FranklinCovey Vietnam

What FranklinCovey Vietnam does

FranklinCovey Vietnam (FCV) is the exclusive Vietnamese licensee of FranklinCovey (NYSE: FC), a global leadership development and organizational transformation firm. Established in 2014 as a member of PACE Institute of Management, FCV operates from offices in Ho Chi Minh City (PACE Building, Nguyen Thai Binh Street) and Hanoi (Coalimex Building, Trang Thi Street) with approximately 11 employees, delivering FranklinCovey's curriculum in both Vietnamese and English. The company serves large enterprises, multinational corporations, and individual professionals across Vietnam, with named clients including Western Digital, Shea Homes, Suntory PepsiCo Vietnam, and The EBS Group.

FCV's portfolio comprises 14 signature training programs organized around four solution pillars — Leadership (7 Habits, Speed of Trust, 4 Essential Roles, MULTIPLIERS, 6 Critical Practices, Change Management, Project Management, Inclusive Leadership), Individual Effectiveness (5 Choices, Presentation Advantage), Winning Culture (Leading Customer Loyalty, Unconscious Bias), and Business Execution (4 Disciplines of Execution, Helping Clients Succeed) — supplemented by Blanchard and Search Inside Yourself (SIY) programs delivered by senior consultants. Delivery runs through two proprietary platforms: the Impact Platform (an AI-enabled learning management system for behavior-change tracking) and the All Access Pass (a subscription-based integrated learning subscription accessible in Vietnamese and English), alongside in-person coaching, executive coaching, and client certification (train-the-trainer) services.

The business operates five revenue streams: public workshops (800,000 VND per seat, per-event open enrollment in HCM City and Hanoi), in-house corporate training (standard and customized programs), client certification (licensing of curriculum and methodology to client facilitators), All Access Pass subscriptions (recurring digital access), and coaching/consulting services. Go-to-market is enterprise sales-led and consultative, supported by content marketing on the company website, Facebook, LinkedIn, and YouTube, plus webinars, email newsletters, and in-person events co-hosted with PACE Institute. The company is privately held, generates no publicly disclosed revenue, and is the sole authorized channel for FranklinCovey content in Vietnam.

Name

FranklinCovey Vietnam

Legal name

FranklinCovey Vietnam

Website

https://franklincovey.vn

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

FranklinCovey Vietnam is the exclusive local licensee of global leadership development firm FranklinCovey, delivering enterprise leadership training, organizational transformation, and digital learning solutions to large corporations and individual professionals across Vietnam through workshops, certification programs, and subscription platforms.

Ownership category

akta.pro rank

Product category

Leadership Development Training

NAICS

Professional and Management Development Training (61143), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Management Services (8741)

akta.pro industry

PRIMARYBPACANAM

Training Delivery Providers (In-Person, Virtual, Train-the-Trainer)

Business & Public Services/HR, Staffing & Recruitment Services/Training, Learning & Development Services

Keywords

• Leadership development training
• Corporate training services
• Organizational transformation consulting
• Executive coaching programs
• Professional development workshops

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Public Workshop Training: Open enrollment training programs scheduled at fixed dates at FranklinCovey venues in Ho Chi Minh City and Hanoi, serving individuals or groups from multiple organizations. Participants register and pay per seat.
2. In-house Corporate Training: On-site training delivered directly to enterprise clients, available in Standard Program (standardized FranklinCovey curriculum) or Customized Program (tailored to client-specific needs). Revenue is generated per program or engagement.
3. Client Certification: Training program where FranklinCovey certifies and transfers training technology and curriculum to a company's internal facilitators, enabling the client to independently deliver FranklinCovey content to their own teams.
4. Online / All Access Pass Subscription: Subscription-based digital access to FranklinCovey's full content library, enabling anytime-anywhere learning in the learner's preferred language, combined with coaching and reinforcement support.
5. Coaching & Consulting Services: Executive coaching, reinforcement coaching, and consulting engagements provided by FranklinCovey Vietnam's certified consultants to reinforce learning outcomes and support organizational transformation.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

FranklinCovey Vietnam is the exclusive licensee of FranklinCovey in Vietnam, delivering leadership development, organizational effectiveness, and culture transformation training programs to enterprise clients and individual professionals. The company offers a portfolio of signature training courses (including The 7 Habits of Highly Effective People, The 4 Disciplines of Execution, Leading at the Speed of Trust, and others) delivered through public workshops in Ho Chi Minh City and Hanoi, in-house corporate training, client certification (train-the-trainer), online learning via the All Access Pass subscription, and blended learning supported by the Impact Platform and executive coaching services.

Product overview

FranklinCovey Vietnam is a leadership development and organizational transformation company offering a comprehensive portfolio of training programs and technology-enabled learning solutions. The core offering consists of 14 signature training courses organized into four solution pillars: (1) Leadership (The 7 Habits of Highly Effective People®, Leading at The Speed of Trust®, The 4 Essential Roles of Leadership®, MULTIPLIERS®, The 6 Critical Practices for Leading a Team™, Change Management, Project Management, and Inclusive Leadership), (2) Individual Effectiveness (The 5 Choices to Extraordinary Productivity® and Presentation Advantage™), (3) Winning Culture (Leading Customer Loyalty® and Unconscious Bias training), and (4) Business Execution (The 4 Disciplines of Execution® and Helping Clients Succeed®). These programs are delivered through two primary technology platforms: the Impact Platform™ (an AI-powered learning management system for deploying content at scale and measuring behavior change) and the All Access Pass® (a subscription-based digital learning platform providing on-demand access to all content). Additional delivery modes include Public Workshops, In-house Workshops, Client Certification (train-the-trainer), Online Learning, and Blended Learning, supplemented by Coaching Services (Executive Coaching, Reinforcement Coaching, and Consulting).

Differentiator

Problem solved

Functional benefit

Products and services

• The 7 Habits of Highly Effective People® Flagship leadership and personal effectiveness training program covering Proactive, Begin with End in Mind, Put First Things First, Think Win-Win, Seek First to Understand, Synergize, and Sharpen the Saw. Designed for leaders and professionals.
• Leading at The Speed of Trust® Leadership program that teaches how to build, extend, and restore trust to accelerate business results and organizational performance through the Speed of Trust methodology.
• The 4 Essential Roles of Leadership® Leadership development program teaching the four essential roles: Create Vision, Execute Strategy, Coach Potential, and Develop Collective Team Capabilities to build exceptional teams.
• MULTIPLIERS®: How the Best Leaders Ignite Everyone's Intelligence Leadership program based on Liz Wiseman's Multipliers research, teaching leaders how to attract and develop talent to maximize the intelligence and capabilities of their teams.
• The 6 Critical Practices for Leading a Team™ Team leadership program teaching six critical practices to help leaders build and lead high-performing teams effectively.
• Leading Customer Loyalty® Program teaching leaders and organizations how to build deep customer loyalty and sustained business growth through exceptional service culture.
• Change: How to Turn Uncertainty Into Opportunity™ Change management program that equips leaders with frameworks and skills to manage organizational change, turn uncertainty into opportunity, and lead teams through transformation.
• Project Management for the Unofficial Project Manager™ Practical project management program designed for non-project managers to help them deliver results on projects without formal project management training.
• INCLUSIVE LEADERSHIP™ Program teaching inclusive leadership practices to cultivate diversity, equity, and inclusion to build better teams and organizational culture.
• The 4 Disciplines of Execution® (4DX) Strategy execution framework teaching four disciplines: Focus on the Wildly Important, Act on Lead Measures, Keep a Compelling Scoreboard, and Create a Cadence of Accountability to achieve breakthrough results.
• The 5 Choices to Extraordinary Productivity®

Quantifiable outcome

• Western Digital recovered from a major flood disaster in 46 days at $200 million (vs. $1 billion predicted) and achieved #1 industry position with 30% profit margin within one year after implementing 7 Habits culture program
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PACE Institute of Management (Học viện Quản lý PACE)coreStrategic or Co-development PartnerPACE Institute of Management is FranklinCovey Vietnam's parent organization and sole exclusive representative of FranklinCovey in Vietnam. FranklinCovey Vietnam is a member of PACE, with both organizations sharing facilities, staff, and co-hosting major events such as the 'Lãnh Đạo Tứ Trụ Thời Bất Định' leadership forum. PACE provides the operational infrastructure while FranklinCovey provides the global content framework.
• FranklinCovey (Global)coreTechnology or IntegrationFranklinCovey Vietnam is the exclusive licensee of FranklinCovey's global leadership development and organizational effectiveness content in Vietnam. The global parent company provides curriculum, methodologies (7 Habits, 4DX, etc.), the Impact Platform technology, All Access Pass system, and expert support, while FranklinCovey Vietnam localizes and delivers these solutions in the Vietnamese market.
• BlanchardminorStrategic or Co-development PartnerFranklinCovey Vietnam's experts also deliver Blanchard training programs, expanding the range of leadership solutions offered to Vietnamese clients beyond FranklinCovey's proprietary content.
• SIY Global (Search Inside Yourself)minorStrategic or Co-development PartnerFranklinCovey Vietnam's senior consultants also deliver Search Inside Yourself (SIY) mindfulness-based emotional intelligence and leadership programs in Vietnam.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SIY Global (Search Inside Yourself Leadership Institute): Mindfulness-based emotional intelligence and leadership training organization, also offered through FCV's partnership network. Comparable in delivery model and enterprise target audience.
• Blanchard: Leadership training company (situational leadership, SLII) that is also offered through FCV's partnership network in Vietnam. Operates similar train-the-trainer and licensing models for enterprise clients.
• Center for Creative Leadership: Nonprofit research and leadership development organization offering executive education, leadership coaching, and assessment. Competes with FCV in the executive and leadership development space.
• DDI (Development Dimensions International): Global leadership development company specializing in leadership training, assessment, and selection. Competes directly with FCV in the enterprise leadership and culture transformation segment.
• Wilson Learning: Global human performance improvement company offering leadership, sales, and interpersonal skills training with licensee models in APAC. Similar profile to FCV with workshop, content licensing, and customized enterprise delivery.
• Dale Carnegie Training: Global leadership, sales, and personal effectiveness training company operating in Vietnam through local licensee partners. Closest direct competitor with similar workshop-based delivery, established brand, and enterprise customer base.

Broad incumbents

• Korn Ferry: Global organizational consulting and leadership development firm offering executive coaching, assessment, and enterprise training programs across APAC, including Vietnam. Much larger and broader portfolio than FCV.
• Harvard Business Publishing (Corporate Learning): Premium corporate learning division selling Harvard-authored leadership content and courses to enterprises globally. Competes with FCV in the premium leadership content and executive development segment.
• LinkedIn Learning: Mass-market professional learning platform with leadership and business content available via enterprise subscription. Competes with FCV's All Access Pass on convenience and price for self-directed learners within client organizations.
• Skillsoft: Large-scale digital learning provider offering leadership, business, and technology content via subscription. Represents the broader incumbent in corporate digital learning that competes with FCV's All Access Pass for enterprise L&D budget.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCKMzUKEWZ2f1pSeJxQ05e0w?view_as=subscriber
• Facebookfacebook.com/FranklinCoveyVietnam
• LinkedInlinkedin.com/company/franklincovey-viet-nam

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FranklinCovey Vietnam