattle in the same DMA for audience share, local sports rights, and regional advertising dollars.
- KOMO 4 (Seattle): ABC network-affiliated local TV station serving the Seattle-Tacoma DMA; competes head-to-head with FOX 13 Seattle across breaking news, weather coverage, and local sports advertising inventory.
- KING 5 (Seattle): NBC network-affiliated local TV station (KONG-TV/KING-TV) serving the Seattle-Tacoma DMA; directly competes with FOX 13 Seattle for local news, weather, and sports audiences and advertising budgets in the same geography.
- KUNS TV (Univision / CW Seattle): CW and Univision affiliate in the Seattle market; competes with FOX 13 Seattle for younger demographic viewers and Spanish-language audience share, including through FOX 13 en Español.
Broad incumbents
- Sinclair Broadcast Group: Major US broadcast station operator with FOX, CBS, NBC, and ABC affiliates across the country; directly comparable as a large station group operating local news networks in similar-sized markets.
- KTVU (FOX 2 San Francisco): FOX-owned-and-operated station serving the San Francisco Bay Area, also referenced from FOX 13 Seattle's homepage as a sister station; comparable as a sister FOX O&O in another major West Coast market under the same corporate portfolio.
- Nexstar Media Group: Largest US television station operator owning numerous network affiliates (including local CBS/NBC/FOX affiliates) across major markets; comparable as a consolidated station group operating local broadcast stations with shared ad sales and content infrastructure.
- WNYW (FOX 5 New York): Flagship FOX-owned-and-operated station serving the New York DMA; comparable as a FOX O&O with shared national content, FOX Weather technology, and multi-platform distribution architecture.
- KTTV (FOX 11 Los Angeles): FOX-owned-and-operated station serving the Los Angeles DMA; offers the same FOX Television Stations portfolio structure, branding, and digital product stack as FOX 13 Seattle.
- Tegna: US broadcast and digital media operator with a portfolio of local network affiliates; comparable as a station group pursuing local news, digital, and streaming content monetization strategies similar to those deployed by FOX 13 Seattle.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
FOX 13 Seattle social profiles
Digital presenceFOX 13 Seattle financial estimates
Financial estimateRevenue estimate
Valuation estimate
FOX 13 Seattle leadership team
Management profileNumber of profiles
FOX 13 Seattle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FOX 13 Seattle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FOX 13 Seattle
What does FOX 13 Seattle do?
FOX 13 Seattle (KCPQ-TV) operates as a FOX-owned-and-operated local broadcast television station serving Seattle and Western Washington, producing and delivering local news, weather, sports, and entertainment content. Its offerings are distributed across over-the-air broadcast, cable/satellite carriage, the FOX LOCAL 24/7 streaming app, dedicated news and weather mobile apps, podcasts, and active social media channels, with revenue generated primarily through advertising.
Is FOX 13 Seattle a public or private company?
FOX 13 Seattle is a public company. It is classified as public and is currently operating.
When was FOX 13 Seattle founded?
FOX 13 Seattle was founded in 1989. It employs 101 to 250 people.
Where is FOX 13 Seattle based?
FOX 13 Seattle is headquartered in Seattle, United States, in the North America region.
How does FOX 13 Seattle make money?
Three revenue lines are on record. Television Advertising is the primary driver. The others are digital Advertising and sponsored Content.
Who are FOX 13 Seattle's main competitors?
Direct peers on record are KIRO 7 (Seattle), KOMO 4 (Seattle), KING 5 (Seattle) and KUNS TV (Univision / CW Seattle). Broad incumbents are Sinclair Broadcast Group, KTVU (FOX 2 San Francisco), Nexstar Media Group, WNYW (FOX 5 New York), KTTV (FOX 11 Los Angeles) and Tegna.
Does FOX 13 Seattle have an API?
No public API is recorded for FOX 13 Seattle.
What industry is FOX 13 Seattle in?
FOX 13 Seattle's product category is Local Broadcast Television. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.), with a secondary code of MPABACAJ, Local News & Weather Stations. Its NAICS code is 516120 and its SIC code is 4833.