Bath Tune-Up
Bath Tune-Up is a US- and Canada-based bathroom remodeling franchise system with 48+ independently owned locations, serving residential homeowners with one-stop-shop remodels covering tubs, showers, conversions, accessibility upgrades, and full renovations via curated design collections.
- Company typePrivate
- Founded2020
- HeadquartersAberdeen, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Bath Tune-Up does
Bath Tune-Up is a privately held bathroom remodeling franchise system incorporated as Bath Tune-Up, Inc. in California (corporate office at 19000 MacArthur Blvd, Suite 100, Irvine, CA), with operational leadership based in Aberdeen, South Dakota. It is owned by HFC KTU LLC, a subsidiary of Home Franchise Concepts, which itself is backed by JM Family Enterprises and operates a portfolio of 10 home service brands including Kitchen Tune-Up (founded 1988), Budget Blinds, Lightspeed Restoration, Two Maids, and Aussie Pet Mobile. Bath Tune-Up was separated from Kitchen Tune-Up in 2020 to specialize exclusively in bathroom remodeling services, serving residential homeowners seeking bathtub replacement, shower installation, tub-to-shower or shower-to-tub conversions, accessibility upgrades, and full bathroom remodels across more than 48 franchise locations in the United States and Canada.
The company's core service offering is a one-stop-shop bathroom remodel covering tile, flooring, vanities, fixtures, lighting, plumbing, electrical, and carpentry, coordinated through a single project manager. Differentiation is productized via Curated Design Collections, which pre-select coordinated tiles, flooring, vanities, and finishes to reduce customer decision fatigue, and via an Online Design Tool for pre-project visualization. The company does not disclose proprietary technology beyond these curated design processes and consumer visualization tooling; underlying construction uses standard home remodeling techniques and materials. Select franchise locations hold third-party certifications including Wedi Certified Installer, EPA Lead Safe Certified, CHIP Certified, BBB Accreditation, PMP, HomeStars, Home Advisor Pro, and Houzz Pro status.
Bath Tune-Up's business model is a franchisor-franchisee structure: independently owned and operated franchisees deliver services to homeowners through in-home consultations, free quotes, and project-based pricing, while the corporate entity collects franchise fees, royalties, and a national advertising fund contribution. Average franchise sale amount exceeded $18,000 in 2023, with bathroom conversions averaging nearly $12,000 and full remodels exceeding $28,000. Revenue is one-time project-based, supplemented by third-party financing partnerships offering monthly payments of $199-$699 over 36 or 60 month terms at 11.99% interest for projects in the $5,000-$30,000 range.
Bath Tune-Up firmographics
Firmographics- Name
- Bath Tune-Up
- Legal name
- Bath Tune-Up, Inc.
- Website
- https://bathtune-up.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bath Tune-Up is a US- and Canada-based bathroom remodeling franchise system with 48+ independently owned locations, serving residential homeowners with one-stop-shop remodels covering tubs, showers, conversions, accessibility upgrades, and full renovations via curated design collections.
- Ownership category
- akta.pro rank
Bath Tune-Up industry classification
Industry- Product category
- Bathroom Remodeling Services
- SIC
- Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)
- akta.pro primary industry
- Full Bathroom Remodel (Design-Build) (HSAPABAA)
- akta.pro secondary industries
- Shower Remodel & Installation (Walk-in, Tile, Glass Enclosures) (HSAPABAB), Bathtub Replacement & Tub-to-Shower Conversions (HSAPABAC), Bathroom Flooring Replacement (LVP, Tile, Heated Floors) (HSAPABAK)
Keywords
Where Bath Tune-Up is headquartered
LocationHeadquarters
- HQ city
- Aberdeen
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Bath Tune-Up business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Bathroom Remodeling Services: One-time bathroom remodeling and renovation services including bathtub replacement, shower installation, conversions, and full remodels. Revenue is generated through project-based fees with average sales amounts varying by service type. The company offers financing options to customers to make projects more affordable.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bathroom conversions including tub-to-shower and shower-to-tub |
| Unit Pricing | Pay-as-you-go | Full bathroom renovation projects |
| Other | Monthly | Financing options for bathroom remodeling projects |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Bath Tune-Up product offering
Product offeringCore offering
Bath Tune-Up is a bathroom remodeling franchise that delivers residential renovation services through independently owned and operated franchise locations. Its core services cover bathtub installation and replacement, shower installation, tub-to-shower and shower-to-tub conversions, full bathroom remodels, and accessibility upgrades (walk-in showers, grab bars, non-slip flooring). The company supports these services with curated design collections that pre-select coordinated tiles, flooring, vanities, and finishes, along with third-party financing options.
Product overview
Bath Tune-Up is a bathroom remodeling franchise system offering a comprehensive suite of renovation services under a unified brand. The core product portfolio consists of seven primary service offerings: Bathtubs, Bathtub Replacement, Full Remodels, Accessible Bathrooms, Conversions, Showers, and Shower Installation. These services are supported by Design Collections (curated design packages featuring coordinated tiles, flooring, vanities, and finishes) and Financing Options. The company operates through a franchise model, with independently owned and operated locations supported by the national Home Franchise Concepts brand. The value proposition centers on simplifying the bathroom remodeling experience through curated design options, project management, and coordination of trades (tile, plumbing, electrical, carpentry), enabling homeowners to complete renovations with minimal decision-making stress.
Differentiator
Problem solved
Functional benefit
Products and services
- Bathtubs Bathtub remodeling and installation services offering deep soaker tubs, jetted tubs, free-standing tubs, and walk-in tubs with professional installation and design consultation.
- Bathtub Replacement Full replacement of existing bathtubs with new models, providing modern bathroom makeovers through professional bathtub swap-out services.
- Full Bathroom Remodels Complete bathroom renovation services covering tile, flooring, vanities, fixtures, lighting, and all aspects of bathroom transformation from design through installation.
- Accessible Bathrooms Accessibility-focused bathroom remodeling featuring walk-in showers, grab bars, non-slip flooring, comfort-height toilets, and aging-in-place solutions that combine safety, comfort, and style.
- Conversions Tub-to-shower and shower-to-tub conversion services that transform existing bathing spaces to better suit homeowner preferences and accessibility needs.
- Showers Shower remodeling services including style and color upgrades, walk-in shower installations, bench seating, storage niches, rain head showers, and curbless entry options.
- Shower Installation Professional shower installation services with full range of design options, including tile work and waterproofing for complete bath remodels.
Quantifiable outcome
- Average sale amount for Bath Tune-Up franchises was more than $18,000 in 2023
- +3 more outcomes
Companies that use Bath Tune-Up
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Bath Tune-Up technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
Bath Tune-Up partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- Home Franchise ConceptscoreBath Tune-Up is owned by HFC KTU LLC and operates as a brand under Home Franchise Concepts, a portfolio of 10 home service brands. Home Franchise Concepts supports innovation across its brands including Budget Blinds, Kitchen Tune-Up, Bath Tune-Up, Lightspeed Restoration, Two Maids, and Aussie Pet Mobile. The company focuses on market-responsive product development aligned with evolving customer needs and technological advancements.
- Kitchen Tune-UpflagshipBath Tune-Up is a sister-brand to Kitchen Tune-Up, both operating under Home Franchise Concepts. Kitchen Tune-Up was founded in 1988 and has over 30 years of experience in the kitchen and bathroom remodeling industry. The separation of the two brands in 2020 allows each to focus on their specific room expertise. Some franchise owners operate both brands.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Bath Tune-Up competitors and assessment
Company assessmentDirect peers
- Leaf Home Bath: Leaf Home Bath (formerly LeafFilter Bath) is a national bath remodeling brand with company-owned and franchise locations, offering tub-to-shower conversions and full remodels — directly comparable customer segment, product mix, and direct-to-consumer GTM motion to Bath Tune-Up.
- BathWraps: BathWraps is a national bathroom remodeling franchise specializing in acrylic bath and shower wall systems and conversions, competing with Bath Tune-Up in the replacement and conversion project segment with similar franchise-distributed delivery.
- Miracle Method Surface Refinishing: Miracle Method is a national franchise that refinishes bathtubs, tiles, and countertops as an alternative to full replacement, competing with Bath Tune-Up on price-point projects and the bathroom renovation funnel.
- DreamMaker Bath & Kitchen: DreamMaker Bath & Kitchen is a national remodeling franchise offering full bathroom and kitchen remodels with design-build services, directly overlapping with Bath Tune-Up's full-remodel and design-curation positioning.
- Bath Fitter: Bath Fitter is a leading direct-to-consumer bathtub and shower replacement franchise/acrylic-liner system provider with hundreds of North American locations, competing head-to-head with Bath Tune-Up on speed, single-trade installations, and bathroom renovations.
- Kitchen Tune-Up: Kitchen Tune-Up is Bath Tune-Up's sister brand under Home Franchise Concepts, offering kitchen and bathroom remodeling franchises with similar design-collection methodology — directly comparable in franchise model, training, and target customers.
- Jacuzzi Bath Remodel: Jacuzzi Bath Remodel operates a national bathroom remodeling franchise network offering bath and shower replacement with proprietary products, directly competing with Bath Tune-Up in the same customer demographic and project categories.
- Re-Bath: Re-Bath is a national bathroom remodeling franchise specializing in full bathroom remodels, tub and shower replacements, and accessible conversions — directly comparable to Bath Tune-Up in services, franchise model, and target homeowner segment.
Broad incumbents
- Home Depot Bath Installation Services: Home Depot offers bath installation services (including through partnerships with Bath Fitter and others) as part of its broader home improvement retail and installed-services portfolio — an incumbent broad player competing with Bath Tune-Up in the same replacement and remodel segment.
- Lowe's Bath Installation Services: Lowe's offers bathroom remodeling and installation services through its retail installed-services program, competing with Bath Tune-Up at a national scale and serving the same homeowner demographic across full remodels and tub/shower replacements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Bath Tune-Up social profiles
Digital presenceBath Tune-Up compliance and trust
Trust signalCompliance12 records
Bath Tune-Up financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bath Tune-Up leadership team
Management profileNumber of profiles
Profiles2 records
Bath Tune-Up funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bath Tune-Up M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bath Tune-Up
What does Bath Tune-Up do?
Bath Tune-Up is a bathroom remodeling franchise that delivers residential renovation services through independently owned and operated franchise locations. Its core services cover bathtub installation and replacement, shower installation, tub-to-shower and shower-to-tub conversions, full bathroom remodels, and accessibility upgrades (walk-in showers, grab bars, non-slip flooring). The company supports these services with curated design collections that pre-select coordinated tiles, flooring, vanities, and finishes, along with third-party financing options.
Is Bath Tune-Up a public or private company?
Bath Tune-Up is a private company. It is classified as corporate owned and is currently operating.
When was Bath Tune-Up founded?
Bath Tune-Up was founded in 2020. It employs 1 to 10 people.
Where is Bath Tune-Up based?
Bath Tune-Up is headquartered in Aberdeen, United States, in the North America region.
How does Bath Tune-Up make money?
One revenue line is on record: bathroom Remodeling Services.
Who are Bath Tune-Up's main competitors?
Direct peers on record are Leaf Home Bath, BathWraps, Miracle Method Surface Refinishing, DreamMaker Bath & Kitchen, Bath Fitter, Kitchen Tune-Up, Jacuzzi Bath Remodel and Re-Bath. Broad incumbents are Home Depot Bath Installation Services and Lowe's Bath Installation Services.
Does Bath Tune-Up have an API?
No public API is recorded for Bath Tune-Up.
What industry is Bath Tune-Up in?
Bath Tune-Up's product category is Bathroom Remodeling Services. Its primary akta.pro industry code is HSAPABAA, Full Bathroom Remodel (Design-Build), with a secondary code of HSAPABAB, Shower Remodel & Installation (Walk-in, Tile, Glass Enclosures). Its SIC code is 3430.