What The Fox

What What The Fox does

What The Fox is a single-location independent beer bar and casual dining venue operating in central Strasbourg, France. Founded in 2015 and operating with approximately 8 employees, the bar runs 7 days a week with extended weekend hours (until 04:00 Thursday-Saturday) and serves a mix of locals, university students, tourists, and football supporters. The venue is wheelchair-accessible and dog-friendly, distinguishing it from more traditional neighborhood establishments.

The core offering consists of 16 draft beers on tap, a cocktail list, and traditional Alsatian tartes flambées available both dine-in and takeaway. The bar holds official broadcaster status for Racing Club de Strasbourg football matches, anchoring a sports-entertainment positioning in the local market, and supplements this with a diversified event calendar including stand-up comedy nights, karaoke, and ticketed performances. A private room is available for rent for birthdays, corporate events, karaoke, and comedy, with optional sound equipment.

Revenue is generated entirely on a direct-to-consumer, pay-as-you-go basis through physical on-premise sales, takeaway food orders, and private room rentals. Customer acquisition is event-driven (match days, comedy nights, karaoke) and supported by organic social media marketing on Instagram and Facebook, plus digital reservation infrastructure through Privateaser and EazyLink. Pricing is publicly disclosed and includes a daily Happy Hour (17:00-20:30), Monday buy-one-get-one on tartes flambées, and a dedicated student formula (tarte flambée + pint for €11.90), indicating deliberate segmentation of price-sensitive demand. There is no proprietary technology, no software product, and no institutional funding or parent company disclosed; the business operates as a traditional independent hospitality establishment with individual ownership inferred from a single contact email.

Name

What The Fox

Legal name

What The Fox

Website

https://foxbar.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

What The Fox is a single-location beer bar in central Strasbourg, France, serving 16 draft beers, cocktails, and Alsatian tartes flambées to locals, students, tourists, and Racing Club de Strasbourg football fans, with private event rental and takeaway.

Ownership category

akta.pro rank

Product category

Beer Bar and Casual Dining

NAICS

Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Neighborhood & Sports Bars (THAFAEAA)

akta.pro secondary industries

Neighborhood Bars & Taverns (CRANACAA), Sports Bars (CRANACAC)

Keywords

• Beer bar services
• Alsatian cuisine
• Sports bar broadcasting
• Private event venue
• Casual dining

Headquarters

HQ city

Strasbourg

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Food and Beverage Sales: Revenue from selling 16 draft beers, cocktails, and famous tartes flambées ( Alsace-style flatbreads) on-site at the bar, with both dine-in and takeaway options.
2. Private Event Rental: Revenue from renting the private room for events such as karaoke, stand-up comedy, speeches, birthdays and other occasions. Sound equipment available upon prior request.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

What The Fox is a single-location beer bar in central Strasbourg, France, serving 16 draft beers, cocktails, and traditional Alsatian tartes flambées (available dine-in or takeaway). It operates 7 days a week with extended weekend hours, and also offers a rentable private room for events such as karaoke, stand-up comedy, birthdays, and corporate gatherings. The venue holds the role of official broadcaster for Racing Club de Strasbourg football matches.

Product overview

What The Fox is a single-location beer bar and casual dining establishment in Strasbourg, France. The core offering consists of 16 draft beers, cocktails, and traditional Alsatian tarte flambée available for dine-in or take-away. Additional services include private event space rental with optional sound equipment, and a Happy Hour promotion extended for students. The venue also broadcasts Racing Club de Strasbourg football matches as an official partner. No modular software product architecture exists—the business is a traditional hospitality establishment.

Differentiator

Problem solved

Functional benefit

Products and services

• Draft Beers
• Cocktails
• Tarte Flambée
• Private Event Space Rental
• Live Sports Broadcasting (Racing Club de Strasbourg)

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Racing Club de StrasbourgcoreStrategic or Co-development PartnerWhat The Fox is the official broadcaster of Racing Club de Strasbourg football matches, making it a destination venue for sports fans. This partnership provides exclusive match viewing access at the bar, differentiating it from other establishments in Strasbourg.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Big Mamma Group: Large French/European restaurant group known for themed trattorias and high-volume casual dining. Comparable to What The Fox on the casual themed-eatery-with-bar model, but operates at significantly larger scale with multiple brands.
• Buffalo Grill: France's largest casual dining chain with American-themed menu and family positioning. Comparable to What The Fox on casual food-and-drink consumption, but is a much broader incumbent with nationwide footprint rather than a specialty beer/sports bar.
• Hard Rock Cafe: Global themed bar/restaurant brand combining food, drinks, live music, sports broadcasts, and memorabilia-driven foot traffic. Comparable to What The Fox on the entertainment-anchored bar model with events and sports, though at vastly larger scale.
• Au Bureau: Large French pub/brasserie chain (Bertrand Franchise group) with sports viewings and a broad all-day menu. Comparable to What The Fox as a French pub operator with sports programming, but operates at significantly larger scale across many cities.

Direct peers

• Brew Society: French craft beer bar chain with rotating taps and a bar-led concept in major French cities. Comparable to What The Fox on draft beer focus and the craft/selection-driven positioning.
• O'Sullivans by Monument Group: Irish-themed pub chain operating across France with sports viewing, casual food, and a social bar atmosphere. Directly comparable to What The Fox on the sports-bar/pub hybrid model with food and late-night service.
• Delirium Café: Iconic beer bar concept originating in Brussels with global locations, known for an exceptionally wide draft beer list and a lively bar atmosphere. Comparable to What The Fox on draft beer variety, casual dining, and event-driven nightlife positioning.
• FrogPubs: French craft beer pub chain with multiple locations focused on a wide draft beer selection and casual pub atmosphere. Directly comparable to What The Fox as a beer-centric bar with food service and a community/social positioning in France.
• The Long Hop: Irish pub concept with multiple locations in France offering draft beers, pub food, and sports screenings. Comparable to What The Fox in targeting local and expat communities around beer, sports, and casual pub fare.

Regional players

• Brasserie Les Haras: Well-known Strasbourg brasserie/bar located in central Strasbourg, combining Alsatian dining with a bar atmosphere. Comparable to What The Fox as a similarly positioned Alsatian food-and-drink venue operating in the same Strasbourg local market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WTFoxbar
• Instagraminstagram.com/whathefox_strasbourg
• LinkedInlinkedin.com/company/what-the-fox

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about What The Fox