Bath Tune-Up Franchise System
Bath Tune-Up Franchise System is a bathroom remodeling franchise brand launched in 2020 that sells franchise rights to entrepreneurs delivering tub, shower, vanity, and full bathroom renovations to U.S. residential homeowners through 48+ protected-territory locations backed by Home Franchise Concepts and JM Family Enterprises.
- Company typePrivate
- Founded2020
- HeadquartersIrvine, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Bath Tune-Up Franchise System does
Bath Tune-Up Franchise System, operated by HFC KTU LLC, is a bathroom remodeling franchise system launched in 2020 as a sister brand to Kitchen Tune-Up under Home Franchise Concepts (HFC). The company sells franchise rights to individual entrepreneurs who then deliver five core services to residential homeowners: bathtub remodels, shower remodels, tub-to-shower conversions, vanity replacements, and full bathroom renovations, executed through either custom designs or designer-inspired curated collections. The system runs on a proprietary operating stack including a CRM, custom franchisee microsites, an online bathroom visualization tool, an award-winning Design Quiz for lead capture, and an AI-driven sales coaching system that provides feedback on franchisee consultations.
The business model is a classic franchise model: franchisees pay a $64,950 initial franchise fee plus a total investment of $106,930-$183,850, with the franchisor earning ongoing royalties (percentage not publicly disclosed) and offering in-house financing of up to $36,000 plus a 15% veteran discount. The company serves end customers indirectly through 48+ U.S. franchise locations operating in protected territories of approximately 41,000 households each, with franchise-level average sale amounts exceeding $18,000 and full remodels above $28,000. Distribution and support are powered by HFC's broader 2,500+ territory franchise infrastructure across the U.S., Canada, and Mexico, leveraging group purchasing power and shared back-office services. Bath Tune-Up is ultimately owned by JM Family Enterprises, a privately held $24.7 billion organization that acquired HFC in 2019.
Bath Tune-Up Franchise System firmographics
Firmographics- Name
- Bath Tune-Up Franchise System
- Legal name
- HFC KTU LLC
- Website
- https://franchise.bathtune-up.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bath Tune-Up Franchise System is a bathroom remodeling franchise brand launched in 2020 that sells franchise rights to entrepreneurs delivering tub, shower, vanity, and full bathroom renovations to U.S. residential homeowners through 48+ protected-territory locations backed by Home Franchise Concepts and JM Family Enterprises.
- Ownership category
- akta.pro rank
Bath Tune-Up Franchise System industry classification
Industry- Product category
- Bathroom Remodeling Franchise Services
- akta.pro primary industry
- Full Bathroom Remodel (Design-Build) (HSAPABAA)
- akta.pro secondary industries
- Bathtub Replacement & Tub-to-Shower Conversions (HSAPABAC), Shower Remodel & Installation (Walk-in, Tile, Glass Enclosures) (HSAPABAB)
Keywords
Where Bath Tune-Up Franchise System is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Bath Tune-Up Franchise System business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Initial Franchise Fee: One-time franchise fee charged to new franchisees for the right to operate a Bath Tune-Up franchise in a protected territory. Includes comprehensive startup package with franchise fee, protected territory, laptop, product samples, marketing materials, Home Show materials, initial branded clothing, training, operating system, proprietary software, business operations manuals, national buying power, business coaching, and access to online learning modules.
- Ongoing Royalty Fees: Ongoing fees from franchisees typically include royalty payments based on a percentage of franchisee revenue, which provides recurring revenue stream from the franchise network. Specific percentage not publicly disclosed in available materials.
- In-House Financing: Bath Tune-Up provides in-house financing of up to $36,000 to qualified candidates, generating financing-related revenue from franchisee borrowers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Initial Franchise Fee - Single Location |
| Other | Multi-year contract | Total Investment Range |
| Other | Multi-year contract | Required Liquid Capital |
| Other | One time/ perpetual license | Veteran Discount |
| Other | Pay-as-you-go | In-House Financing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Bath Tune-Up Franchise System product offering
Product offeringCore offering
Bath Tune-Up sells the right to operate a bathroom remodeling franchise in a protected territory, granting franchisees access to a proven operating model, proprietary software, training, marketing support, and a National Advertising Fund. Franchisees then deliver five core services (bathtub and shower remodels, tub-to-shower conversions, vanity replacements, and full bathroom renovations) to residential homeowners through Custom Design Solutions and Designer-Inspired Curated Collections.
Product overview
Bath Tune-Up is a bathroom renovation franchise system offering a comprehensive suite of products and services for franchisees and homeowners. The core offering includes five core remodeling services: bathtub and shower remodels, tub-to-shower conversions, vanity replacements, and full bathroom renovations. These are delivered through two complementary approaches: Custom Design Solutions for personalized projects and Designer-Inspired Curated Collections for streamlined decision-making. The franchise system is supported by proprietary technology including a Customer Relationship Management (CRM) platform, an award-winning Design Quiz engagement tool, an online visualization tool, and an AI-driven sales coaching system. Franchisees receive an all-inclusive initial franchise package covering training, equipment, marketing materials, and ongoing business support through Home Franchise Concepts.
Differentiator
Problem solved
Functional benefit
Brands
- Bath Tune-Up: A bathroom renovation franchise offering bathtub and shower remodels, tub-to-shower conversions, vanity replacements, and full bathroom renovations. Provides custom designs and designer-inspired curated collections for homeowners.
Products and services
- Bath Tune-Up Franchise System
- Custom Design Solutions
- Designer-Inspired Curated Collections
- Initial Franchise Package
Quantifiable outcome
- Average sale amount for Bath Tune-Up franchises was more than $18,000 in 2023
- +2 more outcomes
Companies that use Bath Tune-Up Franchise System
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Bath Tune-Up Franchise System technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature6 records
Bath Tune-Up Franchise System partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, flagship and minor.
- Strategic Vendor AlliancecoreStrategic Vendor Alliance includes preferred vendors for payroll services, equipment and supplies, financing opportunities, and first-class marketing tools. Allied vendors are invested in the success of the franchise system, opening possibilities for cost savings and enhanced communications.
- Kitchen Tune-UpcoreKitchen Tune-Up is the sister brand of Bath Tune-Up, founded in 1988 by Dave and Cindy Haglund. It has grown to more than 260 franchise territories across North America. Bath Tune-Up was launched in 2020 specifically because Kitchen Tune-Up franchisees repeatedly heard 'Can you help with the bathroom, too?' from homeowners.
- Home Franchise ConceptsflagshipHome Franchise Concepts is the parent company and franchisor of Bath Tune-Up. With over 30 years of experience, it is one of the world's largest franchisors in home services, supporting more than 2,600 franchise territories across the U.S. and Canada through brands including Budget Blinds, Kitchen Tune-Up, Bath Tune-Up, and others.
- American Kennel Club S.A.F.E. Groomers ProgramminorBark & Mane (sister brand under Home Franchise Concepts) is among the most active participants in the American Kennel Club S.A.F.E. Groomers Program, demonstrating the parent company's commitment to quality standards and industry recognition.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Bath Tune-Up Franchise System competitors and assessment
Company assessmentDirect peers
- Miracle Method Surface Refinishing: Bathroom and kitchen surface refinishing franchise offering tub, tile, and countertop refinishing as a lower-cost alternative to full replacement. Competes with Bath Tune-Up on tub/shower refresh projects for budget-conscious homeowners.
- Surface Specialists Systems: Franchise network specializing in bathtub, tile, and countertop refinishing and repair. Operates in the same residential bathroom renewal category as Bath Tune-Up, often targeting value-oriented homeowners as an alternative to remodel.
- Bath Fitter: Established bath renovation franchise specializing in acrylic bathtub and shower liner systems with one-day installation. Competes directly with Bath Tune-Up's tub-to-shower conversion and shower remodel service lines for the same residential homeowner segment.
- Jacuzzi Bath Remodel: National bathroom remodeling franchise leveraging the Jacuzzi brand equity to sell full bath conversions, walk-in tubs, and shower replacements. Directly comparable franchise model serving homeowners with similar mid-to-upper remodel ticket sizes.
- Re-Bath: Largest bathroom remodeling franchise in the U.S., offering full bathroom remodels, tub and shower replacements, and accessibility conversions. Direct head-to-head competitor with similar franchise-driven go-to-market, product breadth, and target homeowner customer.
Broad incumbents
- Kitchen Tune-Up: Sister brand under Home Franchise Concepts with 260+ territories across North America. Operates the same proven franchise playbook and proprietary systems applied to kitchen remodeling, and is the structural origin of Bath Tune-Up's concept and growth pipeline.
- Budget Blinds: Largest Home Franchise Concepts brand with 1,500+ franchise territories, offering custom window coverings. Shares the HFC franchise infrastructure, training academy, and group buying power that underpins Bath Tune-Up's operations.
Others
- Two Maids: Sister brand under Home Franchise Concepts providing residential cleaning services. Operates under the same franchisor infrastructure and is a useful peer for benchmarking unit economics and franchise support models.
- PremierGarage: Sister brand under Home Franchise Concepts focused on garage organization and flooring. Comparable as an HFC franchise concept serving homeowners, sharing training, vendor alliances, and field support infrastructure.
- The Tailored Closet: Sister brand under Home Franchise Concepts offering custom closet and home organization solutions. Comparable as a complementary in-home renovation franchise within the same HFC portfolio ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Bath Tune-Up Franchise System social profiles
Digital presenceBath Tune-Up Franchise System financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bath Tune-Up Franchise System leadership team
Management profileNumber of profiles
Profiles9 records
Bath Tune-Up Franchise System funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bath Tune-Up Franchise System M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bath Tune-Up Franchise System
What does Bath Tune-Up Franchise System do?
Bath Tune-Up sells the right to operate a bathroom remodeling franchise in a protected territory, granting franchisees access to a proven operating model, proprietary software, training, marketing support, and a National Advertising Fund. Franchisees then deliver five core services (bathtub and shower remodels, tub-to-shower conversions, vanity replacements, and full bathroom renovations) to residential homeowners through Custom Design Solutions and Designer-Inspired Curated Collections.
Is Bath Tune-Up Franchise System a public or private company?
Bath Tune-Up Franchise System is a private company. It is classified as corporate owned and is currently operating.
When was Bath Tune-Up Franchise System founded?
Bath Tune-Up Franchise System was founded in 2020. It employs 11 to 50 people.
Where is Bath Tune-Up Franchise System based?
Bath Tune-Up Franchise System is headquartered in Irvine, United States, in the North America region.
How does Bath Tune-Up Franchise System make money?
Three revenue lines are on record. Initial Franchise Fee is the primary driver. The others are ongoing Royalty Fees and in-House Financing.
Who are Bath Tune-Up Franchise System's main competitors?
Direct peers on record are Miracle Method Surface Refinishing, Surface Specialists Systems, Bath Fitter, Jacuzzi Bath Remodel and Re-Bath. Broad incumbents are Kitchen Tune-Up and Budget Blinds. Others are Two Maids, PremierGarage and The Tailored Closet.
Does Bath Tune-Up Franchise System have an API?
No public API is recorded for Bath Tune-Up Franchise System.
What industry is Bath Tune-Up Franchise System in?
Bath Tune-Up Franchise System's product category is Bathroom Remodeling Franchise Services. Its primary akta.pro industry code is HSAPABAA, Full Bathroom Remodel (Design-Build), with a secondary code of HSAPABAC, Bathtub Replacement & Tub-to-Shower Conversions.