Frank & Fred Casino

What Frank & Fred Casino does

Frank & Fred Casino is a Swedish-licensed online casino and sportsbook targeting adult (21+) Swedish players, operated by Malta-domiciled UnionJack Limited (company number C108651) under a Spelinspektionen license valid until 2029-12-02. The platform combines casino gaming — slots, Megaways titles, table games, live dealer, and progressive jackpots — with an integrated sportsbook covering football, hockey, tennis, and e-sports. Game content is aggregated from approximately fifteen third-party studios (NetEnt, Play'n GO, Evolution, Pragmatic Play, Relax Gaming, ELK, Yggdrasil, Quickspin, Foxium, Fortune Factory, Hacksaw Gaming, Area Vegas, Slingshot Studios, Snowborn, and Gameburger), with a proprietary four-tier FrankFred Jackpot system (Mega, Stora, Mellan, Snabba) layered on top. Distribution is exclusively direct-to-consumer through FrankFred.com, gated by BankID authentication, with Swish and Trustly powering deposits and withdrawals and Spelpaus integration for responsible gambling.

On 2024-12-03 the brand transferred from previous operator XG Gaming Sweden Ltd to UnionJack Limited under a newly issued Spelinspektionen license; all prior player accounts were permanently closed and customers were required to re-register. Revenue is generated through transaction fees on casino play and sports betting wagers, with no disclosed enterprise or B2B customers and no disclosed revenue figures. The company employs 11 people based in Mosta, Malta, and operates as an independent, privately held single-market brand within Sweden's regulated online gambling ecosystem.

There is no evidence of AI/ML capability development, proprietary technology beyond the jackpot wrapper, external funding, M&A activity, or geographic expansion beyond Sweden. The competitive position rests on regulatory licensure, Swedish payment-rail integration, and content breadth rather than technology differentiation.

Name

Frank & Fred Casino

Legal name

UnionJack Limited

Website

https://frankfred.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Frank & Fred Casino is a Swedish-licensed online casino and sportsbook operated by Malta-based UnionJack Limited, serving Swedish adult (21+) gamblers with slots, live casino, and sports betting via BankID, Swish, and Trustly.

Ownership category

akta.pro rank

Headquarters

HQ city

Not specified

HQ country

Malta

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Online Casino Gaming: Revenue generated from casino games including slots, Megaways, progressive jackpots, table games, and live dealer games. The platform offers thousands of casino games from multiple providers.
2. Sports Betting: Revenue from sports betting on football, hockey, tennis, e-sports and other sporting events through an integrated sportsbook with competitive odds.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Frank & Fred is a Swedish-licensed online casino and sportsbook operated by UnionJack Limited. It offers thousands of casino games (slots, Megaways, table games, live dealer) from multiple third-party studios and a sportsbook covering football, hockey, tennis, and e-sports, complemented by a proprietary multi-tier FrankFred Jackpot. The platform uses BankID for registration/login and Swish/Trustly for instant deposits and withdrawals, and is restricted to Swedish players aged 21+.

Product overview

Frank & Fred Casino is a Swedish online casino and sportsbook operated by UnionJack Limited under a Swedish gambling license from Spelinspektionen (valid until 2029-12-02). The platform combines two core offerings: an online casino with thousands of games from multiple game studios (including ELK, Gameburger, Snowborn, Slingshot, NetEnt, Play'n GO, and Evolution) featuring slots, Megaways, table games, and live dealer games; and a sports betting platform covering football, hockey, tennis, and e-sports. The proprietary FrankFred Jackpot system provides multi-tiered progressive jackpots. The platform integrates with Swedish payment solutions (Swish, Trustly), BankID for authentication, and Spelpaus for responsible gambling self-exclusion.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Casino Platform Comprehensive online casino offering with thousands of casino games including slots, Megaways games, classic table games, and progressive jackpots supplied by multiple game studios, for Swedish adult players.
• Sportsbook / Sports Betting Integrated sports betting platform allowing Swedish players to wager on sports and events including football, hockey, tennis, and e-sports with competitive odds.
• FrankFred Jackpot Proprietary jackpot system with multiple tiers (Mega, Stora, Mellan, Snabba) offering progressive jackpot prizes across the casino game portfolio for Swedish players.
• Live Casino Live dealer casino offering including roulette, blackjack, and game show-style games powered by Evolution Gaming, for Swedish players seeking real-time table play.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

18 partnerships are on record, tiered core.

• NetEntcoreTechnology or IntegrationGame content provider supplying popular slot games including Starburst, Gonzo's Quest, and Fruit Shop to the Frank & Fred casino platform.
• Play'n GOcoreTechnology or IntegrationGame studio providing casino titles such as Book of Dead and Fred's Lucky 777 to the Frank & Fred gaming platform.
• Evolution GamingcoreTechnology or IntegrationLive casino provider supplying live dealer games including Live Monopoly Roulette to Frank & Fred's live casino offering.
• Relax GamingcoreTechnology or IntegrationGame aggregator providing titles like Temple Tumble and Bill & Coin 2 to the Frank & Fred casino platform.
• Pragmatic PlaycoreTechnology or IntegrationGame studio supplying slots including Sweet Bonanza 1000 and Bigger Bass Splash to the platform.
• QuickspincoreTechnology or IntegrationGame provider supplying slots such as Sakura Fortune Epic Bloom and Robbits to Frank & Fred's game library.
• ELK StudioscoreTechnology or IntegrationGame studio providing numerous slots including the Nitropolis series, Wild Toro series, and Pirots series to Frank & Fred.
• YggdrasilcoreTechnology or IntegrationGame provider supplying slots including Goals of Olympus and MultiFly 2 to the platform.
• FoxiumcoreTechnology or IntegrationGame studio providing slots such as Rome Fight for Gold and Chicks in Vegas to Frank & Fred.
• Fortune FactorycoreTechnology or IntegrationGame provider supplying slots including Gold Blitz Ultimate and Gold Blitz Fortune Tower Fusion.
• Hacksaw GamingcoreTechnology or IntegrationGame studio providing slots including Death Becomes You to the Frank & Fred platform.
• Area VegascoreTechnology or IntegrationGame provider supplying slots including Area Build'R Wildfire and Area Link Wolf Unleashed.
• Slingshot StudioscoreTechnology or IntegrationGame studio providing games including Jade Shuriken and Links of Fire to Frank & Fred.
• Snowborn GamescoreTechnology or IntegrationGame studio providing slots including Masters of Olympus and Cash Flip Medusa to the platform.
• Gameburger StudioscoreTechnology or IntegrationGame studio providing slots including Hyper Gold All In and Playboy Fortunes HyperSpins to Frank & Fred.
• SpelinspektionencoreTechnology or IntegrationSwedish gambling regulator that issues and oversees the operating license for Frank & Fred. License valid until 2029-12-02.
• SwishcoreTechnology or IntegrationSwedish mobile payment solution used for instant deposits and withdrawals on the Frank & Fred platform.
• TrustlycoreTechnology or IntegrationPayment service provider enabling secure bank transfers for deposits and withdrawals on the platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• NordicBet (Betsson Group): NordicBet is a Betsson-owned online casino and sportsbook brand with a Swedish license and a Nordic-focused player base. It competes head-to-head with Frank & Fred for Swedish casino and sports betting customers, with a comparable mix of slots, live dealer, and sportsbook products.
• Mr Green (Kindred Group): Mr Green is an online casino brand operated by Kindred Group under a Spelinspektionen license targeting Swedish players. It is a directly comparable online casino brand to Frank & Fred in terms of product mix (slots, table games, live casino) and target audience.
• Casumo Services Limited: Casumo is a European online casino operator with a Spelinspektionen license serving Swedish players. It directly competes with Frank & Fred on online casino games, jackpots, and live dealer content, with overlapping game studio partnerships and a similar Swedish-targeted value proposition.
• LeoVegas Group: LeoVegas is a Swedish-origin mobile-first online casino and sportsbook operator with a Spelinspektionen license. It directly competes with Frank & Fred in the Swedish online casino market, with overlapping game providers, similar payment integrations, and a comparable combined casino/sportsbook offering.
• Videoslots.com: Videoslots is an online casino operator holding a Spelinspektionen license and serving Swedish players with a broad portfolio of slots, table games, and live casino from many of the same providers Frank & Fred integrates with. It is a directly comparable slot-led online casino competitor in the Swedish regulated market.
• Betsson AB: Betsson is a Sweden-headquartered online gambling operator offering casino, sportsbook, and other verticals under multiple European licenses including Spelinspektionen. It is one of the largest and most direct Swedish-market competitors to Frank & Fred, operating a very similar combined casino and sports betting product targeting Swedish players.
• Hajper (CasinoPro Limited / Betsson): Hajper is a Swedish-licensed online casino and sportsbook brand closely comparable to Frank & Fred in target audience and product mix, combining slots, live casino, and sports betting under a Swedish license with localized payment options. It represents a similar small-to-mid sized Swedish-market operator competing for the same player cohort.

Broad incumbents

• Kindred Group (Unibet): Kindred Group operates the Unibet brand, one of Europe's largest online gambling operators with a Swedish license and a strong Swedish player base. It offers a directly comparable combined casino, sportsbook, and live dealer product targeting Swedish customers and is a major incumbent competitor to Frank & Fred.
• Svenska Spel: Svenska Spel is the Swedish state-owned gambling operator offering online casino, sportsbook, and lottery products under the Swedish license regime. It is a direct competitive peer to Frank & Fred in the regulated Swedish online casino and sports betting market, with substantially greater scale and brand recognition.
• ATG (AB Trav och Galopp): ATG is the Swedish horse racing and betting operator that has expanded into online casino and sports betting under a Swedish license. It competes with Frank & Fred for the same pool of Swedish online casino and sportsbook players, with a particularly strong position in the local Swedish betting culture.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/frankfredcasino

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frank & Fred Casino