FOXFORD

What FOXFORD does

Foxford is an Irish heritage home textiles company founded in 1892 by Mother Agnes in Foxford, County Mayo, where it continues to operate its original woolen mill. The company manufactures wool throws, blankets, and scarves on its own looms in Mayo and designs premium bedlinen (300 thread-count cotton, linen, and linen-Tencel blends) that is woven by master weavers in Portugal. Around this core, Foxford has assembled a multi-category assortment spanning luxury throws, scarves, bedding, sleepwear, baby products, furniture and home interiors, bath and body, and artisanal pantry items, supported by an on-site café in the mill and a Foxford Café Cookbook pre-order.

The business operates a direct-to-consumer-first omnichannel model. Its own e-commerce site at foxford.com is the primary global sales channel, layered with company-owned retail in Foxford and Westport, brand presences inside Arnotts (Dublin) and Mount Congreve Gardens (Waterford), a B2B wholesale program, and curated partner-brand shelves (Jellycat soft toys, Voya bath and body). Pricing is unit-based with a wide spread — lambswool scarves from approximately $30 up to cashmere-blend scarves at $142, duvet cover sets from approximately $52 to $273, and lounge chairs up to $1,272. Customer engagement is driven by the Threads loyalty programme (tiered Bronze/Silver/Gold, 3 points per €1 spent, referral incentives), an embroidery personalization service, and a corporate gifting offering. Klarna provides buy-now-pay-later financing and Rebuy powers product recommendations.

Foxford employs 39 people and serves three primary consumer personas: home décor enthusiasts seeking premium, heritage Irish textiles; gift shoppers buying for weddings, housewarmings, and new babies; and parents sourcing luxury natural-fiber baby products. Distribution channels include Instagram, Facebook, Pinterest, and YouTube for top-of-funnel engagement, email/WhatsApp for mid-funnel nurture, blog content under "Stories," and post-sale loyalty and referral mechanics. No revenue, funding rounds, or institutional ownership are publicly disclosed, and the company appears to remain privately and independently held.

Name

FOXFORD

Legal name

Foxford

Website

https://foxford.com

Company type

Private

Founded year

1892

Operating status

Operating

Headcount range

11–50 employees

Short description

Irish heritage home textiles company founded in 1892, manufacturing wool throws, blankets, and scarves at its County Mayo mill and selling premium bedlinen, furniture, and gifts via direct-to-consumer e-commerce, retail stores, and wholesale channels across Ireland and internationally.

Ownership category

akta.pro rank

Product category

Luxury Home Textiles and Bedding

NAICS

Broadwoven Fabric Mills (313210), Textile Mills (313), Knit Fabric Mills (31324)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Textile Mill Products (2200)

akta.pro primary industry

Greige Woven Fabric Mills (IMAOABAA)

akta.pro secondary industries

Scarves/Shawls/Winter Neckwear Manufacturing (IMAOAFAD), Knitted Fabric Mills (IMAOABAB)

Keywords

• Irish wool textiles
• Luxury home bedding
• Handwoven throws
• Woolen blankets manufacturing
• Luxury home goods

Headquarters

HQ city

Foxford

HQ country

Ireland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Product Sales - Textiles: One-time purchase model for wool throws, blankets, scarves, and bedding products. The majority of revenue comes from direct consumer sales through e-commerce and retail stores. Products range from entry-level items to premium cashmere blends.
2. Product Sales - Furniture and Home Accessories: Expanded product line including furniture (sofas, tables, chairs), home accessories (mirrors, vases, lighting), and pantry/food products. These are curated additions to complement the core bedding and textile offerings.
3. Gift Cards: Digital and in-store gift cards available in various denominations, providing flexible gifting options for customers.
4. Embroidery Personalization Service: Personalization service for woven products including scarves and blankets through embroidery, adding customization revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Foxford manufactures and sells premium Irish-made wool throws, blankets, and scarves at its historic woolen mill in County Mayo, Ireland, established in 1892. The company also designs and sells cotton, linen, and linen-Tencel bedlinen (manufactured by partner weavers in Portugal), complemented by furniture, home accessories, baby products, bath & body items, and pantry goods via direct e-commerce, company-owned stores, and select retail partners.

Product overview

Foxford is an Irish luxury home goods company established in 1892 in County Mayo, Ireland. The company operates a woollen mill that has been manufacturing throws and blankets for over 130 years. Foxford offers a comprehensive portfolio of bedding and home products organized into core categories: Bedding (duvet sets, fitted sheets, flat sheets, pillowcases, quilts, mattress toppers, filled duvets and pillows, sleepwear), Luxury Throws (lambswool, mohair, cashmere blend, pure wool), Scarves (lambswool, merino, cashmere blend, mohair), Baby Products (blankets, toys, books), Home Interiors (furniture, lighting, accessories), Bath & Body (towels, Voya products), and Pantry/Food products. The company also operates an on-site cafe and offers services including embroidery personalization, corporate gifting, and a loyalty programme. Bedlinen is designed in Ireland and manufactured by master weavers in Portugal using 100% cotton (300 thread-count), 100% linen, and linen-Tencel blend fabrics. Woven products including throws and scarves are manufactured in the company's County Mayo mill. The total product catalog contains approximately 958 products across multiple collections.

Differentiator

Problem solved

Functional benefit

Brands

• Ochre Stripe: Linen Tencel blend bedlinen collection featuring a modern stripe design in warm ochre tones
• Maeve
• Lady Daisy
• A Common Thread
• Threads

Products and services

• Foxford Luxury Throws Handwoven wool throws manufactured in the Foxford County Mayo mill since 1892, available in lambswool, mohair, cashmere blend, and pure wool materials in Standard, Extra-Large, and Comfort sizes. Sold direct-to-consumer via website, company stores, and wholesale.
• Foxford Scarves

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• JellycatminorChannel Partner/ Reseller/ DistributorJellycat is a luxury soft toy brand whose products are sold through Foxford's 'Little Ones' collection. Foxford serves as a retailer for Jellycat products including stuffed animals, books, and accessories. The partnership targets parents and gift-givers seeking premium baby and children's products.
• Voya Home & BodyminorChannel Partner/ Reseller/ DistributorVoya is an organic beauty and home fragrance brand whose products including bath salts, room sprays, and bath oils are sold through Foxford's Bath & Body category. The partnership complements the home and lifestyle product assortment.
• Peony & SageminorStrategic or Co-development PartnerDesign collaboration with Peony & Sage for the Lady Daisy collection. Peony & Sage designed the gentle daisy and ladybird pattern featured in the collection, bringing external design expertise to Foxford's product line.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• The White Company: UK-based luxury home and lifestyle brand selling bedding, towels, home accessories and clothing across DTC and physical stores. Broader luxury home portfolio than Foxford with overlapping bedding, throws and gifting categories, and significantly larger scale.

Direct peers

• Avoca: Irish lifestyle brand operating stores, cafes and a mill - selling throws, blankets, scarves, home textiles, gifts and food. Strong overlap with Foxford across home textiles, gifting, food pantry and on-site cafe dimensions, and similar Irish DTC-plus-retail model.
• Magee 1866: Donegal-based Irish heritage textile brand since 1866 manufacturing woven woolen fabrics, tweeds, throws, scarves and tailored garments. Closest direct peer - shared Irish origin, mill-based heritage model, and overlapping wool throw/scarf product lines with Foxford.
• Aran Woollen Mills: Irish heritage knitwear and woolen products brand selling sweaters, throws, scarves and home textiles - with Irish-made authenticity and direct DTC and retail presence. Comparable Irish origin, wool product focus, and heritage positioning to Foxford.
• Pendleton Woolen Mills: American heritage brand (founded 1863) manufacturing wool blankets, throws and home textiles at its own mills. Closest international analogue to Foxford on wool mill heritage, blanket-centric product line, and lifestyle brand positioning.
• Johnstons of Elgin: Scottish heritage cashmere and fine wool weaver founded in 1797, manufacturing luxury throws, blankets and scarves at its own mill. Comparable vertical wool-milling business model, premium positioning, and product overlap with Foxford's woven throws and scarves.

Regional players

• Blarney Woollen Mills: Irish heritage retailer and woolen manufacturer in County Cork selling Irish-made throws, scarves, knitwear, and gifts. Comparable product mix and Irish provenance; geographically separate with its own mill and showroom rather than direct competition in Foxford's County Mayo territory.

Emerging players

• Shepherd's Dream: US-based wool bedding DTC brand specializing in wool mattresses, comforters, pillows and bedding. Competitor in the natural wool home textile category with similar material focus and sustainable positioning, but serving a different geography.
• Piglet in Bed: British DTC bedding brand focused on natural-fiber sleep products including wool and linen duvets and pillows. Targets a similar premium-conscious, natural-fiber consumer as Foxford with a comparable DTC gifting model but operates at smaller scale.
• Brooklinen: US DTC premium bedding brand selling sheets, duvets, pillows and towels via direct-to-consumer e-commerce. Overlaps with Foxford in the premium bedding category but specializes in cotton sheets rather than wool throws and scarves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@FOXFORDHOME
• Facebookfacebook.com/foxfordhome
• Instagraminstagram.com/foxfordhome
• Pinterestpinterest.com/foxfordhome
• LinkedInlinkedin.com/company/foxfordhome

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FOXFORD