What Fratelli Cozzi SpA does

Fratelli Cozzi S.p.A. is a family-owned Italian multi-brand automotive dealership headquartered in Legnano, Milan, founded in 1955 as an Alfa Romeo dealer and now operating as a comprehensive mobility retailer. The company sells new vehicles from authorized brands (Alfa Romeo, Fiat, Jeep, Lancia, FIAT Professional, EVO, EMC, Foton) and resells BMW and Mini through the PrimaScelta program, alongside a broad used and KM0 (nearly-new) inventory of more than 400 units spanning over 20 marques. Its operations are conducted from a single site on Viale Toselli in Legnano, which combines a sales showroom, an authorized multi-brand workshop, and office facilities, with online sales extended Europe-wide.

The business operates a portfolio of integrated revenue streams. Vehicle sales (new, KM0, and used) generate transactional one-off revenue with attached financing at representative 8.45% TAN/TAEG; long-term rental under the #WeAreRent brand introduces subscription-based recurring revenue on 36-60 month contracts; the SempreNuova and SempreService programs bundle maintenance, insurance, and warranty into recurring packages; and the authorized workshop provides maintenance and repair services. Trade-in purchasing of customer vehicles and certified pre-owned distribution through ARVAL AutoSelect and Ayvens round out the commercial model. The company is part of the Gruppo Intergea distribution network and operates on 100% solar energy.

Go-to-market is sales-led, combining a physical dealership experience with a digital storefront (fratellicozzi.it) that lists inventory across comparison portals and supports online inquiries, financing applications, and European delivery. Customer segments are split between private individuals (including a dedicated 'neopatentati' novice-driver offering) and business/corporate clients purchasing fleet vehicles and long-term rentals. The company employs 16 people and is governed under Italian Legislative Decree 231/2001 with an adopted Organizational Model, Code of Ethics, and Whistleblowing channel dated 2025-2026.

Name

Fratelli Cozzi SpA

Legal name

Fratelli Cozzi S.p.A.

Website

https://fratellicozzi.it

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Short description

Fratelli Cozzi is a family-owned Italian multi-brand automotive dealership in Legnano, Milan, founded in 1955, selling new, used, and KM0 vehicles across 20+ brands alongside authorized servicing, long-term rental, and certified pre-owned programs, with online sales extended across Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Legnano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sales of new, used, and KM0 (near-new) vehicles across multiple brands including Alfa Romeo, Fiat, Jeep, Lancia, BMW, Mini, EVO, EMC, Foton, and others. Revenue generated from markup on vehicle sales with financing options available.
2. Long-term Car Rental: Long-term rental services (#WeAreRent) offering flexible vehicle use with monthly payments. Provides recurring revenue from rental fees with various duration options (36/48/60 months) and mileage packages.
3. Workshop Services: Multi-brand authorized service center providing maintenance, repairs, and services including scheduled maintenance, tire changes, brake inspections, and climate system recharges. Uses both original and equivalent replacement parts.
4. SempreNuova Program: Certified pre-owned vehicle program offering extra discounts and warranty extensions on selected vehicles, creating additional revenue through value-added services.
5. Trade-in Vehicle Purchase: The company buys used vehicles from customers who want to sell their cars, generating revenue through subsequent resale.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Fratelli Cozzi SpA is a multi-brand automotive dealership that sells new, KM0 (nearly new), and used vehicles across 20+ brands and operates a multi-brand authorized workshop providing maintenance, repairs, and tire/brake/climate services. It also offers long-term vehicle rental subscriptions (#WeAreRent), the SempreNuova all-inclusive mobility program, Sempre Service maintenance packages, and a vehicle trade-in purchase service, all distributed through a combined physical showroom in Legnano and an online sales platform serving Europe.

Product overview

Fratelli Cozzi SpA is a multi-brand car dealership based in Legnano, Italy, offering a comprehensive automotive portfolio. The company operates as a unified dealership platform selling new vehicles (including Alfa Romeo, Fiat, Jeep, Lancia, FIAT Professional, EVO, EMC, Foton) and certified pre-owned cars, with KM0 (nearly new) and used inventory accessible through a single online search interface. Service offerings include multi-brand maintenance (Tagliando, Distribuzione, Cambio gomme, Controllo freni, Ricarica clima), Alfa Garage for classic Alfa Romeo vehicles, SempreNuova all-inclusive mobility program, Sempre Service maintenance cost management, and long-term rental options. The company also participates in ARVAL AutoSelect and Ayvens certified pre-owned programs, and offers KM0 On Demand for custom vehicle ordering.

Differentiator

Problem solved

Functional benefit

Products and services

• New Car Sales (Nuove) Sale of brand-new vehicles from authorized brands represented by Fratelli Cozzi, including Alfa Romeo, Fiat, Jeep, Lancia, and FIAT Professional, together with non-authorized brands such as Audi, BMW, Citroen, Cupra, Ford, Jaguar, Kia, Land Rover, Mercedes, Mini, Nissan, Peugeot, Renault, Toyota, Volvo, and others. Targeted at private retail buyers and corporate fleet customers.
• Used Car Sales (Auto Usate) Sale of pre-owned vehicles from the dealership's inventory, with 400+ vehicles available for immediate delivery. Prices range from approximately €7,900 (Fiat Panda) to over €80,000 (Alfa Romeo Stelvio Quadrifoglio). Targeted at private retail buyers seeking affordable or specific used vehicles.
• KM0 (Nearly New) Car Sales Sale of nearly-new vehicles (KM0) available for immediate delivery or customizable on-demand ordering through the KM0 On Demand service. Targeted at customers seeking discounted, lightly used vehicles with warranty.
• Long-term Car Rental (#WeAreRent) All-inclusive long-term vehicle rental program with monthly payments. Examples include Fiat Panda Hybrid from €337/month with €0 down payment over 48 months and 60,000 km included, Renault Kangoo from €447/month plus €2,000 down payment, and Peugeot 3008 from €665/month. Bundles insurance and maintenance. Available to private and corporate customers.
• Multi-brand Authorized Workshop and Maintenance Services Multi-brand authorized service center providing routine maintenance, repairs, tire changes, brake inspections, timing belt replacement, and climate system recharges. Uses original and equivalent replacement parts. Workshop repairs carry a 3-year warranty, exceeding the 1-year legal requirement. Targeted at owners of all represented brands.
• Alfa Garage Specialized service for the sale and maintenance of classic and youngtimer Alfa Romeo vehicles, leveraging the company's heritage as an original Alfa Romeo dealer. Targeted at Alfa Romeo enthusiasts and collectors.
• SempreNuova All-inclusive Mobility Program All-inclusive mobility solution offering bundled vehicle access with maintenance and insurance coverage on selected certified pre-owned vehicles, plus extra discounts. Targeted at customers seeking predictable ownership costs.
• Sempre Service Maintenance Package Maintenance cost management program that converts routine vehicle servicing into fixed monthly payments, including a replacement vehicle and extended warranty. Targeted at existing vehicle owners seeking predictable maintenance expenses.
• Vehicle Trade-in Purchase (Vendi Auto) Service in which Fratelli Cozzi purchases the customer's used vehicle through a simple process, generating inventory for subsequent resale. Targeted at private owners looking to sell their existing car.
• ARVAL AutoSelect Certified Pre-owned Program Certified used car program through ARVAL AutoSelect offering selected and guaranteed pre-owned vehicles with warranty. Targeted at retail buyers seeking certified used vehicles.
• Ayvens Certified Pre-owned Program Certified pre-owned vehicle program offering selected used cars with warranty through the Ayvens network. Targeted at retail buyers seeking certified used vehicles.

Quantifiable outcome

• 3-year warranty on workshop repairs (exceeding legal requirement of 1 year)
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Gruppo IntergeacoreStrategic or Co-development PartnerGruppo Intergea is described as the principal car distributor in Italy and the main partner of Fratelli Cozzi. The partnership enriches the entrepreneurial journey of Fratelli Cozzi, providing strategic backing and brand relationships. Fratelli Cozzi is part of the Intergea group network.
• ARVAL AutoSelectminorChannel Partner/ Reseller/ DistributorARVAL AutoSelect is a certified used car program that Fratelli Cozzi participates in, offering verified pre-owned vehicles with quality certification.
• AyvensminorChannel Partner/ Reseller/ DistributorAyvens is a certified used car program partner providing verified pre-owned vehicles with quality certification for Fratelli Cozzi customers.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Gruppo Bonaldi: Major Italian multi-brand dealer group with showrooms across northern Italy, representing brands like BMW, MINI, Mercedes, and others. Comparable in multi-brand premium and volume retail plus authorized service model.
• F.lli Speranza: Family-owned Italian multi-brand dealership group in Lombardy with new and used vehicle sales, authorized service, and corporate fleet offerings. Closely comparable in family ownership, multi-brand presence, and regional Italian footprint.
• Autotorino: Large Italian multi-brand automotive dealer group selling new, used, and KM0 vehicles across multiple franchises with integrated aftersales. Directly comparable to Fratelli Cozzi in business model, multi-brand portfolio, and service-led differentiation.
• Gruppo Intergea: Italy's principal car distributor and Fratelli Cozzi's main strategic partner. Intergea operates a multi-brand dealer network in Italy, providing the closest direct comparison on dealer model, brand portfolio, and go-to-market.

Emerging players

• Carwow: Online car marketplace connecting buyers with dealer offers across Europe. Comparable in digital lead generation, online conversion of vehicle sales, and dealer-based fulfillment model.
• Auto1 Group: Berlin-based digital used-car platform operating across Europe with a marketplace model. Comparable in online used-car distribution, certified pre-owned programs, and pan-European reach.
• Autohero: Online used-car retailer owned by Auto1, offering certified pre-owned vehicles with home delivery across Europe. Comparable in certified pre-owned inventory, online car sale motion, and pan-European delivery positioning.

Broad incumbents

• ALD Automotive / Ayvens: One of Europe's largest vehicle leasing and fleet management companies, and a certified pre-owned partner (Ayvens) of Fratelli Cozzi. Comparable in long-term rental/subscription motion, corporate fleet exposure, and certified pre-owned program.
• CarGurus: Large online automotive marketplace with a strong dealer network in Europe. Comparable in that dealer inventory is the primary listing asset and online traffic is the primary growth driver.
• Stellantis Retail (Stellantis dealer network): OEM-owned and affiliated dealer network for Stellantis brands including Fiat, Alfa Romeo, Jeep, Lancia, and FIAT Professional — the same brands Fratelli Cozzi is authorized for. Plays the role of large incumbent benchmark and potential aggregator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@fratellicozzi9668
• Facebookfacebook.com/fratellicozzi.it
• Instagraminstagram.com/fratelli.cozzi
• LinkedInlinkedin.com/company/fratelli-cozzi-spa

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fratelli Cozzi SpA