PACE Institute of Management

What PACE Institute of Management does

PACE Institute of Management is a private Vietnamese management education and consulting firm founded on June 6, 2001, in Ho Chi Minh City, operating as the country's first 'business school.' The company delivers three core service lines: PACE Training (executive education programs across 8 management disciplines — General Management, HR, Finance, Marketing, Sales, Production, Supply Chain, Project Management — offered in Public open-enrollment and In-house customized enterprise formats); PACE Consulting (corporate culture, L&D strategy, BSC/KPI/OKR implementation); and PACE Books (publishing of management titles across four book series, distributed through Shopee, Tiki, Lazada, and TikTok Shop).

The business is built on an integrated 'Global Management Ecosystem' comprising 8 affiliated schools, 8 member companies (including FranklinCovey Vietnam, Blanchard Vietnam, SIY Vietnam, Balanced Scorecard Vietnam, Talent Assessments Vietnam, PACE Consulting, and PACE Books), 8 global partners (FranklinCovey, Blanchard, SIY Global, AMA, SHRM, DMI, Wiley, Hogan Assessments), and 5 non-profit organizations (IRED, IPL, OpenEdu, GoodBooks Awards, PLEMS). Technology infrastructure includes a proprietary MY PACE learning portal, a LiveLearning virtual classroom platform, and the PACE Books e-commerce platform.

PACE generates revenue from executive program tuition (e.g., the CEO flagship program priced at VND 29.5-31.5 million per participant), enterprise in-house training contracts, management consulting engagements, and book sales. Customer segments are Vietnamese C-suite executives, senior management, middle managers, and corporate enterprises across industries. The institute serves 100,000+ learners annually and has accompanied 100,000+ businesses over its 25-year history. It operates two offices (Ho Chi Minh City headquarters and Hanoi regional office) and is led by founder and Chairman TS. Giản Tư Trung.

Name

PACE Institute of Management

Legal name

Học Viện Quản Lý PACE

Website

https://pace.edu.vn

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

251–500 employees

Short description

PACE Institute of Management is a private Vietnamese executive education, management consulting, and book publishing firm founded in 2001, serving C-suite executives, business leaders, and corporate enterprises in Vietnam through training programs, consulting services, and management literature.

Ownership category

akta.pro rank

Product category

Executive Education and Management Training

NAICS

Professional and Management Development Training (61143), Administrative Management and General Management Consulting Services (541611), Business Schools and Computer and Management Training (6114), Human Resources Consulting Services (541612)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742), Books: Publishing Or Publishing & Printing (2731)

akta.pro industry

PRIMARYEDAHAHAN

Executive Education & Corporate Programs (Non-degree)

Education/Higher Education (Colleges & Universities)/Business Schools & Management Institutes

SECONDARYEDAHAHAI

Strategy, Consulting & General Management Institutes

Education/Higher Education (Colleges & Universities)/Business Schools & Management Institutes

SECONDARYEDABAAAC

Strategic Leadership & Business Acumen

Education/Corporate Training & Professional Development/Leadership & Management Development

SECONDARYEDABAKAH

Operational Excellence (OPEX) & Performance Management (KPI/OKR)

Education/Corporate Training & Professional Development/Operations, Quality & Lean/Six Sigma Training

SECONDARYEDAAALAM

Project, Quality & Operations (PMP PDUs, Six Sigma, Quality CE)

Education/Adult & Continuing Education/Professional Licensure & Continuing Professional Education (CE/CPE)

Keywords

• Executive education programs
• Management consulting services
• Corporate training programs
• Management book publishing
• Leadership development programs

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. PACE Training (Executive Education Programs): Revenue generated from flagship training programs covering 8 core management disciplines (Leadership, HR, Finance, Marketing, Sales, Production, Supply Chain, Project Management). Delivered in both Public (open enrollment) and In-house (enterprise-customized) formats. Programs include the CEO program (VND 29.5-31.5 million), as well as programs for CFO, CHRO, CMO, CCO, CPO, and middle management. Programs run across multiple sessions with durations ranging from a few days to several months.
2. PACE Consulting: In-depth management consulting services covering company restructuring, corporate culture transformation, L&D strategy, BSC, KPI, and OKR implementation. Delivered through the PACE Consulting member unit, addressing management challenges and strategic priorities for enterprise clients.
3. PACE Books (Publishing): Revenue from publishing and selling management books through the PACE Books platform (pacebooks.pace.edu.vn) and third-party retail channels (Tiki, Lazada, Shopee, TikTok Shop). Books are sold in physical and digital formats with prices ranging from VND 125,000 to VND 750,000 per title. Includes the Tủ sách Doanh trí (Business Wisdom series), Tủ sách Tinh hoa Thế giới (World Classics), Tủ sách Khai phóng (Liberal Education), and Tủ sách Lịch sử (History series).
4. Coaching Services: Individual and group coaching services (khai vấn) provided alongside training programs, targeting individuals or participant groups seeking deeper, personalized learning and application to specific work contexts. Contact via [email protected].

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

PACE Institute of Management delivers executive education and corporate training across 8 core management disciplines (Leadership, HR, Finance, Marketing, Sales, Production, Supply Chain, Project Management) through public open-enrollment programs and customized in-house enterprise training. It also provides in-depth management consulting (corporate restructuring, culture transformation, L&D strategy, BSC/KPI/OKR) and publishes management books through PACE Books in both physical and digital formats. Its Global Management Ecosystem combines 8 affiliated schools, 8 member companies, 8 global partners, and 5 non-profit organizations to deliver integrated management solutions to Vietnamese enterprises.

Product overview

PACE Institute of Management is an educational institution offering a portfolio of management training, consulting, and publishing services. The core offering consists of three main service lines: (1) PACE Training — executive education programs across 8 management disciplines delivered via 8 affiliated schools in Public and In-house formats; (2) PACE Consulting — management consulting on corporate culture, L&D, BSC, KPI, and OKR; and (3) PACE Books — publishing of management books across four series (Doanh trí, Tinh hoa Thế giới, Giáo dục, Lịch sử). The ecosystem also includes 8 member companies (including FranklinCovey Vietnam, SIY Vietnam, Blanchard Vietnam, PACE Consulting, PACE Books), 5 non-profit educational organizations (IRED, IPL School, GoodBooks Awards, OpenEdu, PLEMS), and 8 global partners (FranklinCovey, Blanchard, SIY Global, AMA, SHRM, DMI, Wiley, Hogan). Notable programs include the flagship CEO training program (Vietnam's first, with 25+ years of delivery) and Mindful Leadership Vietnam offering Search Inside Yourself and Mindful Leadership Program. PACE Books publishes Vietnamese translations of global management classics sold through Tiki, Lazada, Shopee, and TikTok.

Differentiator

Problem solved

Functional benefit

Brands

• PACE Training: Flagship practice-driven training programs covering 8 core management disciplines with Public and In-House delivery formats
• PACE Consulting
• PACE Books
• PACE NPO
• PACE Seminars
• PACE Resources
• Mindful Leadership Vietnam (MLV)
• FranklinCovey Vietnam
• SIY Vietnam
• Blanchard Vietnam

Products and services

• PACE Training (Executive Education Programs) Flagship executive education and management training programs covering 8 core management disciplines (General Management, HR Management, Finance, Marketing, Sales, Production, Supply Chain, Project Management), delivered in Public (open-enrollment) and In-house (customized enterprise) formats for Vietnamese business leaders, C-suite executives, and managers.
• PACE Consulting In-depth management consulting for Vietnamese enterprises covering company restructuring, corporate culture transformation, L&D strategy, and implementation of Balanced Scorecard (BSC), KPI, and OKR performance management systems.
• PACE Books (Publishing) Publishing arm producing Vietnamese-language management books across four series: Tủ sách Doanh trí (Business Mindset), Tủ sách Tinh hoa Thế giới (World Classics), Tủ sách Giáo dục (Education/Liberal Arts), and Tủ sách Lịch sử (History). Books are sold in physical and digital formats through PACE's own e-commerce site and third-party marketplaces at VND 125,000–750,000 per title.
• CEO — Chief Executive Officer Program Flagship executive leadership program covering strategic planning, organizational management, team leadership, corporate culture, and change management through 30 sessions (90 hours). Standard fee VND 31,500,000; discounted fee VND 29,500,000. Targeted at CEOs, founders, and senior executives of Vietnamese enterprises.
• Mindful Leadership Vietnam (PACE-MLV) Programs Mindful leadership training programs delivered by Mindful Leadership Vietnam (PACE-MLV) including Search Inside Yourself (SIY), Mindful Leadership Program (MLP), and Adaptive Resilience. Offered as public workshops or in-house corporate training, combining neuroscience, emotional intelligence, and mindfulness practices for enterprise leaders and individual professionals.
• Coaching Services Individual and group coaching services (khai vấn) provided alongside PACE training programs, targeting individuals or participant groups seeking deeper, personalized learning and application to specific work contexts. Contact via [email protected].
• Middle Management Program (MMM) Middle Management Program covering management competencies across functional disciplines for mid-level managers and department heads, including specialized tracks in Finance for Leaders, Accounting for Leaders, and Legal Knowledge for Leaders.
• PACE Books — Quản trị Sự thay đổi (Change Management) Vietnamese translation of "Change: How to Turn Uncertainty into Opportunity" by Curtis Bateman et al., published by PACE Books. Price 205,000 VND; distributed via PACE's own storefront, Tiki, Lazada, Shopee, and TikTok Shop.
• PACE Books — Hành Trình Trở Thành Nhà Lãnh Đạo (On Becoming a Leader) Vietnamese translation of Warren Bennis's classic "On Becoming a Leader," translated by Võ Kiều Linh and published by PACE Books for Vietnamese readers and managers.
• PACE Books — Quản trị Nhân tài (The ATD Talent Management Handbook) Vietnamese translation of "The ATD Talent Management Handbook" by Terry Bickham, a nearly 500-page reference covering talent management strategies and HR data analytics, published by PACE Books.

Quantifiable outcome

• Over 100,000 businesses accompanied over 25 years
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core.

• SIY Global (Search Inside Yourself Global)coreTechnology or Integration · 1 January 2025SIY Global is the world leader in mindful leadership training for enterprises, combining neuroscience and mindfulness to develop emotional intelligence. In 2025, PACE became the exclusive partner of SIY Global and launched SIY Vietnam as a PACE member unit. PACE's Mindful Leadership Vietnam (PACE-MLV) is the exclusive organizational partner for the Search Inside Yourself program in Vietnam.
• BlanchardcoreTechnology or Integration · 1 January 2014Blanchard is a global leader in leadership development, especially known for the SLII® model — the most widely used leadership development program in the world. Blanchard Vietnam (a member of PACE) is the authorized partner to deliver Blanchard programs in Vietnam.
• Viện Giáo Dục IRED (IRED Institute of Education)coreStrategic or Co-development Partner · 1 January 2007IRED (Institute of Education) is an independent, non-profit education organization promoting liberal education in Vietnam. Established by PACE in 2011, it operates various educational activities (training, research, publishing, seminars, projects) and is the organizational host for PACE's non-profit initiatives including the GoodBooks Awards. IRED is central to PACE's mission of comprehensive educational impact.
• Trường Lãnh đạo Khai Phóng IPL (IPL Enlightened Leadership School)coreStrategic or Co-development Partner · 1 January 2007IPL is a pioneering non-profit leadership development initiative for young entrepreneurs and leaders in Vietnam. Founded in 2007 by entrepreneurs, intellectuals, and PACE Institute of Management. Through rigorous selection rounds, outstanding candidates receive 100% scholarships. IPL is managed by IRED and hosts the OpenEdu initiative.
• Sáng kiến OpenEdu (OpenEdu Initiative)coreStrategic or Co-development Partner · 1 January 2007OpenEdu is described as Vietnam's first 'online liberal education school,' providing globally sourced knowledge translated into Vietnamese — entirely free of charge. Founded by PACE and IRED, and managed by IPL School. OpenEdu extends PACE's educational mission to a broad online audience.
• Giải Sách Hay (GoodBooks Awards)coreStrategic or Co-development Partner · 1 January 2007Vietnam's first large-scale independent book awards program, with winning books selected by both experts and readers. Initiated in 2007 by approximately 100 intellectuals and PACE, now operated by IRED Institute of Education and OpenEdu. Promotes reading culture and book quality in Vietnam.
• FranklinCoveycoreTechnology or Integration · 6 June 2001FranklinCovey is the world leader in leadership development and cultural transformation. FranklinCovey Vietnam (a member of PACE) is the exclusive partner providing FranklinCovey's world-class solutions for enterprises in Vietnam since 2014. PACE's founding of FranklinCovey Vietnam in 2014 marked a major expansion of international partnerships.
• Society for Human Resource Management (SHRM)coreTechnology or IntegrationSHRM is the world's largest HR association. PACE is the only authorized partner of SHRM in Vietnam to deliver SHRM's world-class human resource management programs and certifications.
• American Management Association (AMA)coreTechnology or IntegrationWith a 100-year history, AMA is the world's largest business management association. PACE is the exclusive partner of AMA in Vietnam, delivering internationally benchmarked management training programs.
• Hogan AssessmentscoreTechnology or IntegrationHogan Assessments is the world leader in talent assessments for recruitment and talent development. PACE is an authorized distributor of Hogan Assessments, operating Talent Assessments Vietnam (TAV) as a member unit to provide world-class personnel assessment services in Vietnam.
• Digital Marketing Institute (DMI)coreTechnology or IntegrationDigital Marketing Institute (DMI) is the world leader in digital marketing training and certification. PACE is an authorized partner of DMI in Vietnam to deliver DMI's world-class digital marketing certification programs.
• Wiley Efficient LearningcoreTechnology or IntegrationWiley Efficient Learning is the world's leading organization specializing in training and exam preparation for Finance & Accounting certifications. PACE is an authorized partner of Wiley to deliver training and certification exam preparation programs for Finance & Accounting credentials in Vietnam.
• PLEMS EducationcoreStrategic or Co-development PartnerPLEMS is a non-profit liberal education project dedicated to developing Global Citizenship competencies for Vietnamese students (primary, secondary, and high school levels). Operated by IRED Institute of Education as part of PACE's broader educational ecosystem.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Asian Institute of Management (AIM): Manila-based Asian business school offering executive education and management development programs across Asia. Closely comparable to PACE through its executive-led, corporate-customized management programs serving enterprises and CXOs across multiple disciplines.
• China Europe International Business School (CEIBS): Leading Asia-based business school delivering MBA, EMBA, and executive education to senior executives. Comparable to PACE through its benchmark executive education positioning, in-house corporate training, and globally benchmarked management content.
• Indian School of Business (ISB): Top Indian business school with a strong executive education and management development franchise serving enterprise clients. Highly comparable to PACE via a CXO-level executive program mix, in-house corporate training, and global partner-based methodology.
• Singapore Management University Executive Education: Singapore-based university with a prominent executive education division offering open-enrollment and customized programs for Asian enterprises. Comparable to PACE through its regional executive focus and corporate-customized training across management disciplines.
• Center for Creative Leadership (CCL): Global leadership development organization specializing in executive leadership programs and assessments. Closely parallels PACE's leadership development offerings, CEO program focus, and Hogan-backed talent assessment services.

Broad incumbents

• INSEAD: Premier global business school delivering executive education across Europe, Asia, and the Middle East. Comparable to PACE via flagship open-enrollment and custom executive programs for senior enterprise clients, but at substantially larger scale and international footprint.
• London Business School Executive Education: Top global business school with extensive open and custom executive education programs serving enterprise clients. Comparable to PACE through CXO-level flagship programs and global brand, though operating at much larger scale and international reach.
• Harvard Business School Executive Education: World-leading executive education business school offering flagship owner-president management and leadership programs. Comparable to PACE through CXO-level programming, but operates at a much larger global scale backed by a permanent degree-granting institution.

Regional players

• RMIT University Vietnam: Vietnam-based international university offering business and management programs including executive education. Comparable to PACE as a same-market, same-geography provider competing for Vietnamese corporate training budgets and executive participants.

Emerging players

• Thunderbird School of Global Management: Globally focused management school emphasizing leadership and management training across borders. Comparable to PACE through its executive and management development focus, though more degree-anchored than PACE's purely non-degree executive offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/hocvienquanlyPACE
• Facebookfacebook.com/HocvienQuanlyPACE
• LinkedInlinkedin.com/company/pace-institute-of-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PACE Institute of Management