Franklin Lakes Animal Hospital

What Franklin Lakes Animal Hospital does

Franklin Lakes Animal Hospital is a privately owned, single-location full-service veterinary practice operating at 754 Franklin Ave, Franklin Lakes, NJ since 1996. The hospital serves pet-owning households in Bergen County and surrounding communities including Oakland and Wyckoff, treating dogs, cats, and exotic pets such as birds, reptiles, rabbits, guinea pigs, rats, hamsters, gerbils, and ferrets. It is AAHA-accredited (held by less than 15% of animal hospitals) and currently operates under owner and medical director Dr. Alan Pomerantz, who took over leadership following the death of founder Dr. Cheryl Ann Welch in 2011. The practice employs approximately nine veterinarians with specialization in dermatology, dentistry, internal medicine, surgery, and exotic animal care, and maintains tenured support staff, several of whom have been with the practice for over a decade.

The hospital's clinical capability rests on a comprehensive in-house technology stack including a diagnostic laboratory with rapid turnaround, digital X-ray radiology, ultrasound imaging, digital dental X-rays, therapeutic cold laser, and a surgical suite with multi-parameter anesthetic monitoring and access to a board-certified surgeon. It also operates a fully stocked in-house pharmacy, provides in-home house call services within a 12-mile radius, runs a wildlife rehabilitation program through Animal Friends of Franklin Lakes, and offers chemotherapy and emergency/urgent care during business hours.

Revenue derives from one-time fees on veterinary services and procedures, in-house pharmacy and prescription food sales, house call fees, and a freemium new-client offer (free first wellness exam normally valued at $127). The business accepts CareCredit and Scratchpay payment plans, recommends Petplan, ASPCA, and Trupanion pet insurance, and acquires customers through Google, Yelp, Facebook presence, content marketing via its practice blog, PetDesk online booking, and local community reputation reinforced by 555 Google reviews at a 4.8/5 rating. The practice is independently owned with no parent company, subsidiaries, or institutional investment disclosed.

Name

Franklin Lakes Animal Hospital

Legal name

Franklin Lakes Animal Hospital

Website

https://franklinlakesanimalhospital.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Franklin Lakes Animal Hospital is a privately owned, AAHA-accredited full-service veterinary practice in Franklin Lakes, NJ serving dogs, cats, and exotic pets across Bergen County since 1996 with comprehensive in-house diagnostics, surgery, dentistry, and pharmacy.

Ownership category

akta.pro rank

Product category

Veterinary Hospital Services

NAICS

Veterinary Services (541940), Veterinary Services (54194)

SIC

Services-Health Services (8000)

akta.pro primary industry

General Practice Veterinary Clinics (Wellness & Primary Care) (HLAMAAAA)

akta.pro secondary industries

Veterinary Specialty Referral Hospitals (Multi-specialty) (HLAMACAB), Urgent Care Veterinary Clinics (Non-ER) (HLAMAAAD)

Keywords

• Veterinary hospital services
• Pet wellness exams
• Veterinary surgery
• Pet dental care
• Exotic pet care

Headquarters

HQ city

Franklin Lakes

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Veterinary Medical Services: Comprehensive veterinary services including wellness exams, surgery, dental care, radiology, ultrasound, laboratory testing, chemotherapy, and preventive care. Services provided at the hospital facility with examination and procedure fees
2. In-House Pharmacy: Fully stocked in-house pharmacy with hundreds of medications, solutions, and prescription pet foods. Competitive pricing with veterinary-backed products
3. House Call Services: Veterinary house calls for wellness visits and euthanasia within 12 miles. Additional fee beyond standard service rates. 10% discount for multiple pets
4. New Client Promotion: Free wellness exam for new clients (valued at $127) to encourage first-time visits and establish client relationships
5. Payment Plans through CareCredit and Scratchpay: Partnership with CareCredit and Scratchpay to offer flexible credit options allowing pet owners to pay for services over time

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Franklin Lakes Animal Hospital is a full-service AAHA-accredited veterinary hospital providing medical, surgical, and dental care for dogs, cats, and exotic pets in Franklin Lakes, NJ and surrounding Bergen County communities. The hospital sells standalone services including wellness exams, surgery, dentistry, radiology, ultrasound, in-house laboratory diagnostics, an in-house pharmacy, chemotherapy, cold laser therapy, house calls, exotic pet care, and emergency/urgent care, with revenue earned primarily through examination and procedure fees plus pharmacy product sales.

Product overview

Franklin Lakes Animal Hospital is a full-service veterinary practice offering comprehensive medical care for pets since 1996. The hospital operates as a unified single-practice model with a wide range of services including wellness exams, radiology, dental care, ultrasounds, surgery, chemotherapy, in-house laboratory, pharmacy, house calls, exotic pet care, wildlife rehabilitation, preventive care, flea/tick prevention, cold laser therapy, and emergency/urgent care. The practice serves dogs, cats, and exotic pets in Franklin Lakes, NJ and surrounding communities including Oakland and Wyckoff.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet Wellness Exams
• Radiology
• Veterinary Dentistry
• Ultrasound
• Pet Surgery
• Chemotherapy
• In-House Laboratory
• Pet Pharmacy
• House Calls
• Exotic Pet Care
• Cold Laser Therapy
• Emergency and Urgent Care
• Flea and Tick Prevention
• Wildlife Rehabilitation

Quantifiable outcome

• Less than 15% of animal hospitals achieve AAHA accreditation
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PetDeskcoreTechnology or IntegrationPetDesk provides online appointment booking system integrated into the hospital's website, enabling pet owners to conveniently schedule appointments online at any time.
• Petplan Pet InsuranceminorGTM or Marketing PartnerPreferred pet insurance company recommended to clients. Covers hereditary conditions, illness/injury vet exam fees, comprehensive periodontal disease, alternative therapies, chronic conditions, hip dysplasia, and prescription medications.
• ASPCA Pet Health InsuranceminorGTM or Marketing PartnerPreferred pet insurance company recommended to clients. Covers accidents, behavioral issues, hereditary conditions, accident-only coverage, dental disease, illnesses, and preventative care.
• TrupanionminorGTM or Marketing PartnerPreferred pet insurance company recommended to clients. Covers illnesses and injuries, hereditary and congenital conditions, diagnostic tests, surgeries, hospital stays, medications, veterinary supplements, herbal treatments, and prosthetic devices.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• BluePearl Veterinary Partners: Large multi-specialty and emergency veterinary hospital chain across the US, including locations in New Jersey. Comparable for specialty/emergency service overlap (surgery, internal medicine, oncology) but operates at significantly greater scale.
• VCA Animal Hospitals: National network of general practice and specialty veterinary hospitals owned by Mars Petcare. Comparable in offering general companion animal care, but with corporate scale, standardized protocols, and broader geographic reach.
• Banfield Pet Hospital: Largest general practice veterinary chain in the US, typically co-located in PetSmart stores. Comparable core wellness/preventive care offering but delivered through a standardized, high-volume retail-anchored model.

Emerging players

• PetVet Care Centers: Network of general practice and specialty veterinary hospitals formed through partnership with independent owners. Comparable as a consolidator peer interested in well-established independent practices with strong reputations.
• AmeriVet Veterinary Partners: Veterinary partnership network that acquires and supports independent companion animal practices. Comparable as an alternative ownership/partnership model peer for an independent single-site hospital.
• Heartland Veterinary Partners: Veterinary consolidator partnering with independently owned companion animal hospitals across the US. Relevant as a potential partnership/acquirer peer given Franklin Lakes' independent ownership structure.

Direct peers

• Oradell Animal Hospital: AAHA-accredited multi-specialty companion animal hospital in Paramus, NJ, offering surgery, internal medicine, oncology, emergency, and exotic care across a similar Bergen County catchment. Directly comparable as another long-established, full-service New Jersey veterinary hospital.
• Ridgewood Veterinary Hospital: Independently owned, AAHA-accredited companion animal practice in Ridgewood, NJ, serving the same Bergen County demographic with comprehensive services. Closest local peer by service mix, geography, and independent ownership profile.
• Westfield Veterinary Group: AAHA-accredited multi-doctor companion animal hospital in northern New Jersey offering wellness, surgery, dental, and specialty services. Comparable independent full-service peer in the same state market.
• Madison Animal Hospital: Independently owned AAHA-accredited companion animal practice in Madison, NJ, offering general practice, surgery, dental, and exotic services. Directly comparable as another long-tenured NJ independent with similar scope.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/franklinlakesanimalhospital
• LinkedInlinkedin.com/company/franklin-lakes-animal-hospital

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franklin Lakes Animal Hospital