FRANCIS SULTANA LIMITED

What FRANCIS SULTANA LIMITED does

Francis Sultana Limited is a London-based luxury interior design studio and bespoke furniture atelier, founded by interior designer Francis Sultana in 2009 and operating with approximately 14 employees from a headquarters and showroom at 2-4 King Street, St James's. The studio serves international collectors with major contemporary art and design collections, executing interior design projects across the UK, Europe, the Middle East, and the United States, with completed work spanning private residences, luxury hospitality (notably the Oetker Collection's Hotel La Palma in Capri, launched June 2023), and heritage properties including Spencer House and National Trust commissions.

The business is built around an annual program of bespoke and limited-edition furniture, lighting, and accessories produced in an in-house atelier using noble materials (bronze, rock crystal, straw marquetry, bespoke fabrics) with artisanal skills sourced from the UK and Europe. The product portfolio currently comprises 18 named collections (Forêt de Versailles, St. Moritz, Villa Giulia, Yana, Anita, Celia, Marie-Francois, Susan Capsule, Capri, Narmina, Lulu, Hommage to the Art Deco, Munira, Object, Chatterley, Archive, and Outdoor collections) plus the Francis Sultana x Bonacina 2026 brand collaboration. There is no proprietary software, AI/ML component, or digital platform; the offering is a pure creative-services and craft atelier business.

Revenue is generated through four streams: (1) interior design professional services, (2) one-off sales of bespoke and limited-edition furniture pieces, (3) licensing/royalty income from brand collaborations (Bonacina, Ginori 1735, Galerie Diurne, The Conran Shop, Savoir Beds), and (4) historical interiors work. Pricing is not publicly disclosed and is contact-based. Furniture is distributed primarily through David Gill Gallery in London (the principal sales outlet), with additional reach via the studio's own St James's showroom and partner brand channels. Go-to-market is enterprise field sales targeted at ultra-high-net-worth collectors and luxury hospitality groups, supported by editorial coverage in Architectural Digest, Wallpaper, House & Garden, and AD Italia rather than digital marketing. The studio is privately held by its founder; there are no institutional investors, funding rounds, or parent company structures evident in the source data.

Name

FRANCIS SULTANA LIMITED

Legal name

Francis Sultana Limited

Website

https://francissultana.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Francis Sultana Limited is a London-based luxury interior design studio and bespoke furniture atelier founded by Francis Sultana, serving international art collectors, luxury residential clients, and luxury hospitality groups with bespoke interiors, annual furniture collections, and brand collaborations across the UK, Europe, the Middle East, and the US.

Ownership category

akta.pro rank

Product category

Luxury Interior Design

NAICS

Interior Design Services (54141), Household and Institutional Furniture Manufacturing (33712), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Miscellaneous Furniture & Fixtures (2590), Public Bldg & Related Furniture (2531), Retail-Furniture Stores (5712)

akta.pro primary industry

Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)

akta.pro secondary industries

Multi-category Luxury Maisons (Jewelry/Watches/Leather/RTW) (CRAKAFAA), Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI), Heritage & Palace Luxury Hotels (THAGACAF)

Keywords

• Luxury interior design
• Bespoke furniture
• Limited-edition collections
• Art collector interiors
• Furniture atelier

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Interior Design Services: Interior design projects for residential and commercial spaces, including hotels and public projects. Projects span the UK, Europe, Middle East, and the US for international collectors.
2. Bespoke and Limited-Edition Furniture Collections: Annual collections of bespoke and limited-edition furniture, lighting, and accessories sold through David Gill Gallery and the studio's own channels.
3. Brand Collaborations: Collaborations with luxury brands including Bonacina, Ginori 1735, Galerie Diurne, The Conran Shop, and Savoir Beds on furniture collections, generating revenue through design licensing and royalties.
4. Historical Interiors: Created key pieces for important historical interiors such as Spencer House and historical work with The National Trust.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Francis Sultana Limited is a London-based luxury interior design studio and bespoke furniture atelier that delivers full interior design services for international collectors with major contemporary art and design collections and produces annual collections of limited-edition furniture, lighting, and accessories using noble materials (bronze, rock crystal, straw marquetry, bespoke fabrics). The studio supports traditional artisanal skills from the UK and Europe and pairs interior design commissions with co-branded furniture collections and licensing collaborations with luxury partners including Bonacina, Ginori 1735, and Savoir Beds. Products are sold through David Gill Gallery in London and the studio's own St James's showroom, with bespoke commissions spanning residential projects, hospitality (Oetker Collection including Hotel La Palma Capri), and heritage properties (Spencer House, National Trust).

Product overview

Francis Sultana Limited is a luxury interior design studio and bespoke furniture atelier based in London. The company operates as a single integrated offering combining interior design services for residential and commercial projects with an annual program of bespoke and limited-edition furniture, lighting, and accessory collections. The product portfolio consists of eighteen named furniture collections (Forêt de Versailles, St. Moritz, Villa Giulia, Yana, Anita, Celia, Marie-Francois, Susan Capsule, Capri, Narmina, Lulu, Hommage to the Art Deco, Munira, Object, Chatterley, Archive, and Outdoor collections) plus the Francis Sultana x Bonacina brand collaboration. Each collection features distinct pieces across furniture types (sofas, chairs, tables, cabinets, daybeds) and lighting (floor lamps, table lamps, standard lamps, wall lights, candelabras). The studio also provides full interior design services and completed its first hotel project (Hotel La Palma Capri) in 2023. Products are sold through David Gill Gallery and via direct inquiry.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Design Services Full-service interior design for international high-net-worth collectors with major contemporary art and design collections, integrating large-scale visual art, sculpture, and installation pieces into residential and commercial spaces. Projects span the UK, Europe, Middle East, and US, including hospitality and heritage commissions.
• Bespoke Furniture Atelier In-house atelier producing annual collections of bespoke and limited-edition furniture, lighting, and accessories. Uses noble materials including bronze, rock crystal, straw marquetry, and bespoke fabrics, supporting traditional artisanal skills and techniques from the UK and Europe.
• Hotel La Palma Capri Hospitality interior design project for the Oetker Collection, refurbishment of Hotel La Palma in Capri, launched June 2023 as Sultana's first hotel commission.
• Forêt de Versailles Collection Bespoke and limited-edition furniture collection featuring nature-inspired designs including Twig, Sofa, Armchair, Daybed, Dining Table, Coffee Table, Side Table, Console, and Chair pieces.
• Francis Sultana x Bonacina Collection Co-developed collection with Italian luxury brand Bonacina of bespoke indoor and outdoor furniture pieces.
• The St. Moritz Collection Bespoke and limited-edition furniture and lighting collection named after the Swiss Alpine resort, featuring Bernina cabinet and chest of drawers, Corviglia tables and chair, Pontresina stool, Sanam daybed, sofa, armchair, ottoman, and accompanying lighting pieces.
• The Villa Giulia Collection Bespoke furniture and home décor items inspired by the historic Villa Giulia, featuring mirrors (Mona, Lisio, Marco), Gueridon (Giulia), side tables (Andrea), coffee tables (Alessandro), and decorative boxes.
• The Yana Collection Bespoke furniture and lighting collection including St Moritz sofa and armchair, Diliana cabinet, Tom coffee table, Luisella chests of drawers and bedside tables, Astrid table, Diala tables, Bodil chair, Harry desk, Tarek console, Yana chaise, Eduardo lamps, Candida drinks trolley, and Erin gueridon.
• The Anita Collection Bespoke upholstered furniture collection including armchair, sofa, daybed, banquette, and stool pieces.
• The Celia Collection Bespoke furniture and lighting collection featuring Thaddeus cabinet, Tobias chest of drawers, Estoril banquettes and table, Shaari bench, Filippo sofa/armchair/daybed, Davide sofa and armchair, Victor stool, Ricardo console and coffee table, Enrique side table and console, Celia bedside table, plus accompanying lighting pieces.
• The Marie-Francois Collection Bespoke furniture and lighting collection including Cecile dining table, Rodin armchair, Bonaparte cabinet, Danielle console, Palmier desk and side table, Marie-Francois daybed, Genevieve stool, Elouise gueridon, Ella side table, Albert banquettes, stools and coffee table, Maurice lounge chair, Alexandre armchair, and accompanying lamps and dining chair.
• The Susan Capsule Bespoke capsule collection featuring Susan sofa, armchair, and ottoman pieces.
• The Capri Collection Bespoke furniture and lighting pieces for Italian-inspired interiors, including Alba dining table, Aldene banquette, Alessandro side table, Alfredo console, Agnella coffee table, Alma gueridon, Anjelico armchair and stool, Ambrosia standard lamp and pendant, Alfa and Ariana lamps, Amadeo/Angelino/Ariano table lamps, Ambra wall light, Alberto candle holder, and Antimo bowl.
• The Narmina Collection Bespoke furniture and lighting pieces including Baku centre table, Victoire daybed, Jacopo buffet, Maxime cabinet, Karl and Theo consoles, Narmina daybed, Javad armchair, Turgi sofa, Jordana coffee table, Theo side table, Nadia/Petra/Sabine/Rocco lamps, and Coco side table.
• The Lulu Collection Bespoke furniture and lighting pieces including Rihanna console, Maxi coffee table, Andrea banquette, Tati stool, Gigi floor lamp, Fifi table lamp, and Dili sofa.
• Hommage to the Art Deco Collection Bespoke furniture and objects inspired by Art Deco design, featuring Karen sofa, Ely armchair, Debra and Melbury sofas, Yana ottoman, Bridgehampton armchair and daybed, Venise dining table, Francesco dining chair, Anthony/Charles/Bond coffee tables, Charles console, Bond side table, Panos chair, Celia and Melbury daybeds, Allegra/Allego/Lulu banquettes, Pauline stool, Neville fireirons, accompanying gueridons, lamps, and wall appliques.
• The Munira Collection Bespoke furniture and lighting collection including Kiota club sofa and armchair, Abara tables, Kabati drinks cabinet, Sanduku chest of drawers, Afisi desk, Naku daybed, Bakuli coffee table, Kando side table, Kaa stool, Uyoga tray side table, Miti armchair and chair, Kiti armchair and chair, Zahaba bedside table and stool, Matako stool, Sala ottoman, Kitoko mirrors, Samaki/Anja table lamps, and Malika floor lamp.
• The Object Collection Bespoke decorative objects including Maloja frames, Alpina candlesticks (small, medium, large), Ischia bowls (I, II, double), Engadina trays (large, small), Dina and Egna boxes, Capri ring tree, Roma Antica and Roma II boxes, Celia dish, Alberto tall candle holder, Armando and Antonio hurricane lamps, Armand candle holder, Capri bowls, Palermo trays, Dish, Kitu bowl, Paperweight, and Trinity candelabra.
• The Chatterley Collection Bespoke furniture collection featuring Henry Carver, Henry, Regent, and Regent Carver dining chairs, Margaret armchair and banquette, Henry and Alexander banquettes, Osbert and Cosima coffee tables, Oliver console, Nancy side table, Nancy II dining table, Cecil hurricane lamps (medium, large) and table lamp.
• The Archive Collection Archive collection featuring select pieces from previous collections including Grand Salon corner sofa and sofa, Petit Salon sofa, Christina chest of drawers, Stephen bar stool, Paris and Spencer House Palm consoles, Mirabel side table, and Palm standard lamp and table lamp.
• The Outdoor Collection Bespoke and limited-edition outdoor furniture pieces designed for outdoor living, including Cabana, Julien console, Valerio dining tables (round and large), Tadzio sofas (large and small), Luca daybed, Sabina sunbed, Pietro and Paulo side tables, Thierry coffee tables (round, oval, I, II), Bruno armchair and dining chair, Bar stool, and Enzo stool.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• Oetker CollectionflagshipStrategic or Co-development Partner · 1 June 2023Francis Sultana's first hotel project for the Oetker Collection launched in June 2023 with the refurbishment of the iconic Hotel La Palma in Capri. Further collaborations on a series of projects were announced for later years.
• BonacinacoreStrategic or Co-development PartnerCollaboration on furniture collections with Bonacina in Italy. The partnership produces indoor and outdoor furniture pieces under the Francis Sultana x Bonacina collection.
• Ginori 1735coreStrategic or Co-development PartnerCollaboration on collections with Ginori 1735 in Italy, part of the 'Reborn Project'.
• Galerie DiurnecoreStrategic or Co-development PartnerCollaboration on collections with Galerie Diurne in France.
• The Conran ShopcoreStrategic or Co-development PartnerCollaboration on collections with The Conran Shop in the UK.
• Savoir BedscoreStrategic or Co-development PartnerCollaboration on collections with Savoir Beds in the UK.
• David Gill GalleryflagshipChannel Partner/ Reseller/ DistributorDavid Gill Gallery serves as the primary sales outlet for Francis Sultana furniture collections. All product listings on the website link to davidgillgallery.com for purchasing.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Studio Peregalli: Milan-based atelier of Roberto Peregalli and Laura Sartori Rimini doing historically-sensitive luxury residential interiors and bespoke furniture. Comparable in narrative of craftsmanship, heritage references and small atelier scale.
• Vincenzo De Cotiis: Milan-based architect-designer producing limited-edition collectible furniture, lighting and interiors for private clients and galleries. Comparable in combining interior design practice with one-off sculptural furniture pieces at the top of the market.
• Dimore Studio: Milan-based luxury interior design and product studio by Britt Moran and Emiliano Salci, producing limited-edition furniture and collaborating with Italian artisans. Comparable European atelier model and furniture-plus-interiors offering.
• Kelly Wearstler: US luxury interior designer with eponymous furniture, lighting, textiles and home accessories collections sold direct-to-consumer. Comparable model of design studio + multi-category home brand under one eponymous maison.
• Champalimaud Design: New York-based luxury interior design firm led by Alexandra Champalimaud, focused on hospitality (Four Seasons, St. Regis, Belmond) and ultra-luxury residences. Closest comparable on the high-end hospitality interior design vertical.
• Pierre-Yves Rochon: Paris-based luxury hospitality interior designer behind projects for Four Seasons, Peninsula and Shangri-La. Comparable on the high-end hotel interior design specialty that Sultana is just beginning to expand into via Oetker.
• Martin Brudnizki Design Studio: London-based luxury interior designer with a parallel bespoke furniture line and strong hotel/restaurant project book (Annabel's, The Beekman). Closest UK-headquartered peer in scope of interior design plus furniture maison.
• Studio Sofield: New York luxury interior design studio of William Sofield serving private collectors and high-end hospitality with bespoke furniture. Comparable in targeting art-collecting clients and producing custom furniture integrated with interiors.
• Rose Uniacke: London-based luxury interior designer with her own eponymous furniture and home objects collection, serving ultra-high-net-worth residential clients. Highly comparable niche, scale and London HQ to Francis Sultana.
• Axel Vervoordt: Belgian designer and gallerist specializing in interiors for major art collectors and wabi-sabre historic properties, with a Kanaal complex housing gallery, antiques and design. Highly comparable collector-driven positioning and art-integrated interiors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/francis-sultana-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FRANCIS SULTANA LIMITED