PremierGarage

What PremierGarage does

PremierGarage is a North American franchise-based garage transformation company founded in 2006 and headquartered in Irvine, California, operating as a subsidiary of Home Franchise Concepts (itself owned by JM Family Enterprises, a $24.7B privately held company). The company sells and installs custom garage storage and flooring solutions to residential homeowners and commercial clients (restaurants, healthcare, schools, retail, hospitality, property management) through independent franchisees operating in protected territories of 100,000+ households each, supported by a network totaling 2,500 franchised territories across the U.S. and Canada.

The core product portfolio centers on two branded flooring systems—PremierOne advanced hybrid polyaspartic/epoxy coatings and PremierTrax flexible interlocking tiles—alongside custom cabinets, Slatwall wall storage, overhead racks, and automated/motorized storage solutions. Franchisees conduct shop-at-home consultations supported by proprietary 3D design software that renders garage transformations in real time and generates proposals on-site, combined with an integrated CRM and customized franchisee websites. Manufacturing is outsourced to national vendors under a low-inventory, high-margin model.

Revenue is generated through project-based product sales and installation services delivered by franchisees, with the franchisor earning a $74,950 initial franchise fee per new owner, ongoing royalties of 4–7% of franchisee revenue, and a 1% ad royalty fee that funds national marketing via the National Advertising Fund. Total franchisee investment ranges from $186,730 to $284,250. Distribution is direct-to-consumer via the field sales model with no retail storefronts, supplemented by a multi-channel digital marketing stack (Google Premier Partners PPC, NAF social/display, email, local area marketing toolkits) and veteran-targeted acquisition through the VetFran partnership offering a 15% fee discount.

Name

PremierGarage

Legal name

PremierGarage Systems, Inc

Website

https://franchise.premiergarage.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

PremierGarage is a North American franchise system (founded 2006, subsidiary of Home Franchise Concepts / JM Family Enterprises) that designs and installs custom garage storage solutions and branded PremierOne and PremierTrax flooring systems for residential homeowners and commercial clients via independent franchisees operating in protected territories.

Ownership category

akta.pro rank

Product category

Garage Organization and Flooring Services

NAICS

Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Tool & Hardware Organization (Workbench, Pegboard, Fasteners) (HSAFADAD)

akta.pro secondary industries

Custom Modular Shelving & Cabinetry System Planning (Non-Construction) (HSAFAHAK), Garage, Basement & Utility Storage Retail (Workbenches, Cabinets, Heavy-Duty Storage) (CRAIAJAH)

Keywords

• Garage organization services
• Garage flooring solutions
• Custom storage systems
• Home improvement franchise
• Residential remodeling services

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Supply Chain, Others

Revenue model

1. Garage Storage and Organization Products: Franchisees sell and install custom garage storage solutions including cabinets, shelving, overhead racks, wall storage systems (Slatwall), and automated storage solutions. Revenue is generated through product sales and installation services on a project-by-project basis.
2. PremierOne and PremierTrax Flooring Systems: Sale and installation of premium garage flooring solutions including advanced polyaspartic/epoxy coatings and interlocking tiles. Products are ordered on a project-by-project basis from vendors with no franchisee inventory required.
3. Commercial Flooring and Storage Solutions: Revenue from commercial clients including restaurants, hospitality, healthcare, schools, office buildings, apartments, retail, and property management companies for custom storage and industrial-grade flooring installations.
4. Franchise Royalty Fees: Ongoing royalty fees of 4% to 7% of franchisee revenue plus 1% ad royalty fee contribute to national marketing and corporate support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

PremierGarage is a franchise-based garage transformation brand that designs, sells, and installs custom garage storage solutions—including cabinets, shelving, overhead racks, Slatwall wall systems, and automated storage—and premium flooring systems (PremierOne® polyaspartic/epoxy coatings and PremierTrax™ interlocking tiles) for residential and commercial customers across North America. Franchisees use proprietary 3D design software to visualize transformations in real-time during in-home consultations and deliver professional installation with lifetime warranties. The business operates on a low-inventory, outsourced-manufacturing model backed by Home Franchise Concepts and JM Family Enterprises.

Product overview

PremierGarage is a franchise-based garage transformation company offering an integrated suite of products and services for residential and commercial customers. The core product portfolio centers on two flagship flooring systems: PremierOne® advanced floor coatings (combining Polyaspartic and Epoxy technology) and PremierTrax™ interlocking floor tiles. These flooring solutions are complemented by a full range of custom storage products including cabinets, Slatwall wall systems, overhead racks, and automated storage solutions. The company operates a business-model franchise system using proprietary 3D design software for visualization, with all manufacturing outsourced to vendors, enabling a low-inventory, high-margin model. Commercial products include commercial-grade cabinetry and floor coverings for business clients across multiple sectors.

Differentiator

Problem solved

Functional benefit

Brands

• PremierOne®: Advanced floor coating system combining Polyaspartic and Epoxy industrial-grade coatings for garage and commercial spaces.
• PremierTrax™

Products and services

• PremierOne® Advanced Floor Systems Premium garage floor coating system combining industrial-grade Polyaspartic and Epoxy coatings for residential and commercial garage floors, offering durability and aesthetic appeal through advanced hybrid formulas.
• PremierTrax™ Flexible Interlocking Floor Tiles Versatile interlocking floor tile system that combines function and design for residential and commercial applications, including demanding environments such as airplane hangers.
• Custom Garage Cabinets Custom-designed garage cabinetry solutions for organized storage, manufactured through an outsourced model to reduce operational costs while maintaining quality, sold and installed by franchisees.
• Slatwall Wall Storage Systems Wall-mounted Slatwall storage panels that maximize vertical space utilization in garages with customizable hooks and accessory options, sold and installed by franchisees.
• Overhead Storage Racks Ceiling-mounted overhead storage racks that utilize typically unused overhead garage space for additional storage capacity, sold and installed by franchisees.
• Automated Garage Storage Solutions Motorized and automated storage solutions including smart shelving units and motorized bike racks for modern garage organization, sold and installed by franchisees.
• Commercial Cabinetry Full line of commercial cabinetry solutions designed for business environments including restaurants, healthcare facilities, schools, and retail spaces, designed to address commercial storage and workspace needs.
• Commercial Floor Covering Systems Commercial-grade floor covering systems engineered to meet the demands of businesses, available in both PremierOne® coatings and PremierTrax® interlocking tile product lines for various commercial applications.

Quantifiable outcome

• Garage organization and storage industry projected to grow at 7.4% annually through 2032
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Home Franchise ConceptscoreStrategic or Co-development PartnerPremierGarage is a franchise brand under Home Franchise Concepts, one of the largest direct-to-consumer home improvement franchise companies in North America with over 30+ years in the home improvement space. Home Franchise Concepts provides corporate support, training, marketing, technology, and operational systems to PremierGarage franchisees.
• Bark & ManeminorOthersPart of the Home Franchise Concepts family of brands. Bark & Mane was founded in 1996 and ranks as the #1 Pet Grooming Franchise on the Entrepreneur Franchise 500 list with over 450 mobile grooming units.
• Bath Tune-UpminorOthersPart of the Home Franchise Concepts family of brands. Born in 2020, Bath Tune-Up provides entrepreneurs with an accessible entry into the home remodeling space through a streamlined franchise model for bathroom transformations.
• Budget BlindsminorOthersPart of the Home Franchise Concepts family of brands. Founded in 1992, Budget Blinds is the largest window coverings franchise in North America.
• Kitchen Tune-UpminorOthersPart of the Home Franchise Concepts family of brands. Founded in 1988, Kitchen Tune-Up offers entrepreneurs a proven opportunity in the growing kitchen remodeling industry and has consistently earned recognition on the Entrepreneur Franchise 500.
• Lightspeed RestorationminorOthersPart of the Home Franchise Concepts family of brands. Founded in 2023, Lightspeed Restoration offers 24/7 emergency response services for water damage, fire damage, and indoor air quality issues.
• The Tailored ClosetminorOthersPart of the Home Franchise Concepts family of brands. Since 2006, The Tailored Closet has established itself as a leading organization franchise providing customized storage and organization solutions for closets, pantries, mudrooms, and more.
• Two MaidsminorOthersPart of the Home Franchise Concepts family of brands. Since 2003, Two Maids has built a reputation as a trusted provider of residential cleaning services offering recurring, deep-clean, and customized cleaning solutions.
• VetFranminorStrategic or Co-development PartnerHome Franchise Concepts is an active member of VetFran, an organization dedicated to connecting Veterans with the right franchise opportunities. PremierGarage offers a 15% discount on initial franchise fees for qualified Veterans through this partnership.
• High-Quality Vendors and Alliance PartnerscoreTechnology or IntegrationPremierGarage maintains strategic vendor partnerships with high-quality vendors and brands. These alliance vendors help maintain competitive edge, keep the brand ahead of style and trends, and provide industry expertise for product quality.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Monkey Bar Storage: Monkey Bar Storage is a garage organization franchise offering custom cabinets, shelving, overhead racks, and epoxy flooring using a dealer-franchise model. It is a head-to-head competitor in the same category as PremierGarage, with comparable product breadth and shop-at-home consultation approach.
• Garage Living: Garage Living is a direct competitor focused specifically on complete garage makeovers including custom cabinets, slatwall systems, overhead storage, and premium flooring. It operates with a similar franchise/dealer model and targets the same residential and light commercial customer base as PremierGarage.
• California Closets: California Closets is a well-established custom storage franchise with a strong North American footprint that has expanded into garage organization alongside its core closet business. It competes directly with PremierGarage on premium custom garage cabinets, wall systems, and flooring.
• GarageExperts: GarageExperts is a national franchise specializing in premium garage flooring (epoxy and polyaspartic coatings) and storage solutions. It is one of the most direct competitors to PremierGarage's PremierOne flooring line and competes for the same residential and commercial flooring customers.
• Closet Factory: Closet Factory is a national franchise specializing in custom storage and organization solutions for closets, garages, and home offices. It is one of the most direct competitors to PremierGarage, offering similar shop-at-home design consultations, custom cabinetry, and project-based installations across overlapping customer segments.

Broad incumbents

• Budget Blinds: Budget Blinds is the largest window coverings franchise in North America and a sister brand under Home Franchise Concepts. Although it operates in a different home improvement category, it shares the same franchisor infrastructure, marketing support, and corporate backing as PremierGarage.
• Mr. Handyman: Mr. Handyman is a national home repair, maintenance, and improvement franchise that competes for a portion of the residential services wallet and offers some installation and organizational services. It serves overlapping customer segments with PremierGarage's homeowners, although its core offering is general handyman services rather than garage-specific transformation.
• Gladiator (by Whirlpool): Gladiator, a brand marketed by Whirlpool through Home Depot, is a major DIY alternative in the garage storage and organization category. It competes with PremierGarage for the same homeowners seeking modular cabinets, slatwall, and flooring, but via a self-installed big-box retail channel rather than professional design-and-install service.
• Kitchen Tune-Up: Kitchen Tune-Up is a home remodeling franchise specializing in kitchen updates, cabinet refacing, and organization. It is a sister brand under Home Franchise Concepts and shares operational, technology, and marketing support infrastructure with PremierGarage.
• The Tailored Closet: The Tailored Closet is a sister franchise brand under Home Franchise Concepts, offering custom closets, pantries, garages, and home office storage solutions. While directly adjacent in product category, it has historically operated alongside PremierGarage within the same HFC family and occasionally overlaps in garage offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/premiergarage_
• YouTubeyoutube.com/user/HFCFranchiseOps
• LinkedInlinkedin.com/company/premiergaragefrandev
• TikToktiktok.com/@premiergarage

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PremierGarage