Florida Petroleum Marketers

What Florida Petroleum Marketers does

Florida Petroleum Marketers Association, Inc. (FPMA) is a private, member-governed nonprofit trade association headquartered in Tallahassee, Florida, that serves petroleum marketers, convenience store operators, and fuel storage and distribution companies operating in the state. Its mission is to protect and advocate on behalf of the industry through governmental affairs lobbying, regulatory compliance resources, and political action via its affiliated PetroPAC. The association's core service portfolio includes the annual Sunshine EXPO trade show (250+ exhibits, ~2,000 attendees, 5,000+ stores represented), compliance training products (a Florida Department of Environmental Protection–approved Class A/B Operator Training Course and a C-Store Training Program delivered through partner Trike), Petrogram digital magazine, weekly e-newsletter advertising, emergency communications for tropical weather events, and the FPMA Foundation Scholarship program that has disbursed over $750,000 across more than 40 years.

FPMA generates revenue through three primary streams: recurring membership dues (quote-based, not publicly disclosed), event sponsorships and newsletter advertising (e.g., banner ads at $1,500/quarter), and PetroPAC political contributions at tiered levels ranging from $160 (Supporter) to $25,000 (PAC Advisory Council). The association operates with a small staff of approximately seven employees including a CEO, CFO, and two directors of marketing/membership and operations/events, while executing programs through an extensive network of strategic partnerships with national trade bodies (NACS, SIGMA, EMA, API/Florida Petroleum Council), specialty service providers (Federated Insurance, PMMIC, Trike, SafeStaff), state regulatory agencies (FDEP, DBPR), and a contracted lobbying firm (The Southern Group). FPMA connects members to over 2,000 industry leaders via its member portal at members.fpma.org and serves a community spanning major oil brand partners (BP, Chevron, Shell, Marathon, Valero) through to multi-generational family fuel businesses and SMB convenience retailers.

Name

Florida Petroleum Marketers

Legal name

Florida Petroleum Marketers Association, Inc.

Website

https://fpma.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

FPMA is a Florida-based nonprofit trade association serving petroleum marketers, convenience store operators, and fuel distributors through advocacy, compliance training, the annual Sunshine EXPO, and political action via PetroPAC.

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Gasoline Stations (4571), Petroleum Bulk Stations and Terminals (424710)

akta.pro primary industry

Spill Prevention & Release Reporting Compliance (SPCC, FRP, CERCLA/EPCRA Notifications) (EUAHABAD)

Keywords

• Petroleum trade association
• Convenience store advocacy
• Fuel industry training
• Regulatory compliance services
• Membership association services

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: FPMA generates revenue through annual membership dues from petroleum marketers, convenience store operators, and fuel retailers. Membership provides access to advocacy representation, regulatory compliance resources, networking events, training programs, and member directories.
2. Event Sponsorships and Advertising: The association generates revenue through event sponsorships (Sunshine EXPO, Annual Meeting, Legislative Days) and advertising opportunities in newsletters and publications. Sponsorship tiers and advertising placements are offered to member and non-member companies.
3. Political Action Committee Contributions: PetroPAC collects contributions from members at various tiers ($25,000 Advisory Council, $2,500 Champion, $500-$1,000 Advocate, $160 Supporter) to support political candidates who advance the association's pro-business legislative priorities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Florida Petroleum Marketers Association (FPMA) is a nonprofit trade association serving Florida's petroleum marketers, convenience store operators, and fuel retailers. It delivers member services including statewide legislative and regulatory advocacy through PetroPAC, compliance training programs (UST A/B Operator and C-Store fundamentals), industry events (Sunshine EXPO), publications (Petrogram Magazine), scholarship funding, and emergency communications for the Florida petroleum and convenience retail industry.

Product overview

Florida Petroleum Marketers Association (FPMA) is a membership-based trade association serving Florida's petroleum and convenience retail industry. The organization offers a portfolio of member services including compliance training products (Class A/B Operator Training Course and Trike C-Store Training Platform), annual events (Sunshine EXPO), publications (Petrogram Magazine), political advocacy (PetroPAC), scholarship programs, and emergency information services. The core training products serve as the primary distinct service offerings, with the Trike platform providing modern convenience retail employee training and the A/B Operator course meeting Florida DEP compliance requirements for underground storage tank operators.

Differentiator

Problem solved

Functional benefit

Brands

• Sunshine EXPO: Florida's premier petroleum and convenience retail industry trade show featuring 250+ exhibits and 2,000+ attendees across 5,000+ stores.
• PetroPAC
• Petrogram
• FPMA Training Academy

Products and services

• Trike C-Store Training Platform A modern, turnkey training platform for convenience retail employees covering onboarding, workplace standards, store safety, terminal operations, and age-restricted sales. Through FPMA's partnership with Trike, members access training that can be completed in approximately 90 minutes. Over 1,000 Florida employees have completed courses via this platform.
• Class A/B Operator Training Course FDEP-approved online training program for Florida Class A/B Operator Certification for underground storage tanks. Features 100% pass rate guarantee, 19 short lessons with built-in quizzes, 2.5 hours total training time, and certification valid for 36 months.
• Sunshine EXPO Florida's #1 petroleum and convenience retail industry trade show bringing together 250+ exhibits, 2,000 attendees, and more than 5,000 stores represented. Serves as the premier venue for marketers, suppliers, and decision-makers to network, learn, and conduct business in the petroleum and convenience retail industry.
• Petrogram Magazine Digital magazine publication delivered to FPMA members, providing industry updates, member highlights, and association news for the Florida petroleum and convenience retail industry.
• PetroPAC Political Action Committee organized pursuant to Chapter 106, Florida Statutes, providing tangible support to candidates for political office who share pro-business, pro-retail philosophy. Offers PAC Membership Program with contribution levels including Supporter ($160), Advocate ($500-$1000), Champion ($2500), and PAC Advisory Council ($25,000).
• FPMA Foundation Scholarships Academic scholarship program exclusively for owners, employees, and their dependents of FPMA member companies. Has awarded over $750,000 in scholarships over more than 40 years, with recipients honored during the annual Sunshine EXPO.
• Tropics/Emergency Information Emergency weather updates and disaster preparedness resources for FPMA members, including tropical storm monitoring, Florida Division of Emergency Management links, and emergency contact information during hurricanes and tropical events.

Quantifiable outcome

• 50% e-newsletter open rate
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Federated InsurancecoreStrategic or Co-development PartnerFederated Insurance provides FPMA members with practical risk management tools, HR guidance, and complimentary webinars. They offer the Risk Management Academy (RMA) sessions including petroleum-specific programming, and provide support for workplace safety and employee training through their myTRAINING program.
• Trike (Trike Connect)coreTechnology or IntegrationTrike provides FPMA's C-Store Training Program including fundamental onboarding courses, state-mandated compliance training, and UST A/B Operator certification. Over 1,000 Florida employees have completed Trike courses through the partnership.
• PMMIC (Petroleum Marketers Mutual Insurance Company)coreStrategic or Co-development PartnerPMMIC provides specialized tank insurance for petroleum storage operations, offering risk management, equipment inspections, and environmental claims management created by petroleum tank owners for petroleum tank owners.
• SafeStaff (ServSafe)minorStrategic or Co-development PartnerSafeStaff provides ServSafe Food Protection Manager certification meeting Florida's food manager requirements for convenience stores with food service operations.
• NACS (National Association of Convenience Stores)coreStrategic or Co-development PartnerNACS represents the c-store industry at the national level in government relations, training, and educational programs. FPMA cooperates with NACS on lobbying efforts and several FPMA members serve on NACS executive committees.
• SIGMA (Society of Independent Gasoline Marketers of America)coreStrategic or Co-development PartnerSIGMA represents successful fuel marketers and chain retailers nationally. FPMA members participate in SIGMA events and conferences.
• Energy Marketers of America (EMA)coreStrategic or Co-development PartnerEMA represents energy marketers nationally. FPMA participates in EMA events including Washington Conference and Fall Meeting at NACS.
• Florida Department of Environmental Protection (FDEP)coreStrategic or Co-development PartnerFPMA maintains a working relationship with FDEP for underground storage tank training approval and compliance resources for members.
• Florida Department of Business and Professional Regulation (DBPR)coreStrategic or Co-development PartnerFPMA works with DBPR on C-Store safety and security compliance, hosting webinars on regulatory updates and law changes affecting convenience retailers.
• API/Florida Petroleum CouncilminorStrategic or Co-development PartnerFlorida Petroleum Council is the voice of the American Petroleum Institute in Florida. FPMA has a strong, long-term working relationship due to member company overlap and FPC staff leadership support.
• The Southern GroupcoreImplementation/ SI/ Consulting PartnerThe Southern Group provides FPMA's governmental affairs lobbying services with a team including Nelson Diaz, David Shepp, Kate DeLoach, and Olivia Vairo who advocate for FPMA's legislative priorities at the Florida Capitol.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• National Association of Convenience Stores (NACS): National trade association for the U.S. convenience and fuel retail industry. Highly comparable to FPMA on member base, advocacy and training, but operates at national scale with a broader c-store mandate that includes FPMA-affiliated members.
• Energy Marketers of America (EMA): National trade association for energy marketers including petroleum distributors and retailers. Overlaps directly with FPMA's mission and member base, but operates at the federal advocacy level with FPMA participating as a partner state association.

Direct peers

• Florida Petroleum Council (API): Florida affiliate of the American Petroleum Institute representing the oil and natural gas industry in the state. Overlaps with FPMA on Florida-specific petroleum advocacy and shares member companies, but is more upstream/refiner focused.
• Society of Independent Gasoline Marketers of America (SIGMA): National association for independent fuel marketers and chain retailers. Closely comparable to FPMA in core membership (fuel marketers), advocacy focus, and event-driven engagement model, but operates nationally rather than at the state level.

Regional players

• Western States Petroleum Association (WSPA): Trade association representing petroleum marketers, refiners and retailers in the Western U.S. Comparable advocacy and regulatory focus to FPMA, but geographically focused on California and Western states rather than Florida.
• Texas Food & Fuel Association: State-level petroleum and convenience retail trade association in Texas. Directly comparable to FPMA in services offered (advocacy, training, events, PAC) but focused on a different geography (Texas vs. Florida).
• Pacific Oil & Gasoline Association (POGA): West Coast trade association for petroleum marketers and refiners. Similar advocacy and regulatory focus to FPMA but operating in California and the Western U.S. market rather than the Southeast.
• Georgia Food Industry Association: State-level food, beverage and c-store trade association in Georgia. Comparable in scope (c-store and fuel retail advocacy and training) and association business model to FPMA, but operating in a neighboring state.

Others

• Federated Insurance: Insurance carrier and risk management partner serving FPMA members with petroleum-specific coverage and the Risk Management Academy. Not a peer trade association, but an enabling service partner tightly coupled to FPMA's member value proposition.
• Petroleum Marketers Mutual Insurance Company (PMMIC): Mutual insurance company providing petroleum-specific tank and environmental coverage. Not a direct trade association peer, but a strategic partner of FPMA serving the same petroleum marketer member base with specialized risk products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FlaPetro
• YouTubeyoutube.com/@FLPetro
• Facebookfacebook.com/flapetro
• LinkedInlinkedin.com/company/florida-petroleum-marketers
• Instagraminstagram.com/fpmasunshine

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida Petroleum Marketers